The document outlines a comprehensive plan for implementing ethical communication and corporate social responsibility (CSR) strategies within a company. It emphasizes the importance of engaging with various stakeholders, including employees, shareholders, and customers, through communication channels like newsletters, meetings, and surveys. The aim is to develop relationships that address social and environmental issues while aligning corporate values with community needs.

1. Plan - Pilote - Implement
• Presentation of communication of ethical cases
• Comments on BARRETT PERSONAL VALUES (test on personal
values)
• Readings and analyse CSR policies
• Teamworks on group case, write policy, prepare strategy and
action plan

2. Personal values

5. Communication channels
I
F
D
C
Co
Co
Government:
participation to meetings
CSR Management, Economic contribution, environmental friendly,
Financial value,
Brand Image
Shareholders:
regular meetings,
annual report, mailings..
Work-life balance, Training, Careers
Opportunities, Fair assessment and
rewards,interests, Fair Human Rights…
Employees:
newsletters, intranet,
enquery satisfaction,
CEO meeting once a year
Customer Service Center CRS,
QMS,
customer feedback
and policy
Customers:
Survey
Compilant process
Mutual growth, fair trade spreading, EMS
Contribution to local community, jobs, EMS
Local Company:
values chains,
community report and activities
Suppliers
meetings, exchanges

6. Process Mapping - Exemple : A Training
Company

7. Solving social and
environmental issues
Continuously raising corporate
values
Developing
relationships with
all Interested Parties
Answering to Society
demands
Presenting a realistic
vision (Board)
Implementing CSR
strategy in global
company strategy
Mapping - CSR Policy

8. Interested Parties and Relationships
(communication)
Renesas Electronics Corporation, the world's number one supplier of flash micro-cont