Aramark slide show

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Repositioned retail service provider with new differentiated “ARAMARK Advantage” branded music, comic, food channel and juvenile merchandising programs. Tangibly increased the value of division prior to company being sold to our largest competitor.

Repositioning Service Company
New Branded Merchandising Programs

Co-Marketing Agreements
Marvel Entertainment Group, DC Comics, Archie Comics, Bongo
Entertainment, Tekno Comics & Twentieth Century Fox Film Corporation

Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.

Marketing Director 111409keropi1

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Aramark slide show

3. About ARAMARK

4. My Scope of Responsibilities National Marketing Director – Retail Services Entertainment/Publishing • Created a national marketing organization to support division’s expansion from 12 districts to national footprint. • Responsible for publisher relations yielding revenue growth and improved ARAMARK brand image. • Led portfolio expansion with new “ARAMARK Advantage” branded music, comic, food channel and juvenile merchandising programs. Program Management responsibility for testing, evaluating and implementing new service model. • Tangibly increased the value of division prior to company being sold to largest competitor.

5. Earlier Company Marketing

6. Earlier Company Marketing

7. ARAMARK Rebranding

10. Transforming the Division

11. New Retail Marketing Philosophy

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15.

16. Repositioning Service Company New Branded Merchandising Programs

17. IMPACT Merchandising

18. IMPACT Merchandising

19. IMPACT Merchandising

20. Award - Entertainment Category

21. Co-Marketing Agreements Marvel Entertainment Group, DC Comics, Archie Comics, Bongo Entertainment, Tekno Comics & Twentieth Century Fox Film Corporation

22. Themed Collateral

23. Themed Display Fixtures

24. Comprehensive Sales Support Tools

25. New Products

26. Exclusive Music Line

27. Walmart Program Management