SlideShare a Scribd company logo
Gal Agmon
Product designer
Future Thinking
Building A Concept Team
What Is The Value Of
Your Work?
UX ROI, London, March 2019
Make money
Human centered design
We need to build for
the future
We collect customer input
I wish you would add
that feature
I would like to do this
with your app
It would be great if I couldjust see that Why can’t you give me that
option?
I am really missing the
abilities to that
This would really helpme if you allow that
Listening 

to your users
Understanding 

your users
Demonstrate the value of design
to the organization
Concept team
RESOURCES = Money spent
Concept team?
Prove the value of
design by being your
users
Some things we learned along the way
How to form and work
with a concept team?
Concepts are high-level ideas that are
not necessarily tied with what is
currently been build in the company
Who should be part of this?
Gather a team
Realist
Product manager
Empath
CS manager
Dreamer
Designer
Techie
Developer
Set an agenda for
the team
How can we make a concept team work in the company?
1. Top down approach

Set a project goal and topics to investigate
1. Top down approach

Set a project goal and topics to investigate
2.Separate the concept work from the day to day work 

Two - three hours of concept team every week
1. Top down approach

Set a project goal and topics to investigate
2.Separate the concept work from the day to day work 

Two - three hours of concept team every week
3. Set time frames

Pre- set a delivery date and schedule the sessions in
advanced
1. Top down approach

Set a project goal and topics to investigate
2.Separate the concept work from the day to day work 

Two - three hours of concept team every week
3. Set time frames

Pre- set a delivery date and schedule the sessions in
advanced
4.Set roles and responsibility 

Facilitate, Document, Research, Stakeholders, Design /
Engineering, Communication with customer
How well do we know the users?
Make sure there is
research in place
Product Map User JourneysUser Personas Goals & Activities
How well do we know the topic?
Dive into the topic
Each persona represents a different
user need. Through their goals and
activities we got a better
understanding of the problem
Define user needs
through personas
What do we need to do to solve the user’s needs?
Put those thoughts and
ideas on paper
Assumption
Our users work on
projects in teams
Assumption Design Principle
Design for
collaboration
Our users work on
projects in teams
Sketch separately, discuss, and come
up with one sketch that represents
your concept.
Sketch out
solutions that
work for all
How to create and validate conceptual work?
Tell the story of the
concept
Create one narrative that best
represents the concept so we can keep
the conversation about the concept
not about the details and usability
Focus on the story
of the concept
Create one narrative that best
represents the concept so we can keep
the conversation about the concept
not about the details and usability
Focus on the story
of the concept
500
1k
750
250
100
Start
Try it Try it Try it
How to make sure your work will actually be picked up?
Get the work into the
roadmap
Share the finding with stakeholders but
also with the rest of the company,
make sure to create clear and
structured handovers
Share & 

document
gal.agmon@usabilla.com
Hope You Make Great
Concepts Come To Live
Examples of process
Concept sprint timeline
Validation DocumentPre workIndevidual work
Team work
Gather missing input PrototypeIndividual
sketching
Improve & gather more
info
Problem definitions &
goals
Brainstorm
User
scenarios
Assumptions &
Principles
Concept
sketch
Storyboard Share findingsAnalyze

More Related Content

What's hot

Unit 18 evaluation
Unit 18 evaluationUnit 18 evaluation
Unit 18 evaluation
mw4684
 
A2 Preliminary Evaluation
A2 Preliminary EvaluationA2 Preliminary Evaluation
A2 Preliminary Evaluation
Rhys Ward
 
Evaluation 7
Evaluation 7Evaluation 7
Evaluation 7
Trillymayne
 
question 7
 question 7 question 7
question 7
Sophie Daymond
 
Presentation 7
Presentation 7Presentation 7
Presentation 7
Rebecca Bonfield
 
Cesca Haig Review
Cesca Haig ReviewCesca Haig Review
Cesca Haig Review
vividproduction
 
Q7 evaluation
Q7 evaluationQ7 evaluation
Q7 evaluation
07535051427
 
Prelim evalution
Prelim evalution Prelim evalution
Prelim evalution
Georgia Cummings
 
Evaluation
EvaluationEvaluation
Evaluation
kallum-sykes
 
How to become a freelance web developer
How to become a freelance web developer How to become a freelance web developer
How to become a freelance web developer
SHarriman1
 
Client ideas and planning (2)
Client   ideas and planning (2)Client   ideas and planning (2)
Client ideas and planning (2)
Emily Porter
 
Pre Proposal
Pre ProposalPre Proposal
Pre Proposal
OliverColeman12345
 
Evaluation of Ferrero Rocher Advert
Evaluation of Ferrero Rocher AdvertEvaluation of Ferrero Rocher Advert
Evaluation of Ferrero Rocher Advert
Maro Lafif
 
Evaluation
EvaluationEvaluation
Evaluation
reecemechan
 
Opportunities
OpportunitiesOpportunities
Opportunities
MCFCEdwaardz
 
Evaluation
EvaluationEvaluation
Presentation 7 New
Presentation 7   NewPresentation 7   New
Presentation 7 New
Rebecca Bonfield
 
Advance PowerPoint for communicators
Advance PowerPoint for communicatorsAdvance PowerPoint for communicators
Advance PowerPoint for communicators
tshetlhe litheko
 
Evaluation question 6
Evaluation question 6Evaluation question 6
Evaluation question 6
samdwayne18
 
Skills audit joshua howie
Skills audit joshua howieSkills audit joshua howie
Skills audit joshua howie
Joshuaa_Howie
 

What's hot (20)

Unit 18 evaluation
Unit 18 evaluationUnit 18 evaluation
Unit 18 evaluation
 
A2 Preliminary Evaluation
A2 Preliminary EvaluationA2 Preliminary Evaluation
A2 Preliminary Evaluation
 
Evaluation 7
Evaluation 7Evaluation 7
Evaluation 7
 
question 7
 question 7 question 7
question 7
 
Presentation 7
Presentation 7Presentation 7
Presentation 7
 
Cesca Haig Review
Cesca Haig ReviewCesca Haig Review
Cesca Haig Review
 
Q7 evaluation
Q7 evaluationQ7 evaluation
Q7 evaluation
 
Prelim evalution
Prelim evalution Prelim evalution
Prelim evalution
 
Evaluation
EvaluationEvaluation
Evaluation
 
How to become a freelance web developer
How to become a freelance web developer How to become a freelance web developer
How to become a freelance web developer
 
Client ideas and planning (2)
Client   ideas and planning (2)Client   ideas and planning (2)
Client ideas and planning (2)
 
Pre Proposal
Pre ProposalPre Proposal
Pre Proposal
 
Evaluation of Ferrero Rocher Advert
Evaluation of Ferrero Rocher AdvertEvaluation of Ferrero Rocher Advert
Evaluation of Ferrero Rocher Advert
 
Evaluation
EvaluationEvaluation
Evaluation
 
Opportunities
OpportunitiesOpportunities
Opportunities
 
Evaluation
EvaluationEvaluation
Evaluation
 
Presentation 7 New
Presentation 7   NewPresentation 7   New
Presentation 7 New
 
Advance PowerPoint for communicators
Advance PowerPoint for communicatorsAdvance PowerPoint for communicators
Advance PowerPoint for communicators
 
Evaluation question 6
Evaluation question 6Evaluation question 6
Evaluation question 6
 
Skills audit joshua howie
Skills audit joshua howieSkills audit joshua howie
Skills audit joshua howie
 

Similar to UX ROI London 2019

User centred Design Vision tree
User centred Design Vision treeUser centred Design Vision tree
User centred Design Vision tree
Sharon Don
 
1st Conference - Catherine Hills - Service Design and Design Thinking
1st Conference - Catherine Hills - Service Design and Design Thinking1st Conference - Catherine Hills - Service Design and Design Thinking
1st Conference - Catherine Hills - Service Design and Design Thinking
Catherine Hills
 
[Tech in Asia Devtalk 2019] Design Facilitation to Generate Product Concept
[Tech in Asia Devtalk 2019] Design Facilitation to Generate Product Concept[Tech in Asia Devtalk 2019] Design Facilitation to Generate Product Concept
[Tech in Asia Devtalk 2019] Design Facilitation to Generate Product Concept
Farah Nuraini
 
UX South West - Engaging clients meaningfully in the process of digital design
UX South West - Engaging clients meaningfully in the process of digital designUX South West - Engaging clients meaningfully in the process of digital design
UX South West - Engaging clients meaningfully in the process of digital design
Alan Colville
 
Personas Demystified 1.0
Personas Demystified 1.0Personas Demystified 1.0
Personas Demystified 1.0
Mo Goltz
 
Out of the silos and into the farm (NEPHP 2014)
Out of the silos and into the farm (NEPHP 2014)Out of the silos and into the farm (NEPHP 2014)
Out of the silos and into the farm (NEPHP 2014)
Marli Mesibov
 
Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012
Lynne Polischuik
 
Webinar: How to Plan an Insanely Easy Content Marketing Workflow
Webinar: How to Plan an Insanely Easy Content Marketing WorkflowWebinar: How to Plan an Insanely Easy Content Marketing Workflow
Webinar: How to Plan an Insanely Easy Content Marketing Workflow
Creative Analytics
 
25 march introducing design methods
25 march introducing design methods25 march introducing design methods
25 march introducing design methods
Abhishek Sagar
 
25 march introducing design methods
25 march introducing design methods25 march introducing design methods
25 march introducing design methods
Abhishek Sagar
 
Design thinking for a startup imaginea design
Design thinking for a startup   imaginea designDesign thinking for a startup   imaginea design
Design thinking for a startup imaginea design
Subhasish Karmakar
 
Design thinking for a startup - Imaginea Design
Design thinking for a startup - Imaginea DesignDesign thinking for a startup - Imaginea Design
Design thinking for a startup - Imaginea Design
Imaginea Design
 
Evaluation
Evaluation Evaluation
Evaluation
Scott Harrand
 
Introduction to Design thinking 2015 by Vedran Antoljak
Introduction to Design thinking 2015 by Vedran AntoljakIntroduction to Design thinking 2015 by Vedran Antoljak
Introduction to Design thinking 2015 by Vedran Antoljak
Vedran Antoljak
 
1. What Initiatives and idea did you choose and why How did you f.docx
1. What Initiatives and idea did you choose and why How did you f.docx1. What Initiatives and idea did you choose and why How did you f.docx
1. What Initiatives and idea did you choose and why How did you f.docx
jeremylockett77
 
Evaluation audience
Evaluation audienceEvaluation audience
Evaluation audience
KarlShepherd6
 
Idea development pro forma
Idea development pro formaIdea development pro forma
Idea development pro forma
eleanor-dawson
 
UX Design with Limited Resources
UX Design with Limited ResourcesUX Design with Limited Resources
UX Design with Limited Resources
Zeke Franco
 
Requirements Engineering for the Humanities
Requirements Engineering for the HumanitiesRequirements Engineering for the Humanities
Requirements Engineering for the Humanities
Shawn Day
 
Development slam 2017
Development slam 2017Development slam 2017
Development slam 2017
John Murray
 

Similar to UX ROI London 2019 (20)

User centred Design Vision tree
User centred Design Vision treeUser centred Design Vision tree
User centred Design Vision tree
 
1st Conference - Catherine Hills - Service Design and Design Thinking
1st Conference - Catherine Hills - Service Design and Design Thinking1st Conference - Catherine Hills - Service Design and Design Thinking
1st Conference - Catherine Hills - Service Design and Design Thinking
 
[Tech in Asia Devtalk 2019] Design Facilitation to Generate Product Concept
[Tech in Asia Devtalk 2019] Design Facilitation to Generate Product Concept[Tech in Asia Devtalk 2019] Design Facilitation to Generate Product Concept
[Tech in Asia Devtalk 2019] Design Facilitation to Generate Product Concept
 
UX South West - Engaging clients meaningfully in the process of digital design
UX South West - Engaging clients meaningfully in the process of digital designUX South West - Engaging clients meaningfully in the process of digital design
UX South West - Engaging clients meaningfully in the process of digital design
 
Personas Demystified 1.0
Personas Demystified 1.0Personas Demystified 1.0
Personas Demystified 1.0
 
Out of the silos and into the farm (NEPHP 2014)
Out of the silos and into the farm (NEPHP 2014)Out of the silos and into the farm (NEPHP 2014)
Out of the silos and into the farm (NEPHP 2014)
 
Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012
 
Webinar: How to Plan an Insanely Easy Content Marketing Workflow
Webinar: How to Plan an Insanely Easy Content Marketing WorkflowWebinar: How to Plan an Insanely Easy Content Marketing Workflow
Webinar: How to Plan an Insanely Easy Content Marketing Workflow
 
25 march introducing design methods
25 march introducing design methods25 march introducing design methods
25 march introducing design methods
 
25 march introducing design methods
25 march introducing design methods25 march introducing design methods
25 march introducing design methods
 
Design thinking for a startup imaginea design
Design thinking for a startup   imaginea designDesign thinking for a startup   imaginea design
Design thinking for a startup imaginea design
 
Design thinking for a startup - Imaginea Design
Design thinking for a startup - Imaginea DesignDesign thinking for a startup - Imaginea Design
Design thinking for a startup - Imaginea Design
 
Evaluation
Evaluation Evaluation
Evaluation
 
Introduction to Design thinking 2015 by Vedran Antoljak
Introduction to Design thinking 2015 by Vedran AntoljakIntroduction to Design thinking 2015 by Vedran Antoljak
Introduction to Design thinking 2015 by Vedran Antoljak
 
1. What Initiatives and idea did you choose and why How did you f.docx
1. What Initiatives and idea did you choose and why How did you f.docx1. What Initiatives and idea did you choose and why How did you f.docx
1. What Initiatives and idea did you choose and why How did you f.docx
 
Evaluation audience
Evaluation audienceEvaluation audience
Evaluation audience
 
Idea development pro forma
Idea development pro formaIdea development pro forma
Idea development pro forma
 
UX Design with Limited Resources
UX Design with Limited ResourcesUX Design with Limited Resources
UX Design with Limited Resources
 
Requirements Engineering for the Humanities
Requirements Engineering for the HumanitiesRequirements Engineering for the Humanities
Requirements Engineering for the Humanities
 
Development slam 2017
Development slam 2017Development slam 2017
Development slam 2017
 

Recently uploaded

PDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in NoidaPDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in Noida
PoojaSaini954651
 
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economicoZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
jhonguerrerobarturen
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
asuzyq
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NishantRathi18
 
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdfSECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
eloprejohn333
 
Revolutionizing the Digital Landscape: Web Development Companies in India
Revolutionizing the Digital Landscape: Web Development Companies in IndiaRevolutionizing the Digital Landscape: Web Development Companies in India
Revolutionizing the Digital Landscape: Web Development Companies in India
amrsoftec1
 
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptxUNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
GOWSIKRAJA PALANISAMY
 
Divertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8djDivertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8dj
lunaemel03
 
Impact of Fonts: in Web and Apps Design
Impact of Fonts:  in Web and Apps DesignImpact of Fonts:  in Web and Apps Design
Impact of Fonts: in Web and Apps Design
contactproperweb2014
 
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessStorytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design Process
Chiara Aliotta
 
Virtual Tour Application Powerpoint for museum of edinburgh
Virtual Tour Application Powerpoint for museum of edinburghVirtual Tour Application Powerpoint for museum of edinburgh
Virtual Tour Application Powerpoint for museum of edinburgh
millarj46
 
Branding de la empresa de Bolt- 2024.pdf
Branding de la empresa de Bolt- 2024.pdfBranding de la empresa de Bolt- 2024.pdf
Branding de la empresa de Bolt- 2024.pdf
PabloMartelLpez
 
Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.
Techno Merch
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
Jaime Brown
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
Virtual Real Design
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
qo1as76n
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
Bianca Woods
 
Top Interior Designers in Bangalore.pdf1
Top Interior Designers in Bangalore.pdf1Top Interior Designers in Bangalore.pdf1
Top Interior Designers in Bangalore.pdf1
Decomart Studio
 
Mohannad Abdullah portfolio _ V2 _22-24
Mohannad Abdullah  portfolio _ V2 _22-24Mohannad Abdullah  portfolio _ V2 _22-24
Mohannad Abdullah portfolio _ V2 _22-24
M. A. Architect
 
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
Febless Hernane
 

Recently uploaded (20)

PDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in NoidaPDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in Noida
 
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economicoZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
 
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdfSECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
 
Revolutionizing the Digital Landscape: Web Development Companies in India
Revolutionizing the Digital Landscape: Web Development Companies in IndiaRevolutionizing the Digital Landscape: Web Development Companies in India
Revolutionizing the Digital Landscape: Web Development Companies in India
 
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptxUNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
 
Divertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8djDivertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8dj
 
Impact of Fonts: in Web and Apps Design
Impact of Fonts:  in Web and Apps DesignImpact of Fonts:  in Web and Apps Design
Impact of Fonts: in Web and Apps Design
 
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessStorytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design Process
 
Virtual Tour Application Powerpoint for museum of edinburgh
Virtual Tour Application Powerpoint for museum of edinburghVirtual Tour Application Powerpoint for museum of edinburgh
Virtual Tour Application Powerpoint for museum of edinburgh
 
Branding de la empresa de Bolt- 2024.pdf
Branding de la empresa de Bolt- 2024.pdfBranding de la empresa de Bolt- 2024.pdf
Branding de la empresa de Bolt- 2024.pdf
 
Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
 
Top Interior Designers in Bangalore.pdf1
Top Interior Designers in Bangalore.pdf1Top Interior Designers in Bangalore.pdf1
Top Interior Designers in Bangalore.pdf1
 
Mohannad Abdullah portfolio _ V2 _22-24
Mohannad Abdullah  portfolio _ V2 _22-24Mohannad Abdullah  portfolio _ V2 _22-24
Mohannad Abdullah portfolio _ V2 _22-24
 
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
 

UX ROI London 2019

  • 1. Gal Agmon Product designer Future Thinking Building A Concept Team
  • 2. What Is The Value Of Your Work? UX ROI, London, March 2019
  • 5. We need to build for the future
  • 6. We collect customer input I wish you would add that feature I would like to do this with your app It would be great if I couldjust see that Why can’t you give me that option? I am really missing the abilities to that This would really helpme if you allow that
  • 7. Listening 
 to your users Understanding 
 your users
  • 8. Demonstrate the value of design to the organization
  • 12. Prove the value of design by being your users
  • 13. Some things we learned along the way How to form and work with a concept team?
  • 14. Concepts are high-level ideas that are not necessarily tied with what is currently been build in the company
  • 15. Who should be part of this? Gather a team
  • 17. Set an agenda for the team How can we make a concept team work in the company?
  • 18. 1. Top down approach
 Set a project goal and topics to investigate
  • 19. 1. Top down approach
 Set a project goal and topics to investigate 2.Separate the concept work from the day to day work 
 Two - three hours of concept team every week
  • 20. 1. Top down approach
 Set a project goal and topics to investigate 2.Separate the concept work from the day to day work 
 Two - three hours of concept team every week 3. Set time frames
 Pre- set a delivery date and schedule the sessions in advanced
  • 21. 1. Top down approach
 Set a project goal and topics to investigate 2.Separate the concept work from the day to day work 
 Two - three hours of concept team every week 3. Set time frames
 Pre- set a delivery date and schedule the sessions in advanced 4.Set roles and responsibility 
 Facilitate, Document, Research, Stakeholders, Design / Engineering, Communication with customer
  • 22. How well do we know the users? Make sure there is research in place
  • 23. Product Map User JourneysUser Personas Goals & Activities
  • 24. How well do we know the topic? Dive into the topic
  • 25. Each persona represents a different user need. Through their goals and activities we got a better understanding of the problem Define user needs through personas
  • 26. What do we need to do to solve the user’s needs? Put those thoughts and ideas on paper
  • 27. Assumption Our users work on projects in teams
  • 28. Assumption Design Principle Design for collaboration Our users work on projects in teams
  • 29. Sketch separately, discuss, and come up with one sketch that represents your concept. Sketch out solutions that work for all
  • 30. How to create and validate conceptual work? Tell the story of the concept
  • 31. Create one narrative that best represents the concept so we can keep the conversation about the concept not about the details and usability Focus on the story of the concept
  • 32. Create one narrative that best represents the concept so we can keep the conversation about the concept not about the details and usability Focus on the story of the concept 500 1k 750 250 100 Start Try it Try it Try it
  • 33. How to make sure your work will actually be picked up? Get the work into the roadmap
  • 34. Share the finding with stakeholders but also with the rest of the company, make sure to create clear and structured handovers Share & 
 document
  • 35. gal.agmon@usabilla.com Hope You Make Great Concepts Come To Live
  • 37. Concept sprint timeline Validation DocumentPre workIndevidual work Team work Gather missing input PrototypeIndividual sketching Improve & gather more info Problem definitions & goals Brainstorm User scenarios Assumptions & Principles Concept sketch Storyboard Share findingsAnalyze