3. A person will provide
several arguments to
back up their
contention and explain
why they are right.
Find them!
4. EVIDENCE
Facts and Statistics
Anecdotal Evidence
Hypothetical Evidence
Expert Evidence
CONTENT
Attacks
Clichés
Generalisations
Hyperbole
Humour
Logic & Reason
LITERARY TECHNIQUES
Repetition
Rhetorical Questions
Sensationalism
Similes & Metaphors
Alliteration
LANGUAGE
Emotive Language
Inclusive Language
Exclusive Language
Formal Language
Colloquial Language
APPEALS TO…
Appeal to Fear
Appeal to Safety
Appeal to Patriotism
Appeal to the ‘Hip Pocket’
Appeal to Tradition
Appeal to Family Values
OTHER VOCABULARY
CHOICES …