Business is an engine that creates value. So, what does that have to do with CSR? Business creates value: So should CSR Business is an engine that creates value. So, what does that have to do with CSR? Slides from a Presentation to the Canadian Business Council in Dubai and Northern Emirates / Swiss Business Council in United Arab Emirates joint meeting in Dubai. Traditional, philanthropic and charity-centric approaches to CSR focus on allocating some of that value to society and the rest to shareholders. A zero-sum game where for one party to get more the other party must get less. To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.

1. Corporate Social Responsibility
Charity or Strategy?
Presented by
Wayne Dunn
President & Founder, CSR Training Institute
Former Prof. of Practice in CSR (McGill University)
wayne@csrtraininginstitute.com
CSR Strategy & Implementation Panel
Canadian Business Council of Dubai
Swiss Business Council of Dubai
Oct 24
Dubai, UAE

2. Who/What is
• Canadian based with global delivery
(focus on Gulf Region and Africa)
• Global faculty team of 45+ professionals
and experts
• Trained hundreds of executives, leaders
and practitioners in CSR Strategy and
Practice
• Focus on CSR strategy, Value Creation
and Impact
• Public programs and customized
corporate and organizational programs
• Consulting and strategic assignments
• Partnership with Canadian University of
Dubai
• Upcoming programs in Dubai and
globally
• Newsletter & Updates
http://bit.ly/CSR-SignUp
Wayne Dunn
• Founder & President of CSR Training Institute
• Master of Science in Management, Stanford Business
School
• Former Professor of Practice in CSR, McGill University
• Chairman of Ta’atheer 2016, MENA CSR & Social
Impact Summit
• 25+ years of practical CSR experience (40+ countries,
every continent, public and private sector
• 10+ years of CSR training
• Extensive writings on CSR
• Frequent speaker at events worldwide
• Numerous awards (1st private sector winner of World
Bank Development Innovation Award, Stanford Case
Study, etc.)
• Advisor to corporations, governments, NGOs and
international organizations
• Consulted across industries, geographies and sectors
on CSR, sustainability, strategy and operations
• CSR Awards Jury duty throughout MENA & Africa

3. Overview
• CSR & Value
• Some quick examples
• SDGs – framework for
aligning environmental
stewardship, societal and
business value
• Simple analysis framework

4. Social value imperative
applies across industry, sector & geography

5. Responding to society’s expectations
Framework
Plan
?Results?
System

6. CSR as Charity
Zero Sum CSR
• Charitable &
philanthropic
approach
• Inconsistent
connection to
business value
Business
Value
Creation
CSR Activities
Social Value
Environmental
Shareholder
Value

7. CSR = Value for shareholders and society
CSR is more than charity and philanthropy
It is NOT simply about business giving to society
Corporate Social Responsibility is about creating business
value AND social value. About aligning and balancing
shareholder, societal and environmental interests.
Effective CSR balances the interests of shareholders,
society and the planet, making stronger and more
sustainable

8. The CSR Value Case
• Value to business is mandatory
• Plus value to society and/or
value to environment
• No exceptions
• Every CSR Project should have a value-case analysis
• Value to the business
• Value to society
• Value to environment

9. Social/Env. Value
• Carbon impact/climate
change
• Model new environmental
living technologies and
systems
• Socially engaging and
environmentally benign
living
• Environmentally efficient
economic growth
Business Value
• Unique market
positioning
• Appeals to growing
market segment
• Optimization of
operating, environment
and capital costs

10. Program & Social/Env Value
• Financial literacy/household
economics (household
economic sustainability)
• Advocating for people with
disabilities (Inclusive
society)
• Volunteer programs &
philanthropic support
(environment, community,
etc.)
Business Value
• Informed customers
make better choices &
more satisfied customers
• Segment positioning
• Brand value and
recognition
• Employee engagement

11. Program & Social/Env Value
• Green Energy (climate change,
renewable energy)
• Community engagement
(Charities, health, education)
• Industry leadership (Greening,
Sustainability Report, other
sports – UEFA, etc.)
• Player engagement (PK
Subban, $10mm to Hospital)
Business Value
• Reduced energy
costs
• Community
engagement drives
ticket sales
• Brand/team loyalty

12. Program & Social/Env Value
• Ethical Sourcing (local economic
development, gender, education)
• Responsible Growing
(environmentally responsible
agriculture, etc.)
• Employee training, medical, etc.
(health families, healthy societies)
• Volunteer programs &
philanthropic support
(environment, community, etc.)
Business Value
• Market positioning
• Brand value and
recognition
• Employee
recruitment and
retention

13. Sustainable Development Goals
A framework for aligning social value & shareholder value

14. SDGs & CSR
Global development
framework
• Education
• Health
• Poverty alleviation
• Gender
• Environment
• Partnerships
• Equity & justice
Social value investments
of business
• Education
• Health
• Poverty alleviation
• Gender
• Environment
• Partnerships
• Equity & justice

15. Analyzing/Reporting on SDG impact
Activity 1 Activity 2 Activity 3 Activity 4
1. Poverty
2. Hunger
3. Health &
Wellbeing
4. Education
5. Gender
6. Water
Sanitation
7. Affordable,
clean Energy
8. Economic
growth
9. Industry,
innovation,
infrastructure
• Simple matrix analysis
• Will help understand alignment &
synergy
• Align and optimize societal and
business value
• Effective internal and external
communications
• Framework for public private
partnerships

16. Summary
• CSR & Value
• Some quick examples
• SDGs – framework for
aligning environmental
stewardship, societal and
business value
• Simple analysis framework
1 + 1 = 3

17. info@csrtraininginstitute.com for more information

18. Wayne Dunn
President & Founder, CSR Training Institute
Former Professor of Practice in CSR, McGill University
wayne@csrtraininginstitute.com
www.csrtraininginstitute.com
WhatsApp +1.250.701.6088
Thank you for listening
Questions & Follow-up