Alan Feigenbaum has over 20 years of experience in business development, marketing, and consumer product management. He has launched a successful specialty advertising firm that provided branded products to Fortune 500 clients. He has also held marketing roles developing relationships with key retail accounts and increasing sales. Feigenbaum has a track record of driving annual sales increases through creative marketing plans, expanding sales teams, and reducing costs.

1. ALAN W.FEIGENBAUM
Plano, Texas 75024 awfeigenbaum@gmail.com
(972) 489-2846 http://www.linkedin.com/in/alanfeigenbaum
Business Development / Marketing Manager
Summary 20 years of consumer product management experience in direct sales, channel
sales, business and marketing development. Launched a successful specialty advertising firm
that branded consumer products for international Fortune 500 clients. Award winning food and
beverage development manager.
Business Development / Marketing Experience
• Relationship Building • Channel Marketing • Operations
• Customer Service • Event Planning • P&L Management
• Head Quarter Sales • Branding • Market Analysis
• Direct Sales • Project Management • Training
RISINGHILL MARKETING Plano,
Texas
General Manager / Business Development & Marketing 2001-
Present
Launched and managed a highly respected specialty advertising firm, by developing relationships
and supplying outstanding customer service in key Fortune 500 healthcare, technology, retail,
and real-estate clients.
• Drove sales on average of 19% annually over an 8 year period, by developing creative
marketing plans, doubling the sales force, and reducing the P&L by 30%.
• Managed international promotional product distribution for Southern Comfort Presents:
“underCOVER”. The event won “Best Special Event 2010”, Best Event Magazine.
• Developed an e-commerce website (company store) for a national client, which included
warehousing and distributing branded items throughout the United States. The website
increased sales by 10%.
• Key clients included; Texas Instrument, Sally Beauty Supply, Southwest Airlines, GameStop,
Pier 1 Imports, Baylor Healthcare Systems and Ebby Halliday Realtors.
HALO BRANDED SOLUTIONS Dallas, Texas
Business Development & Marketing Manager 1999-2001
Secured internationally recognized clients by developing relationships and supplying outstanding
customer service to key accounts in the retail and non-profit industry.
• Created branded consumer product marketing material for Mothers Against Drunk Drivers
that increased sales by $500,000.
• Developed branded marketing material for Pier 1 Imports employee benefits program which
increased sales by 58%.
Resume – Alan Feigenbaum

2. • Managed sales and service team, increased which increased sales by 100%.
• Achieved 40% profit margins annually by negotiating a lower cost bases from suppliers.
DEAN FOODS COMPANY - SCHEPPS DAIRY Dallas, Texas
Key Accounts Manager 1995-1999
Developed relations at Albertson’s and Wal-Mart’s corporate and regional headquarters for a
regional dairy suppler, which generated annual sales revenues of $400 million.
• Organized regional “Got Milk” publicity events, which educated the public on the benefits of
milk. The campaign increased milk sales by 5%.
• Increased Albertson’s and Wal-Mart sales by $5 million; by expanded marketing efforts that
included newspaper couponing, in store promotions, expanding retail shelf space and
developing key management relationships.
• Published a training manual for Albertson’s dairy personnel, which was adopted by
Albertson’s on a national basis.
PRIOR SALES & MARKEITNG EXPERIENCE
Nestle’ SA Company - Carnation Dairy Division Phoenix,
Arizona
Key Accounts Manager
Managed key account relations, sales, distribution and customer service for a regional dairy
suppler, which generated annual sales revenues of $180 million. Managed merchandising staff of
5 employees.
• Managed Albertson’s corporate headquarters and southwest regional buying offices, which
generated annual sales revenues of $8 million.
• Grew regional sales 30% at Bashas, Food 4 Less, Mega Foods, IGA Stores, Seven Eleven,
and Fleming Foods, generating $12 million in annual sales revenue.
• Increased regional Air Force Base commissary sales $750 thousand, by increasing shelf
space, reducing distributors “out of stock” products, and initiating a series of sales
promotions.
• Increased Albertson’s annual sales 20%, by executing Nestles’ national ice cream program.
program, which included regional newspaper advertising, couponing, in-store promotions and
product sampling.
• Won numerous ice cream sales awards; by maximizing product distribution,
increasing shelf space and maximizing product in-store stock.
AT&T – Mountain Bell Phoenix, Arizona
Retail Sales Representative
Sold proprietary telephone equipment, accessories and service through the company’s retail
channel.
• Sales award winner; achieved through energetic direct selling.
Resume – Alan Feigenbaum

3. Education and Professional Development
• Bachelor of Science (BS) Marketing / Management – Northern Arizona University
• AT&T Sales Training
• Nestle Sales Training
• Toast Masters International – Chapter President
Resume – Alan Feigenbaum