Foreword in APQP Seminar with supplier base
- 1. APQP and ControlPlan Seminar 11th July 2010 By Michael Wang Rev.C
- 2. Contents • Prologue • Welcome you here • History makes the difference • What is APQP? • Ok! Let’s start PPAP • Control plan methodology • Control the Many through the Few • Q&A
- 3. Prologue It was thebest of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way--in short, the period was so far like the present period From Charles Dickens’ “A Tale of Two Cities”.
- 4. Welcome you here •Welcome to the world of automotive electronics! • Is it part of Auto industry? Or is it part of Electronics industry?
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- 6. Auto electronics 2008 Source: Automotive News
- 7. Automotive world today Source: Carmagzine
- 8. Automotive world today Source: Carmagzine
- 9. GM Century ofInnovation 2008 Source: SAE Automotive Journal
- 10. A giant fallsat 2009 Source: The Economist
- 11. Anyone who inbusiness in 2012 will get business Source: Newsweek
- 12. 趨勢圖示：車用電子市場年複 合成長率穩健攀升 2013年可 望上看1,737億美元 隨著市場上越來越多強調安全、舒適的 智慧型車輛紛紛上市，帶動了車用電子 市場的商機，對於汽車的自動化的需求 增加，車用電子市場呈現穩健成長之 勢，預估在 2008年將達1,145億美元， 2008~2013年將以年複合成長率(CAGR) 為9%的速度增長，到了2013年可望上 看1,737億美元，此外， 有鑑於市場對 於車內駕駛座的輔助、聽音樂或看視 訊、安全氣囊等的功能要求愈來愈高， 預期駕駛輔助系統、娛樂、安全系統性 領域所佔比重也將增加。(陳怡均) Source: Digitimes
- 13. 到底有多難？難在什麼地方？ 到底有多難？難在什麼地方？ Source: The Commonwealth
- 14. Process! Process! Process! 如果選擇店面的前三大考量是”Location, Location, • 如果選擇店面的前三大考量是 那麼”Process, Process, Process”就 Location”, 那麼 就 是進入汽車電子的”葵花寶典 為什麼叫葵花寶典 葵花寶典” 為什麼叫葵花寶典?)！ 是進入汽車電子的 葵花寶典 (為什麼叫葵花寶典 ！ 什麼是Process? • 什麼是 如何管理？ • Process 如何管理？ • Variation • Stability vs. Capability
- 15. History makes the difference! • Henry Ford built his first auto in “production line” in 1903. • Raw material arrived at the pier by Rouge river and car running outside at another end. • Highly integrated at the first beginning and “Big Three” giants dominated Auto’s world in Detroit. • American were proud of auto industry and auto’s world was deeply influenced by the States for 70 years.
- 16. History makes the difference! • Two silent changes impacted auto industry in 70s. • One is Honda/Toyota’s transplant during oil crisis. • Toyota learned JIT in American supermarket and created “lean” concept to beat Ford’s mass production style which generated from economic scale model. • Edward W. Deming’s 14 principles supported Japanese car quality and since then, “Quality” haunted in every auto people’s mind. • Ford ex-CEO Peterson invited Deming back to Ford and created glorious era in late 80’s and early 90’s. • Supplier partnership from “Keiretsu” was highlighted and purchasing organization formed by Buyer and STA (SQA/SQE, anyway) was conventionally established in this industry.
- 17. History makes the difference! • Another giant industry creeping quietly into this world- PC assembly industry (then EMS later on) by the alliance of Intel 80X86/IBM PC/Microsoft DOS. • In this different world, “Speed is everything!” being genetic from “Moore’s law”. • The supplier chain was formed crossly like ad hoc task force, the partnership builds on price-quantity bargaining. • “The volume matters”, so Dell’s “Global Logistics”, “BTO/BTC” worked in late 90 and early Millenniums.
- 18. Terry Kuo’s judgment 無神論 • Just like the religions, one is atheist (無神論 者), then Buddist or Christian doesn’t matter as long as you heartily believe it. • Ended by EMC tycoon Terry Kuo’s (郭台 郭台 銘)famous educational story within Foxconn, “In electronic industry, we don’t have brand. What we sell? We sell Speed, Quality, Engineering Service, Flexibility, and Cost”. (It’s a true story because several managers used to be punished by standing attention because they gave the “wrong order” of these 5 competitiveness)