The document provides a list of terms related to analyzing the contention, evidence, content, and style of arguments. It explains that the contention is the main point or claim the author is trying to make. To support their contention, the author will use various types of evidence and employ different content approaches and literary techniques. The summary also identifies different types of language choices and rhetorical appeals an author might use.

1. Remember: The
CONTENTION is what the
writer/author/ artist/person is
trying to ARGUE.
Try to sum up their
argument in a sentence!

2. Calm
Controlled
Diplomatic
Moderate
Open-minded
Reasonable
Respectful
Sensible
Apologetic
Remorseful
Nostalgic
Sentimental
Cautious
Conservative
Guarded
Amused
Humorous
Ridiculing
Sarcastic
Satirical
Animated
Enthusiastic
Passionate
Zealous
Forthright
Matter-of-fact
Unequivocal
Admiring
Appreciative
Approving
Benevolent
Conciliatory
Friendly
Supportive
Sympathetic
Understanding
Earnest
Humble
Modest
Authoritative
Educated
Formal
Arrogant
Boastful
Condescending
Defensive
Patronising
Self-righteous
Moralising
Pedantic
Cynical
Negative
Pessimistic
Scathing
Vindictive
Patriotic
Alarmed
Outraged
Shocked
Disappointed
Discouraged
Dismayed
Regretful
Aggressive
Attacking
Forceful
Hostile
Annoyed
Appalled
Critical
Apathetic

3. A person will provide
several arguments to
back up their
contention and explain
why they are right.
Find them!

4. EVIDENCE
Facts and Statistics
Anecdotal Evidence
Hypothetical Evidence
Expert Evidence
CONTENT
Attacks
Clichés
Generalisations
Hyperbole
Humour
Logic & Reason
LITERARY TECHNIQUES
Repetition
Rhetorical Questions
Sensationalism
Similes & Metaphors
Alliteration
LANGUAGE
Emotive Language
Inclusive Language
Exclusive Language
Formal Language
Colloquial Language
APPEALS TO…
Appeal to Fear
Appeal to Safety
Appeal to Patriotism
Appeal to the ‘Hip Pocket’
Appeal to Tradition
Appeal to Family Values
OTHER VOCABULARY
CHOICES …