Applied psychology involves using psychological principles and research to solve real-world problems in various fields. It focuses on implementing practical solutions rather than abstract theories. Some key areas of applied psychology include clinical, counseling, industrial/organizational, educational, forensic, health, and sports psychology. Applied psychologists work in various settings like healthcare, education, the workplace, and the legal system to address issues using techniques like cognitive behavioral therapy. The goal is to improve mental health, performance, safety, and overall well-being.

1. WHAT IS APPLIED
PSYCHOLOGY
Saliha Ayyoob

2. APPLIED PSYCHOLOGY
• Applied psychology is the use of psychological methods and findings of
scientific psychology to solve practical problems of human and animal
behaviour and experience.
• Applied psychology is a field that focuses on putting practical research into
action.
• Applied psychology focuses on the implementation of real-world results
over abstract theories and lab based experiments.
• Applied psychology is the application of psychological principles to solve
problems of the human experience, including the workplace, health, product
design, law and more.

3. AREAS OF APPLIED PSYCHOLOGY
• Clinical psychology
• Counselling psychology
• Evolutionary psychology
• Industrial and organizational
psychology
• Legal psychology
• Neuropsychology
• Occupational health psychology
• Human factors, forensic psychology
• Engineering psychology
• School psychology, sports psychology
• Traffic psychology
• Community psychology
• Medical psychology

4. PURE PSYCHOLOGY
Pure psychology is known as the fundamental knowledge of psychology.
• Social psychology: Social psychology deals with interrelationships of
people among themselves, likes and dislikes of people, attitudes and
interests, the prejudices and social distances people have, group behaviour,
group cohesiveness, group conflicts, etc.
• Abnormal psychology: Abnormal psychology deals with various kinds of
mental disorders, their symptoms and causes.
• Physiological psychology: This branch describes the biological basis of
behaviour. There is a close relationship between body and mind the
functions of each other are mutually influenced.
• Developmental psychology: This branch explains the growth and
development of various processes in relation to behaviour.

5. APPLIED PSYCHOLOGY
Applied psychology is when applied psychologists use basic psychological
knowledge to solve human problems such as equipment design, personnel selection
and psychological treatment.
 Clinical psychology
 Military psychology
 Forensic psychology
 Health psychology
 Sports psychology
 Educational psychology
 Industrial psychology

6. Clinical psychology
• Clinical psychology is one of the disciplines in psychology and is concerned
with the diagnosis and treatment of mental disorders.
• Clinical psychology studies some personality disorders, mental illnesses,
different diagnostic methods, and appropriate treatment techniques for the
type of disorder.
• Clinical psychology uses different treatment methods according to the
training, such as:
• Cognitive therapy.
• Behavioural therapy.
• Psychological analysis and others.

7. Sports psychology
Sports psychology is concerned with the study of psychological, social and
educational factors affecting sports behaviour towards achieving a high level
of performance and athletic achievement.
Industrial psychology
• Industrial psychology aims to raise the level of production efficiency of the
worker or the working group, by solving the various problems that affect the
fields of industry.
• Industrial psychology is concerned with creating the psychological and
social environment that ensures the production of the finest in the shortest
time possible and with the least effort.

8. Educational psychology
Educational psychology is the application of the principles and laws and
theories of psychology in the field of education.
Forensic psychology
Forensic psychology is the area between psychology and the justice system
Military psychology
Military psychologies commensurate with their abilities, potentials and
preparations, and work to identify some of the personality traits contributing to
the success of some military professions.

9. Health psychology
• Health psychology is concerned with studying the mutual effect between the
state of health and the psychological state.
• Health psychology deals with the study and research of health-related
behaviour, ie, the study of the effect of good health habits on disease
prevention.