The document discusses the concepts of corporate social responsibility (CSR) and creating shared value (CSV). It states that CSV focuses on identifying connections between societal and economic progress and expanding the total pool of economic and social value, rather than just sharing already created profits. This is achieved by reconceiving needs and customers, redefining productivity in the value chain through more efficient resource use and stronger supplier and community relationships, and improving the local business environment. The document also provides examples of CSV including meeting social needs through products, serving unserved customers, and strengthening business clusters to improve company and community success simultaneously. It outlines a project mode approach to CSR that involves baseline surveys, detailed project reports, objective evaluations, and selecting implementing agencies to

1. APPROCAHES FOR FORMULATION OF
CSR STRATEGY AND SELECTION OF CSR
ACTIVITIES /PROJECTS

2. CONCEPT OF SHARE VALUE
• It can be defined as policies and operating
practices that enhance COMPETITIVENESS of a
company while simultaneously advancing the
economic and economic conditions in the
community in which it operates
• It focuses on identifying and expanding the
connections between societal and economic
progress

3. CONCEPT OF SHARE VALUE
It is not social responsibility , philanthropy , or
even sustainability , but a new way to achieve
economic success.
“ It defines the purpose of the corporation to
create share value , not just profit per se.”
“ It is not about sharing the value already
created but expanding the total pool of
economic and social value .”

4. Corporate Social
Responsibility
(CSR)
Creating Shared
Value
(CSV)
Philanthropy
• Donations to worthy
social causes
• Volunteering
• Compliance with
community standards
• Good corporate
citizenship
• “Sustainability”
• Mitigate risk and harm
• Address societal needs
and challenges with a
business model
CONCEPT OF SHARE VALUE

6. CSR CSV
Fair Trade
• Paying a higher price to farmers
for the same products
• Certification as a fair trade
company
Transforming Procurement
• Collaborate with farmers to
improve quality and yield
• Supporting investments in
technology and inputs
• Higher prices for better quality
• Higher yield increases
quantity produced
CSR versus Shared Value
Fair Trade

8. How to create of Shared Value
Reconceiving needs, products, and customers
– Meeting societal needs through products
– Serving unserved or underserved customers
II. Redefining productivity in the value chain
– Utilizing resources, energy, suppliers, logistics, and employees
differently
III. Improving the local business environment
– Improving workforce skills, the supplier base, the regulatory
environment, and supporting institutions in the communities and
regions in which a company operates
– Strengthening the cluster in which the company operates while
improving company productivity
• Strengthens the link between company success and community success

12. PROJECT MODE APPROACH
Baseline survey
Detailed Project Report (DPR)
Duration of the Project (Start
Date / End Date)
Amount allocated to the Project
Amount allocated to the Project
in current FY
37

13. PROJECT MODE APPROACH
Selection of Implementing
Agency (IA)
Release of fund to IA
Documentation & Monitoring
Objective Evaluation
(Concurrent, Final & Impact
Assessment)
38

14. NEED ASSESSMENT OF NEEDS OF COMMUNITY
Conventional Approach : Individual interviews ;
Surveys
Participatory Approach : Group Interaction

15. EXERCISE