The document provides guidance on preparing for enhanced campaigns in Google Ads. It recommends conducting an audit of existing campaigns to identify how they will need to be upgraded, creating an upgrade plan, testing the upgrade process, communicating expectations to clients, and monitoring performance after the upgrade. The key steps are to research enhanced campaigns, test upgrading sample campaigns, audit current campaigns, prepare an upgrade plan for each campaign, execute the plan, set expectations with clients, and have a post-upgrade monitoring plan.
The document provides guidance on preparing for enhanced campaigns in Google Ads. It recommends conducting an audit of existing campaigns to identify how they will need to be upgraded, creating an upgrade plan, practicing the upgrade process, communicating the changes to clients, and monitoring performance after the upgrade. The key steps are to research enhanced campaigns, test upgrading sample campaigns, audit current campaigns, prepare an upgrade plan, execute the plan, set expectations with clients, and have a post-upgrade monitoring plan.
Hood's Home Discount Center wanted to increase awareness and differentiate themselves from competitors known for lower quality merchandise. An account executive created a jingle to convey Hood's message of "It's all good at Hood's" which the client loved. The campaign included the jingle in TV commercials along with digital and online elements. It was successful in growing awareness for Hood's as evidenced by customers singing the jingle, and the client saw strong annual sales and renewed their partnership with the TV station.
Speaker: Mark James, Perpetua
About this presentation:
Adopting a full-funnel approach to marketing on (and off) Amazon is quickly becoming paramount. The market is becoming more crowded, and building a brand that people recognise and relate to can make you stand out from that crowd, and ultimately increase the likelihood of consumers purchasing from you, and not your competition. A great strategy at your disposal to build upper-funnel awareness is using Amazon’s DSP.
This talk will cover – why and how you should use Amazon’s DSP, and common mistakes to avoid!
Best Practices For Enhancing Vendor/Reseller RelationshipsChannelinsight
How do channel partners view their vendors? How do vendors view their partners? Is it a duel or a dance? How far can manufacturers see down the channel? Which incentives motivate partners and which don't? Based on a survey conducted by an independent research firm, the Silicon Valley Research Group, this eBook offers information and insights on all these questions, and more. The book provides foundational information to help with channel partner management and offers best practices for channel data management that can help you strengthen and improve your partnerships – resulting in channel sales growth.
This document discusses key concepts in advertising including definitions, objectives, types of advertising objectives, factors that influence advertising budgets, the components of an advertising copy, how to convert a message into a copy, the AIDA model of advertising, and decisions that advertising agencies must make regarding reach, goals, media types, vehicles, and scheduling.
The document appears to be slides from a presentation on brand building. It discusses differentiating a brand, securing future business, and commanding price premiums. It also summarizes the brand building strategies of IBM, Microsoft, and GE, including their focus on innovation, customer relationships, social responsibility, and competitive advantages. The brand values of IBM, Microsoft, and GE are provided.
The document provides guidance on preparing for enhanced campaigns in Google Ads. It recommends conducting an audit of existing campaigns to identify how they will need to be upgraded, creating an upgrade plan, testing the upgrade process, communicating expectations to clients, and monitoring performance after the upgrade. The key steps are to research enhanced campaigns, test upgrading sample campaigns, audit current campaigns, prepare an upgrade plan for each campaign, execute the plan, set expectations with clients, and have a post-upgrade monitoring plan.
The document provides guidance on preparing for enhanced campaigns in Google Ads. It recommends conducting an audit of existing campaigns to identify how they will need to be upgraded, creating an upgrade plan, practicing the upgrade process, communicating the changes to clients, and monitoring performance after the upgrade. The key steps are to research enhanced campaigns, test upgrading sample campaigns, audit current campaigns, prepare an upgrade plan, execute the plan, set expectations with clients, and have a post-upgrade monitoring plan.
Hood's Home Discount Center wanted to increase awareness and differentiate themselves from competitors known for lower quality merchandise. An account executive created a jingle to convey Hood's message of "It's all good at Hood's" which the client loved. The campaign included the jingle in TV commercials along with digital and online elements. It was successful in growing awareness for Hood's as evidenced by customers singing the jingle, and the client saw strong annual sales and renewed their partnership with the TV station.
Speaker: Mark James, Perpetua
About this presentation:
Adopting a full-funnel approach to marketing on (and off) Amazon is quickly becoming paramount. The market is becoming more crowded, and building a brand that people recognise and relate to can make you stand out from that crowd, and ultimately increase the likelihood of consumers purchasing from you, and not your competition. A great strategy at your disposal to build upper-funnel awareness is using Amazon’s DSP.
This talk will cover – why and how you should use Amazon’s DSP, and common mistakes to avoid!
Best Practices For Enhancing Vendor/Reseller RelationshipsChannelinsight
How do channel partners view their vendors? How do vendors view their partners? Is it a duel or a dance? How far can manufacturers see down the channel? Which incentives motivate partners and which don't? Based on a survey conducted by an independent research firm, the Silicon Valley Research Group, this eBook offers information and insights on all these questions, and more. The book provides foundational information to help with channel partner management and offers best practices for channel data management that can help you strengthen and improve your partnerships – resulting in channel sales growth.
This document discusses key concepts in advertising including definitions, objectives, types of advertising objectives, factors that influence advertising budgets, the components of an advertising copy, how to convert a message into a copy, the AIDA model of advertising, and decisions that advertising agencies must make regarding reach, goals, media types, vehicles, and scheduling.
The document appears to be slides from a presentation on brand building. It discusses differentiating a brand, securing future business, and commanding price premiums. It also summarizes the brand building strategies of IBM, Microsoft, and GE, including their focus on innovation, customer relationships, social responsibility, and competitive advantages. The brand values of IBM, Microsoft, and GE are provided.
The Facebook Funnel: Creating A Social Media Strategy that ConvertsCarly Webber
Discover each stage of the buyer's journey using the Facebook Funnel. Find out what type of content, audiences and metrics your brand or business should be utilizing at each stage of the marketing funnel.
The document appears to be slides from a presentation on brand building. It discusses how brands can differentiate themselves, secure future business, and command price premiums. It then provides examples of the brand building strategies of three major companies - IBM, Microsoft, and Intel - noting their brand values and focusing on factors like innovation, customer relationships, social responsibility, and creating competitive advantages.
What steps are required in developing an advertising program?Sameer Mathur
1. Developing an effective advertising program requires 5 steps: defining the mission or advertising objective, determining the advertising budget, generating the advertising message, selecting appropriate media, and measuring the communication and sales effects of the advertising.
2. The mission sets specific communication goals and targets for the advertising campaign within a given time period, such as being informative, persuasive, or providing reminders.
3. The budget considers factors like the product's life cycle stage, market share, competition level, and frequency of advertising needed. It aims to build brand equity through investment rather than just as an expense.
The document discusses different types of bidding strategies in Google Ads including manual CPC bidding, automatic CPC bidding, CPM bidding, and CPA bidding. It provides details on when each type of bidding is best used and considerations for each. It also discusses key metrics to evaluate like CPC, CTR, conversions, and provides tips on when and how much to raise or lower bids.
Partner relationships are the bedrock of a successful channel sales model. However, sometimes partner relationship management can seem like an icy road where you skid at every step. Watch this presentation to discover ways to boost partner engagement.
This is the presentation that I gave on April 14 , 2011 at the Small Business & Technology Development Center at the University of Arkansas Fayetteville. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
La Opinión, a California newspaper, was facing declining sales and revenue due to an untrained sales staff. Impact Learning Systems conducted a needs assessment and provided customized training programs to address the issues. The training programs focused on time management, consultative selling, and telemarketing skills. Following the training, La Opinión saw a 22% increase in advertising revenue and an 8.2% increase in circulation within six months, reversing the downward trends.
The document outlines the 2011 channel partner program for US Print Supplies, which provides toner, supplies, and managed print services, detailing opportunities for channel partners to earn commissions and bonuses by selling products to new and existing customers and leveraging sales and marketing tools and trainings available through the Channel Partner Resource Center. The channel partner program is designed to help partners stabilize their business income within 3-4 months and create long-term wealth through recurring sales and commissions.
The document outlines the framework and process for developing an advertising plan and budget. It begins with a situation analysis to understand the brand, market, and competitors. This informs the marketing programme which determines the role of various marketing mix elements including advertising. The advertising plan includes setting objectives, messages, media strategy and tactics, and implementation. Budgeting approaches can be top-down like percentage-of-sales or bottom-up based on specific communication tasks. Models like DAGMAR provide frameworks for setting measurable objectives at different stages from awareness to action.
This document discusses a study on the effectiveness of YouTube advertising. It analyzes data collected from 58 respondents on their preferences for different YouTube advertisement formats, product categories, and attributes. The findings show that automobile advertisements have effective viewer preference, and ads under 5 seconds with the TrueView pre-roll format are most preferred. While viewers can recall brands from frequent ads, very few purchases are influenced by YouTube ads. The document recommends focusing ads on music videos, matching ads to video types, and using unique and fresh creative attributes to improve impact.
Indirect Channel Incentives and Loyalty ProgramsRelayware, Inc.
Spiff programs, tactical incentives, points-for-prizes, cash cards, rebates and discounts – the methods adopted to incentivize indirect channels to sell more are numerous and yet most simply reward companies and individuals for making sales that would have happened anyway. Building loyalty and providing incentives to reward positive behavior is both an art form and a science. This enlightening whitepaper uncovers best practices used by some of the most successful channel marketers and challenges us to consider whether simply being a pleasure to do business with might be incentive enough for our indirect channels.
The document evaluates several display ad and video campaigns for marketing an online course. It provides statistics on clicks, impressions, CTR, CPC, costs, conversions and ROI for each campaign and ad. Some key findings include:
- Campaign A of the first display ad campaign performed better than Campaign B due to its clearer image and messaging.
- For the video campaign, Campaign B performed better than A, generating more clicks and conversions through its use of long-tail keywords.
- Certain keywords like "ad advertisement" were highly effective, receiving many clicks at a low CPC and positive ROI.
Pretium is a provider of customer service, contact center, and sales training programs that help companies improve their customer experience. Their Golden Touchpoint program trains employees to have new conversations that build loyalty and promote the company brand. After implementing this program at Philips' call centers across Europe, Pretium observed increases in net promoter scores, with improvements ranging from 3.7% to 71.9% depending on the location and channel. The typical engagement involves assessing the current customer experience, customizing a program, training supervisors, frontline employees, and providing ongoing support and measurement of results.
This document provides an overview of creative strategy concepts including advertising appeals, execution styles, and evaluation. It discusses rational and emotional appeals brands can use in advertising. Examples are provided of brands like Hyundai, TaylorMade, and MasterCard that use different appeal types. The document also outlines various advertising execution techniques for print, television, and targeting the Hispanic market.
CCI’s SVP of Sales and Marketing Steven Kellam was joined by PartnerPath’s CEO Diane Krakora to present the recently released 2015 Channel Incentive Benchmark Study. They delved into the results of the study and its relevancy to channel vendor programs in the software, hardware, and telecommunications industries.
Redefining Channel Programs, Solving Key Challenges in Current Channel Initiatives Case Studies from 700+ corporate clients including Amazon, Pepsico, Cadbury etc
The document discusses how digital marketing and retargeting works through the use of cookies to store information about users and target relevant ads. It provides examples of how retargeting can be used with questionnaires, to reach users who have shown interest but not completed a purchase, and by using behavioral data from publishers. The key findings are to use rich media, avoid being creepy, and not stalk users. It also presents a success story of a media agency that saw increased click-through and conversion rates through retargeting campaigns.
This document summarizes the themes of betrayal and loyalty in the play Hamlet. It discusses how Polonius betrays Laertes and how Rosencratz and Guildenstern spy on Hamlet at the behest of the King. Meanwhile, Horatio spies on the King but remains loyal to Hamlet. The document also notes how Polonius is loyal to the King while Rosencratz and Guildenstern serve the King, and how Hamlet develops from an antic disposition to a man of honor over the course of the play.
The document summarizes a report on social media usage among Fortune 500 CEOs in 2015. Some key findings include:
- 61% of Fortune 500 CEOs had no social media presence, an improvement from 68% in 2014.
- LinkedIn was the most popular platform, with 32% of CEOs having active accounts.
- Only 50 CEOs had Twitter accounts and 31 were considered active.
- Two CEOs, Marc Benioff and Dara Khosrowshahi, were active on five major networks.
- 41% of Fortune 500 companies featured their CEO in a YouTube video, even if the CEO wasn't personally active on YouTube.
The Facebook Funnel: Creating A Social Media Strategy that ConvertsCarly Webber
Discover each stage of the buyer's journey using the Facebook Funnel. Find out what type of content, audiences and metrics your brand or business should be utilizing at each stage of the marketing funnel.
The document appears to be slides from a presentation on brand building. It discusses how brands can differentiate themselves, secure future business, and command price premiums. It then provides examples of the brand building strategies of three major companies - IBM, Microsoft, and Intel - noting their brand values and focusing on factors like innovation, customer relationships, social responsibility, and creating competitive advantages.
What steps are required in developing an advertising program?Sameer Mathur
1. Developing an effective advertising program requires 5 steps: defining the mission or advertising objective, determining the advertising budget, generating the advertising message, selecting appropriate media, and measuring the communication and sales effects of the advertising.
2. The mission sets specific communication goals and targets for the advertising campaign within a given time period, such as being informative, persuasive, or providing reminders.
3. The budget considers factors like the product's life cycle stage, market share, competition level, and frequency of advertising needed. It aims to build brand equity through investment rather than just as an expense.
The document discusses different types of bidding strategies in Google Ads including manual CPC bidding, automatic CPC bidding, CPM bidding, and CPA bidding. It provides details on when each type of bidding is best used and considerations for each. It also discusses key metrics to evaluate like CPC, CTR, conversions, and provides tips on when and how much to raise or lower bids.
Partner relationships are the bedrock of a successful channel sales model. However, sometimes partner relationship management can seem like an icy road where you skid at every step. Watch this presentation to discover ways to boost partner engagement.
This is the presentation that I gave on April 14 , 2011 at the Small Business & Technology Development Center at the University of Arkansas Fayetteville. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
La Opinión, a California newspaper, was facing declining sales and revenue due to an untrained sales staff. Impact Learning Systems conducted a needs assessment and provided customized training programs to address the issues. The training programs focused on time management, consultative selling, and telemarketing skills. Following the training, La Opinión saw a 22% increase in advertising revenue and an 8.2% increase in circulation within six months, reversing the downward trends.
The document outlines the 2011 channel partner program for US Print Supplies, which provides toner, supplies, and managed print services, detailing opportunities for channel partners to earn commissions and bonuses by selling products to new and existing customers and leveraging sales and marketing tools and trainings available through the Channel Partner Resource Center. The channel partner program is designed to help partners stabilize their business income within 3-4 months and create long-term wealth through recurring sales and commissions.
The document outlines the framework and process for developing an advertising plan and budget. It begins with a situation analysis to understand the brand, market, and competitors. This informs the marketing programme which determines the role of various marketing mix elements including advertising. The advertising plan includes setting objectives, messages, media strategy and tactics, and implementation. Budgeting approaches can be top-down like percentage-of-sales or bottom-up based on specific communication tasks. Models like DAGMAR provide frameworks for setting measurable objectives at different stages from awareness to action.
This document discusses a study on the effectiveness of YouTube advertising. It analyzes data collected from 58 respondents on their preferences for different YouTube advertisement formats, product categories, and attributes. The findings show that automobile advertisements have effective viewer preference, and ads under 5 seconds with the TrueView pre-roll format are most preferred. While viewers can recall brands from frequent ads, very few purchases are influenced by YouTube ads. The document recommends focusing ads on music videos, matching ads to video types, and using unique and fresh creative attributes to improve impact.
Indirect Channel Incentives and Loyalty ProgramsRelayware, Inc.
Spiff programs, tactical incentives, points-for-prizes, cash cards, rebates and discounts – the methods adopted to incentivize indirect channels to sell more are numerous and yet most simply reward companies and individuals for making sales that would have happened anyway. Building loyalty and providing incentives to reward positive behavior is both an art form and a science. This enlightening whitepaper uncovers best practices used by some of the most successful channel marketers and challenges us to consider whether simply being a pleasure to do business with might be incentive enough for our indirect channels.
The document evaluates several display ad and video campaigns for marketing an online course. It provides statistics on clicks, impressions, CTR, CPC, costs, conversions and ROI for each campaign and ad. Some key findings include:
- Campaign A of the first display ad campaign performed better than Campaign B due to its clearer image and messaging.
- For the video campaign, Campaign B performed better than A, generating more clicks and conversions through its use of long-tail keywords.
- Certain keywords like "ad advertisement" were highly effective, receiving many clicks at a low CPC and positive ROI.
Pretium is a provider of customer service, contact center, and sales training programs that help companies improve their customer experience. Their Golden Touchpoint program trains employees to have new conversations that build loyalty and promote the company brand. After implementing this program at Philips' call centers across Europe, Pretium observed increases in net promoter scores, with improvements ranging from 3.7% to 71.9% depending on the location and channel. The typical engagement involves assessing the current customer experience, customizing a program, training supervisors, frontline employees, and providing ongoing support and measurement of results.
This document provides an overview of creative strategy concepts including advertising appeals, execution styles, and evaluation. It discusses rational and emotional appeals brands can use in advertising. Examples are provided of brands like Hyundai, TaylorMade, and MasterCard that use different appeal types. The document also outlines various advertising execution techniques for print, television, and targeting the Hispanic market.
CCI’s SVP of Sales and Marketing Steven Kellam was joined by PartnerPath’s CEO Diane Krakora to present the recently released 2015 Channel Incentive Benchmark Study. They delved into the results of the study and its relevancy to channel vendor programs in the software, hardware, and telecommunications industries.
Redefining Channel Programs, Solving Key Challenges in Current Channel Initiatives Case Studies from 700+ corporate clients including Amazon, Pepsico, Cadbury etc
The document discusses how digital marketing and retargeting works through the use of cookies to store information about users and target relevant ads. It provides examples of how retargeting can be used with questionnaires, to reach users who have shown interest but not completed a purchase, and by using behavioral data from publishers. The key findings are to use rich media, avoid being creepy, and not stalk users. It also presents a success story of a media agency that saw increased click-through and conversion rates through retargeting campaigns.
This document summarizes the themes of betrayal and loyalty in the play Hamlet. It discusses how Polonius betrays Laertes and how Rosencratz and Guildenstern spy on Hamlet at the behest of the King. Meanwhile, Horatio spies on the King but remains loyal to Hamlet. The document also notes how Polonius is loyal to the King while Rosencratz and Guildenstern serve the King, and how Hamlet develops from an antic disposition to a man of honor over the course of the play.
The document summarizes a report on social media usage among Fortune 500 CEOs in 2015. Some key findings include:
- 61% of Fortune 500 CEOs had no social media presence, an improvement from 68% in 2014.
- LinkedIn was the most popular platform, with 32% of CEOs having active accounts.
- Only 50 CEOs had Twitter accounts and 31 were considered active.
- Two CEOs, Marc Benioff and Dara Khosrowshahi, were active on five major networks.
- 41% of Fortune 500 companies featured their CEO in a YouTube video, even if the CEO wasn't personally active on YouTube.
This document discusses new product development in Islamic finance. It begins with providing market updates and statistics on the growth of the Islamic finance industry globally and domestically. It then discusses recent developments, contemporary issues, and the new product development process. Some of the key issues highlighted include the need for more standardized Islamic financial contracts, improving liquidity and infrastructure, and developing products that meet market needs and comply with shariah principles. The document stresses the importance of collaboration between shariah and finance experts to continue advancing the industry.
This document proposes several advertising campaigns for BigBank targeting different groups of users:
1. A campaign that collects cookies from users visiting BigBank's website and shows them banners on other sites to retarget them.
2. A campaign using targeted keywords on articles to display banners for users searching for related content.
3. An in-text banner campaign using keywords on pages to trigger promotional pop-ups when users hover over selected words.
4. A campaign creating questions on sites to collect user cookies based on their answers and retarget them with different banners.
The document outlines the goals and targets of measuring user engagement and consideration of BigBank's credit options for each proposal.
TVN is a Polish commercial television network and largest online video provider in Poland. They wanted to increase online video ad inventory and revenue by:
1) Allowing multiple ads per ad break like TV to fit more campaigns;
2) Serving ads across web, mobile, and smartTV from one platform;
3) Targeting ads by video content through keywords.
TVN implemented AdOcean to target ads by keywords, allow multiple ads per break, and serve campaigns across devices, significantly increasing online video inventory and generating twice as much revenue as display ads.
The document discusses the qualities of good leadership and effective leadership patterns. To be an effective leader, one must have patience, optimism, confidence, integrity, concern for others, knowledge, decisiveness, and communication skills. Effective leaders draw out the best in others, learn leadership techniques, and motivate useful change. They develop relationships, understand human nature, and set a course of action while varying their leadership style according to the situation from a leader-centered to a group-centered approach.
Sveiką gyvenseną skatinantis turinio projektas. Edukacinių bei patariamųjų straipsnių, bei video laidų ciklas apie skirtingas sporto šakas, kviečiantis žmones gyventi sveikiau ir aktyviau. Naujo prekinio ženklo "Live Active" įvedimas į Lietuvos rinką.
A pharmaceutical company in Lithuania conducted an advertising campaign through various media channels including TV, internet, press, and pharmacies to promote MagnisB6. The campaign directed people to a special website where they could take a 20 question stress test. Over 24,000 visitors took the stress test online and through stands in pharmacies. Results of the national stress test found that over half of respondents had higher education, most lived in large cities, and nearly half had a high income. The campaign reached over 1.1 million users across various websites over its 6 week period.
Boost your PPC campaigns with six powerful tactics! Learn how to optimize your Pay-Per-Click strategy and focus on what truly drives results. Read expert insights at ValueHits Blogs.
MonetizeMore is an industry leader in website monetization because of our state of the art technology and a team of dynamic thinkers. We are a Google-certified partner. Find out more about us and our suite of monetization solutions.
Cuponica, a deal of the day website in Latin America, worked with Datam to increase its lead generation and sales. Datam tested various online advertising campaigns using its display network and premium offers products. Initially, a CPA campaign did not monetize inventory well. A new CPL model doubled eCPM and reduced cost per sale by 50% while increasing leads, ROI, and bid effectiveness. Through optimized banners and tracking user behavior, Datam was able to further improve results for Cuponica.
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
Welcome to White Label PPC Services, where we help our clients grow their business through our result-driven digital marketing services. Our mission is to provide our clients with exceptional and reliable services that meet their unique business needs. We specialize in providing white label digital marketing services that include: our services are designed to help our clients reach their target audience, increase brand visibility, and drive more conversions for their business.
In today's digital landscape, Pay-Per-Click (PPC) advertising has become a crucial strategy for businesses to increase their online visibility and drive targeted traffic to their websites. PPC offers a highly effective way to reach potential customers by displaying ads on search engines and other online platforms.
Kickstarting Your Earnings: A Beginner’s Guide to CPA Marketing
Unlocking additional income streams is a definitive move in this internet age. One method increasingly gaining traction is CPA marketing, offering enthusiasts a practical avenue to earn money online. The intriguing part of CPA marketing is its straightforwardness and the opportunity it presents, even to beginners. Let’s delve into the concept.
What is CPA Marketing?
CPA or Cost-per-action marketing, a type of affiliate marketing, involves advertisers paying for a specific action completed by their prospects, such as a site visit, form submission, or product purchase. Unlike traditional advertising where you pay for exposure, CPA marketing tailors payment to successful engagement or conversions. Let’s break it down:
• Advertisers create offers/campaigns
• Publishers (that’s you) promote these offers
• An action is completed (determined by the advertiser)
• You earn money
Benefits of CPA Marketing
CPA Marketing’s primary appeal lies in its cost-effectiveness and utility for both the advertiser and the publisher. Advertisers only pay for actions that fulfill their objective, minimizing ad wastage. As a publisher, there’s potential for high payout since earnings are not linked to the number of clicks or views, but the successful conversion of offers. With the appropriate strategies, this venture can translate into a significant income stream.
Join a CPA Marketing Masterclass Today
Getting Started with CPA Marketing
Digital marketing provides a wealth of opportunities for generating online income, and cost-per-action (CPA) advertising ranks among the most profitable techniques. However, to intrude into the rewarding world of CPA marketing, you must first grasp its concepts and intricacies.
Understanding the CPA Marketing Model
CPA marketing, or cost-per-action marketing, is a form of affiliate advertising where you, the affiliate, get paid by a company or advertiser for every action a user takes on their site that can be traced back to your recommendation or link. Actions include but are not limited to clicks on their website, signups for trials, or purchases made. The allure of CPA marketing lies in the fact you’re paid for action, not just clicks, making each action taken potentially valuable.
Choosing a CPA Network
Choosing the right CPA network can make or break your efforts. CPA networks serve as intermediaries between affiliates and advertisers. Networks you might consider include MaxBounty, PeerFly, and ClickDealer, among others. When choosing a network, consider factors such as:
- Range of Offers: Some networks offer more varied and numerous options than others.
- Payment Methods and Frequency: Ensure that the CPA network offers a convenient payment form and pays out reliably and frequently.
- Reputation: Look for networks with solid feedback and reviews from other affiliates.
Facebook Ads for Ecommerce_ How to Increase Your Online Sales.docx.pdfTechEasifyInfotech
Discover the power of Facebook Ads for e-commerce. Learn proven strategies to increase your online sales. Master the art of effective advertising for your online store.
Facebook Ads for Ecommerce_ How to Increase Your Online Sales.pdfTechEasifyInfotech
Discover the power of Facebook Ads for e-commerce. Learn proven strategies to increase your online sales. Master the art of effective advertising for your online store.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
This document provides an overview of Amazon Marketing Cloud (AMC) and how it can help advertisers overcome challenges in digital advertising measurement and attribution. It discusses how AMC works, allowing advertisers to join their first-party data with Amazon advertising events and metrics in a privacy-safe environment. Various use cases are presented where AMC can help answer questions about campaign performance, audience insights, purchase journeys and more. Examples of actionable reporting like tentpole reports and custom attribution are also covered. The document emphasizes that as cookies go away, AMC can help unlock efficiencies through click pathing and full-funnel attribution.
This campaign evaluated display ad and video ad campaigns. The display ad campaign had positive ROI and creative A performed better than B due to a more eye-catching image. The top performing keyword had lower CPC. The video campaign also had positive ROI and campaign B performed better due to a larger keyword list. The top keyword was "ad advertisement". Recommendations include focusing on top performing ads, keywords and creatives, using A/B testing to optimize, editing the keyword list, and ensuring the landing page matches customer interest.
The Benefits of Consolidating Media Buys on a Single PlatformLucas Modesto
- Consolidating media buys on a single platform using Programmatic Guaranteed allows advertisers to more effectively control reach and frequency across their campaigns. This leads to better results without increasing spend.
- A study found that using a consolidated approach on a single platform drove an 11% increase in reach efficiency compared to managing buys separately.
- Buyers and sellers save significant time when using a consolidated approach, with marketers spending 29% less time and media owners 57% less time on campaign set-up and management.
مشروع التسويق عبرالاعلانات الصورية او
Display Ad
لمنصة يوداسيتي العالمية والذي تم فيه تقييم النتائج لحملة إعلانية لمنصة يوداسيتي لمشروع
Digital Marketing Nanodegery
وتم العمل علي هذا المشروع وتنفيذه اثناء الحصول علي شهادة
Digital Marketing Advanced Track
المقدمة من منصة
Udacity
بالتعاون مع وزارة الاتصالات المصرية
This document discusses programmatic prospecting, which uses third-party data to target and reach potential new customers. It evaluates different data providers and DSPs to determine how to maximize their audience data and use data more efficiently. Key aspects of an effective prospecting strategy include understanding campaign objectives, selecting the right audience segments, and pairing prospecting with remarketing to support lower-funnel conversions. Prospecting should be evaluated based on media efficiency, quality of audiences reached, and ability to scale.
PLAYBOOK FULL FUNNEL FACEBOOK ADS FOR ECOMMERCE MARKETERSFunnely
The document provides an in-depth overview of strategies for optimizing Facebook advertising for ecommerce businesses. It discusses setting up a full sales funnel strategy using Facebook Pixel to track user behavior and build audiences. It also covers optimizing different aspects of Facebook ads like targeting, creative content, bidding, budgeting and placements at each stage of the sales funnel from demand generation to conversion. The document provides best practices and considerations for variables that can impact ad performance like product attributes and business models.
The campaign aimed to generate at least 200 conversions for Udacity's Digital Marketing Nanodegree program. It had two ad groups targeting awareness and interest stages. The campaign achieved 221 conversions but had a negative ROI. Keywords like "online marketing course" performed well based on metrics like conversion rate and cost per acquisition. While the objective was not fully met, the campaign showed some success. Future recommendations include adding new keywords focused on career opportunities.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
2. Client wished to stay anonymous
Client is a leading online publisher in
Europe.
This makes them also one of the
biggest Gemius’s clients for the
adserving platform – AdOcean.
Both: CPM and CPC are popular in
market where Client operates.
However average CTR ratios are very
low. This highlights how important
campaign performance is.
2
4. Problem
After Client implemented AdOcean and completed a full inventory overview, the remaining bits of
adspace were sold out quickly .
To achieve growth, Client had to free up some of that unproductive inventory.
4
5. Team organization
Client has a dedicated person - Director of ad operations and products - responsible for optimizing
adspace and improving advertising products.
Ad operations provide sales people with information on technical possibilities and impression
availability. They pursue higher efficiency, greater revenue potential, and are entitled to reject some
of the sales whims.
AD OPS
AD SALES
5
6. Challenge
The AdOcean adserver offered several new functionalities. Sales benefited by making them available
to advertisers.
But soon it became clear that Client needs to set some internal rules for optimization of all campaigns.
6
7. Solution – campaign enhancements
It was a strategically good decision to implement frequency capping for all campaigns in order to decrease
the consumption of impressions. Capping came at no extra costs to the advertisers.
In case of CPC campaigns, more campaigns got geographically targeted and were displayed only in
relevant content with the help of keywords. If not required by advertisers, Client made such
improvements on their own.
Targetings, just like retargeting strictly narrowing down the audience and substantially decreasing the
total number of impressions, were sold for additional money.
7
8. Solution – automatic optimization
“Best performing” was used to optimize the choice of placements and creative material pairs that deliver higher
CTR ratios.
eCPM optimization improved revenue performance of campaigns that were competing for the same impression.
CTR optimization between orders
of CPC campaign A
CTR optimization between orders
of CPC campaign B
CPM based campaign C
eCPM optimization between all non-guaranteed campaigns A, B, C
8
9. Results
After 13 months of gradual improvements, Clients’s average CTR increased by 233%
Currently they have the highest expected CTR in the country and it gives them a great competitive
advantage.
9
10. Results
The Client significantly saved impression inventory from CPC campaigns.
Generated more revenues from more clicks and attracted more premium campaigns .
Client was able to sell more campaigns within same inventory warehouse.
10
11. Yet another challenge
Client planned redesigning banners to achieve better
performance and evaluate their split to different price models.
11
12. Solution
Publisher statistics accumulate all
campaign CTR and provide split by ad
formats. Low performing ones were
closed or combined to serve larger
formats.
Placements with low in-screen ratio
were moved up the page.
12
13. Solution
Client’s inventory is split into such main categories:
priority 1
Exclusive
premium, usual
ly flat fee or
high CPM
campaigns
priority 2
priority 3
priority 4
Guaranteed
premium, usually
CPM campaigns
with strict plans to
fulfil
Commercial
nonguaranteed,
usually CPC
campaigns with
flexible plans
Self promotional
campaigns, usua
lly no free
impressions left
for this category
13
14. Solution
In the beginning there were placements dedicated only to premium campaigns and others to
performance campaings. Such split had to be justified and optimized by eCPM values.
Client created clear benchmarks for each placement:
14
15. Results
Rules for splitting the inventory became more flexible. Some performance campaigns could get
into premium placements if they were driving enough revenue.
It allowed Client to learn their “sweet spots” for performance campaigns.
Relocating allowed premium positions to get more “share of voice” and attract more branding
campaigns that are sold per higher CPMs.
15
16. Results
The ad operations team continues searching for eCPM irregularities on daily basis. From time to
time, sales team is asked to revise the deal with advertiser, to re-negotiate or improve the
advertised product’s offer.
16
17. Results
Client achieved a 145% increase in eCPMs on top
respective revenue increase from current and new advertisers.
8 placements. It generated
placement B
placement D
eCPM
placement E
placement F
placement G
placement H
placement I
placement J
17
18. 4 take-aways
Appoint an independent person for ad operations.
Set internal rules and benchmarks for optimization.
Redesign placements and reorganize a campaign’s split according to eCPM values.
Learn your “sweet spots” and keep enriching your inventory.
18