The 2012 Valpak Media Kit promotes Valpak's direct mail and digital marketing solutions. It highlights how Valpak can help businesses effectively target local audiences through products like The Blue Envelope, reach consumers online through offerings like digital packages and mobile apps, and maximize marketing messages through integrated campaigns and services like creative design and research consulting. Customized solutions from Valpak aim to help businesses influence customers and drive results.
This document summarizes the services offered by PromoMonster, a promotional products and marketing company. They help clients achieve their goals through integrated creative marketing campaigns incorporating custom merchandise, print and packaging elements. They offer a wide selection of promotional products and fulfillment services. Case studies show how their campaigns have helped clients increase sales, event attendance and more through memorable branded items and complementary marketing materials.
Nashville Media Group is a marketing company that assists small businesses in Nashville by providing advertising tools like incentive websites, video production, and email campaigns to attract customers at a low cost per customer. They analyze local markets, design advertising strategies and internet products, and help businesses track campaign results to maximize their marketing impact. Their multi-channel approach aims to drive customers to businesses through coupon websites, dining guides, email, SMS texting, and more without requiring any upfront costs from the businesses.
X-BOX Marketing provides various marketing services including database marketing, e-marketing solutions, bulk SMS, voice SMS, bulk mail, web design, Facebook ads and pages, mobile applications, website ads, Bluetooth media promotion, print advertising solutions, multimedia ads, direct marketing, outsourcing services, telemarketing, marketing plan packages, event planning, and more. Their database covers Egypt, the Gulf area, and Middle East territories and can be used to target customers for advertising. They also provide business consultation, market analysis, and marketing strategy development.
A multi-channel-marketing-workbook-marketoJacob Trần
This document provides an introduction to implementing a multi-channel marketing strategy. It discusses how marketing has become more challenging due to buyers being exposed to thousands of messages online and having endless options. It states that to be effective, marketers need to implement engagement marketing considering who buyers are, how they act, and where they are over time. The document introduces the concept of a multi-channel approach to help marketers be where buyers are and stand out. It provides a pre-work checklist for marketers to identify buyer personas, objectives, engagement models, buyer stages, messaging, and channels before implementing a multi-channel strategy.
Native advertising and branded content are growing areas for brands. Native advertising refers to paid content that fits within a publisher's editorial design and flow and keeps users engaged on the publisher's domain. Fulfilling the potential of native advertising at scale faces challenges including a fragmented technology environment, integrating native into complex existing tech stacks, developing new skills and roles to produce high-quality native content, and establishing scalable processes that leverage programmatic trading while meeting publishers' needs. Questions remain around how to define native, drive users to stay on-site, develop the right skills, integrate multiple systems, source demand beyond direct sales, and match the capabilities of modern advertising systems.
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
The document discusses how daily deal promotions can negatively impact local businesses by not converting one-time customers into repeat customers. It introduces the BoostContact Daily Deal 360 system, which allows businesses to capture customer phone numbers from daily deal promotions and broadcast targeted text message offers. This helps convert daily deal customers into loyal repeat customers who spend more. The system provides businesses with everything they need to maximize the benefits and minimize the downsides of daily deals.
We represent the most successful platforms Globally in Africa.
Platforms that are innovative and add value to the digital advertising spectrum.
We focus on delivering value, insights and results.
This document summarizes the services offered by PromoMonster, a promotional products and marketing company. They help clients achieve their goals through integrated creative marketing campaigns incorporating custom merchandise, print and packaging elements. They offer a wide selection of promotional products and fulfillment services. Case studies show how their campaigns have helped clients increase sales, event attendance and more through memorable branded items and complementary marketing materials.
Nashville Media Group is a marketing company that assists small businesses in Nashville by providing advertising tools like incentive websites, video production, and email campaigns to attract customers at a low cost per customer. They analyze local markets, design advertising strategies and internet products, and help businesses track campaign results to maximize their marketing impact. Their multi-channel approach aims to drive customers to businesses through coupon websites, dining guides, email, SMS texting, and more without requiring any upfront costs from the businesses.
X-BOX Marketing provides various marketing services including database marketing, e-marketing solutions, bulk SMS, voice SMS, bulk mail, web design, Facebook ads and pages, mobile applications, website ads, Bluetooth media promotion, print advertising solutions, multimedia ads, direct marketing, outsourcing services, telemarketing, marketing plan packages, event planning, and more. Their database covers Egypt, the Gulf area, and Middle East territories and can be used to target customers for advertising. They also provide business consultation, market analysis, and marketing strategy development.
A multi-channel-marketing-workbook-marketoJacob Trần
This document provides an introduction to implementing a multi-channel marketing strategy. It discusses how marketing has become more challenging due to buyers being exposed to thousands of messages online and having endless options. It states that to be effective, marketers need to implement engagement marketing considering who buyers are, how they act, and where they are over time. The document introduces the concept of a multi-channel approach to help marketers be where buyers are and stand out. It provides a pre-work checklist for marketers to identify buyer personas, objectives, engagement models, buyer stages, messaging, and channels before implementing a multi-channel strategy.
Native advertising and branded content are growing areas for brands. Native advertising refers to paid content that fits within a publisher's editorial design and flow and keeps users engaged on the publisher's domain. Fulfilling the potential of native advertising at scale faces challenges including a fragmented technology environment, integrating native into complex existing tech stacks, developing new skills and roles to produce high-quality native content, and establishing scalable processes that leverage programmatic trading while meeting publishers' needs. Questions remain around how to define native, drive users to stay on-site, develop the right skills, integrate multiple systems, source demand beyond direct sales, and match the capabilities of modern advertising systems.
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
The document discusses how daily deal promotions can negatively impact local businesses by not converting one-time customers into repeat customers. It introduces the BoostContact Daily Deal 360 system, which allows businesses to capture customer phone numbers from daily deal promotions and broadcast targeted text message offers. This helps convert daily deal customers into loyal repeat customers who spend more. The system provides businesses with everything they need to maximize the benefits and minimize the downsides of daily deals.
We represent the most successful platforms Globally in Africa.
Platforms that are innovative and add value to the digital advertising spectrum.
We focus on delivering value, insights and results.
THE HOLISTIC, ONE-STOP MARKETING SOLUTIONS PROVIDER.
We want our clients to be fully assured that their marketing campaigns are in good hands at all times—from the planning stages, to execution, to sustenance and post-campaign analytics, we support you in creating the most effective work possible.
CJ Blue is an integrated marketing agency in Vietnam that was formed through the merger of Blue Group and CJ E&M in 2016. It owns various subsidiary companies focused on different aspects of marketing and media, including Indolink which provides digital marketing services. Indolink offers a full range of digital services such as communication strategy, creative design, web and app development, social media campaigns, media buying and PR. It has a team of over 30 experts across various digital marketing disciplines.
Rakuten Display provides innovative advertising solutions for reaching consumers across digital channels and devices. They aim to deliver personalized, consistent brand experiences through display advertising optimized for engagement. Rakuten Display offers solutions for branding, prospecting, retargeting, and retention, with transparency into campaign performance across the consumer journey.
This document provides an overview of print and digital capabilities from RR Donnelley, including concise summaries of their services:
- Print Solutions: RR Donnelley offers a vast network of printing facilities and solutions including variable data printing, print-on-demand, and web-to-print technologies.
- Creative Services: They provide creative services like content creation, photography, and pre-media services to help tell customers' stories.
- Advanced Solutions: RR Donnelley innovates new solutions like RFID/NFC labels, point of sale displays, shelf-edge marketing, and packaging. They aim to create connected customer experiences across channels.
Agency MSI is a marketing company that has been in business for over 50 years. It provides integrated marketing services across many channels including advertising, branding, design, and digital media. The agency prides itself on building strong emotional connections between brands and customers. It has worked with many well-known brands such as Craftsman, DieHard, Ace Hardware, and Serta, helping to rebrand, design new packaging and marketing campaigns, develop loyalty programs, and more. The agency aims to continuously evolve its service offerings and technology capabilities to deliver best-in-class marketing solutions.
Leadgevity is a digital marketing agency that provides various online marketing solutions including email, display, search, social media, and contextual advertising. It has over 80 years of combined experience in the industry. Leadgevity works with both large and small businesses to develop customized digital marketing campaigns that generate leads and sales through performance-based models.
Advent Marketing Communications provides full-service integrated marketing communications including advertising, graphic design, public relations, digital media services, and trade show exhibits. They have expertise in the energy industry and have successfully developed marketing campaigns and branding for long-time clients like Fisher HealthCare, PowerWell Services, and Sercel. Advent handles all aspects of marketing from strategy and planning to creative design, web development, and event support.
Kraft should use both the Maxwell House and Nabob brands for coffee pods to capture a larger market share and compete against P&G's Folgers brand. While there is currently no marketing plan in place, Kraft should target consumers aged 25-54, use a penetration pricing strategy, offer 6 or more flavors, and prioritize trade shows and print advertising. Direct-to-store delivery would be the best distribution channel as it provides control and lowers costs compared to using intermediaries. If the coffee pods fail due to manufacturing issues, Kraft needs to recall the product, identify the causes of failure, increase testing, and invest in advertising to regain customer trust. A dual marketing channel approach could increase market coverage by
The document describes a revolutionary new digital advertising network called Next Level Media. It uses patent pending technology consisting of digital display units (about the size of a 42" LCD TV) that are placed in high traffic areas like businesses. The units dynamically send multimedia content and ads through the digital network. Business owners can partner with Next Level and generate revenue by displaying ads on a media business center installed on their premises. It allows for full motion video ads that can be changed daily, reaching a large audience of targeted consumers in a cost-effective way compared to traditional advertising methods.
The document appears to be a product catalog for digital marketing services offered by Demand Local for the winter of 2018. It includes descriptions of various advertising channels and solutions like display advertising, mobile advertising, Facebook advertising, and search engine marketing. It emphasizes location-based targeting capabilities and measuring results. The document is aimed at automotive dealers and agencies to help them sell more cars through digital marketing.
The document describes a revolutionary new digital advertising network called Next Level Media. It uses patent pending technology consisting of digital display units (about the size of a 42" LCD TV) that are placed in high traffic areas like businesses. The units dynamically send multimedia content and ads through the digital network. Business owners can partner with Next Level and generate revenue by displaying ads on a media business center installed on their premises. It allows advertisers to reach consumers in buying mindsets in new locations beyond traditional advertising methods.
Consumer Engagement: How to Reach & Engage Consumers Across DevicesRakuten Marketing
A decade of digital innovation has changed the way consumers interact with technology, engage with brands and relate to one another. Consumers expect interactions with a brand to be connected, personalised and relevant, regardless of how they engage – a challenge in a world of siloed marketing channels.
In this booklet, we will address the challenges marketers face and go through the key steps you need to take in order to reach and engage consumers.
The document introduces Breeze Promotional Concepts Pvt. Ltd. (BPCPL) as a one-stop-shop for promotional products, printing services, business documents, and e-commerce solutions. BPCPL works with clients to create marketing campaigns and provides over 100,000 product options and services through its network of resources. The document outlines BPCPL's offerings and highlights research showing the effectiveness of promotional products in building brand recognition and customer loyalty.
Jarvis Press provides a wide range of printing and marketing services including sheetfed printing, digital printing, bindery services, large format printing, labels, packaging, promotional products, and fulfillment. They have various digital capabilities like augmented reality, variable data printing, and personalized URLs. As part of RR Donnelley, they also have access to an international network of production and logistics capabilities.
Email is the number one activity on the smart phone. Are you reaching your potential customers? This is the smartest emarketing program on the planet, guaranteed.
Vision Integrated Graphics Group is a branding and promotions specialist that helps companies achieve their marketing objectives through graphics programs and projects. They work with clients to manage, produce, and supply corporate imaging assets. Vision focuses on brand awareness, client acquisition, and client retention by understanding each client's specific needs and challenges. They offer wide-format graphics, project management, digital and conventional printing, mailing and fulfillment services. Vision has various production equipment and capabilities to handle projects nationwide. Clients provide positive testimonials about Vision's quality work and service.
Top 10 testing and optimisation best practicesgregmgaffney
The document discusses 10 best practices for testing, targeting, and optimization on websites:
1. Segment visitors into new vs. returning and target them differently.
2. Use location-based targeting like geotargeting and weather-based targeting.
3. Use product badging to highlight specific products.
4. Maintain message consistency across channels to avoid interrupting the "scent trail".
5. Test different promotional offers for different customer segments.
6. Recover abandoned shopping carts with reminders and incentives.
7. Use time-triggered messages to remind customers when it's time to reorder.
8. Test navigation changes before site-wide deployment to
Idmd cafe mexicana digital advertising case study Jodi Morel
Case Study: How One Restaurant Achieved 4,381% ROI and 325 Paying Customers in 30 Days
One new $8 lunch deal + four expert digital advertising tactics = huge success! Learn how Café Mexicana generated clicks, revenue, and in-store customers with help from our Digital Advertising team.
Magazine Cover Wrap Marketing + Interactive + 360° Digital Targeting Delivers exceptional target response and results, i.e. meaningful return-on-investment. Visit us at www.AudienceInnovation.com or 888.241.6634, x719 if you'd like more information.
This document provides an overview of Doug McCoy's presentation on co-op best practices at DexYP. It discusses DexYP's co-op training process for sales reps, in-canvass support including contests and checkpoints, and co-op processing which involves assigning accounts to analysts who handle prior approvals and claim documentation.
Flipflap Media is an email marketing company that provides solutions to help businesses match their campaigns with potential customers. They gather user profiles through data collection methods tailored to each client. Flipflap also offers design services to improve branding in email campaigns. The company helps clients achieve their goals through email campaigns on multiple devices. They provide reporting in real-time so clients can adjust strategies and optimize acquisition costs. Flipflap also develops cross-channel strategies across devices and markets. Case studies are presented from campaigns in various industries and countries.
This document provides an overview of marketing solutions from Valpak, including print mailers, digital options, and reporting capabilities. Valpak mails printed coupons to over 40 million homes each month and offers digital extensions including custom landing pages and a business profile on Valpak.com. Valpak also distributes deals through partnerships that expand online reach. Detailed tracking and reports show how consumers engage across print, online, and mobile channels to measure campaign performance.
THE HOLISTIC, ONE-STOP MARKETING SOLUTIONS PROVIDER.
We want our clients to be fully assured that their marketing campaigns are in good hands at all times—from the planning stages, to execution, to sustenance and post-campaign analytics, we support you in creating the most effective work possible.
CJ Blue is an integrated marketing agency in Vietnam that was formed through the merger of Blue Group and CJ E&M in 2016. It owns various subsidiary companies focused on different aspects of marketing and media, including Indolink which provides digital marketing services. Indolink offers a full range of digital services such as communication strategy, creative design, web and app development, social media campaigns, media buying and PR. It has a team of over 30 experts across various digital marketing disciplines.
Rakuten Display provides innovative advertising solutions for reaching consumers across digital channels and devices. They aim to deliver personalized, consistent brand experiences through display advertising optimized for engagement. Rakuten Display offers solutions for branding, prospecting, retargeting, and retention, with transparency into campaign performance across the consumer journey.
This document provides an overview of print and digital capabilities from RR Donnelley, including concise summaries of their services:
- Print Solutions: RR Donnelley offers a vast network of printing facilities and solutions including variable data printing, print-on-demand, and web-to-print technologies.
- Creative Services: They provide creative services like content creation, photography, and pre-media services to help tell customers' stories.
- Advanced Solutions: RR Donnelley innovates new solutions like RFID/NFC labels, point of sale displays, shelf-edge marketing, and packaging. They aim to create connected customer experiences across channels.
Agency MSI is a marketing company that has been in business for over 50 years. It provides integrated marketing services across many channels including advertising, branding, design, and digital media. The agency prides itself on building strong emotional connections between brands and customers. It has worked with many well-known brands such as Craftsman, DieHard, Ace Hardware, and Serta, helping to rebrand, design new packaging and marketing campaigns, develop loyalty programs, and more. The agency aims to continuously evolve its service offerings and technology capabilities to deliver best-in-class marketing solutions.
Leadgevity is a digital marketing agency that provides various online marketing solutions including email, display, search, social media, and contextual advertising. It has over 80 years of combined experience in the industry. Leadgevity works with both large and small businesses to develop customized digital marketing campaigns that generate leads and sales through performance-based models.
Advent Marketing Communications provides full-service integrated marketing communications including advertising, graphic design, public relations, digital media services, and trade show exhibits. They have expertise in the energy industry and have successfully developed marketing campaigns and branding for long-time clients like Fisher HealthCare, PowerWell Services, and Sercel. Advent handles all aspects of marketing from strategy and planning to creative design, web development, and event support.
Kraft should use both the Maxwell House and Nabob brands for coffee pods to capture a larger market share and compete against P&G's Folgers brand. While there is currently no marketing plan in place, Kraft should target consumers aged 25-54, use a penetration pricing strategy, offer 6 or more flavors, and prioritize trade shows and print advertising. Direct-to-store delivery would be the best distribution channel as it provides control and lowers costs compared to using intermediaries. If the coffee pods fail due to manufacturing issues, Kraft needs to recall the product, identify the causes of failure, increase testing, and invest in advertising to regain customer trust. A dual marketing channel approach could increase market coverage by
The document describes a revolutionary new digital advertising network called Next Level Media. It uses patent pending technology consisting of digital display units (about the size of a 42" LCD TV) that are placed in high traffic areas like businesses. The units dynamically send multimedia content and ads through the digital network. Business owners can partner with Next Level and generate revenue by displaying ads on a media business center installed on their premises. It allows for full motion video ads that can be changed daily, reaching a large audience of targeted consumers in a cost-effective way compared to traditional advertising methods.
The document appears to be a product catalog for digital marketing services offered by Demand Local for the winter of 2018. It includes descriptions of various advertising channels and solutions like display advertising, mobile advertising, Facebook advertising, and search engine marketing. It emphasizes location-based targeting capabilities and measuring results. The document is aimed at automotive dealers and agencies to help them sell more cars through digital marketing.
The document describes a revolutionary new digital advertising network called Next Level Media. It uses patent pending technology consisting of digital display units (about the size of a 42" LCD TV) that are placed in high traffic areas like businesses. The units dynamically send multimedia content and ads through the digital network. Business owners can partner with Next Level and generate revenue by displaying ads on a media business center installed on their premises. It allows advertisers to reach consumers in buying mindsets in new locations beyond traditional advertising methods.
Consumer Engagement: How to Reach & Engage Consumers Across DevicesRakuten Marketing
A decade of digital innovation has changed the way consumers interact with technology, engage with brands and relate to one another. Consumers expect interactions with a brand to be connected, personalised and relevant, regardless of how they engage – a challenge in a world of siloed marketing channels.
In this booklet, we will address the challenges marketers face and go through the key steps you need to take in order to reach and engage consumers.
The document introduces Breeze Promotional Concepts Pvt. Ltd. (BPCPL) as a one-stop-shop for promotional products, printing services, business documents, and e-commerce solutions. BPCPL works with clients to create marketing campaigns and provides over 100,000 product options and services through its network of resources. The document outlines BPCPL's offerings and highlights research showing the effectiveness of promotional products in building brand recognition and customer loyalty.
Jarvis Press provides a wide range of printing and marketing services including sheetfed printing, digital printing, bindery services, large format printing, labels, packaging, promotional products, and fulfillment. They have various digital capabilities like augmented reality, variable data printing, and personalized URLs. As part of RR Donnelley, they also have access to an international network of production and logistics capabilities.
Email is the number one activity on the smart phone. Are you reaching your potential customers? This is the smartest emarketing program on the planet, guaranteed.
Vision Integrated Graphics Group is a branding and promotions specialist that helps companies achieve their marketing objectives through graphics programs and projects. They work with clients to manage, produce, and supply corporate imaging assets. Vision focuses on brand awareness, client acquisition, and client retention by understanding each client's specific needs and challenges. They offer wide-format graphics, project management, digital and conventional printing, mailing and fulfillment services. Vision has various production equipment and capabilities to handle projects nationwide. Clients provide positive testimonials about Vision's quality work and service.
Top 10 testing and optimisation best practicesgregmgaffney
The document discusses 10 best practices for testing, targeting, and optimization on websites:
1. Segment visitors into new vs. returning and target them differently.
2. Use location-based targeting like geotargeting and weather-based targeting.
3. Use product badging to highlight specific products.
4. Maintain message consistency across channels to avoid interrupting the "scent trail".
5. Test different promotional offers for different customer segments.
6. Recover abandoned shopping carts with reminders and incentives.
7. Use time-triggered messages to remind customers when it's time to reorder.
8. Test navigation changes before site-wide deployment to
Idmd cafe mexicana digital advertising case study Jodi Morel
Case Study: How One Restaurant Achieved 4,381% ROI and 325 Paying Customers in 30 Days
One new $8 lunch deal + four expert digital advertising tactics = huge success! Learn how Café Mexicana generated clicks, revenue, and in-store customers with help from our Digital Advertising team.
Magazine Cover Wrap Marketing + Interactive + 360° Digital Targeting Delivers exceptional target response and results, i.e. meaningful return-on-investment. Visit us at www.AudienceInnovation.com or 888.241.6634, x719 if you'd like more information.
This document provides an overview of Doug McCoy's presentation on co-op best practices at DexYP. It discusses DexYP's co-op training process for sales reps, in-canvass support including contests and checkpoints, and co-op processing which involves assigning accounts to analysts who handle prior approvals and claim documentation.
Flipflap Media is an email marketing company that provides solutions to help businesses match their campaigns with potential customers. They gather user profiles through data collection methods tailored to each client. Flipflap also offers design services to improve branding in email campaigns. The company helps clients achieve their goals through email campaigns on multiple devices. They provide reporting in real-time so clients can adjust strategies and optimize acquisition costs. Flipflap also develops cross-channel strategies across devices and markets. Case studies are presented from campaigns in various industries and countries.
This document provides an overview of marketing solutions from Valpak, including print mailers, digital options, and reporting capabilities. Valpak mails printed coupons to over 40 million homes each month and offers digital extensions including custom landing pages and a business profile on Valpak.com. Valpak also distributes deals through partnerships that expand online reach. Detailed tracking and reports show how consumers engage across print, online, and mobile channels to measure campaign performance.
AD|MAX offers local merchants a marketing solution combining cable TV, internet, mailings, and barter to reach customers. The campaign features merchants' ads across these mediums to maximize exposure locally. Merchants benefit from targeted impressions on cable TV, listings on a popular local business portal and yellow pages sites, and mailers sent to thousands of local residents. A portion of the campaign can also be paid for through barter with other participating merchants. This unified multi-stream media campaign provides merchants with extensive local reach and visibility.
DNA \ LTB is a branding and marketing agency that helps clients consistently translate their brand DNA into various channels to attract loyal customers. They engage the right audience through direct, multi-channel content marketing strategies. Their services include developing brand strategies and values, managing social media presence, creating thought leadership content, running marketing campaigns, and testing new products and ideas. They aim to build long-term relationships between clients and their customers through relevance, interaction, and central management of the client's brand.
Adobe Campaign provides capabilities for planning, automating, and measuring marketing campaigns across digital and traditional channels to deliver personalized experiences. It addresses key challenges such as creating a single customer view, orchestrating campaigns across channels, optimizing campaigns, and ensuring consistent messaging. Over 400 major companies use Adobe Campaign to execute personalized programs across various channels and drive business performance.
Nexstar Digital provides advanced TV advertising solutions in local markets. As the largest broadcaster in the US, Nexstar owns 219 TV stations reaching 70% of households. Nexstar utilizes local data and a localized approach to solve problems for advertisers of all sizes. While over 50% of the digital population is untrackable and third party data is flawed, Nexstar can find undiscovered audiences through predictive curation of its owned video inventory and data. This allows Nexstar to effectively scale local audiences across multiple channels like OTT. By coordinating channels and curating supply paths, Nexstar brings advertisers closer to trusted inventory. Leveraging local data and influencers, Nexstar also develops better creative that resonates locally. Case
This document discusses how AlphaGraphics can help companies implement a multi-channel marketing approach to reach customers across different platforms. It explains that AlphaGraphics offers services to improve brand awareness, boost marketing efforts, and explore ePublishing through print, online, and mobile channels. The document promotes AlphaGraphics' direct marketing services including list acquisition and management, mail marketing, dimensional mail, personalized URLs, variable mapping, mailing fulfillment, graphic design, and copywriting to help companies connect with customers through multiple touchpoints.
Targeted, personal and flexible, direct marketing is a proven method for reaching your target audience and inciting further action through other channels. Your communications should create results that can be tracked, recorded and analyzed, allowing you to measure the effectiveness of your marketing campaigns.
The document is an advertisement for an advertising design service company called ADS. It provides services such as branding, graphic design, digital marketing, web design and development. The summary highlights some of ADS's core services and strengths, including creative solutions tailored to clients' business goals, a focus on quality design and customer experience, and strategic advertising solutions across various media platforms.
This document provides information about Advertising Design Service (ADS), an advertising agency that offers various design and marketing services including branding, graphic design, digital services, and advertising. The document describes ADS's focus on quality design, customer service, and providing creative solutions to help clients achieve their business goals. It provides examples of the types of projects and services ADS offers across different areas such as branding, graphic design, websites, and advertising.
3 Red Hot Social Marketing Hacks To Crush in 2015 by Daniel Morrison - #SEJSu...Search Engine Journal
The document discusses three social marketing hacks for achieving return on investment success. The hacks are: 1) injecting users into a company's funnel with social psychographic data, 2) cookie users with retargeting pixels to build owned audiences, and 3) nurturing and converting users with remarketing and search remarketing. It provides details on how to implement each hack, including building personas based on behaviors, filtering interests, using retargeting tags, and customizing ads and bids based on users' stages in the customer journey. The goal is to hyper-segment audiences for social media marketing, retargeting, and search advertising.
This document provides an agenda and information for a DMA Awards workshop on presenting entries. The workshop covers best practices for presenting creative work, strategy, and results. It also reviews the DMA category options and criteria. Speakers will discuss tips for various elements, including focusing on objectives and results, telling a story, and revising submissions. Attendees can ask questions and learn how winning a DMA provides benefits like thought leadership, developing talent, and attracting the best clients and agencies.
_GORILLA BROCHURE RD9_1 LEAFLETS PRINT MASTERKate Allen
The document discusses the competitive business environment and the need for channel experience to thrive. It introduces Gorilla as a company that can help technology vendors maximize their channel investment through programs that increase customer base, improve productivity, and find new distribution channels. Gorilla offers industry experience, powerful solutions, agility, global presence, and thought leadership to help clients succeed.
This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
This document provides an overview of using a demand-side platform (DSP) to accurately target consumers at scale. It discusses:
- How the consumer journey has fragmented across channels and DSP allows multi-channel targeting with access to consumer data.
- Common marketing goals that can be achieved through DSP like awareness, engagement and conversion.
- A three-step approach including retargeting audiences, prospecting for consideration, and mass reach for awareness.
- Examples of audience targeting like lifestyle, in-market interests, and contextual categories.
- Measurement metrics like delivery, sales, and return on ad spend that can evaluate campaign performance.
This document presents Valpak Solutions to influence, attract, and nurture Tutor Doctor's customers across multiple platforms. The comprehensive suite includes direct mail coupons in Valpak's recognizable blue envelopes, digital packages with offers on Valpak's website and through syndication partners, and mobile solutions like QR codes and augmented reality. The goal is to connect with customers anywhere and anytime through integrated marketing across mail, web, and mobile channels to maximize Tutor Doctor's presence in the marketplace.
This document contains summaries of email marketing campaigns run by Leads Dubai for various clients. It describes campaigns for clients in industries such as e-commerce, hospitality, insurance, real estate, retail, automotive, education, fitness, accounting, and more. For each campaign, it provides the objectives, strategies used, and key results including open and click-through rates, numbers of visits or leads generated, and whether the campaign met or exceeded its goals. The overall document serves as a case study on how Leads Dubai has successfully implemented email marketing campaigns across different sectors.
Adtaxi is a digital marketing organization that helps advertisers solve complex marketing challenges through custom and data-driven solutions. It takes a holistic approach across channels like search, social media, and display advertising to understand the consumer journey. Adtaxi aims to simplify digital marketing for clients by managing all solutions through one platform and vendor. It uses its proprietary Magellan optimization platform and provides transparent reporting to maximize clients' return on advertising spend. A case study example showed how Adtaxi's performance-based approach drove a 590% return on investment for a Utah resort client.
1. 2012 Media Kit
Valpak Solutions
®
Influence, Attract and Nurture Customers
2. 3 I nc r e as e y o u r o p t i o ns
5 M a x imi z e y o u r m e d ia d o l l a r s
7 Ta r g e t e d , I nn o va t iv e , C u s t o mi z e d
9 M A X I M I ZE Y o u r M e ssa g e
10 Va l p a k d i r e c t mai l S o l u t i o ns
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11 D I G I T A L P A C K A GE S
12 M o n t h ly PRO M O t i o ns
14 C o m p r e h e nsiv e S u p p o r t S e r vic e s
15 d e si g n an d p r o d u c t i o n
3. “Valpak ® is one of the strongest
consumer brands I know of
for awareness and quick,
clear relevance to consumers.
They call it “Value Pack,”
and to millions of Americans
every month, it is just that.
Cox Target Media has made the
right choice in putting their
resources behind this brand.”
2
4. Targeted Media Will Increase Your Options
Not Limit Them
Valpak Ensures Your Message Hits
®
Home In More Ways Than One
Valpak is a results-driven marketing company that offers advertisers full service, targeted,
direct marketing solutions and support services. Valpak is an affiliate of Cox Enterprises, Inc.,
one of America’s leading media companies with major holdings in newspaper, television,
radio, cable TV and Internet/interactive industries. Taking advantage of our collective
understanding of media, Valpak has created integrated programs to maximize your
campaign potential.
Whether Marketing on a Local, Regional or
National Scale, You Can Talk to America Directly
with Valpak
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using your own consumer databases or by creating micro-targeted
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team to develop a new campaign or to extend your existing
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3
5. “With Valpak ® having Molly Maid templates ready
to go, it’s a no-brainer. My business profile has
increased online because of the added exposure
that Valpak.com ® gives me. Moreover, my presence
on Google ® is more prominent. Lots of people are
using the Internet to find good deals, and I want
them to find my Molly Maid.”
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6. Hit More Homes. Hit More Accurately.
Maximize Your Media Dollars
Valpak Delivers ®
More Efficient Than Other Media
Radio, television, newspapers and other media blanket large areas, reducing the
effectiveness of your advertising dollars.
Because we have a thorough understanding of, and presence in, local, regional and
national markets and a strong success rate in targeting “qualified” members of our audience,
we can design a comprehensive proposal that hits home for you every time.
Targetable – Audiences can be identified by age, income, family status and other
demographic, geographic, consumer behavior or expenditure identifiers. Our branded
programs can be designed to target an area surrounding specific retail locations or
pre-designated trade areas as small as
10,000 homes, or even smaller if your
proprietary program requires it.
Trackable – Using national
campaigns with total-market versioning
or creating unique local neighborhood
promotional programs, Valpak can help
you create or match databases of sales
and customer information that will help
you to maximize your current and
future customer acquisition and
loyalty programs.
Effective – We take the guesswork
out of your marketing efforts. No matter which solution or service
you use, we provide measurable and quantifiable results.
Cost-Efficient - Our programs provide you with dynamic marketing options
designed to suit your specific budget and campaign objectives without the
inefficiency of traditional media.
Synergistic – All of our Valpak product options can be used as stand-alone
marketing programs, or they can be combined to create a comprehensive
solution to meet all of your marketing needs.
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7. “Since the coupons
started mailing in
July 2009 we have
continued to see
tremendous results
with Valpak ®.
It continues to
exceed our
expectations every
month. I encourage
any restaurant to
work with Valpak and
run Buy 1, Get 1 Free
offers. Now with
Valpak.com ® we
average 170 prints
a month from the
Valpak.com site and
the phone apps that
customers bring in.”
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8. Targeted, Innovative Customized Solutions
TAILORED FOR YOUR SUCCESS
Solutions That Work
Valpak® offers a number of distinctive products and services that work together to create
full-circle direct marketing support, regardless of how dispersed or diverse your audience
might be. Our solutions can consistently connect you with your best prospects.
Print Solutions
• Branded consumer products, with a loyal readership base.
• Weekly scheduled mailings and a variety of ad format options.
• Solo direct mail programs for customized messages and audiences.
digital solutions
• Enable you to reach a responsive audience online and on the go.
• Extend your reach via exclusive distribution partnerships.
Integrated solutions
• Convert Web traffic to store traffic and vice versa.
• reate your own custom consumer profiles for
C
enhanced performance.
• Free design services to help you maintain brand efficacy.
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9. “Recently, one of our
customers brought
us a Valpak ® coupon
which prompted us
to call. We never
realized the power of
The Blue Envelope ®
until we watched
coupon after coupon
being redeemed.
Valpak is the only
form of advertising
that has worked for
us. We have already
recommended Valpak
to friends who are
business owners as
well as others who
have asked us
about it.”
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10. Complementary Products Maximize Your Message
with core consumers
Direct Mail Solutions:
The Blue Envelope ®
• onsumers throughout North America know and trust Valpak to deliver savings and values.
C
That’s why nearly 9 out of 10 households receiving Valpak open and look through
The Blue Envelope®.
• he Valpak envelope contains a mix of ads from national,
T
regional and local advertisers, including dining and
entertainment, home improvement, health and beauty,
automotive and more.
• rom savings alerts, special discounts and offers,
F
to menus and more, consumers look to Valpak
each month to deliver rewarding, relevant and
reliable ads from neighborhood businesses and
national brands.
•
We have over 40 years of experience developing
the most effective strategies for businesses
of all sizes.
Valpak Fast Facts
• alpak is delivered to households in
V
approximately 110 U.S. Nielsen Designated
Market Areas (DMA), in 45 states, and
4 Canadian Provinces.
• n 2011, over 485 million envelopes were
I
mailed to over 41 million unique
addresses across the U.S. and Canada.
TM
• n 2011, over 20 billion ads were mailed
I
inside Valpak.
2011 Valpak Readership Study, Winter 2012, Valpak
company records
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11. Valpak Direct Mail Solutions
®
Valpak direct mail solutions use a demographic segmentation system called
Neighborhood Trade Areas (NTA ). The selection criteria for an NTA is
® ®
part of the reason why Valpak direct mail solutions offers advertisers a high level
of performance. Mailing by NTA allows advertisers to target qualified customers
geo-demographically for the best possible results. The Valpak audience is profiled
using syndicated research from Scarborough Research and Experian Simmons . TM ® SM
When combined with Nielsen PRIZM , it provides advertisers with useful lifestyle
®
and predictive behavior data.
Solutions That Work
From mass-targeting to precision placement, Valpak® offers advertisers multiple ways to speak to those
qualified consumers who are most likely to want or need your products and services. And whether
you want to reach busy families, professionals, or active retirees, advertisers can trust Valpak to treat
consumers as smart, sophisticated shoppers who want offers that are relevant to their lifestyle.
• alpak direct mail solutions enable you to focus your messages on a single neighborhood, city,
V
DMA or a combination that matches your store coverage areas or desired consumer profile.
• alpak makes planning your campaign easy. By utilizing the Valpak regional mailing areas,
V
you can set up your campaign’s in-home dates with ease.
• alpak mails each region of the U.S. and Canada once a month so your advertising message
V
arrives within a targeted time frame in the city, DMA, state/province or region you choose.
Reach Top Prospective Customers in Your Market
Single Parent Family Traditional Family With Professional Couple in 30s Professional Woman Homeowners Who
Teenagers who actively Children, Drives Mini-Van Dual Income, Outdoor Lovers Active Smart Phone User Like Gardening
use the web Travels Often
Females 25-54 Professionals 25-45
HH Income $35,000+
Excessive Clothes Buyers
or HH Income $60,000+
Dine Out Frequently
Single Parent Household That Never Misses Professional Male/Female
Active Retirees Male Music Lover
Book Purchasers A Summer Vacation Internet Purchasers
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12. DIGITAL PACKAGES
In Front of Your Customers
Wherever They Are!
• each consumers wherever they go. Valpak® Smartphone Applications put your name in front
R
of consumers searching for local businesses on their mobile devices. The number of mobile coupons
redeemed in North America in 2011 and 2012 is set to increase by triple digits from 2010.
• tir consumers to action with savings offers and incentives.
S
An estimated 53 million adults print internet coupons, up 14% from 2010 (Experian® SimmonsTM,
Summer 2011 NCS Adult Survey 12-month.)
• Allow your best customers to speak for your business. Ratings and reviews
for your business on Kudzu.com provide influential, decision-making content to consumers.
• Measure ROI. Ensure your marketing dollars are being spent effectively with clear-cut
reporting and tracking.
• Reside on multiple platforms without having to manage each individually.
We provide central ordering and management.
Audience Statistics:
• ver 640 million offers were viewed on Valpak.com® in 2011, an average of
O
53.5 million per month!*
• n 2011, over 3.6 million coupons were printed from Valpak.com®.
I
• t the end of 2011, the total number of individuals (double opt-in only),
A
registered for Valpak.com® Member Exclusives was approximately 1.24 million.
Source: “Elevating the Mobile Love Affair with Coupons,” The Yankee Group, April 2010. Omniture logs/records.
*Cox Target Media, Inc. internal server logs/records
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13. Monthly Promotions
The Valpak National Promotions
®
Program Builds Awareness,
Consumer Excitement and
Anticipation Around Every Mailing
• ach blue envelope becomes interactive as consumers respond emotionally to the element
E
of surprise and the chance of winning exclusive prizes and rewards.
• alpak consumers are engaged to open the envelope, not only to look for local values,
V
but also to participate in exciting lifestyle promotions.
•
Valpak national promotions are a consumer favorite, increasing the brand’s #1 market leader
position and generating the highest open rates in the industry to ensure your marketing
messages are seen.
• romotional partners include Food Network, HGTV, CBS, WE TV and others, providing strong
P
consumer interest in the envelope.
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14. ®
I’ve seen the results…it’s as simple as that. Valpak has exceeded
all expectations. It has brought NEW customers in our doors…
I love that I can measure the effectiveness of marketing with
Valpak. We live in tough economic times and people are
looking for coupons like never before. They don’t throw
The Blue Envelope away.”
®
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15. The Service and Support
YOUR BUSINESS DESERVES
Custom Fit For Your Business Success
Research Services And Consumer Behavior Tools
Valpak® uses nationally recognized research services to obtain census, demographic,
consumer behavior and consumer expenditure data to ensure precise audience targeting for
the best possible results. Our knowledge and understanding of the Valpak consumer means
your advertising dollars are maximized.
Valpak has the ability to identify specific consumer behaviors using Nielsen PRIZM and
survey data from Scarborough Research™ and Experian® SimmonsTM which plays a key role
in getting your message to the right audience. When combined with Nielsen Consumer
Buying Power you have a winning formula that gives you the power to find consumers who
look like your customer.
Experienced Research Consultants
Professionally trained research consultants are available to
provide pre- and post-analytical support to advertisers who
need unique quantitative data on individual programs:
• Geographical Targeting/Mapping services are provided based
upon neighborhood demographics, retail shopping locations,
and postal carrier routes.
•P
re-Analytic support includes using sophisticated targeting
techniques to ensure advertisers are purchasing the most
appropriate portion of the Valpak audience.
• ost-Analytic support includes a variety of testing methods to
P
measure the success of the Valpak program or the offer itself.
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16. DESIGN PRODUCTION
Creative Services
Our creative department works with advertisers to develop simply delicious!
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Our award-winning team of graphic designers and copywriters Make Your Home Project More Affordable!
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Beautiful Hairstyles For Less!
Amanda’s $14.99 $24.99
Cut Style
Shampoo
Production Services
Haircut
Haircut
Appointment
Style
Necessary
14500 Valley Rd. - Madison No Appointment
With coupon only.
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Hours: 9am - 9pm Mon - Sun Expires 12/12/2012
Modern, Trendy Styling, Color Corrections, Walk-Ins Welcome, Coloring Highlights
Advertisers looking for something more unique can choose
from a variety of printing, design and fulfillment options
Great Savings On Toys!
Large
Selection Lil’ Dreams $10 OFF
including four-color coupons, flyers, coupon booklets, magnets
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account representatives will help you obtain mail lists that will
accurately target your qualified audience.
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