This is a presentation I deliver to businesses about three different types of apps you can have to promote your brand.
For more information contact clodagh@getfocusedapps.com
"Fun & Functionality - Brand strategies for the future of the Mobile Internet"Webling
The document discusses mobile app trends globally and in Australia. It notes that the iPhone App Store passed 5 billion downloads in June 2010, with the last billion taking only two months. Three quarters of Australian smartphone users have downloaded free apps, with social, games, maps, travel, weather and banking as the most useful categories. The document outlines different models for paid and free apps, and how free branded utility and entertainment apps can improve brands through exposure, reach consumers with low costs, and influence purchase decisions. It provides case studies of successful branded Australian apps from Tic Tac and Coles.
Working with Mobile Partners by Bob UphamEdith Yeung
This document discusses working with mobile partners to monetize apps. It outlines the shifting mobile landscape from carriers dominating in the early 2000s to apps now having more leverage. Most user time is spent inside apps, especially games, Facebook, and other popular apps. Partnerships allow using user data and deep links to drive more app installs and improve monetization strategies. Working with carriers and device makers requires considering user privacy, content issues, deal structures, and each partner's processes.
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
Founders Den App Store Optimization by Yann KronbergEdith Yeung
This document provides guidance on app store optimization (ASO) to maximize app distribution and monetization. It discusses:
1) How to effectively market an app through various channels like the app store, social media, and third party networks.
2) Tips for optimizing key elements like app title, screenshots, keywords and categories to improve search ranking and conversions.
3) The importance of metrics like user engagement, lifetime value and store ranking for monitoring performance and optimizing user acquisition campaigns.
Taylor & Francis Online is an online platform for accessing Taylor & Francis Group content that was created in 2011 in collaboration with librarians and researchers. Taylor & Francis Online Mobile is a free web application that allows users to access content on the go from any mobile device without downloading an app. It features include saving favorites, sharing on social media, reading abstracts and full text, and pairing a device for offline access. To promote the mobile app, Taylor & Francis used email campaigns, conference promotion, banners ads, business cards, and posters with regionalized messaging tailored for areas like the US, Africa, Australia, and Japan. Analytics on usage showed results by region, subject area, and mobile device usage and pairing.
Mobile Growth Hacking - Edith Yeung 2015Edith Yeung
Edith Yeung is a partner at 500 Mobile Collective Fund who invests in mobile apps and consumer internet startups. Previously, she was VP of marketing for Dolphin Browser, a mobile browser with over 150 million installs. She also founded an investment firm focused on mobile and consumer internet companies. The document provides Edith's top 10 list for growth hacking in 2015 and tips for localizing and internationalizing mobile apps, including translation, culturalization, and considering third-party app stores in emerging markets.
This document provides an overview of ThinSpired, a company developing a fitness app. It describes the company's product, market analysis, and strategy. The app will provide workouts and exercises to help people become healthier. It will have a simple interface and tracking features. The health and fitness app market is large and growing. ThinSpired will use a freemium pricing model to monetize the app.
"Fun & Functionality - Brand strategies for the future of the Mobile Internet"Webling
The document discusses mobile app trends globally and in Australia. It notes that the iPhone App Store passed 5 billion downloads in June 2010, with the last billion taking only two months. Three quarters of Australian smartphone users have downloaded free apps, with social, games, maps, travel, weather and banking as the most useful categories. The document outlines different models for paid and free apps, and how free branded utility and entertainment apps can improve brands through exposure, reach consumers with low costs, and influence purchase decisions. It provides case studies of successful branded Australian apps from Tic Tac and Coles.
Working with Mobile Partners by Bob UphamEdith Yeung
This document discusses working with mobile partners to monetize apps. It outlines the shifting mobile landscape from carriers dominating in the early 2000s to apps now having more leverage. Most user time is spent inside apps, especially games, Facebook, and other popular apps. Partnerships allow using user data and deep links to drive more app installs and improve monetization strategies. Working with carriers and device makers requires considering user privacy, content issues, deal structures, and each partner's processes.
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
Founders Den App Store Optimization by Yann KronbergEdith Yeung
This document provides guidance on app store optimization (ASO) to maximize app distribution and monetization. It discusses:
1) How to effectively market an app through various channels like the app store, social media, and third party networks.
2) Tips for optimizing key elements like app title, screenshots, keywords and categories to improve search ranking and conversions.
3) The importance of metrics like user engagement, lifetime value and store ranking for monitoring performance and optimizing user acquisition campaigns.
Taylor & Francis Online is an online platform for accessing Taylor & Francis Group content that was created in 2011 in collaboration with librarians and researchers. Taylor & Francis Online Mobile is a free web application that allows users to access content on the go from any mobile device without downloading an app. It features include saving favorites, sharing on social media, reading abstracts and full text, and pairing a device for offline access. To promote the mobile app, Taylor & Francis used email campaigns, conference promotion, banners ads, business cards, and posters with regionalized messaging tailored for areas like the US, Africa, Australia, and Japan. Analytics on usage showed results by region, subject area, and mobile device usage and pairing.
Mobile Growth Hacking - Edith Yeung 2015Edith Yeung
Edith Yeung is a partner at 500 Mobile Collective Fund who invests in mobile apps and consumer internet startups. Previously, she was VP of marketing for Dolphin Browser, a mobile browser with over 150 million installs. She also founded an investment firm focused on mobile and consumer internet companies. The document provides Edith's top 10 list for growth hacking in 2015 and tips for localizing and internationalizing mobile apps, including translation, culturalization, and considering third-party app stores in emerging markets.
This document provides an overview of ThinSpired, a company developing a fitness app. It describes the company's product, market analysis, and strategy. The app will provide workouts and exercises to help people become healthier. It will have a simple interface and tracking features. The health and fitness app market is large and growing. ThinSpired will use a freemium pricing model to monetize the app.
How to create & edit digital editions for mobile readersPage Lizard
This document discusses the importance of mobile for content consumption and provides strategies for creating digital editions optimized for mobile. It notes that by 2020, 80% of adults will have smartphones and emails are mainly for older users now. Case studies show publishing content in app format led to significantly higher mobile readership rates compared to desktop-only editions. The document recommends using HTML-based apps instead of PDFs to create mobile editions that are responsive and optimize the reading experience across different devices.
IncentiveWorks 2012 - Do-it-yourself Mobile Appsjoeclo
More than 80% of meeting planners use smart phones and other mobile devices however relatively few use mobile apps for their own meetings. One of the top reason cited for the low usage is the cost of apps. Planners are asked to do more with less. We want to help you leverage mobile technology without breaking the bank. Join us at the knowledge pods to learn about easy to use, low cost and no cost do it yourself options for building meeting apps.
Mobile Application Trends - Marketing and Monetization by Biswas Dhakal - Nce...MobileNepal
Mr. Biswas Dhakal, F1soft International, was one of the keynote speakers during the series of seminars of Ncell AppCamp 2014. He shared his experience and knowledge on Mobile applicaiton trends in Nepal and abroad. Gave a good insight of marketing strategy for and monetization of mobile apps to upcoming developers and start-up enthusiasts.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
This document provides an overview of creating mobile apps for businesses. It discusses why businesses should consider apps, defines mobile and online experiences, and explores South Africa's mobile economy. It also covers types of apps, use cases, considerations for native vs. hybrid apps, ensuring business and user goals align, and platforms for promoting apps. Lastly, it discusses measuring app success, adapting based on data, and continually improving apps based on user feedback.
This document discusses trends in mobile search and devices. It notes that US smartphone penetration reached 46% in 2012 and mobile searches are growing rapidly. The top mobile devices in 2012 were iPhones, Android phones, and BlackBerry devices. By 2015, there will be more local mobile searches than desktop searches in the US. The document also compares building a mobile-optimized website versus a native app, noting pros and cons of each approach. It emphasizes having a mobile strategy and understanding which devices your audience uses.
Promoting your business on mobile devisesPaul Vesely
The latest statistics to help you build a business case to develop your mobile strategy for your business. Understand the pro's and con's of WAP mobile sites v's mobile Apps. See what are the trends in terms of users purchasing behavior broken down by operating system.
The document discusses how mobile apps are often filled with unwanted advertisements and that most people dislike ads on apps. A survey found that 4 out of 5 people said they disliked ads on mobile apps. The document then provides reasons why people dislike ads, such as ads feeling intrusive on personal mobile devices. It argues that companies should focus on building apps instead of ads in order to develop long-term customer relationships. Examples are given of successful brand apps in India from companies like Jio, Airtel, and Jabong that provide value and incentives to customers to use the apps regularly.
The document discusses the growing importance of mobile devices and apps for social media connections. It notes that there are now 4 times more mobile phone users than PC users, and that 80% of people in the US have a mobile phone. Push notifications through mobile apps allow for intimate communication with customers, with 97% viewing notifications compared to only 4% opening emails. The document encourages leveraging mobile apps for branding, customer engagement, and viral marketing to take advantage of the mobile world.
Are you new to the world of
Social Media?
Do you find yourself lost in the land mine of choices?
Is it hard to decide:
What to post?
When to post it?
And Where to post it?
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
"How To Choose Which Social Media Platforms Are Right For Your Business" Cox Media
The document discusses social media marketing strategies for businesses. It identifies primary social channels like Facebook, Twitter, Pinterest, LinkedIn and YouTube that require 1-4 hours per week. These are best for increasing brand awareness, engagement and promoting products/services. Secondary channels like Instagram, Foursquare and Vine require less time and are good for engagement and promotion. The document provides examples and recommendations for using different channels' features to meet marketing objectives like awareness, engagement, promotion and monitoring foot traffic. It stresses understanding each channel and joining conversations without seeming automated.
Operations Management in Digital Communications BalqeesZainal
The document outlines key considerations for digital communications including social media usage, goals, SWOT analysis, and operational decisions. It discusses analyzing social media platforms in the region, with growth on Twitter, Facebook, and YouTube. The mission is to enhance customer experience through digital channels. Operational areas covered include product design, supply chain management, content maintenance, human resources, quality measures, location strategy, and website layout.
1. Apps are important products that bridge developers and users, allowing developers to understand and engage users.
2. Successful apps are interactive, leverage social connections, aim to become the default app in their category, launch quickly, and have viral sharing features.
3. Marketing apps involves making early users feel rewarded and promoting apps through contests, ads, and cross-promotion to drive viral growth.
An insight into i phone user behaviour within the app store surikate_gfkMozoo
- The average iPhone user in the UK visits the App Store 5.8 times per week, spending an average of 11.5 minutes per visit.
- Peak App Store hours are between 6-9pm daily, with over 2 million visitors during this time.
- Younger users and those in London are most likely to visit the App Store frequently.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
App store optimization is the ability of vital promotion on mobile applications in any online mobile application store to increase the visibility of the app. It means the apps should be found when the users search with the specific keywords. This optimization will help to generate leads.
This document discusses key strategies for building a marketable mobile app. It suggests focusing on a target market or activity and solving problems for users. Examples are given like fitness and pregnancy apps. The document also recommends making apps socially driven to encourage sharing and viral growth. Additional tips include doing one main thing very well, redefining existing concepts, and ensuring apps are fun and free to attract users.
"Как достичь успеха на мобильных платформах", Wibe Wagemans, VP Mobile, Big FishJulia Lebedeva
This document discusses how to succeed on mobile platforms by understanding revenue goals, target audience, and trends in mobile gaming. It notes that many apps fail to reach 1,000 downloads in their first year and promotes partnering with Big Fish Games, which sees downloads of 250,000 within the first month of new releases. Big Fish also notes its leadership in the premium casual gaming space across mobile and PC platforms.
How to create & edit digital editions for mobile readersPage Lizard
This document discusses the importance of mobile for content consumption and provides strategies for creating digital editions optimized for mobile. It notes that by 2020, 80% of adults will have smartphones and emails are mainly for older users now. Case studies show publishing content in app format led to significantly higher mobile readership rates compared to desktop-only editions. The document recommends using HTML-based apps instead of PDFs to create mobile editions that are responsive and optimize the reading experience across different devices.
IncentiveWorks 2012 - Do-it-yourself Mobile Appsjoeclo
More than 80% of meeting planners use smart phones and other mobile devices however relatively few use mobile apps for their own meetings. One of the top reason cited for the low usage is the cost of apps. Planners are asked to do more with less. We want to help you leverage mobile technology without breaking the bank. Join us at the knowledge pods to learn about easy to use, low cost and no cost do it yourself options for building meeting apps.
Mobile Application Trends - Marketing and Monetization by Biswas Dhakal - Nce...MobileNepal
Mr. Biswas Dhakal, F1soft International, was one of the keynote speakers during the series of seminars of Ncell AppCamp 2014. He shared his experience and knowledge on Mobile applicaiton trends in Nepal and abroad. Gave a good insight of marketing strategy for and monetization of mobile apps to upcoming developers and start-up enthusiasts.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
This document provides an overview of creating mobile apps for businesses. It discusses why businesses should consider apps, defines mobile and online experiences, and explores South Africa's mobile economy. It also covers types of apps, use cases, considerations for native vs. hybrid apps, ensuring business and user goals align, and platforms for promoting apps. Lastly, it discusses measuring app success, adapting based on data, and continually improving apps based on user feedback.
This document discusses trends in mobile search and devices. It notes that US smartphone penetration reached 46% in 2012 and mobile searches are growing rapidly. The top mobile devices in 2012 were iPhones, Android phones, and BlackBerry devices. By 2015, there will be more local mobile searches than desktop searches in the US. The document also compares building a mobile-optimized website versus a native app, noting pros and cons of each approach. It emphasizes having a mobile strategy and understanding which devices your audience uses.
Promoting your business on mobile devisesPaul Vesely
The latest statistics to help you build a business case to develop your mobile strategy for your business. Understand the pro's and con's of WAP mobile sites v's mobile Apps. See what are the trends in terms of users purchasing behavior broken down by operating system.
The document discusses how mobile apps are often filled with unwanted advertisements and that most people dislike ads on apps. A survey found that 4 out of 5 people said they disliked ads on mobile apps. The document then provides reasons why people dislike ads, such as ads feeling intrusive on personal mobile devices. It argues that companies should focus on building apps instead of ads in order to develop long-term customer relationships. Examples are given of successful brand apps in India from companies like Jio, Airtel, and Jabong that provide value and incentives to customers to use the apps regularly.
The document discusses the growing importance of mobile devices and apps for social media connections. It notes that there are now 4 times more mobile phone users than PC users, and that 80% of people in the US have a mobile phone. Push notifications through mobile apps allow for intimate communication with customers, with 97% viewing notifications compared to only 4% opening emails. The document encourages leveraging mobile apps for branding, customer engagement, and viral marketing to take advantage of the mobile world.
Are you new to the world of
Social Media?
Do you find yourself lost in the land mine of choices?
Is it hard to decide:
What to post?
When to post it?
And Where to post it?
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
"How To Choose Which Social Media Platforms Are Right For Your Business" Cox Media
The document discusses social media marketing strategies for businesses. It identifies primary social channels like Facebook, Twitter, Pinterest, LinkedIn and YouTube that require 1-4 hours per week. These are best for increasing brand awareness, engagement and promoting products/services. Secondary channels like Instagram, Foursquare and Vine require less time and are good for engagement and promotion. The document provides examples and recommendations for using different channels' features to meet marketing objectives like awareness, engagement, promotion and monitoring foot traffic. It stresses understanding each channel and joining conversations without seeming automated.
Operations Management in Digital Communications BalqeesZainal
The document outlines key considerations for digital communications including social media usage, goals, SWOT analysis, and operational decisions. It discusses analyzing social media platforms in the region, with growth on Twitter, Facebook, and YouTube. The mission is to enhance customer experience through digital channels. Operational areas covered include product design, supply chain management, content maintenance, human resources, quality measures, location strategy, and website layout.
1. Apps are important products that bridge developers and users, allowing developers to understand and engage users.
2. Successful apps are interactive, leverage social connections, aim to become the default app in their category, launch quickly, and have viral sharing features.
3. Marketing apps involves making early users feel rewarded and promoting apps through contests, ads, and cross-promotion to drive viral growth.
An insight into i phone user behaviour within the app store surikate_gfkMozoo
- The average iPhone user in the UK visits the App Store 5.8 times per week, spending an average of 11.5 minutes per visit.
- Peak App Store hours are between 6-9pm daily, with over 2 million visitors during this time.
- Younger users and those in London are most likely to visit the App Store frequently.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
App store optimization is the ability of vital promotion on mobile applications in any online mobile application store to increase the visibility of the app. It means the apps should be found when the users search with the specific keywords. This optimization will help to generate leads.
This document discusses key strategies for building a marketable mobile app. It suggests focusing on a target market or activity and solving problems for users. Examples are given like fitness and pregnancy apps. The document also recommends making apps socially driven to encourage sharing and viral growth. Additional tips include doing one main thing very well, redefining existing concepts, and ensuring apps are fun and free to attract users.
"Как достичь успеха на мобильных платформах", Wibe Wagemans, VP Mobile, Big FishJulia Lebedeva
This document discusses how to succeed on mobile platforms by understanding revenue goals, target audience, and trends in mobile gaming. It notes that many apps fail to reach 1,000 downloads in their first year and promotes partnering with Big Fish Games, which sees downloads of 250,000 within the first month of new releases. Big Fish also notes its leadership in the premium casual gaming space across mobile and PC platforms.
Consumer Behaviour toward Digital Products in Indonesia: Insight & Case StudyIndra Gusviyandi
This is a snapshot of digital consumer behaviour in Indonesia toward mobile apps and digital products consumption
In this deck includes mobile apps case study in order to give relevant insight about this topic
Devil Nut is a fashion brand that attracted the attention of clothing brand Si Ying Trading Limited in 2006. Devil Nut clothing expresses personal taste and unique personality. To promote the brand, Devil Nut developed mobile applications for Apple and Android devices. The applications allow users to access magazine content, shop online, and interact with other consumers. They also launched a viral marketing campaign where users receive store coupons for sharing the application with 10 friends. This encourages users to spread the brand's applications while also benefiting from discounts.
Devil Nut is a fashion brand that attracted the attention of clothing brand Si Ying Trading Limited in 2006. Devil Nut clothing expresses personal taste and unique personality. To promote the brand, Devil Nut developed mobile applications for Apple and Android devices. The applications allow users to access magazine content, shop online, and interact with other consumers. They also launched a viral marketing campaign where users receive store coupons for sharing the application with 10 friends. This encourages users to spread the brand's applications while also benefiting from discounts.
The document discusses key strategies for designing a marketable mobile app. It recommends focusing on a target user group or activity, doing one main thing very well, and making the app socially driven. Specific examples are given of successful apps like Nike+ Running, MomsApp, Evernote, and Instagram that exemplify these strategies. The presentation emphasizes the importance of solving user problems, being unique, and redefining existing concepts to create a popular and viral app.
Mobile Marketing Strategies for 2014 and BeyondFiksu
Apps are strategic touch points for content consumption, social activities, daily life -- and all the data continues to show a complete consumer transition to apps as how they interact on mobile devices.
87% of consumer time spent in mobile… is in apps
Games, news, productivity, utility, communications, social networking…
Just 13% of consumer time is spent in the mobile web
In browser, surfing the web, emulating the desktop experience.
IT Vision is an Egyptian digital marketing agency that has been serving over 500 clients since 2000. They specialize in social media marketing services including creating and managing branded pages and accounts on Facebook, Twitter, YouTube, and LinkedIn. Their services aim to increase brands' online presence, fan/follower bases, and word-of-mouth marketing through social platforms. Clients can expect benefits such as more engaged audiences and customers, improved search engine rankings, and increased sales.
This document discusses how Dorian Marketing Group helps businesses create, maintain, and dominate their online presence through social media marketing. It provides statistics on consumer online behavior and social media use. Dorian Marketing Group manages a business's social media "umbrella" across multiple networks like Facebook, Twitter, YouTube and blogs. It builds communities, shares content, and allows for communication and marketing to drive traffic and empower the business. The goal is to develop an integrated online presence and brand through an organized social media strategy.
Intuit leverages social media through an integrated culture and set of tools. Key lessons include: 1) maximize Facebook for acquisition, sales and experiments; 2) use lean experimentation to test hypotheses before decisions; 3) identify and prompt advocates to share through easy and incentivized ways; 4) Facebook sales campaigns and partnerships can increase traffic; 5) infographics drive sharing more than blogs; 6) build thought leadership through relationships. The presentation emphasizes measuring social impact, adapting practices, and focusing on customers.
Lindsey Flemon presents on options for improving social media presence, including hiring a marketing company, investing in social media software, or a turnkey solution using their proprietary software platform and services. Their software platform includes features for automating social media tasks, promoting products/services, monitoring online reputation, and creating a social commerce channel. Businesses are facing issues like lack of social media presence, time constraints, and not driving sales or knowing customer feedback through current social media efforts. Getting started involves choosing between the options presented on their website at www.socialnecessity.com or by calling their number.
The document discusses the growth of mobile apps and the app revolution. It notes that smartphones account for only 5% of the total mobile market but there are over 500,000 apps available today. It also discusses why apps have exploded in popularity due to their ability to provide social, local, and mobile engagement opportunities. The document then promotes TheAppBuilder as a solution that allows easy app creation and distribution without coding skills.
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
The Body Shop Digital Marketing Campaign cindyqian
This document outlines a digital marketing campaign for The Body Shop to increase revenue by 5% in the US market. It identifies the target audience as 18-35 year old female students and professionals who use social media frequently. The communication strategy involves using Facebook, Twitter, Pinterest, YouTube and a mobile app to deliver the message "Love Yourself From Every Detail" and provide discounts, suggestions and engage the target audience. The plan allocates a total budget of $226,000 over six months across agency services, video production, Google AdWords, and developing a mobile app.
Intuit leverages social media in several ways:
1. They experiment with social platforms like Facebook and Twitter to engage customers, drive awareness, sales, and acquire new users.
2. Intuit advocates for advocacy marketing by identifying brand advocates and prompting them to share content.
3. Lean experimentation is a priority to test hypotheses with small experiments before large initiatives.
4. Sales campaigns on Facebook involving ads, fan gates, and partnerships with retailers can increase engagement and sales.
5. Infographics are highly shareable and drive traffic.
6. Thought leadership through events and content builds relationships.
Mobile is the fastest growing industry and most important for brands. The document discusses mobile trends today, including over 5 billion mobile users worldwide and over 85 million iPhone users. It notes the iPad sold over 350,000 devices on its first day and over 1 million apps were downloaded. The document advocates for developing mobile apps to focus on brands, improve the user experience, and leverage unique mobile features. It provides tips for creating great apps like beautiful design, engaging content, and regular updates. An example app from Madonna demonstrates integrating services to strengthen the brand presence on mobile.
Instagram was launched in 2010 and has since grown to over 500 million users. It allows users to share photos and short videos. Instagram has established itself as an effective channel for brands to connect with consumers through creative and inspirational visual content. Brands can build awareness, loyalty, and engagement through Instagram by showcasing their products and customer experiences. Instagram's strengths include its massive audience and support from Facebook, though it also faces threats from competitors like Snapchat and Pinterest. The future of Instagram may involve further developing social commerce capabilities to leverage users' willingness to purchase products through social media platforms.
Similar to Apps - The new revenue stream for your business (20)
This document provides a method for successfully marketing a business online in less than 15 minutes per day by spending 2 hours per month on marketing. The method involves holding a 2 hour marketing meeting to brainstorm and research content, populating a content calendar, automating marketing activities, engaging through apps daily, and reviewing results monthly to repeat the process.
This document discusses online marketing strategies for a language school. It recommends using Facebook advertising and merging individual school pages into one central page to promote events and build the user database. It also suggests optimizing the school's website and Google Places listing by using relevant keywords in content, images, and titles to increase search engine visibility. Twitter is also mentioned as another social media platform to engage prospective students.
Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients.
http://www.getfocusedconsulting.com.au
We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-
1. An 18 point audit of your website to find any areas of improvement.
2. A comprehensive Online Marketing Strategy in line with your business objectives and offline marketing activities.
3. Implementation of an SEO package that suits your budget to get you to the front page of the search engines
4. Monthly report on how your website traffic is improving and analyse the new leads helping you to convert them.
5. Deliver any additional marketing or promotional ideas that will grow your business.
Inbound marketing involves getting found by your potential customers through search and social media.
Contact us today for a free website review or our comprehensive Online Marketing, Social Media & online lead generation packages.
sales@getfocusedconsulting.com.au
See you online,
Clodagh S.Higgins
@clodaghhiggins
Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring...Digital Treasure Hunts
This document summarizes a webinar on social media for business. It discusses:
1) Social media is an important way for businesses to connect with customers online through activities like social networking sites, pictures, videos and audio.
2) Examples of popular social media platforms discussed include Facebook, Twitter, YouTube, LinkedIn and blogs which can be leveraged by businesses for marketing, PR, recruitment and market research.
3) The webinar provides advice on setting up accounts and pages on these platforms and engaging with customers through content creation and interactions to promote the business online.
Build your successful twitter for business strategy in under 2 hours septembe...Digital Treasure Hunts
As part of Small Business month September here in Sydney 2010 I presented this workshop - print off the sheet titled Twitter for Business Success and fill in the lines by following the steps in the powerpoint to create your own individual Twitter Strategy.
Enjoy,
Clodagh
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
10. 315m iPads, iPods 4+ billion mobile phones
&iPhones in the world estimate 1.1b are
today. smartphones.
700k + Apps
31million downloads per 1 Billion downloads
day. month.
20. Benefits to your customer
• Push Notifications
• Contact information
• Directions
• Appointments
• Reminders
• Buy Products
• Social Media
• Coupons
21. Benefits for your business
• Relationships
• Brand
• Visibility
• Accessibility
• Communication
• Connect
• Social Media
• Repeat business
51. Traditional Online Marketing tactics for
your app
• Newsletters
• Email Signature
• Facebook
• Linkedin
• Twitter
• Text Messages
• Coffee Shops
• Direct Mail
52. Apple stops accepting apps a week
before Christmas . . .
Because . . .
1.2 billion were download in that
week !
I am here today to talk to you about apps – why you need one or more? how they can potentially provide a new revenue stream for you and your business.
I know that I am talking to group of very busy people – successful in your business however it feels like a huge wave of online and connectivity descended into our worlds you feel like you are meant to be an expert in your field and able to juggle the flood of information on the internet while marketing your business to attract more customers – PHEW ! I’m exhausted – are you?
I know what wakes you up at 2am in the morning because I have listened to hundreds of people over the past 17 years that I have been in the “technology” game say the same thing – “things are moving too fast”. Just as you get your head around one piece of new technology the latest and greatest product has been launched or you have finally got a handle on your Facebook page and bang they change the rules and you have to learn a new way and somedays you cannot remember why you are doing all this marketing in the first place. I remember selling computers on the phone for Dell 15 years ago and getting the specifications for the range of PC’s coming up that month and looking at the hard drive of one model – 1GB – we all laughed and said “sure who is going to need a gigabyte of space?” Now most people have about 8-16Gbs of space on their smartphones as they walk around (and I have to confess mine is almost full of photos/videos & podcasts). The mindset I believe that works the best is to accept that this is the new world things are constantly changing and we need to learn how to make quick decisions about weather or not a new website/social media platform or product is taking us closer to our business & personal goals and weigh up the cost associated both in purchasing and learning how to use it.
Relax ! While being a presentation about apps and new technology I am going to talk about an old fashioned concept familiar to you all SALES and REVENUE ! I guarantee by the end of this talk you will see at least one way that having an app can help you achieve your business goals and subsequently your personal goals because after all when the work is coming in it does make the rest of our lives a lot easier.
I have been in “technology” since 1997 I’ve had a successful sales and marketing corporate career and I have had a knack for spotting the next wave moving from PC;s to laptop sales to consumer electronics and 3 years ago. I had a feeling that this new concept of “social media” was going to take off and was not just a phase as I could see how it really was replicating an old concept of world of mouth and how you can be a part of a community that you like – all online – the old village way of life where people have a sense of belonging that we had lost in the age of mass production was coming back and social media was connecting people, ideas and businesses to each other – I loved it ! As I embraced Facebook Twitter, Linkedin – basically every new platform that launched I had signed up before I knew it I was spending a whole lot of time marketing and sharing information about my business and not a lot of time moving people to purchasing from me? Sound familiar? I also was hearing that a lot of people I was connecting with were feeling the same – things had moved too fast for us and we had forgotten the reason we were using social media in the first place. I had a whole lot of followers and fans but very few paying customers – sound familiar???? It was then I made a decision in my online marketing business to get back to what I knew best – SALES – I started to focus on the numbers with my clients – how many products did they need to sell each month? How many new customers did they need to sign up each quarter and then work back from there. So now when a new social media platform launches (for example pinterest) The first thing I ask is – will this sell more widgets for a company. And so since early 2010 when my mentor Ed Dale stood on stage at an internet marketing conference and held his iPad & iPhone high in the air and announced that the app business was going to change not only our productivity but the way we do business I have been embracing the app revolution and thus have found new revenue streams not only for myself but for my customers too.
So before we get started on learning the three different apps you can create for your business I would like to first hear what you think and feel when you hear the word apps? (Whiteboard) OK great now that you have shared your thoughts for the rest of the afternoon or so I am going to talk to you about how I see business apps and examples of successful apps and at the end we will come back to these comments and review how we feel – is that ok? Lets get started
What is an app? I thought I would look up the dictionary version – it is an abbreviation of the word application, typically a small, specialized program downloaded onto mobile devices t can be downloaded onto an iPad, Mac, iPhone, iPod or Smartphone
There are fourplayers – Apple & Android, Windows, RIM/Blackberry– they use a different operating system from Apple.
It is optimised for the devices it is sitting on where as a website is just shrunk down, It is different from looking up a website on your phone because it has been designed to fit on the screen and is usually a cut down version of all the information you would get if you were on a website – usually based on actions like phone numbers, login details, location – things you would look up when you are on the move. To see it work in action do a simple test and open your internet explorer on you smartphone/iphone and try to login to your internet banking – the screen is really small – it is not easy to use right?
Apple iTunes store opened in 2008 now known as the app store and Google Play are the two main locations where you can buy apps for the iPhone and Andriod or Smartphone – 4 billion mobile phones in use around the world, 1.1 billion of them are smartphones and 3.1 billion are SMS-enabled. 488 million smartphones sold in 2011.
How are apps built? – from 14 year olds through to large development companies around the world. How many people here enjoyed getting their website built and found it an easy experience? Usually this is unheard of – the reason being it was new technology, there were many variables like designers, platforms, coders however with apps it is so much easier to get one built because we are building an app on something familiar. We know what information we want them to serve up to our customers it is easy to look at a the 700m other apps out there and see what they like and create a plan for ours. Once the app is created it is submitted to the relevant app stores for approval. Apple & Google play have certain guidelines that need to be adhered too.
When you submit your app for approval in the itunes store by the relevant app store you can simply choose the countries you wish to have your app available in at no extra cost.
New York times have tipped mobile marketing to be the most powerful media ever invented.
One of the reasons I believe apps are so popular is that they help us focus on one thing at a time – unlike working on a desktop or laptop you cannot have multiple apps open at the same time. You open the app achieve the task you require the app for then close that app and open the next one – I know for myself I find this a much better way of operating that helps me stay focused and more productive.
The first question you need to ask your self when considering having an app built for your business is to ask “why would people download it” and “why would they keep it and use it?” You must have a compelling reason that offers a high value to the person downloading the app. What benefit would it be to a customer or potential customer to have an app.
How do you decide what to have in your app – visit either the apple or google play store and decide which type of app you would like for your business – is there some ip in your business that you can convert into a game and charge .99c think outside of this country – what countries would be interested in purchasing an Australian app?
All the apps in the world are segmented into 10 categories – as you can see clearly here the Games category is by far the most popular making it appear that apps are just for fun however when you drill down further you can see that the second most downloaded app is that in the “brain” category so people are interested in games that help improve their memory for example – games of challenge. Interesting? So write down a couple of categories that you think your app could be classified under.Android has number one market share in the world.
All the apps in the world are segmented into 10 categories – as you can see clearly here the Games category is by far the most popular making it appear that apps are just for fun however when you drill down further you can see that the second most downloaded app is that in the “brain” category so people are interested in games that help improve their memory for example – games of challenge. Interesting? So write down a couple of categories that you think your app could be classified under. Overall 30% of the categories are business related.
Lets look at the kind of benefits that having an app for your business can have.
Now here are some benefits for your customerPeople who have the app can choose to get notifications about special offers / events directly to their phone and not miss them because they have too many emails or the communication went to their junk folder – this is probably the most important feature to take note as a business owner too – people always have their phone on them and currently the open rate for push notifications is 97% as opposed to and average of 16% open rate for email – people always have their phones on them. To date there have been over 125m push notifications sent to date.One touch access to all your contact informationDirections to your location from wherever they areFast, seemless appointment scheduling – people can book on their phone and you can get an email or it will directly update your booking system.Automatic reminders into their phoneEcommerce capabilities on touch ordering of products Share information on their social media platforms easilyWhen you send a coupon out through the app people always have their phone on them so they can always avail of the special offer.
Here are some ideas about they types of benefits having an app can have for your businessBuild relationshipsReinforce your brandIncrease your visibilityIncrease your accessibilityIncrease your open rate of communicationConnect with your customers on the goEnhance your social media strategiesGenerate repeat business
Out of a survey of 500 small businesses 84% of them saw in increase in new business activity due to their mobile marketing efforts and 69% of them believed that “mobile marketing” is the key to growing their small businesses in the next 5 years.
Download and use apps in your industry or your competitors especially and create a checklist of the things you like about their app and what things could be improved upon. Take a screenshot on your phone – do you know how to do this? Simply hold the power button on the top of your phone and at the same time press the home button on the bottom middle of the phone (iphone instruction). Once you have this information collected you now can create a story board of how you would like your app to flow and you are ready.
Next we look at the different types of apps that are possible for your business that people would pay for and possible iMagazines
These apps are promoting their brand by adding value.Card Munch – Business Card reader by LinkedinMy Kitchen Rules teamed with Yahoo to bring Social TVBrancott Estate – created codes on their bottles that brings up pairing of wines and foodShillington - A must for every graphic design student and professional, international graphic design school Shillington’s app contains a comprehensive library of design tips, Commbank - - the app allows users to walk the streets they’re interested in buying in and use the phone’s camera and GPS to bring up information on properties such as previous sale price, current listings and other sale information on the screen by pointing the phone at properties.om the anatomy of a typeface to definitions and keyboard shortcuts.Quiksilver’s app is a surfer’s best friend with surfcams and weather information provided, and engagement with the brand’s content through video from events and its ‘QuikTV’ content. Information on the nearest Quiksilver retail outlets provides the link through to sales.Jeweler Cartier is targeting brides-to-be with the release of its Cartier Bridal iPad and iPhone applications that allow consumers to search collections, find the nearest boutique and create their own ring.
Just imagine what you could create in an app that could promote your business.
Digital publication is the best thing to happen to the publishing world in the last decade.
The biggest news agents in the world every ipad and ipod and iphone has the newsstand app on the home page.
Obviously the big familiar names we all know and love are in the newsstand
However because the price of “publishing” is less expensive than traditional printing there are plenty of niche magazines popping from internet marketing magazines to gypsy jazz, from fishing magazines that are country specific to travelling parents and jewelry designers.
So where would you get the content for your own magazine? Your old newsletters, create a welcome video from the editor, your old blog posts, invite guest writers to contribute, you can embed videos from your YouTube channel, invite advertisers from your industry, join affiliate programs so that you can then promote complementary services and products inside your magazine and when people click through to purchase you can receive a commission. Get tips and offer free reports – these are just a few ideas to create your own magazine in the future.
The app can be free, perhaps you might like to offer your first magazine for free so that people can see if they like it and then you can charge for one off price for the magazine or a subscription price for a year. Apple only charges 30% of the cost of app or the ipad magazine. To date Apple have paid in excess of $3b dollars to app developers/companies. Would you like to join them?
Brainstorm an idea for an app that you can build to promote your business or an idea for a magazine in the industry that you could create.
Next we look at the different types of apps that are possible for your business that people would pay for and possible iMagazines
There are 5 times more mobileusers than those who own a personal computer. The web as we know it is dying Mobile devices are taking overApps are replacing web sites
Marketing apps is very different to marketing anything else online. People mainly search in the app store for apps and not on websites.
When somebody downloads your app you can at any time set reminders for upgrades or a paid version or offers to more deals – perhaps they are directed to your website.
You can also have these options of upgrades as a passive button on the more tab and let people find the upgrade options themselves
Another tool to promote your app is to use push notifications.
Getting reviews is very important to help your ranking on the app store.
Tell a friend – make it easy for people to share the app with their friends and contacts on social media platforms and via email.
Free apps – app of the day apps are a great way, if you have a paid version of your app then you can drop the price to free for a day and have these various apps market your app to their database for you.
iAds allows you to advertise your apps inside other apps if you have a business app then you would like to have your app featured inside complementary apps – average user engages with iAds advertisements approximately 60 seconds each time. Apple only charges 40% for this service. A LOT less expensive than any TV commercial.
And does Android have a solution – of course Google came up with ad mob where you can host ads inside your app too.
Affiliate program inside iTunes that you can sign up for where you get 5% of what people purchase through apps or if they purchase other apps.
Trade Doubler helps you market your apps they bring together advertisers, publishers, agencies, and developers to share profitable connections and drive growth and revenue.
Once you have your app you need to measure it. There are tools like app figures that you can check how many people have downloaded your app, how long they are spending in the app, how many reviews you are getting.
You can analyse the whole apps market – your new competitors where apps are ranking through the website www.appannie.com
Email your database through your newsletters.Let people know at the bottom of your emails.Tell your fans on facebookConnect with your network on LinkedinLet your twitter followers knowEngage a reputable SMS marketing company so the link to the app arrives straight into peoples smartphonesWhere do you see people using phones the most? When they are on their own – waiting for a coffee at the coffee shop.Send a postcard to your database – its novel !
If you are interested in booking a free consultation to go through our app portfolio there is a form to fill out.
If you are interested in booking a free consultation to go through our app portfolio there is a form to fill out.