This document discusses using an apprenticeship model to improve the relationship between designers and customers during requirements gathering. It describes how designers can adopt the role of apprentice by observing customers perform their work in order to understand the details, structure, and history of the work. This allows customers to impart deep knowledge about their work context. The document also discusses how the relationship evolves so designers can articulate their understanding, suggest improvements, and work with the customer as a partner in the design process.