Apple Watch - Detail study and analysis
•
4 likes•10,482 views
This document provides an overview of Apple and the Apple Watch. It discusses Apple's product timeline, the sales and market share of the Apple Watch, and how Apple Watch sales have allowed Apple to capture a significant portion of the global smartwatch market. The document also examines Apple Watch competitors and how Apple has used the 4P marketing strategy of product, price, place, and promotion to achieve success with the Apple Watch. In the most recent quarter, Apple's market share surpassed Samsung's, demonstrating the Apple Watch's dominance as a premium smartwatch.
Report
Share
Report
Share
Download to read offline
Recommended
Marketing strategy of an Apple iphone ...!!
This document discusses Apple's failure in the Indian smartphone market and strategies to capture that market. It provides company information on Apple and sales data. It then analyzes why the iPhone failed in India, including high pricing, lack of promotion and distribution issues. A SWOT analysis identifies strengths like brand recognition but also weaknesses like limited distribution. The document proposes strategies like expanding distribution networks, lowering prices while maintaining quality, and partnering with e-commerce companies to help Apple succeed in the Indian market.
Apple inc. latest 2019 data Presentation B.VOC Retail management
Apple Incorporation Present data 2018-2019
Presentation Of Apple by me (B.VOC Retail Management Student)
Apple Marketing strategy
The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
Apple watch(a) the launch case study -consumer behaviour
This is a case study undertaken as a part of consumer behaviour course. The topic of the case study is Apple Watch (A) - The Launch.
Strategic management at APPLE Inc.
The report hold almost all contents of strategic management. I am sure it will help business students.
Presentation On Apple INC
Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It started in Jobs' garage and has since grown to be a global technology leader. Apple introduced many innovative products over the years like the Mac, iPod, iPhone and iPad that transformed entire industries. Under Jobs' leadership, Apple focused on innovative hardware, software and services with a simple and elegant user experience. It has a strong brand image and large customer base. However, Apple faces competition from other technology companies and depends on continued innovation.
Apple Inc Presentatioin
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
Apple's marketing mix
Apple uses a 7P marketing mix strategy that focuses on premium products, selective distribution through Apple stores and authorized retailers, and premium pricing. Promotion emphasizes advertising, personal selling, and public relations. Apple aims to provide a superior customer experience through knowledgeable employees and a focus on customer service. Processes prioritize customers and simplify product delivery through Apple's supply chain and retail operations. Physical stores and products emphasize minimalist white designs.
Recommended
Marketing strategy of an Apple iphone ...!!
This document discusses Apple's failure in the Indian smartphone market and strategies to capture that market. It provides company information on Apple and sales data. It then analyzes why the iPhone failed in India, including high pricing, lack of promotion and distribution issues. A SWOT analysis identifies strengths like brand recognition but also weaknesses like limited distribution. The document proposes strategies like expanding distribution networks, lowering prices while maintaining quality, and partnering with e-commerce companies to help Apple succeed in the Indian market.
Apple inc. latest 2019 data Presentation B.VOC Retail management
Apple Incorporation Present data 2018-2019
Presentation Of Apple by me (B.VOC Retail Management Student)
Apple Marketing strategy
The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
Apple watch(a) the launch case study -consumer behaviour
This is a case study undertaken as a part of consumer behaviour course. The topic of the case study is Apple Watch (A) - The Launch.
Strategic management at APPLE Inc.
The report hold almost all contents of strategic management. I am sure it will help business students.
Presentation On Apple INC
Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It started in Jobs' garage and has since grown to be a global technology leader. Apple introduced many innovative products over the years like the Mac, iPod, iPhone and iPad that transformed entire industries. Under Jobs' leadership, Apple focused on innovative hardware, software and services with a simple and elegant user experience. It has a strong brand image and large customer base. However, Apple faces competition from other technology companies and depends on continued innovation.
Apple Inc Presentatioin
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
Apple's marketing mix
Apple uses a 7P marketing mix strategy that focuses on premium products, selective distribution through Apple stores and authorized retailers, and premium pricing. Promotion emphasizes advertising, personal selling, and public relations. Apple aims to provide a superior customer experience through knowledgeable employees and a focus on customer service. Processes prioritize customers and simplify product delivery through Apple's supply chain and retail operations. Physical stores and products emphasize minimalist white designs.
Integrated marketing communication
This document provides an analysis of the integrated marketing communications plan for the launch of the Apple Watch. It begins with an industry and market analysis of the smart watch market. It then describes the Apple Watch product. Next, it analyzes target consumers and competitors. It outlines the segmentation, targeting and positioning strategy. It defines the communication objectives and integrated marketing communication channels and phases of product launch. It then describes the marketing and promotion channels of advertising, public relations, sales promotion and cause marketing. Finally, it provides an integrated marketing communication budget.
Strategic Analysis of Apple_Inc - 2015
This PowerPoint deck applies strategic analysis tools to Apple, including presentation, history, vision, mission, Porter's 5 forces, SWOT analysis, products and services, value proposition, generic strategy, resource, capabilities, competitors, financial situation, conclusion, all in animated slides.
Apple product strategies
The document provides an overview of Apple Inc. from its founding in 1976 to current operations. It discusses:
- Apple was founded in 1976 by Steve Jobs and Steve Wozniak in Jobs' parents' garage. Their first product was the Apple I computer.
- Over the decades, Apple introduced revolutionary products such as the Apple II, the first mass-market personal computer; the Macintosh, the first successful commercial PC to feature a graphical user interface; the iPod, which revolutionized digital music; the iPhone, which launched the smartphone industry; and the iPad, which launched the modern tablet computing market.
- Today, Apple is the most valuable company in the world and a leader in consumer electronics
Nothing Marketing case study.docx
Hi, this is nothing brand marketing case study prepared by me which includes Marketing Mix analysis as well.
Apple logistics
Presentation about Apple. Includes a short company profile and main topic is the logistics within Apple Inc.
Apple marketing strategy
Apple is a global technology company headquartered in Cupertino, California. It designs, develops, and sells consumer electronics, computer software, and online services. Some of Apple's major products include the iPhone, iPad, Mac computers, Apple Watch, Apple TV, and iTunes. Tim Cook currently serves as CEO. In 2017, Apple reported $229 billion in revenue and $48 billion in profits. Apple's main competitors are Samsung, Amazon, Microsoft, and Google. The company's vision is to be the global leader in the consumer electronics industry. Apple focuses on innovative hardware, software, and services, unique design, and creating an excellent customer experience through its products and services.
International business strategies of Apple Inc.
This document discusses Apple Inc.'s international business strategies. It provides a brief history of Apple from 1974 to present. It then discusses how Apple fosters innovation through diversity and inclusion in hiring. The rest of the document analyzes Apple's business using various frameworks like Porter's Diamond Model, Leontiades' Model, and SWOT analysis. It also discusses some of the administrative, cultural, economic and geographic challenges of doing business in India and provides recommendations to address issues like connectivity problems.
Apple presentation.ppt
The document presents information on Apple Inc., including a history of the company from its founding by Steve Jobs and Steve Wozniak in 1976, a SWOT analysis noting strengths like brand loyalty and opportunities in growing markets but also weaknesses from lawsuits and threats from competition. It also discusses Apple's vision, mission, and a PESTEL analysis of political, economic, social, technological, environmental, and legal factors affecting the company.
Apple Presentation
Apple aims to expand its user base and software. Its target audience is high school and college-aged customers who are most likely to use new Apple products. Apple's goals include rewarding loyal customers, developing its website with interactive ads, and using social media to optimize brand awareness. It will provide tutorials, contests and customer galleries to encourage engagement.
Apple's Key Strategies to its Success
Apple's mission is to bring the best user experience to its customers through innovative hardware, software, and services. The document provides background on Apple's founding and timeline of key product launches. It discusses Apple's corporate strategies including close-related diversification, platform strategy, and strategic alliances. Apple's business strategies include differentiation, cost leadership, and focus. The document also outlines Apple's marketing, HR, and finance strategies.
Marketing Mix of Apple iPhone
This document provides an overview and analysis of Apple's iPhone marketing mix strategies in Solapur, India. It begins with background information on Apple's founding, products, competitors, and executives. The document then analyzes the iPhone's marketing mix, including its product mix attributes, pricing strategies, distribution channels, and promotion strategies. It examines the iPhone's product form, quality, packaging, pricing methods, and Apple's use of advertising, sales promotions, public relations, and personal selling to market the iPhone in Solapur.
Marketing strategy of apple inc
Apple Inc. is known for designing and manufacturing consumer electronics and software. It is particularly renowned for products like the iPhone, iPad, and Mac computers. While Apple was struggling in the past, the launch of the iPod transformed it into a successful company by satisfying consumer demand for portable music. The iPhone and iPad further cemented Apple's success by shifting its focus from computers to mobile devices. Though Apple has not had major innovations recently, it continues investing heavily in research and development to explore new technologies and disrupt existing markets.
Apple company
This slide show you overall description about apple company, its history, SWOT analysis, its Competitor, Industry position, Hardware and software quality, Market position.
A Study on STP strategy of Apple Inc
Its is dissertation project for my partial fulfillment of my MBA fourth Semester Examination and exclusively prepared by me
Apple inc
This document provides an overview and agenda for Apple Inc. It discusses the company's revenue, competitors in various industries like personal computers, smartphones and mobile payments. It also outlines Apple's main products like iPhone, iPad, Mac computers and iPod. The document details Apple's mission to bring innovative products to market and its vision to be the most innovative company in the world. It notes some of Apple's awards and achievements in recent years for best computer, tablet and mobile phone brand.
Apple Marketing strateies
The presentation is made under the guidance of professor Sameer Mathur, IIM lucknow. This presentation tells a few details about the apple company and how it begun and what its current position is, what are the current marketing aspects of the company and what are their future scopes of expansion. The presentation also describes why the company is such a good innovator.
Apple, product mix
Steve Jobs and Steve Wozniak founded Apple Computer Inc. in 1976 to sell the Apple I personal computer kit. The company's name and first logo, featuring Isaac Newton under an apple tree, were designed by co-founders. In 1977, Rob Janoff designed the modern rainbow-colored Apple logo. Steve Jobs later simplified it to a solid color. Over time, Apple expanded its product line from personal computers to include the iPod, iPhone, iPad, and software like Mac OS X, iTunes, and iLife apps. Apple's vision is for people to use technology that enhances creativity and independent thinking.
STP(segmentation ,targeting& positioning ) of Apple .
This presentation describes briefly definitions & features of STP in Marketing with the help of epitome Apple .
Apple inc. Production and Management
This document provides a history of Apple Inc. from its founding in 1974 by Steve Jobs and Steve Wozniak. It outlines key events and product launches such as the first Apple computer in 1976, the introduction of the Macintosh in 1984, and the launches of the iMac, iPod, iPad, and iPhone in the late 1990s and 2000s. It also discusses Apple's competitors, production processes, management, financial performance, and brand strategy. The conclusion reflects on Apple's success being driven by its culture of innovation and pushing technological boundaries.
Apple Case Study
A look at how Apple achieved their status as a Beloved Brand and how they turned that into Power and into Wealth.
Notivo pitch v3.3
Notivo is a service that allows users to track information like product prices and event dates with one click and receives notifications when things change or occur. It has over 330,000 notifications pushed since May 2014 with an 80% monetization and 66% click-through rate. Notivo is raising $500K to expand its user interface, business development, and data acquisition capabilities. Its initial revenue focus is on affiliate marketing and it sees future potential in business intelligence and data analysis services.
Apple.pptx
- Apple Inc. is a multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers.
- Apple's mission is to develop the best personal computers and software like Mac OS X, iLife, iWork, and develop innovative products like the iPod, iPhone, iPad and wearable devices.
- Apple's strategy focuses on product differentiation through simple yet attractive design and advanced functionality, strengthening their ecosystem, and decreasing reliance on iPhone sales.
More Related Content
What's hot
Integrated marketing communication
This document provides an analysis of the integrated marketing communications plan for the launch of the Apple Watch. It begins with an industry and market analysis of the smart watch market. It then describes the Apple Watch product. Next, it analyzes target consumers and competitors. It outlines the segmentation, targeting and positioning strategy. It defines the communication objectives and integrated marketing communication channels and phases of product launch. It then describes the marketing and promotion channels of advertising, public relations, sales promotion and cause marketing. Finally, it provides an integrated marketing communication budget.
Strategic Analysis of Apple_Inc - 2015
This PowerPoint deck applies strategic analysis tools to Apple, including presentation, history, vision, mission, Porter's 5 forces, SWOT analysis, products and services, value proposition, generic strategy, resource, capabilities, competitors, financial situation, conclusion, all in animated slides.
Apple product strategies
The document provides an overview of Apple Inc. from its founding in 1976 to current operations. It discusses:
- Apple was founded in 1976 by Steve Jobs and Steve Wozniak in Jobs' parents' garage. Their first product was the Apple I computer.
- Over the decades, Apple introduced revolutionary products such as the Apple II, the first mass-market personal computer; the Macintosh, the first successful commercial PC to feature a graphical user interface; the iPod, which revolutionized digital music; the iPhone, which launched the smartphone industry; and the iPad, which launched the modern tablet computing market.
- Today, Apple is the most valuable company in the world and a leader in consumer electronics
Nothing Marketing case study.docx
Hi, this is nothing brand marketing case study prepared by me which includes Marketing Mix analysis as well.
Apple logistics
Presentation about Apple. Includes a short company profile and main topic is the logistics within Apple Inc.
Apple marketing strategy
Apple is a global technology company headquartered in Cupertino, California. It designs, develops, and sells consumer electronics, computer software, and online services. Some of Apple's major products include the iPhone, iPad, Mac computers, Apple Watch, Apple TV, and iTunes. Tim Cook currently serves as CEO. In 2017, Apple reported $229 billion in revenue and $48 billion in profits. Apple's main competitors are Samsung, Amazon, Microsoft, and Google. The company's vision is to be the global leader in the consumer electronics industry. Apple focuses on innovative hardware, software, and services, unique design, and creating an excellent customer experience through its products and services.
International business strategies of Apple Inc.
This document discusses Apple Inc.'s international business strategies. It provides a brief history of Apple from 1974 to present. It then discusses how Apple fosters innovation through diversity and inclusion in hiring. The rest of the document analyzes Apple's business using various frameworks like Porter's Diamond Model, Leontiades' Model, and SWOT analysis. It also discusses some of the administrative, cultural, economic and geographic challenges of doing business in India and provides recommendations to address issues like connectivity problems.
Apple presentation.ppt
The document presents information on Apple Inc., including a history of the company from its founding by Steve Jobs and Steve Wozniak in 1976, a SWOT analysis noting strengths like brand loyalty and opportunities in growing markets but also weaknesses from lawsuits and threats from competition. It also discusses Apple's vision, mission, and a PESTEL analysis of political, economic, social, technological, environmental, and legal factors affecting the company.
Apple Presentation
Apple aims to expand its user base and software. Its target audience is high school and college-aged customers who are most likely to use new Apple products. Apple's goals include rewarding loyal customers, developing its website with interactive ads, and using social media to optimize brand awareness. It will provide tutorials, contests and customer galleries to encourage engagement.
Apple's Key Strategies to its Success
Apple's mission is to bring the best user experience to its customers through innovative hardware, software, and services. The document provides background on Apple's founding and timeline of key product launches. It discusses Apple's corporate strategies including close-related diversification, platform strategy, and strategic alliances. Apple's business strategies include differentiation, cost leadership, and focus. The document also outlines Apple's marketing, HR, and finance strategies.
Marketing Mix of Apple iPhone
This document provides an overview and analysis of Apple's iPhone marketing mix strategies in Solapur, India. It begins with background information on Apple's founding, products, competitors, and executives. The document then analyzes the iPhone's marketing mix, including its product mix attributes, pricing strategies, distribution channels, and promotion strategies. It examines the iPhone's product form, quality, packaging, pricing methods, and Apple's use of advertising, sales promotions, public relations, and personal selling to market the iPhone in Solapur.
Marketing strategy of apple inc
Apple Inc. is known for designing and manufacturing consumer electronics and software. It is particularly renowned for products like the iPhone, iPad, and Mac computers. While Apple was struggling in the past, the launch of the iPod transformed it into a successful company by satisfying consumer demand for portable music. The iPhone and iPad further cemented Apple's success by shifting its focus from computers to mobile devices. Though Apple has not had major innovations recently, it continues investing heavily in research and development to explore new technologies and disrupt existing markets.
Apple company
This slide show you overall description about apple company, its history, SWOT analysis, its Competitor, Industry position, Hardware and software quality, Market position.
A Study on STP strategy of Apple Inc
Its is dissertation project for my partial fulfillment of my MBA fourth Semester Examination and exclusively prepared by me
Apple inc
This document provides an overview and agenda for Apple Inc. It discusses the company's revenue, competitors in various industries like personal computers, smartphones and mobile payments. It also outlines Apple's main products like iPhone, iPad, Mac computers and iPod. The document details Apple's mission to bring innovative products to market and its vision to be the most innovative company in the world. It notes some of Apple's awards and achievements in recent years for best computer, tablet and mobile phone brand.
Apple Marketing strateies
The presentation is made under the guidance of professor Sameer Mathur, IIM lucknow. This presentation tells a few details about the apple company and how it begun and what its current position is, what are the current marketing aspects of the company and what are their future scopes of expansion. The presentation also describes why the company is such a good innovator.
Apple, product mix
Steve Jobs and Steve Wozniak founded Apple Computer Inc. in 1976 to sell the Apple I personal computer kit. The company's name and first logo, featuring Isaac Newton under an apple tree, were designed by co-founders. In 1977, Rob Janoff designed the modern rainbow-colored Apple logo. Steve Jobs later simplified it to a solid color. Over time, Apple expanded its product line from personal computers to include the iPod, iPhone, iPad, and software like Mac OS X, iTunes, and iLife apps. Apple's vision is for people to use technology that enhances creativity and independent thinking.
STP(segmentation ,targeting& positioning ) of Apple .
This presentation describes briefly definitions & features of STP in Marketing with the help of epitome Apple .
Apple inc. Production and Management
This document provides a history of Apple Inc. from its founding in 1974 by Steve Jobs and Steve Wozniak. It outlines key events and product launches such as the first Apple computer in 1976, the introduction of the Macintosh in 1984, and the launches of the iMac, iPod, iPad, and iPhone in the late 1990s and 2000s. It also discusses Apple's competitors, production processes, management, financial performance, and brand strategy. The conclusion reflects on Apple's success being driven by its culture of innovation and pushing technological boundaries.
Apple Case Study
A look at how Apple achieved their status as a Beloved Brand and how they turned that into Power and into Wealth.
What's hot (20)
STP(segmentation ,targeting& positioning ) of Apple .
STP(segmentation ,targeting& positioning ) of Apple .
Similar to Apple Watch - Detail study and analysis
Notivo pitch v3.3
Notivo is a service that allows users to track information like product prices and event dates with one click and receives notifications when things change or occur. It has over 330,000 notifications pushed since May 2014 with an 80% monetization and 66% click-through rate. Notivo is raising $500K to expand its user interface, business development, and data acquisition capabilities. Its initial revenue focus is on affiliate marketing and it sees future potential in business intelligence and data analysis services.
Apple.pptx
- Apple Inc. is a multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers.
- Apple's mission is to develop the best personal computers and software like Mac OS X, iLife, iWork, and develop innovative products like the iPod, iPhone, iPad and wearable devices.
- Apple's strategy focuses on product differentiation through simple yet attractive design and advanced functionality, strengthening their ecosystem, and decreasing reliance on iPhone sales.
SimilarWeb - NOAH15 Berlin
How Benchmarking is the Key to Marketing Success. Using competitive intelligence to plan and execute better marketing - Workshop by Owen Tyzack, Sales Director of SimilarWeb at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
Abhishek goyal apple case study
The document discusses Apple's iPod and iPhone products and marketing strategies. It provides an analysis using the 4Ps framework and discusses Apple's approach to innovation.
The key points are:
1) Apple uses a skimming pricing strategy, setting a base iPod model at $349 and more advanced ones at $399, with special limited editions at different prices.
2) Under the 4Ps analysis, Apple offers full warranty and Apple Care plans for products, launches special editions, and adds new features to iPod and iPhone over time.
3) Apple promotes through major retailers, stores, websites and eye-catching displays, showing off iPhone a month before release.
Apple guidelines for app approval
The document discusses Apple's App Store guidelines, which were created in 2008 and released in 2010. The guidelines aim to ensure high quality apps and curb issues like malware by having Apple review all apps before they are included in the App Store. While the guidelines help control app quality, some developers have criticized the review process as slow. The document also shows that the App Store has steadily increased in available apps and revenue since implementing the guidelines.
Founders Den App Store Optimization by Yann Kronberg
This document provides guidance on app store optimization (ASO) to maximize app distribution and monetization. It discusses:
1) How to effectively market an app through various channels like the app store, social media, and third party networks.
2) Tips for optimizing key elements like app title, screenshots, keywords and categories to improve search ranking and conversions.
3) The importance of metrics like user engagement, lifetime value and store ranking for monitoring performance and optimizing user acquisition campaigns.
Appland General App Store Presentation
This document provides an overview of Appland's app store solution. It discusses how Appland enables second generation store owners to launch plug-and-play app stores for business customers. Appland's platform supports multiple app store fronts across devices and includes features for developers, store owners, and consumers like app uploading, payments, analytics, and store management. The presentation introduces Appland's team and encourages attendees to contact them for any additional questions.
Online Marketing UGA Preso April 2015
This document provides an overview of online marketing strategies for early-stage startups. It discusses the importance of planning, beta testing the product, and using analytics tools. It also outlines strategies for organic marketing through content creation, social media, and public relations. Paid marketing options like search ads, social ads, and remarketing are described as amplifiers to discover organic efforts. The document emphasizes testing approaches, optimizing campaigns, and focusing on return on investment.
Cross Device Optimisation - Google Analytics Shortcuts
In this session, we explain how to mine GA for broken device experiences, flows, funnel blocks and more... Using a new grid tool we've developed, you can pull multi-dimensional segmented funnel and metric data from Google Analytics - we explain how it works, why you need it and what problems it solves. Find where your site is leaking money through data
Official risk report (1)
The document provides a risk management report for a stock trading portfolio. It discusses the purpose of risk management in financial industries and outlines the trading strategy and research methods used, including fundamental and technical analysis of stocks like Apple, Facebook, Google, Microsoft, Amazon, eBay and Yahoo. It then analyzes the portfolio's performance using a weighted beta evaluation and discusses risk management strategies using index future contracts and option contracts to hedge risks from stock price fluctuations.
Stock Evaluation
The document provides a risk management report for a stock trading portfolio. It discusses the purpose of risk management in financial industries and outlines the trading strategy and research methods used, including fundamental and technical analysis of stocks like Apple, Facebook, Google, Microsoft, Amazon, eBay and Yahoo. It then analyzes the portfolio's performance using a weighted beta evaluation and discusses risk management strategies using index future contracts and option contracts to hedge risks from stock price fluctuations.
Marketing Analysis of Apple Iphone
This slide contains Product Overviews, Marketing Orientation, STPD analysis as well as Marketing Mix Component of Apple Iphone.
Chap008
The document outlines the key concepts and steps in marketing research:
1. Marketing research involves systematically defining problems, collecting and analyzing information, and recommending actions to address marketing issues.
2. There are various measures and constraints to consider when evaluating potential solutions.
3. Data collection involves secondary data from existing sources and primary data collection through methods like observations, questionnaires, and information technology.
4. The research process culminates in developing findings, evaluating results, and taking marketing actions based on recommendations from the research.
Apple Case Study
Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It had early success with personal computers but struggled in the 1990s before making a comeback in the late 1990s with the iMac. Apple's vision is to provide the best personal computing experience to customers worldwide through innovative hardware, software and services. Its mission is to design devices like Macs, iPods, iPhones and iPads as well as software like OS X, iTunes and apps. Apple believes in focusing on a few important products and having collaboration between groups to drive innovation. The iPod launched in 2001 was very successful for Apple, as was the iPhone launch in 2007 and the iPad in 2010. Apple uses premium pricing and selective
Apple Product Mix and Marketing Mix
This document provides an overview of Apple Inc., including its history, products, target markets, and marketing strategy. It discusses Apple's introduction and growth over time as it introduced new products like the Macintosh, iPod, iPhone and iPad. It then analyzes Apple's target markets for the iPhone 6, including high income earners, businessmen and teenagers. Finally, it examines Apple's marketing mix, covering their product range, pricing approach, distribution channels and prominent promotional activities like television advertisements.
Survey on Imaging Events 2015 - Results from the first round
Which conferences to attend? Which trade shows to exhibit at? Every year Managers and Technology Scouts are wondering where to go and what to skip. To help with this task, we have held a survey specifically for the Imaging and Machine Vision industry it identify the top events in EMEA, The Americas and APAC. The results are shown in intuitive charts and a summary at the end.
So far, we have surveyed the visit-or-exhibit schedule of 31 participants on 45 events.
But the story goes on... in our new survey we have collected 79 trade shows were we know for sure that Imaging companies are exhibiting or at least attending. Details can be found in the presentation.
Don't get Ubered. What Every Strategist Needs to Know About Digital Competition
Don't get Ubered. What Every Strategist Needs to Know About Digital CompetitionApigee | Google Cloud
This document summarizes a presentation about digital platforms. It discusses how platforms create value through network effects and multi-sided markets. It presents results from a global platform survey that found most unicorns or billion dollar startups are platforms, and that Asia and North America lead Europe in platform unicorns. It proposes establishing a European Observatory of the Platform Economy to support platform growth in Europe through data collection, knowledge sharing, and executive training on platform strategies.ASO: Best Practices 2015
http://appfollow.io/aso
App Store Optimization (ASO) for App Store and Google Play Best Practices 2015 by AppFollow
Managerial Economics for Apple Inc.
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
Dog food manufacturing plant
A dog lover ! wud u like to set up a pet food facility. Or just wish to profit from a burgeoning trend in Urban India, then this industry maybe the right one for you.
Similar to Apple Watch - Detail study and analysis (20)
Founders Den App Store Optimization by Yann Kronberg
Founders Den App Store Optimization by Yann Kronberg
Cross Device Optimisation - Google Analytics Shortcuts
Cross Device Optimisation - Google Analytics Shortcuts
Survey on Imaging Events 2015 - Results from the first round
Survey on Imaging Events 2015 - Results from the first round
Don't get Ubered. What Every Strategist Needs to Know About Digital Competition
Don't get Ubered. What Every Strategist Needs to Know About Digital Competition
More from Sameer Mathur
Parachute brand extension
Marico launched Parachute Advansed body lotion in 2012 to extend its Parachute brand into skincare. Parachute is a market leader known for purity and quality. The lotion contains 100% natural moisturizers from coconut milk at a competitively low price point to provide value. It has a lightweight texture and coconut fragrance. Marico promotes the lotion through television ads that highlight its functional benefits while appealing to consumers emotionally. The launch allows Marico to expand into the growing body lotion category and leverage the Parachute brand equity.
Maggi sauces brand management sec b
The document discusses Maggi Sauces brand extension of Maggi noodles. It provides details on:
1) Maggi Sauces were launched in mid-1980s and positioned as a convenience food product. It offers variants like Rich Tomato Ketchup, Hot & Sweet Tomato Chilli Sauce, and Imli Pichkoo Sauce.
2) The cooking aids/condiments category includes sauces, ketchups and Maggi Sauces fall under the 'Sauces and Ketchups' subcategory. Ketchup is the most popular table sauce in India.
3) Maggi is the market leader in instant noodles, sauces, and pasta categories. It faces competition from national
Lakme Absolute Brand Extension Analysis
Hindustan Unilever launched Lakmé Absolute, a premium cosmetics line, to target younger urban women seeking luxury beauty products. Lakmé Absolute competes with L'Oreal Paris in offering a variety of high-quality makeup and skincare with an emphasis on hydration and modern styles. While the brands have similar product ranges and prices, Lakmé Absolute differentiates by promoting self-reinvention and fashionability at reasonable prices. It aims to position itself as an everyday luxury brand for consumers seeking international appeal with Indian skin benefits. However, strong similarities between premium beauty brands make differentiation challenging in an expanding market.
Bru brand extention
Hindustan Unilever Ltd (HUL) launched BRU World Café in 2011 as a brand extension of its leading coffee brand BRU. BRU World Café aims to offer authentic coffee tasting experiences from around the world in premium cafes. Currently operating in Mumbai, the cafes serve exotic coffees and foods from global menus in a relaxing atmosphere. While priced comparably to competitors like Starbucks, BRU World Café differentiates by associating with the well-known BRU brand and focusing on traditional Indian coffee. HUL aims to expand the cafes nationwide as consumers increasingly consume coffee outside the home.
Cinthol- Brand Extensions Srishti Nagpal pgp30285
Cinthol is an FMCG brand from Godrej that produces personal care products like soap, deodorants, shower gel, and talc. It is India's first deodorant and complexion soap brand launched in 1952. Cinthol targets youth and middle-aged consumers and positions itself as an energizing brand that provides a refreshing bathing experience. It communicates this message through its #AliveIsAwesome campaign and contests about bathing experiences. Cinthol competes in a highly competitive personal care segment against brands that offer varied products. It differentiates based on providing an energizing bathing experience with high-quality products made from vegetable oil.
Bm mohit kataria - pgp30318 (1)
Apple was founded in 1976 as a computer company and started manufacturing phones in 2007 with the launch of the iPhone. The iPhone was one of the first smartphones to use a multi-touch interface and over 500 million iPhones have been sold. Apple targets young, image-conscious consumers with an innovative yet simple to use product line centered around the iPhone and its iOS operating system. Though iPhones have higher specs and prices than competitors like Samsung, Apple has cultivated an emotional brand through stylish design and extensive marketing campaigns.
Kissan ketchup brand extension analysis
Kissan was introduced in India in 1935 and was acquired by HUL in 1993. It has since become the leading brand in jams and ketchup in India. Kissan offers various products like jams, ketchup, squashes and juices. It has a strong brand recognition due to its early start and association with Kissan jams. HUL focuses on advertising Kissan jams which enhances the brand image for other products like ketchup. Kissan ketchup is the market leader with around 25% market share. It uses 100% real tomatoes and offers various flavors. HUL promotes Kissan through TV, print ads and retail campaigns to increase sales and market share.
Kritika gupta pgp30030 sec_b_final
This document analyzes McCafé, a brand extension of McDonald's that offers specialty coffee. McCafé targets a more diverse segment seeking convenience and affordable prices. It is housed within McDonald's outlets but has a separate café environment. McCafé analyzes the organized café market in India, which is growing at 8% annually. It segments the market demographically, behaviorally, and psychographically. McCafé's marketing mix includes specialty coffee and food products at prices 15-20% lower than competitors. It promotes through TV ads and challenges. The brand aims to achieve stronger awareness and customer relationships to build resonance over time.
Pond's men brand extension abhinav anand pgp30297_brand management
Hindustan Unilever launched Pond's Men, a facial cleanser for men, to capitalize on the fast growing men's grooming category. Pond's was previously seen as a feminine brand. Pond's Men contains coffee bean extracts and menthol to recharge tired skin. It is competitively priced between mass and premium segments. Hindustan Unilever will promote Pond's Men through TV, online ads and events, targeting young urban professionals. Pond's Men positions the brand as a contemporary cleanser that refreshes skin for busy lifestyles. Hindustan Unilever hopes this brand extension will increase Pond's market share in the skincare category.
Ravi pgp30074
- Colgate launched a new toothpaste brand called Active Salt to capitalize on the growing oral care market in India. Active Salt contains salt and minerals and was marketed as being beneficial for oral health.
- The brand was promoted through an impactful advertising campaign asking "Does your toothpaste have salt?" and showed how Active Salt could resolve dental issues. It was positioned as connecting to traditional oral care practices of using salt.
- Active Salt was priced competitively and distributed widely through Colgate's extensive network to pharmacies, general stores, and modern trade outlets to increase availability. Promotions targeted both consumers and retailers. The brand helped Colgate grow in line with category growth.
Wills Lifestyle_Brand Extension[pgp30380]
ITC is an Indian conglomerate that was originally in the cigarette business but has diversified into other industries such as FMCG, hotels, paper, and agriculture. It launched Wills Lifestyle in 2000 to enter the lifestyle retail space in response to declining cigarette sales and increased regulation of tobacco. Wills Lifestyle positions itself as a premium brand offering fashion clothing and accessories. It has over 100 exclusive stores across India and sells at higher prices than competitors. While cigarettes still generate most of ITC's profits, Wills Lifestyle is growing and aims to establish ITC as a leader in lifestyle retailing.
Pgp30048 kellogg's brand extention
This document analyzes Kellogg's entry into and growth in the Indian market. It summarizes that Kellogg's entered India in 1994 but initially failed due to not understanding Indian consumer behavior and culture. It offered only western products at premium prices. However, Kellogg's was later able to grow its market share in India by introducing new product variants tailored to India, using different marketing strategies targeting various consumer segments, and establishing a distribution network. The document examines Kellogg's product portfolio and marketing approach in India.
Amrita singh,pgp30067 section b
L'Oreal Paris is the world's largest cosmetics company, established in 1909 in France. It has 2000 products across 500 brands sold in 150 countries. Cosmetics account for 81% of its revenues. Its strategy focuses on quality, innovation and geographic expansion. In India, the cosmetics industry is worth $950 million and growing at 15-20% annually, expected to reach $2.68 billion by 2020. L'Oreal Paris' products in India include hair, makeup and skincare across brands like Revitalift, Youth Code and Total Repair. It targets urban consumers through a multi-channel approach including brand ambassadors.
Dove shampoos vandita bomb_pgp30235
This document summarizes the journey and growth of the Dove hair care brand in India. It notes that the hair care category in India has grown at a CAGR of 16.13% from 2009-2013, reaching INR 154.7 billion in 2014. Within hair care, the shampoo segment makes up 35% and has grown at a CAGR of 12.06% during that period. Dove has a 4.4% market share, making it one of the top brands. The document then analyzes Dove's product portfolio, pricing, placement, promotion strategies and positioning compared to competitors like Head & Shoulders. It positions Dove as repairing damaged hair without damage through its "1/
Dove Whitenening Deodrant- Brand Extension
Dove launched deodorants in India as a brand extension of its skin and hair care products. As of 2014, Dove held 2% market share in the deodorant category in India, which was a growing market worth INR 24 billion. Dove's deodorants are targeted at upper middle and premium class women between 17-50 years old. Key products include a whitening deodorant marketed as reducing dark underarms within 2 weeks. Dove positions its deodorants based on emotional appeals of real beauty rather than celebrity endorsements or alcohol content like competitors.
Women Horlicks - Brand Extension Analysis
The document discusses Women's Horlicks, a health drink launched by GSK Consumer Healthcare targeting modern health conscious urban working women. It provides essential nutrients like calcium and vitamins. Its major competitors are Bournvita, Complan and Boost. The promotional strategy involves reaching out to physicians and nutritionists to promote its nutritional benefits. Advertisements emphasize bone health and feature celebrities to resonate with target consumers. The objective is to position the brand as the nourisher for the entire family through its varied product portfolio and nutritional profile backed by science.
Colgate plax_Brand extension analysis
Colgate Plax is Colgate's flagship mouthwash brand in India available in 7 variants. It has a 46.1% market share in the oral care category led by toothpaste. The mouthwash category is growing rapidly at 29% annually and expected to reach Rs. 2,231 billion by 2018. Colgate Plax is positioned as a mouthwash that provides 12 hours of fresh breath and kills 99.9% of germs. It faces competition from Listerine, Pepsodent, and Himalaya but differentiates itself through multiple variants, freshness promise, and trusted brand value.
Brand extension_Mia by Tanishq
The document discusses brand extension strategies and market share statistics across various sectors. Materials engineering makes up 14% of the market, while consumer products account for 15% and IT and communications represent 2%. Within personal accessories, bags and luggage represent 90% of sales value, followed by jewelry at 5% and watches at 4%. The document also notes brand extension opportunities across different product categories that leverage existing brand equity.
Cadbury silk pragna pgp30384
Cadbury Dairy Milk Silk is a premium chocolate sub-brand launched in 2010. It contributes significantly to Mondelez International's revenues, especially in Europe and Asia Pacific. Cadbury Dairy Milk holds over half of India's premium chocolate market share. It targets all age groups and occasions. While Amul Chocolates provides competition at lower price points, Cadbury Silk has developed strong brand equity through superior taste, packaging and emotional advertising.
Tata tea pgp30031 sec_b
Tata Tea is India's largest tea brand owned by Tata Global Beverages. It has a 20% market share and offers various tea products targeting different segments. Tata Tea leverages the trust of the Tata brand and uses impactful social campaigns like Jaago Re to promote awareness. While it has a wide reach and product portfolio, Tata Tea will need to further differentiate its offerings to maintain its leadership position as competition intensifies.
More from Sameer Mathur (20)
Pond's men brand extension abhinav anand pgp30297_brand management
Pond's men brand extension abhinav anand pgp30297_brand management
Recently uploaded
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Topic : Bed making
Subject : Nursing Foundation
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
Leveraging Generative AI to Drive Nonprofit Innovation
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
Agenda
● What is event processing in MuleSoft?
● Types of event processing models in Mule 4
● Distinction between the reactive, parallel, blocking & non-blocking processing
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...Nguyen Thanh Tu Collection
https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdHindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Physical pharmaceutics notes for B.pharm students
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to deliver Powerpoint Presentations.pptx
"How to make and deliver dynamic presentations by making it more interactive to captivate your audience attention"
Recently uploaded (20)
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
Apple Watch - Detail study and analysis
- 1. Everything you need to know about
- 6. Apple to capture timepiece market • • • Source: Euromonitor
- 7. Apple vs Luxury timepiece • • • • Source: Euromonitor
- 8. Source: Euromonitor Source: Euromonitor Source: comSource 2012 - 14 • •
- 9. Smart-watch Global market Source: Euromonitor
- 10. Global smartwatch market share (post Apple Watch) source: strategyanalytics.com • • • Click here to see Q3 report And here for Summary data
- 11. Competitors
- 12. 4P – Product, price, place, promotion
- 13. 4P – product, Price, place, promotion after 9 months of sales
- 14. 4P – product, price, Place, promotion
- 15. 4P – product, price, place, Promotion Click here Click here Click here
- 16. Perceptual map Customizable chain App support
- 20. Recap In last 3rd quarter report (April – June 15’, 1st quarter report for Apple watch) Apple completely overtook the market leader Samsung Apple watch a premium smartwatch is on verge of making another big record for Apple inc……
- 21. Thank you Prepared by LTL Fela, PGP30086, as a part of PGDM course under the guidance of professor Sameer Mathur IIM Lucknow | Brand Management
Editor's Notes
- http://www.smartwatchgroup.com/top-10-smartwatch-companies-sales-2014/
- http://www.portal.euromonitor.com/portal/analysis/tab
- http://appleinsider.com/articles/15/06/18/apple-watch-sales-estimated-at-279m-17-of-buyers-spring-for-extra-bands http://www.cnet.com/news/apple-watch-sales-reach-2-8-million-with-bands-a-profitable-add-on-report/ http://www.forbes.com/sites/aarontilley/2015/07/01/apple-watch-sales-arent-looking-so-hot/
- http://www.portal.euromonitor.com/portal/analysis/tab
- The allure of Apple in China will resonate with the world’s leading luxury watchmakers because China is precisely where luxury timepieces market has slowed down . Apple, so far, has managed to dodge this since Apple is a status symbol in China (& other emerging markets) in part because its products are positioned at the lower end of the luxury spectrum
- http://marketingland.com/iphone-largest-market-share-growth-past-3-years-90079
- http://www.digitaltrends.com/wearables/how-to-buy-an-apple-watch/
- http://www.slideshare.net/hayatkashif/iwatch-marketing-plan