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#arcindia
Alumni Engagement &
FundRaising
Mr. Deepit Gupta – FuturEd
Ms. Jennifer Barnes Eliot – American Embassy School
#arcindia
What do we need to have in place for
Alumni Engagement?
#arcindia
Fully Functional Alumni Office
Alumni Data : We need to have latest data and
professional information about our Alumni Network to
engage them in an organized fashion.
Regular Communication: We need to have official Alumni
communication channels in place to know Alumni Preferences
and build a strong connection with them.
HR: We need to have a team in place to strategize, plan and
organize various Alumni Engagement Programs and activities
on a periodic basis.
#arcindia
Alumni Engagement
“ It is important to engage with Alumni in a constructive and meaningful
manner which in turn creates some value for Alumni, the current students
or the faculty.”
What programs does
the school run for
their student
Development?
How can the school use
its existing Resources for
its growth and
development?
Can we use
Alumni to Bridge
this Gap ?
#arcindia
• Alumni-Alumni and
Alumni-student
Relationship
• Alumni – Staff
Relationship
• School not having
to look beyond its
Alumni Network to
procure any
product/service
• Alumni having access
to School Resources
• Alumni Mentoring and
Counseling the
students
• Alumni contributing in
Personal and
Vocational
Development of
students
• School
Highlighting
Alumni
Achievements
• Participation and
Contribution by
Alumni
A sense of
Capability
A sense of
Purpose
A sense of
Resourcefulnes
s
A Sense of
Connectedness
Building Alumni Culture
#arcindia
Building an Engaged
Alumni Community
Alumni
Leaders
Alumni Volunteers
Participate in programs,
events, batch reunions and
giving
Read communications; will say and
do good things for the school;
attend some events; may or may
not give funds
Positive attitude towards the school but not
actively involved.
Not satisfied with the quality of education they
received or how they were treated. No sense of
belonging. Do not participate.
Develop
Convert
#arcindia
Alumni Engagement
Alumni
to
Alumni
• Re-unions, get
togethers
• Regional and national
alumni chapters
• Alumni groups on
Social Media
(Facebook, Linkedln)
• Share your stories,
pictures, videos,
articles
Alumni
to
Students
• Adhoc campus visits
• Guest lectures
• Mentorship programs
• Experiential Learning
• Informational
Interactions
• Career Insights
Alumni
to
Faculty
• Knowledge delivery
• Targeted skills training
• Involvement in
academic delivery
#arcindia
An example - Mentorship Program
Objectives:
• Offering students a healthy communication
channel for guidance and support.
• Enabling students to communicate with people with
similar interests and knowledge.
• Motivate and inspire students
#arcindia
Mentorship Program
Students
(Faculty & Grade 9, 10,
11, 12)
How can I get better
insight into this topic?
Is there somebody
who has done what I
want to do?
Guest lectures on
specific topics.
Open a communication
channel with alumni in a
similar field or with similar
interests.
Alumni
Value:
Decision Making
Taking
Responsibility
Verbal
Communication
Building Self-
Confidence
Guidance
#arcindia
Alumni Mentorship Program
Source: Vivek High School, Chandigarh
#arcindia
Alumni Talks
Saanya Ojha, an alumnus of the batch
of 2012 was back in school on 21st
August to deliver a talk on Thinking
about Life after School as a part of the
Alumni Talks Program. Saanya
delivered her session for the students of
class 10, 11 and 12 highlighting the
challenges and common
misconceptions about studying abroad
and how to overcome them by following
the correct procedures and process of
application. She also shared her
experience about studying at the
Wharton Business School and how it
has helped her evolve and grow as a
person. The students got answers to a
lot of their questions and doubts and
further knowledge into what it means to
study abroad.
Source: Vivek High School, Chandigarh
#arcindia
Alumni FundRaising
#arcindia
Ways to Engage – Nice to See You Again,
Where’s the Cheque?
Giving of time, talent, treasure. It’s not just about making a donation. There are many ways to
engage alumni that are rewarding for the donor as well as the recipient institutions.
• Donating through an annual fund or capital campaigns
• Sponsoring research, student projects or courses
• Participating in service program
• Legacy gift – financial, property, or in-kind donation
• Participating in peer-to-peer fundraising,
• Let me introduce… looking to create new partnerships for the institution with
employers, governments and other affiliated organizations
• Expert advice and guidance to the school's leadership
• Supporting admissions through student recruitment
• Providing careers advice, mentoring, placements, internships to current students,
• Sharing talents to enhance the cultural life of campus through performances,
exhibitions, etc.
• Contributing to the positive online profile of the school.
#arcindia
Fund Raising Modalities
• Annual Appeals & Legacy Giving
• Non-Profit Foundation Support
• Alumni Driven Scholarships & Projects
• Donations
#arcindia
#arcindia
Source: Kodaikanal International School, Kodaikanal
#arcindia
Source: Kodaikanal International School, Kodaikanal
#arcindia
Source: Kodaikanal International School, Kodaikanal
#arcindia
Source: Kodaikanal International School, Kodaikanal
#arcindia
Activity
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Alumni Engagement and Fundraising

  • 1. #arcindia Alumni Engagement & FundRaising Mr. Deepit Gupta – FuturEd Ms. Jennifer Barnes Eliot – American Embassy School
  • 2. #arcindia What do we need to have in place for Alumni Engagement?
  • 3. #arcindia Fully Functional Alumni Office Alumni Data : We need to have latest data and professional information about our Alumni Network to engage them in an organized fashion. Regular Communication: We need to have official Alumni communication channels in place to know Alumni Preferences and build a strong connection with them. HR: We need to have a team in place to strategize, plan and organize various Alumni Engagement Programs and activities on a periodic basis.
  • 4. #arcindia Alumni Engagement “ It is important to engage with Alumni in a constructive and meaningful manner which in turn creates some value for Alumni, the current students or the faculty.” What programs does the school run for their student Development? How can the school use its existing Resources for its growth and development? Can we use Alumni to Bridge this Gap ?
  • 5. #arcindia • Alumni-Alumni and Alumni-student Relationship • Alumni – Staff Relationship • School not having to look beyond its Alumni Network to procure any product/service • Alumni having access to School Resources • Alumni Mentoring and Counseling the students • Alumni contributing in Personal and Vocational Development of students • School Highlighting Alumni Achievements • Participation and Contribution by Alumni A sense of Capability A sense of Purpose A sense of Resourcefulnes s A Sense of Connectedness Building Alumni Culture
  • 6. #arcindia Building an Engaged Alumni Community Alumni Leaders Alumni Volunteers Participate in programs, events, batch reunions and giving Read communications; will say and do good things for the school; attend some events; may or may not give funds Positive attitude towards the school but not actively involved. Not satisfied with the quality of education they received or how they were treated. No sense of belonging. Do not participate. Develop Convert
  • 7. #arcindia Alumni Engagement Alumni to Alumni • Re-unions, get togethers • Regional and national alumni chapters • Alumni groups on Social Media (Facebook, Linkedln) • Share your stories, pictures, videos, articles Alumni to Students • Adhoc campus visits • Guest lectures • Mentorship programs • Experiential Learning • Informational Interactions • Career Insights Alumni to Faculty • Knowledge delivery • Targeted skills training • Involvement in academic delivery
  • 8. #arcindia An example - Mentorship Program Objectives: • Offering students a healthy communication channel for guidance and support. • Enabling students to communicate with people with similar interests and knowledge. • Motivate and inspire students
  • 9. #arcindia Mentorship Program Students (Faculty & Grade 9, 10, 11, 12) How can I get better insight into this topic? Is there somebody who has done what I want to do? Guest lectures on specific topics. Open a communication channel with alumni in a similar field or with similar interests. Alumni Value: Decision Making Taking Responsibility Verbal Communication Building Self- Confidence Guidance
  • 10. #arcindia Alumni Mentorship Program Source: Vivek High School, Chandigarh
  • 11. #arcindia Alumni Talks Saanya Ojha, an alumnus of the batch of 2012 was back in school on 21st August to deliver a talk on Thinking about Life after School as a part of the Alumni Talks Program. Saanya delivered her session for the students of class 10, 11 and 12 highlighting the challenges and common misconceptions about studying abroad and how to overcome them by following the correct procedures and process of application. She also shared her experience about studying at the Wharton Business School and how it has helped her evolve and grow as a person. The students got answers to a lot of their questions and doubts and further knowledge into what it means to study abroad. Source: Vivek High School, Chandigarh
  • 13. #arcindia Ways to Engage – Nice to See You Again, Where’s the Cheque? Giving of time, talent, treasure. It’s not just about making a donation. There are many ways to engage alumni that are rewarding for the donor as well as the recipient institutions. • Donating through an annual fund or capital campaigns • Sponsoring research, student projects or courses • Participating in service program • Legacy gift – financial, property, or in-kind donation • Participating in peer-to-peer fundraising, • Let me introduce… looking to create new partnerships for the institution with employers, governments and other affiliated organizations • Expert advice and guidance to the school's leadership • Supporting admissions through student recruitment • Providing careers advice, mentoring, placements, internships to current students, • Sharing talents to enhance the cultural life of campus through performances, exhibitions, etc. • Contributing to the positive online profile of the school.
  • 14. #arcindia Fund Raising Modalities • Annual Appeals & Legacy Giving • Non-Profit Foundation Support • Alumni Driven Scholarships & Projects • Donations
  • 20. #arcindia Activity What are your key take-aways? 1. 2. 3.

Editor's Notes

  1. When we talk about Alumni Engagement, let us first have a look at what do we need to have in place to ensure successful, meaningful and lifelong engagement with our alumni
  2. Data- our starting point for any engagement activity. Only if we have information about our alumni, where they are and what are they doing- we can design programs and forums to engage them accordingly. Communication: regularly communicating with alumni means that they are aware of the initiatives of the office and the various ways in which they can participate in the office activities. This also means that they will be more positive and responsive towards coming forward to participate in these engagemnet programs. HR – our hands and feet at work – we need to have a team in place who is doing the thinking about how to engage alumni and to have an organized and professional approach towards these programs. -- all this is only going to be possible if we have a fully functional alumni office in place at the school
  3. First line The school is always working towards its growth and student development. How can the school utilize its vast alumni network to bridge this gap
  4. For meaningful engagement it is very important to have a strong alumni culture in school – this is something that shall benefit both the school and the alumni network, If the school considers alumni their roll of honor, the alumni will always have in them a sense of capability to give back to their school If the school has various mentoring and counseling engagement programs already in place , alumni can participate in them with a sense of purpose Alumni always feel connected to their old faculty and this is an important factor that brings them back to school. It is this sense of connectedness that the school needs to capitalize on Ideally a strong culture would mean the alumni being such a strong resource for the school that they do not have to look beyond their alumni network for any assistance
  5. This pyramid depicts the various categories in which alumni are placed. Describe pyramid – It is important to understand here that we need to alumni with a positive attitude towards their school into alumni volunteers and alumni volunteers into alumni leaders.
  6. There are 3 types of alumni engagement that can happen: Alumni to alumni – for their intra networking: professional networking events or social events like reunions and get togethers Alumni to Students – workshops, talks, one to one interactions , ad hoc meetings. This is where we also have our alumni engagment programs like mentorship, apprenticeship etc Alumni to Faculty – knowledge delivery sessions and skill training. If a faculty wants an alumnus from a particular professional background in class one day to make their lecture more interactive and engaging for the students or they want alumni down for feedback and inputs on the curriculum
  7. Talking to someone who has done what they want to do or having access to a regular communication channel with the alumni.
  8. What are the 3 things you will do when you get back to office? Discuss what and why with the person sitting next to you. In the end everyone reads out their take-aways