The document provides information about fundraising and scholarships at IIT Delhi. It discusses best practices for fundraising campaigns including using attractive images and stories, being specific about goals, utilizing social media and volunteers, and thanking donors. It also outlines ways for students and faculty to get involved through activities and identifying research needs. The document then describes different types of donations, scholarship programs, and ways alumni can donate including one-time or recurring gifts of cash, stocks, payroll deductions, and non-cash donations.

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Fundraising & Scholarships
Session Delivery: Prof. Mukesh Khare
& Ms. Liza Boffen

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Fundraising Do’s
– Attractive caption
– Interesting pictures
– Short stories
– Be-specific
– Use of social networking sites
– Thank each giver
– Tracking of campaign
– Optimize the subject matter
– Use of slogan
– Setting up of compelling vision
– Setting up of goal
– Volunteers
– Timing management
– Update to the givers
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Fundraising Don'ts
– Never compare and highlight the giving from the past
campaign
– Never show disrespect on the basis of amount of giving
– Don’t be greedy
– Fundraising goal neither be too high or too low
– Not identifying and cultivating enough prospects to meet your
needs
– Weak campaign leadership
– Asking too soon
– Taking donors for granted once a gift is closed
– Going back to the same old donors over and over.
– Not energizing your constituents at all levels on your behalf.
– Not developing a strong enough case to show why you need
the money
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Basic Minimums for Fundraising
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Students/Faculty
Involvement of Students
– Student Ambassadors (GWU)
(http://alumni.gwu.edu/students)
Promoting student engagement with alumni and
alumni related activities,
Preserving GW traditions, and encouraging a spirit of
philanthropy
– Dinner with Alumni Programs (GWU)
– How Do I Become A…..? On-line program (GWU)
– Formation of Student Executive Committee for Alumni
Relations (IIT) Webpage/Blogs Design and Updation,
Event Organization , Alumni Relation &
Communication and Reunion.
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Students/Faculty
Involvement of Faculty
– Faculty Requirements: Research, Laboratory,
Teaching, Specialized Infrastructure Need, New
Programme.
– Mentoring Requirements on Agreed Research
Priorities
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How to Give to GWU

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Events
– Annual Alumni Day or Reunions
• GWU Alumni Weekend and Homecoming
– Group Meetings with Alumni at within and outside the
Country
• GWU has 265,000 living alumni--34 international
networks in 28
countries outside the US
– Sports, Travel and Cultural Events
– Institute Lectures
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How to identify Alumni for
fundraising (Alumni Segmentation)
Alumni Segmentation : Based on the Cause or Case for
Support.
The Causes
– Open Giving
– Science & Technology Parks
– High Performance Computing Facilities
– Decision Theatres
– Faculty Development Centre
– Scholarships
– Departments, Schools, Labs and Centres
– Fellowships
– Faculty Teaching and Research
– Sports & Extracurricular
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Fundraising Campaign Examples
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Annual
• Support from donor for specific fund
(Scholarships, Library)
Capital
• Funding for specific Capital
Improvements (Buildings, Chairs)
Endowment • Setting up of Trust Fund (Long-Term)

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Types of Scholarship
• Scholarship for needy students (financial aid)
• Scholarship for talented and deserving students
(no financial need indicators)
• Scholarship for other specific groups (racial,
ethnic, veterans, physically challenged, etc)
• Remember someone you love or respect –
by naming a scholarship.
• Scholarship in name of your batch.
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FAQ
• I want to make a gift to University. Where do I start?
• Can I designate my gift for a specific purpose?
• In what areas does University need support most right now?
• Can I give to university by bank wire transfer?
• Can I make my gift by electronic funds transfer?
• How can I make a gift in memory of someone?
• I would like to give university a (piece of lab equipment, neat
thing I found in my attic). How do I do this?
• How can I find out if my company has a matching gift program?
• I want to support my school or department. How can I do this?
• What is the Institute’s tax identification number?
• What are the tax advantages of making a gift to university?
• What kind of gift to university would offer me the greatest tax
advantage?
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Case Study
Establishment of Development
Office,
IIT Delhi
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The Vision
The Development office is working for the institute to
take it to the global leadership to accomplish its
three-fold mission of teaching, research and public
service.
The Development Office strives to make a difference
by securing ever increasing philanthropic support
and generosity of the individuals including its
worldwide alumni, corporates and various other
foundations.
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Objectives of DO
• Enhancement in student life activities.
• Innovations in academic and curriculum development.
• Fellowships/Scholarships to promising students.
• Fellowships/Awards for Faculty.
• Support for agreed academic priorities.
• Setting up of Chairs, New Schools/Infrastructure
renovations.
• Support for outreach activities.
• Support for setting up of Science Park, Faculty
Development Centre, High Performance Computing
Facilities at the IITD extension campus.
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Development Office Activities
- Endowment and Benefaction Development
- IITD-IITDAA Communications
- Corporate Engagements
- Finance Operations
- Information Technology
- Global Initiative
- Giving
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Giving Causes
Motivations for giving are often varied, all are important to the campaign for IITD.
Some give simply because they view their support as a good investment; others
value the knowledge and experiences they have received and desire to ensure the
same for future generations of students. IITD lists some of the causes to motivate
you to give:
• Remember someone you love or respect – by naming a scholarship, a
professorship, even a building.
• Affinity in a particular discipline/program/laboratory you want to see grow
and succeed.
• Demonstrate your leadership by creating think tank of interdisciplinary
expertise in the institute, which may contribute to the development of the
India’s specific need,
• International visits of its senior academics highlighting the institute visibility
worldwide.
• Development of Science Park for Industrial Collaboration (SPIC).
• Faculty Development Centre (FDC).
• High Performance Computing Facilities (HPCF).
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Giving Priorities
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Open Givings SPIC/FDC/HPCF
facilities
Scholarships Departments, Schools,
Labs and Centres
Fellowships Faculty Teaching and
Research
Global Alliance Sports & Extracurricular
For information on supporting IIT Delhi, visit giving.iitd.ac.in

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Ways to Give
1. Give Online
One time: By Cheques; By
Credit cards; By Bank Wire
Transfer
Recurring: By Cheques; By
Credit cards; By Bank Wire
Transfer
2. Gift of Stock and Securities
3. Give through Payroll deductions
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Give
Online:
An Example
Development Officer
Development Office,
IIT Delhi, Hauz Khas, New
Delhi -110016, India. E-
mail:giving@do.admin.iitd.ac.i
n
E-mail:giving@do.admin.iitd.ac.in
IITD Alumnus
IITD Student
None of the Above
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4. Non Cash Givings
Material forms: Laboratory Equipment, Audio
Visual, Computers, Environmental Friendly
Transport within the Campus, Wheelchairs
for Physically Challenged and many such
requirements.
Teaching & Research: Sponsoring Scientific
Innovative Lecture delivery at the institute on
the occasions like I2Tech, Foundation Day of
the institute, etc. and mentoring new
research initiatives for the faculty and
students.
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All Non-Cash Givings are subject to review
by the institute’s concerned authorities for
their acceptance.

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DO Advisory Board
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Chairman
[Director, IITD]
Member
[2-Distinguished Alumni]
Member
[Dean, R&D]
Member
[Dean, AAIP]
Member
[President, IITDAA]
Member - Convenor
[Development Officer, DO]

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DO
Operational
Team
Executive
Assistant
Existing AAIP
Office Team
Office of
Dean (AAIP)