OPR Communications owner Patrick O'Reilly provides public relations services from his Riverside office. Patrick O'Reilly and his Riverside team possess expertise in corporate positioning.

1. By Patrick O'Reilly, Riverside

2.  OPR Communications owner Patrick O'Reilly provides
public relations services from his Riverside office.
Patrick O'Reilly and his Riverside team possess
expertise in corporate positioning.
Successful corporate positioning can boost sales and
profitability. It helps people understand a company’s
identity and learn why one enterprise is preferable to
another.
When creating a strategy, a business must determine
what characteristics make it unique and how that point
of differentiation can benefit customers.

3.  For example, a company may decide that its location
offers a higher level of convenience. As a result, its
corporate positioning focuses on customer
convenience, which includes expedited service and
complimentary parking.
Corporate positioning also works with products.
Innovation and quality are important when building a
strategy around a specific item. For instance, if a
company launches the first product of its kind, it can
state that it is the original supplier. The same holds
true for quality. A product receiving recognition for
superior quality allows a company to state that it
carries the best model or type in the market.