The role of Database Management in E-Commerce (Please download for better quality)

1. APPLICATION OF
DATABASE
MANAGEMENT
SYSTEM IN
E-COMMERCE
BY –
SREELAKSMI.V

2. WHAT IS
DATABASE
?
A database is an organized collection of structured
information, or data, typically stored electronically in a
computer system. The data can then be easily accessed,
managed, modified, updated, controlled, and organized.
Most databases use structured query language (SQL) for
writing and querying data.

3. As
technolo
gy grows,
the
number
of people
participat
ing in e-
commerc
e
Electronic
commerc
e, known
as e-
commerc
e, is a
type of
business
model
that
With
plenty of
fast-
growing
data
being
transferr
ed every
day, e
commerc
The basic
function
of a
database
is to
digitally
store
informati
on that
can be
NEED OF DATABASE IN E
COMMERCE

4. ADVANTAGES OF DATABASE
This gives e
commerce
businesses to
analyze and track
information about
the products, sales,
and customers that
have been input
into the database. It
gathers information
and provide useful
insights
A database system
helps e-commerce
sites identify
potential
customers,
Marketing teams
can use customer
data that is stored
in the database to
create targeted
customers for
directing marketing.

5. DIFFERENTTYPES OF
DATABASE IN E
COMMERCE
 Product Information
• Databases help e-commerce sites to update and hold
information regarding products. This can include detailed
product descriptions, prices, specifications, product reference
numbers, promotions, and availability keeping all pages up-to-
date
 Customer Information
• Through databases, information such as contact details,
names, spending patterns, and more can be held for later
marketing use. The collection of this type of data helps to
create markets ,customer communications, and focus on
customers’ wants and needs.
 Transactional Information
• Tracking and managing transactions are one of the most
important jobs a database. Tracking every order throughout in
an organized manner is key to keeping the business
functioning. The database helps to keep the stock up to date
after each transaction, such as what is in or out of stock,
billing, shipping statuses, purchase orders, and more.

6. CONCLUSION
In the end, most e-commerce operators will find that databases are
what provide their customers the accessibility they demand. When
product catalogs, online services, automated email responses, user
feedback systems are managed via a database everyone is
happier.

7. THANK
YOU