Kodak slide share2
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Lori Babigian shares a small selection of consumer marketing projects executed during her career at Kodak that span both analog and digital technologies.
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Kodak slide share2
- 2. Career Summary: • 19 years of service with Kodak • Hired on three times (left twice for local opportunities of increased responsibility and recruited to return) • Variety of National, Regional and District Sales & Service Management assignments • West Region Marketing Manager • Last role, Manager National Distributors October 2006-March 2009 1
- 3. 1. Film & Film Cameras 2. Printing 3. Paper & inkjet media 4. Digital Cameras – still & video 5. Home Printers & inkjet cartridges 6. Memory Cards 7. Batteries 8. Digital frames Kodak: Imaging category
- 6. New Product Launch Support 5
- 7. New Product Launch - Center Spread Family Ad Campaign 6
- 10. Sponsorship Marketing With Top Brands 9 Walt Disney Co. Tournament of Roses Universal Studios NFL Sea World San Diego Zoo Wild Animal Park Academy Awards Knott’s Berry Farm Los Angeles Dodgers Six Flags Parks NASCAR Hula Bowl Delta Air Lines Chrysler MGM Resorts Long Beach Grand Prix USC Athletics Queen Mary Legoland Albuquerque Balloon Festival LA Olympic Festival Los Angeles County Fair Raging Waters American Airshow Network Bob Hope Desert Classic LAPD Celebrity Tournament Renaissance Faire
- 11. 10 Sponsorship Activation & Experiential Marketing
- 12. 11 Sponsorship Activation & Experiential Marketing
- 13. • Float Sponsorship = good media value for international, multi-cultural & multi- station coverage, repeated! • Float Decorating = media event, community affairs, employee team building, product sales on site • Queen & Court = product placement endorsement • Queens Brunch = media event & customer entertainment • New Year’s Day Event Participation = customer entertainment, employee recognition • Rose Bowl = product sales • Post-Parade = product sales, brand awareness, new product demonstrations, trade booth space to media partners in exchange for advertising • Parade Route & Hotels = product sales • Media Promotions = brand awareness, trade advertising • Premiums = Milestone limited edition pin sets = corporate gifts, employee recognition awards • Employee Recognition = tickets to events Summary: Tournament of Roses Integrated Marketing & Communication Elements:
- 14. Tournament of Roses Sponsorship Stand alone Sunday LA Times insert
- 15. Consumer Promotion – Product Purchase Incentive 14
- 18. BrandsMart
- 19. Objective 1. Secure new distribution for Kodak digital product portfolio 2. Effective merchandising and communications at retail to drive sell-thru 18
- 20. 19 LIVE FRAME SHELF BRACKET FOR SLOTWALL FEATURE GRAPHIC BrandsMartPRICE CARD BrandsMart | Digital Picture Frames Display
- 21. 20 BrandsMart | Digital Picture Frames In-line Planogram 4’ In-line HEADER S510 PRODUCT BOXES DISPLAY BASES WITH INFO TAG SV710 P720 M820 M1020 W1020
- 22. 21 BrandsMart | Digital Picture Frames In-line Perspective 4’ In-line
- 23. 22 BrandsMart | All-in-One Printers Current End Cap
- 24. 23 BrandsMart | Kodak brand introduction AIO End Cap NOTE: ALL FIXTURE DIMENSIONS TO BE VERIFIED, POG SUBJECT TO CHANGE
- 25. 24 BrandsMart | AIO End Cap (2) ESP 3 BOXES KODAK HEADER (2) ESP 5 BOXES ESP 5 DISPLAY 54” End Cap
- 26. 25 BrandsMart | Current In-line Printer Merchandising
- 27. 26 BrandsMart | AIO In-line Merchandising & Communications ESP 3 BOXES ESP 3 DISPLAY ESP 5 BOXES ESP 5 DISPLAYINK SPINNER DISPLAY BLACK CARTRIDGE COLOR CARTRIDGE PREMIUM VALUE PACK 6’ In-Line Section
- 28. 27 BrandsMart | Final AIO In-line Execution
- 29. 28 BrandsMart | Introducing the Kodak AIO In-line Branding and Product Card Graphics
- 31. 30 In-store | Babies R Us ENTRANCE AND CHECKOUT PORTRAIT STUDIO
- 32. 31 In-store | Babies R Us FURNITURE TYPICAL AISLE
- 33. 32 Test Store Locations Florence, KY Framingham, MA Merrillville, IN
- 34. 33 Test Store Locations Raleigh, NC Tucson, AZ
- 35. 34 Store concept | Overview Shopping Cart Parking Signage Signage
- 36. 35 Store concept | Perspective 1
- 37. 36 Store concept | Perspective 2
- 38. 37 Harrisburg, PA & Latham, NY Babies R Us 2 Store Test Kodak Digital Technology Products Kodak Digital Cameras • Affordable C813 in fun colors • Slim Stylish M Series: M1063 Relive and Share Photos • Kodak Digital Frames Kodak Printing Solutions • Kodak In Store Kiosk Solutions • Kodak Inkjet Printers Photo Gifting Solutions • Kodak Photo Books and Scrapbooking • Kodak DVD
- 40. 39 In-Store events • Highlighting and demonstrating Kodak digital products in store • Demonstrations-Live on hands showing and allowing consumers to shoot pictures- print pictures! Key Dates: 2 dates: Feb 20 and April 3, 2009 February 20, 2009 April 3, 2009 Times: Pending 2hr each store per day Friday Dates for each day Location: Each Test Store (2hr each day demo event)