1. The document discusses applying design thinking skills from a course to the author's job at a digital marketing company. 2. It notes that design thinking involves testing solutions with users, interviewing users to gain different perspectives, and working in multidisciplinary teams to get richer feedback. 3. The author thinks design thinking could help structure future projects at their company by taking a multidisciplinary, user-centered approach to reframing problems and creating innovative solutions for clients.

1. Take it home: Apply Design
Thinking
By: Daniela Sangalli

2. 3 take-aways from the course:
1. Testing with users gives you a completely different perspective about yout
solutions.
2. Interviewing and shadowing allows you to empathize with end users in
ways you had not considered.
3. Multidisciplinary temas allow for much richer feedback.

3. Process Map
Empathizing &
Identifying Insights
Defining Concepts and
Problem statements
Brainstorming Solutions,
filtering and selecting them
Prototyping and
Testing Solutions

4. The Design Thinking skills acquired in this course can be applied to my everyday job. I work at a digital marketing and
communications company and although I work with designers, marketers, project managers, media analysts and user
experience designers, amongst others, there is no defined work process or methodology. I think the design thinking
methodology and process could be applied perfectly. This would allow us to undertake future projects as a
multidisciplinary team, with different views on the situation while reframing problems, identifying customer needs and
creating innovative concepts and solutions with real added value for our clients. This will definitely set us apart from other
digital marketing and communication agencies while delivering meaningful digital solutions.
The process would be iterative and with a focus on generating human centered innovation through Design Thinking:
DESIGN THINKING METHODOLOGY FOR
HUMAN CENTERED INNOVATION
Human Human
Discover Define Develop Deliver
Prototype
and Test
Applying Design Thinking