1) The document outlines a process for redesigning a hotel mobile app, beginning with analyzing problems, creating hypotheses to test, making recommendations based on user testing, illustrating the new vision, and celebrating small wins.
2) It describes prototypes created and user testing conducted to identify issues like weak calls to action and preferences screens slowing users down.
3) Recommendations included shortening the booking path, emphasizing rates, and simplifying preferences. The redesign combined hotel details and rates screens.
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.
Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.
WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/
DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/
EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org
MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8
BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/
LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/
Every mobile app is launched with a goal to succeed. Each of them is developed to serve a need. But why do few succeeded when most don’t? In this presentation, we look at the 9 compelling reasons on why even seemingly promissing mobile app failed.
For the article version, refer to http://www.themissingpuzzle.com.sg/9-reasons-why-your-mobile-app-failed/
Writer: Spencer Tan
Email: spencertan@themissingpuzzle.com.sg
Web: http://www.themissingpuzzle.com.sg
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.
Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.
WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/
DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/
EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org
MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8
BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/
LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/
Every mobile app is launched with a goal to succeed. Each of them is developed to serve a need. But why do few succeeded when most don’t? In this presentation, we look at the 9 compelling reasons on why even seemingly promissing mobile app failed.
For the article version, refer to http://www.themissingpuzzle.com.sg/9-reasons-why-your-mobile-app-failed/
Writer: Spencer Tan
Email: spencertan@themissingpuzzle.com.sg
Web: http://www.themissingpuzzle.com.sg
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
Our otoplasty surgery in Tampa can enhance the shape, proportion and position of the ear. It may correct a defect in the structure of the ear present at the time of birth.
10 Design Commandments for Mobile App DevelopersJigyasa Makkar
Top ten design blindspots for Mobile app developers. Mostly based on my first experiences with Mobile design, as a developer.
Original deck presented at XConf 2011, ThoughtWorks, Pune.
Images used in the keynote are for illustrative purposes only.
Learn how designers can take an analytical approach to designing emails and use data to make smart decisions for the end user. We'll dive deep into how email opens on mobile devices have (and haven't) affected click patterns, why email market share is so important, and deliver tactics to help you deliver more strategically designed emails to your subscribers.
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
Presentation at the Mobile Payments Conference in SF, CA.
Results of studies that show an increase is user expectations for mobile channel & best practices on how to improve customer experience for the mobile channel.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
Our otoplasty surgery in Tampa can enhance the shape, proportion and position of the ear. It may correct a defect in the structure of the ear present at the time of birth.
10 Design Commandments for Mobile App DevelopersJigyasa Makkar
Top ten design blindspots for Mobile app developers. Mostly based on my first experiences with Mobile design, as a developer.
Original deck presented at XConf 2011, ThoughtWorks, Pune.
Images used in the keynote are for illustrative purposes only.
Learn how designers can take an analytical approach to designing emails and use data to make smart decisions for the end user. We'll dive deep into how email opens on mobile devices have (and haven't) affected click patterns, why email market share is so important, and deliver tactics to help you deliver more strategically designed emails to your subscribers.
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
Presentation at the Mobile Payments Conference in SF, CA.
Results of studies that show an increase is user expectations for mobile channel & best practices on how to improve customer experience for the mobile channel.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design BugRaptors
85% of adults think that a mobile site should be better than the desktop version, while Marketing Charts found that 46.7% of consumers will tell others about a bad experience.
Even though most mobile app development companies, developers, and even mobile app testing services know the aforementioned points of UI significance, they often end up missing very minute details that can affect product performance in the market.
Development must be followed by testing ( mobile as well as usability); learn more about tools and technologies to implement to deliver seamless mobile application functionality here https://www.bugraptors.com/usability-testing-services.php
Design for Professionals - Big (D)esign Conference 2014Design4Pros
Any football fan will tell you: the plays they run in high school would never cut it in the NFL. At the highest levels of the sport, playbooks are tailored to the skills of athletes who run faster, hit harder, kick longer, and throw with precision.
Designing software for expert users is no different. If you call your plays from the same UX playbook that you use for consumer apps, you will get creamed on the field.
Veteran interaction designers Alan Baumgarten and Ben Judy will share examples and show you the plays that can help you score and maybe even win when you face the humbling challenge of designing for highly trained professionals who use software.
Along the way you will discover the essential plays that must be in your Pro UX playbook if you hope to compete at this level. You will also learn a few boneheaded moves--used by most UX professionals--that will knock you to the turf faster than an All-Pro linebacker.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Mobile first - one key important aspect in digitalisation
DC Digital Summit Oct 14th
1. TURNING ICEBERGS INTO
ICE CUBES
Stephanie Slobodian
Mobile UX Director Marriott Int.
Over 17 years designing experiences for Google, IBM, NPR,
Critical Mass and Marriott.
3. Today
1. Solve the right problem
2. Hypothesis creation
3. Recommendations and managing work
4. Illustrate vision & inspire
5. Celebrate unconventional success
4. 11/30/2011 “The New Marriott Mobile
Speaks Your Language – Wildly Popular
App for iPhone, iPod touch, and
Android™ Devices Now Available in Five
Languages”
Web Wrapper.
Millions of downloads.
Billions in revenue.
“Kony” Make a Reservation
5. iOS & Android Native Apps
12/14/2014 A personalized home screen
when signed into your Rewards account
that allows you to manage all of your
upcoming stays
Mobile check-in and checkout* & mobile
alerts letting you know when your room is
ready
Don’t break the machine.
31. HYPOTHOSIS CREATION
#1 Hypothesis:
Problem
The weak placement and style of the
“View Rates” button on Hotel Details screen
does not present a clear and strong call to
action for users to continue down the
purchase path.
32. HYPOTHOSIS CREATION
#2 Hypothesis:
Problem
Yellow background color and red text for alert
messages takes visual prominence on the
screen & appear as errors not informational
content and users may abandon.
33. HYPOTHOSIS CREATION
#3 Hypothesis:
Problem
The weak visual representation of next step in
book process, strands users in the middle of
the process. (long scrolling pages with the
CTA at the bottom)
35. Now go test your hypothesis…
User Testing Rounds 1, 2 & 3
36. Prototype 1
A. Locked Blue Buttons
B. Book Now on buttons
C. Rate Cards with “CTA
Buttons”
D. Compact Preferences
E. Simple Review with Hotel
Image
37. Prototype 2
A. Locked Blue Buttons
B. Small Search Results Cards
C. View Rate on buttons
D. Rate Cards Rate Rule Icon
E. Compact Preferences,
Reordered.
F. Simple Review with Hotel
Image
38. Prototype 3
A. Locked Blue Buttons
B. Larger Search Results Cards
C. Rate on Search Results Image
D. Combination Hotel Details &
Rates on one screen.
E. Visual Preferences Screen
F. Reordered Confirmation
Screen.
41. 1. Shorten the purchase path. Combine Hotel Details & Rate screen.
2. Put CTA buttons onto the search results cards.
3. Rates should be individual cards.
4. Preferences are optional (set them and forget them).
5. Lock CTA’s at the bottom so users have a quick path forward.
6. Remove alerts that look like errors.
7. Move important content to the top of the screen.
8. Design for important content to be screen captured (offline usage).
RECOMMENDATIONS
59. The “latest” version is so much better than the
app Marriott had a few years back. It’s not even
worth comparing them. The design and
functionality in this app are great.
Thanks myLegsRSore!
60. Room nights & Revenue are up.
Downloads are up.
Ratings are up.
& that UX Problem turned out not
to be a UX problem.
61. Recap
1. Analyze where you think the problems are.
2. Create a hypothesis before testing.
3. You’re the expert. Make recommendations.
4. Visually illustrate the story to everyone.
5. Baby steps to a 5 star app.