Running head: APPLE ENVIRONMENTSL SCAN 1
Running head: APPLE’S ENVIRONMENTSL SCAN 4
Title
By
Apple’s Environmental Scan
Economic factors and trends
Apple is one of the fastest growing companies that had blossomed into a well recognizable consumer name for electronic devices globally. Apple operations depend and performance significantly on global and regional economic conditions (Apple Inc., 2016). Their components are manufactured in other countries. Some of these countries include, Korea, Japan and Taiwan, but their products are assembled in China (Wright, A., 2012). Even those Apple is seen as a status symbol of financial stability for the elite and others, there are many others that built their self-esteem off of owning Apple products. Unemployment is a big key factor in the financial dealing with Apple’s products. In 2015, economists are projecting that unemployment rate will fall to a low of about 4.7% by the end of 2016 (Zumbrun, J., 2015). Their predictions were close, as of the end of October of 2016; unemployment rate in the United States was at 4.9% (U.S. Bureau of Labor Statistics, 2016).
Political, Regulatory and legal factors and trends
Earlier this year, Apple wrestled with the U.S. Government over unlocking a suspected terrorist Iphone. The FBI and the U.S. Department of Justice, solicited Apple as the suspect has a code on their phone. Apple’s Iphones enables users to set up a passcode to lock out intruders. If the code is entered incorrectly in excess of ten times, then the phone will automatically delete the data on it. Apple’s fear was that by the government requesting them to unlock this one phone, that this was a privacy violation (Rash, W., 2016). These fears of Apples became the same-shared views among iphone users. Giving the government access would allow them to future access for any reason.
Societal factors and trends
A person’s family, friends and even colleagues can serve as a strong contributor to a person’s choice of mobile phone. Today’s youth are more into electronics. Teenagers have more economic clout than that of their predecessors (Grant, I.J., and Graeme R.S., 2006).
Technological factors and trends
The survival and the competitiveness of Apple Inc. is a result of its ability to innovate new technologies. Since the time of its formation, they have relentlessly developed new technologies. It started at the lowest point, but is now one of the top technology companies. The success of the company is attributable to strong and favorable internal environment, which entails such elements as the organizational structure, culture, mission and vision and also the coordination among different departments within the company (O'Grady, 2009). Apple Inc. has a culture of innovation and invention (O'Grady, 2009).
It is a company that is capable of producing a steady stream of innovative products an ...
Running head EXTERNAL ENVIRONMENT SCAN—APPLE .docxjoellemurphey
Running head: EXTERNAL ENVIRONMENT SCAN—APPLE 1
EXTERNAL ENVIRONMENT SCAN—APPLE 5
External Environment Scan—Apple
An environmental scan is vital for every company as it helps to determine the threats and opportunities that are posed to the company. The following will be included in the environment scan of Apple incorporated: economic factors, political factors, legal factors, societal factors, technological factors, geographic factors and Porter’s five forces.
Key Factors and Trends
The economic environment of the company is determined by factors such as taxation policies, exchange rate, inflation, the economy, living standards, the average income and consumer buying power. Apple’s products main target market are people of medium to high income and standards. In an economic boom, the company’s products are more likely to be bought than during a recession. The rapid growth of developing countries provide an opportunity for Apple to venture into new markets.
Political stability can be a threat to Apple’s products. Poor political stability would mean a reduction in sales and distribution of the products would be hard as trade barriers would be imposed. Various trade policies that could be imposed on a country would have an adverse effect on the company’s sales. However, developing countries create an opportunity for Apple expand its customer base as more free trade policies are put into effect. As Lombardo (2015) states, “Additional free trade policies increase the opportunities for Apple to distribute more of its products to various markets around the world” (section 2).
Social-cultural factors, such as lifestyle, living standards, and demographics important to Apple. Social factors have an effect on consumer behavior and expectations. The increase in mobile phone use and social media is an opportunity for Apple to provide easy-to-use smart phones.
Current technology and technological changes can affect a customer’s priorities changing the demand for Apple products. For example, with the increasing popularity of Cloud computing, Apple can use that to bring in customers and retain their existing customers. Apple has taken advantage of this by making it so that information can be transferred between the different apple devices and between family members. “Everything’s better when shared, and sharing has never been easier” (Apple, 2016, section 3).
Legal factors can also create a threat to Apple. As governments become more aware of privacy issues in relation to digital technology, stricter regulations are imposed on companies like Apple. This poses a threat to Apple as they are now required to develop a product that not only meets consumer demand, but also the privacy regulations imposed by the government. Stricter regulations have been implemented on telecommunications therefore increasing threats to Apple. ...
Apple’s SWOT AnalysisPoints of Strength· Globally Recognize.docxarmitageclaire49
Apple’s SWOT Analysis
Points of Strength:
· Globally Recognized Brand: Since its establishment, Apple has built an astounding reputation of being one of the most reliable companies providing technological services and solutions. It has one of the largest customer bases to ever exist, making it the first company ever with a stock price of one trillion dollar.
· Demanded Brand: Apple is a highly demanded brand all over the globe, it is the number one choice in America for smart phones, accessories and corporate office supplies. It has a technology that is suitable for every age and domain.
· Focus on Research & Development: Apple as a company puts a lot of its efforts and money into product design, manufacturing, quality, and marketing. A lot of studies and researches are conducted before product release that are based on customer needs and demands.
· Innovation: Apple changed the way people interact and communicate back in June 2007 when they introduced the IPhone, and that trend continued on when they introduced the IPad in April 2010. Apple shed a new light on the way people use their smartphones and tablets. Nowadays these products are an essential part of work and everyday life.
Points of Weakness:
· High Prices: Apple products are generally considered in the market as a luxurious items due to their premium prices. These products are more oriented towards middle to high income customers than low income.
· Incompatibility: Apple is considered a unique product when it comes to software and cross platforming. Items purchased from Apple whether they are computers, phones, tablets, or accessories will only function on a particular software produced by the company which leaves small space for sharing and cross platform.
· Competitive Market & Penetration: Although Apple has a solid place in market, it does not lower the chances of growth of competitive brands such as Sony, Samsung, Google, and Microsoft. In 2018 a research was conducted stating that while IOS software (Software used by Apple) is dominant nationally, 72.23 of the global market uses Android (Software produced by Google).
· Underwhelming Marketing & Promoting Efforts: Due to its solid reputation in market place, Apple has a bad reputation for promoting or marketing their products. They have poor marketing strategies the barely promotes the products and depend solely on their name to attract customers towards their products.
Opportunities:
· Focus on Services: While the main source of profit is from smartphones and tablets, Apple gets a decent amount of revenue from the services that they offer. Apple gains revenue from selling products like IPhone or IPad to every customer once every year, while they can gain profit from their services on a daily basis. These services include Apple Pay, Apple Care, Apple Music…etc. It is estimated that if Apple can put these services into good use, the company can gain up to 10 million dollar in a quarter of a year.
· Partner.
Im doing a marketing plan on how Apple can improve their products .pdfsmitaguptabootique
I\'m doing a marketing plan on how Apple can improve their products below is the outlined
structure pls help xhibit 21-4 Summary Outline of Different Sections of Marketing Plan
Company Analysis Company objectives and overall marketing objectives Company resources
(marketing, production, financial, human, etc.) Other marketing plans (marketing program)
Previous marketing strategy Major screening criteria relevant to product-market opportunity
selected Quantitative (ROI, profitability, risk level, etc.) Qualitative (nature of business
preferred, social responsibility environment, etc,) Major constraints Marketing collaborators
(current and potential) Customer Analysis (organizational customers and/or final consumers)
Product-market Possible segmenting dimensions (customer needs, other characteristics)
Qualifying dimensions and determining dimensions Identify target market(s) (one or more
specific segments) Operational characteristics (demographics, geographic locations, etc.)
Potential size (number of people, dollar purchase potential, etc.) and likely growth Key
economic, psychological, and social influences on buying Type of buying situation Nature of
relationship with customers Competitor Analysis Nature of current/likely competition Current
and prospective competitors (or rivals) Current strategies and likely responses to plan
Competitive barriers to overcome and sources of potential competitive advantage Analysis of the
Market Context-External Market Environment Economic environment Technological
environment Political and legal environment Cultural and social environment Key Factors from
Situation Analysis W.O.T: Strengths, weaknesses, opportunities, and threats from situation
analysis Specific objectives to be achieved with the marketing strategy How will marketing mix
be differentiated from the competition? How will the market offering be positioned? Positioning
statement Marketing Strategy Overview of the Marketing Strategy General direction for the
marketing strategy Description of how the four Ps fit together Target Market(s) Summary of
characteristics of the target market(s) to be approached Product class (type of consumer or
business product) Current product life-cycle stage New-product development requirements
(people, dollars, time, etc.) Product liability safety, and social responsibility considerations
Specification of core physical good or service Product Features, quality etc. Supporting
service(s) needed Warranty (what is covered, timing, who will support, etc Branding
(manufacturer versus dealer, family versus individual, etc)
Solution
Apple iPhone Marketing Plan
•Executive Summery
•Situational Analysis
•SWOT Analysis
•Marketing Objectives
•Marketing Strategy
•Implementation
•Budget
•Control
Executive Summery
The Past– Steve Jobs, Steve Wozniak and Ronald Wayne established Appleon April 1, 1976 in
order to sell the Apple 1 Computer Kit that was handbuilt by Steve Wozniak. The Apple 1 was
sold as a motherboard (with CPU,RAM a.
12 External and Internal Environments Mikia DixonBusiness BenitoSumpter862
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
Running head: APPLE ENVIRONMENTSL SCAN 1
Running head: APPLE’S ENVIRONMENTSL SCAN 4
Title
By
Apple’s Environmental Scan
Economic factors and trends
Apple is one of the fastest growing companies that had blossomed into a well recognizable consumer name for electronic devices globally. Apple operations depend and performance significantly on global and regional economic conditions (Apple Inc., 2016). Their components are manufactured in other countries. Some of these countries include, Korea, Japan and Taiwan, but their products are assembled in China (Wright, A., 2012). Even those Apple is seen as a status symbol of financial stability for the elite and others, there are many others that built their self-esteem off of owning Apple products. Unemployment is a big key factor in the financial dealing with Apple’s products. In 2015, economists are projecting that unemployment rate will fall to a low of about 4.7% by the end of 2016 (Zumbrun, J., 2015). Their predictions were close, as of the end of October of 2016; unemployment rate in the United States was at 4.9% (U.S. Bureau of Labor Statistics, 2016).
Political, Regulatory and legal factors and trends
Earlier this year, Apple wrestled with the U.S. Government over unlocking a suspected terrorist Iphone. The FBI and the U.S. Department of Justice, solicited Apple as the suspect has a code on their phone. Apple’s Iphones enables users to set up a passcode to lock out intruders. If the code is entered incorrectly in excess of ten times, then the phone will automatically delete the data on it. Apple’s fear was that by the government requesting them to unlock this one phone, that this was a privacy violation (Rash, W., 2016). These fears of Apples became the same-shared views among iphone users. Giving the government access would allow them to future access for any reason.
Societal factors and trends
A person’s family, friends and even colleagues can serve as a strong contributor to a person’s choice of mobile phone. Today’s youth are more into electronics. Teenagers have more economic clout than that of their predecessors (Grant, I.J., and Graeme R.S., 2006).
Technological factors and trends
The survival and the competitiveness of Apple Inc. is a result of its ability to innovate new technologies. Since the time of its formation, they have relentlessly developed new technologies. It started at the lowest point, but is now one of the top technology companies. The success of the company is attributable to strong and favorable internal environment, which entails such elements as the organizational structure, culture, mission and vision and also the coordination among different departments within the company (O'Grady, 2009). Apple Inc. has a culture of innovation and invention (O'Grady, 2009).
It is a company that is capable of producing a steady stream of innovative products an ...
Running head EXTERNAL ENVIRONMENT SCAN—APPLE .docxjoellemurphey
Running head: EXTERNAL ENVIRONMENT SCAN—APPLE 1
EXTERNAL ENVIRONMENT SCAN—APPLE 5
External Environment Scan—Apple
An environmental scan is vital for every company as it helps to determine the threats and opportunities that are posed to the company. The following will be included in the environment scan of Apple incorporated: economic factors, political factors, legal factors, societal factors, technological factors, geographic factors and Porter’s five forces.
Key Factors and Trends
The economic environment of the company is determined by factors such as taxation policies, exchange rate, inflation, the economy, living standards, the average income and consumer buying power. Apple’s products main target market are people of medium to high income and standards. In an economic boom, the company’s products are more likely to be bought than during a recession. The rapid growth of developing countries provide an opportunity for Apple to venture into new markets.
Political stability can be a threat to Apple’s products. Poor political stability would mean a reduction in sales and distribution of the products would be hard as trade barriers would be imposed. Various trade policies that could be imposed on a country would have an adverse effect on the company’s sales. However, developing countries create an opportunity for Apple expand its customer base as more free trade policies are put into effect. As Lombardo (2015) states, “Additional free trade policies increase the opportunities for Apple to distribute more of its products to various markets around the world” (section 2).
Social-cultural factors, such as lifestyle, living standards, and demographics important to Apple. Social factors have an effect on consumer behavior and expectations. The increase in mobile phone use and social media is an opportunity for Apple to provide easy-to-use smart phones.
Current technology and technological changes can affect a customer’s priorities changing the demand for Apple products. For example, with the increasing popularity of Cloud computing, Apple can use that to bring in customers and retain their existing customers. Apple has taken advantage of this by making it so that information can be transferred between the different apple devices and between family members. “Everything’s better when shared, and sharing has never been easier” (Apple, 2016, section 3).
Legal factors can also create a threat to Apple. As governments become more aware of privacy issues in relation to digital technology, stricter regulations are imposed on companies like Apple. This poses a threat to Apple as they are now required to develop a product that not only meets consumer demand, but also the privacy regulations imposed by the government. Stricter regulations have been implemented on telecommunications therefore increasing threats to Apple. ...
Apple’s SWOT AnalysisPoints of Strength· Globally Recognize.docxarmitageclaire49
Apple’s SWOT Analysis
Points of Strength:
· Globally Recognized Brand: Since its establishment, Apple has built an astounding reputation of being one of the most reliable companies providing technological services and solutions. It has one of the largest customer bases to ever exist, making it the first company ever with a stock price of one trillion dollar.
· Demanded Brand: Apple is a highly demanded brand all over the globe, it is the number one choice in America for smart phones, accessories and corporate office supplies. It has a technology that is suitable for every age and domain.
· Focus on Research & Development: Apple as a company puts a lot of its efforts and money into product design, manufacturing, quality, and marketing. A lot of studies and researches are conducted before product release that are based on customer needs and demands.
· Innovation: Apple changed the way people interact and communicate back in June 2007 when they introduced the IPhone, and that trend continued on when they introduced the IPad in April 2010. Apple shed a new light on the way people use their smartphones and tablets. Nowadays these products are an essential part of work and everyday life.
Points of Weakness:
· High Prices: Apple products are generally considered in the market as a luxurious items due to their premium prices. These products are more oriented towards middle to high income customers than low income.
· Incompatibility: Apple is considered a unique product when it comes to software and cross platforming. Items purchased from Apple whether they are computers, phones, tablets, or accessories will only function on a particular software produced by the company which leaves small space for sharing and cross platform.
· Competitive Market & Penetration: Although Apple has a solid place in market, it does not lower the chances of growth of competitive brands such as Sony, Samsung, Google, and Microsoft. In 2018 a research was conducted stating that while IOS software (Software used by Apple) is dominant nationally, 72.23 of the global market uses Android (Software produced by Google).
· Underwhelming Marketing & Promoting Efforts: Due to its solid reputation in market place, Apple has a bad reputation for promoting or marketing their products. They have poor marketing strategies the barely promotes the products and depend solely on their name to attract customers towards their products.
Opportunities:
· Focus on Services: While the main source of profit is from smartphones and tablets, Apple gets a decent amount of revenue from the services that they offer. Apple gains revenue from selling products like IPhone or IPad to every customer once every year, while they can gain profit from their services on a daily basis. These services include Apple Pay, Apple Care, Apple Music…etc. It is estimated that if Apple can put these services into good use, the company can gain up to 10 million dollar in a quarter of a year.
· Partner.
Im doing a marketing plan on how Apple can improve their products .pdfsmitaguptabootique
I\'m doing a marketing plan on how Apple can improve their products below is the outlined
structure pls help xhibit 21-4 Summary Outline of Different Sections of Marketing Plan
Company Analysis Company objectives and overall marketing objectives Company resources
(marketing, production, financial, human, etc.) Other marketing plans (marketing program)
Previous marketing strategy Major screening criteria relevant to product-market opportunity
selected Quantitative (ROI, profitability, risk level, etc.) Qualitative (nature of business
preferred, social responsibility environment, etc,) Major constraints Marketing collaborators
(current and potential) Customer Analysis (organizational customers and/or final consumers)
Product-market Possible segmenting dimensions (customer needs, other characteristics)
Qualifying dimensions and determining dimensions Identify target market(s) (one or more
specific segments) Operational characteristics (demographics, geographic locations, etc.)
Potential size (number of people, dollar purchase potential, etc.) and likely growth Key
economic, psychological, and social influences on buying Type of buying situation Nature of
relationship with customers Competitor Analysis Nature of current/likely competition Current
and prospective competitors (or rivals) Current strategies and likely responses to plan
Competitive barriers to overcome and sources of potential competitive advantage Analysis of the
Market Context-External Market Environment Economic environment Technological
environment Political and legal environment Cultural and social environment Key Factors from
Situation Analysis W.O.T: Strengths, weaknesses, opportunities, and threats from situation
analysis Specific objectives to be achieved with the marketing strategy How will marketing mix
be differentiated from the competition? How will the market offering be positioned? Positioning
statement Marketing Strategy Overview of the Marketing Strategy General direction for the
marketing strategy Description of how the four Ps fit together Target Market(s) Summary of
characteristics of the target market(s) to be approached Product class (type of consumer or
business product) Current product life-cycle stage New-product development requirements
(people, dollars, time, etc.) Product liability safety, and social responsibility considerations
Specification of core physical good or service Product Features, quality etc. Supporting
service(s) needed Warranty (what is covered, timing, who will support, etc Branding
(manufacturer versus dealer, family versus individual, etc)
Solution
Apple iPhone Marketing Plan
•Executive Summery
•Situational Analysis
•SWOT Analysis
•Marketing Objectives
•Marketing Strategy
•Implementation
•Budget
•Control
Executive Summery
The Past– Steve Jobs, Steve Wozniak and Ronald Wayne established Appleon April 1, 1976 in
order to sell the Apple 1 Computer Kit that was handbuilt by Steve Wozniak. The Apple 1 was
sold as a motherboard (with CPU,RAM a.
12 External and Internal Environments Mikia DixonBusiness BenitoSumpter862
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
12 External and Internal Environments Mikia DixonBusiness AnastaciaShadelb
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
Running head APPLES EXTERNAL ENVIRONMENT .docxjoellemurphey
Running head: APPLE'S EXTERNAL ENVIRONMENT 1
APPLE'S EXTERNAL ENVIRONMENT 2
Apple Inc's External Business Environment
Introduction
Companies do not operate in a vacuum and as such they have to pay attention to their external environmental in order to remain competitive. Managers have little influence on the external environment and businesses have to adapt as the external factors keep on changing. External business environment factors include the political landscape, technology, legal and regulatory frameworks, societal factors, the economy in general, and competition. These factors are not static and the more they shift, the more volatile the environment becomes. Apple Inc. operates on a global scale, which means that the external business environment is quite complex. This paper will explore some of these factors which affect the business strategy that the company uses.
Political Factors
Political factors are perhaps what the company cannot exert any influence on because of the complexities involved. Apple Inc is an American company which has customers all over the world including those countries whose relations with the US are strained (Grant, 2003). The company has to hope that tensions between the various countries it has interests do not become rocky to a point where business becomes impossible to run. The company has factories in China and other Asian countries where there is an ample supply of labor. Potential conflict between the US and China could force the company to shift the locations of the labor-intensive factories.
Economic conditions affect the demand for Apple's products because of people's purchasing power. Increase in inflation and recessions have a negative effect on demand because people tend to check their spending habits (Grant, 2003). The company's products can be classified as luxury products, which mean that people can decide to reduce spending on them to be able to purchase their basic needs. Further, economic conditions affect the cost of raw materials for production and labor as well. Therefore, the company has to keep track of developments in the economy because they have to adjust their prices and product offering to match the changes (Husso, 2011).
Social factors are quite important to Apple because their competitive advantage currently lies in the perception that their products are of high quality. Their customers feel classy because of the premium pricing which the company practices. The company has to keep track of the people’s attitude towards their products so that they can produce what people want in case their preferences change. Another dimension of the external business environment is technology. Apple has to invest in research and development to produce innovations that will keep customers interested in what the company is producing. Further, the co ...
In order to carry out strategic analysis of Apple Inc., its internal and external environments need to be studied. So, in this section, Porter five forces analysis and PEST analysis of Apple have been done whereas for internal analysis of the company SWOT analysis will be conducted.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
This presentation discusses one of the business concept i.e. startups and one of the top rated multi national startup company, Apple Inc. Also it includes various points like risks associated, market scenario, steps to make a startup successful and other various topics. Take a look.
General Environment, Forces of Competition, Future Improvement, Op.docxshericehewat
General Environment, Forces of Competition, Future Improvement, Opportunities, Strength and Weaknesses of Apple Inc.
Introduction
Apple Inc. is a multinational company that was found by Steve Jobs and Steve Wozniak in the year 1976. Since then, the company has able to produce mobile phones, iPads, personal computers and operating systems (Finkle, & Mallin, 2010). The company is successful under the current leadership of Timothy Donald. This paper will discuss the general environment, opportunities, threat, strength and capabilities of the company.
General Environment
The main segments of the general environment that affect Apple is the technology and social-cultural aspects. Technology has enabled the company to produce innovative and attractive products which attract customers. The socio-cultural segment of general environment involves values and attitude of people about products of the organization.
Technological Segment of the Environment
The technological segment of the environment influences how business operations are conducted—the segment use of advanced techs to design new and innovative products. Apple is ever-growing due to adoption of new and advanced technology. Advancement in technology has stiffened competition in the market. Apple uses better technologies such as wireless technology, cloud services and software to stay ahead in the competition.
Socio-Cultural Segment of the Environment
Social-Cultural segment refers to values and beliefs of people towards products and services of the organization. The positive interest and beliefs of people towards communication and entertainment results in the development of industries that deal with ICT. As a result, Apple incorporation continues to grow due to the interest of society towards its products and services. Similarly, the popularity of internet ad mobile phones leads to the success of the company. The company has prioritized to meet the demands of its customers by producing goods that are innovative and attractive.
Forces of Competition
The forces of competition are five. They include rivalry among competitors, threats of new entrants, threats of substitute commodities, bargaining power of suppliers and bargaining power of customers. In this assignment, rivalry among competitors and the bargaining power of suppliers is discussed.
Rivalry Among Competitors
Apple uses advanced technology and innovation to produce goods that are uniquely designed. The company make use of brand management to ensure its products are unique and innovative. The company has introduced produced products with a new feature, designs and performance to maintain market distinctness. All these changes have enabled Apple to stay ahead of the competition.
Apple should launch more products with unique design and features to stand out in the market. The company should also products other products and software to maintain market distinctness. The products should have new and updated features, version and ...
It is related to apple Inc. Vision & Mission Statement:
There are no official or written statements of vision or mission on apple website but different statements of CEO or press release may be the vision or mission of Apple. There is no specific area for vision and mission as there are no clarifications about the vision and mission.
VISION STATEMENT : (Future positon ideas)
We strive to provide users of Apple products the best experiences possible though innovative product designs and software
MISSION STATEMENT:
Not all market shares are equal, and Apple has never been about the most; we are about being the best.
We believe that we are on the face of the earth to make great products and that’s not changing.
We are constantly focusing on innovating.
We believe in the simple not the complex. (only selected initial 3 statement by Tim)SWOT ANALYSIS:
STRENGTHS:
Safety of personal data.
Pioneer in the personal desktop computer.
Max market capitalization.
High performance production line with products like iphone, ipad, ipd, mac computer.
WEAKNESS:
15% global market show.
Significantly expensive.
Not compatible with many software and windows machine
Late production of Larger screen in smart phone.
OPPERTUNITIES:
Apple pays finger prints
In-house credit system
Product diversification
Formation of strategic partnerships
THREATS
Patent infringement
Reverse packaging
Quality problems with negative effects on sales and Apple brand image
Intense competition like Samsung, Lenovo, Chinese companies in smart phone. Dell, Sony and Toshiba in PCs.
Rising popularity of Google Android may affect its market share.
In today’s rapidly changing business world, the pressure on a business to take up a proactive approach has increased due to factors such as globalization, rapid technological advancement and changing needs of customers (Mazzero et al., 2015). Businesses which have emerged as market leaders are devising their strategies in accordance to the customer needs and environmental changes. Strategy is defined as setting the future direction or goals of an organization and allocating the resources for the attainment of those goals (Proctor, 2014). The strategic planning process involves taking up a systematic approach in devising goals and strategies. Furthermore, the process of strategic management involves identifying the opportunities in market and experimenting in order to develop a competitive advantage in the longer run (Hill et al., 2014). The businesses that have outperformed; have been successful in recognizing the opportunities present in the market before their rivals could do. Apple is one such business that has achieved phenomenal success due to its preemptive approach (Rawlinson, 2017). Over the years, Apple has successfully developed a very strong brand name and highly loyal customer base and has been ranked as one of the world’s “most valuable brand” (“The World’s Most Valuable Brands List,” 2018). Therefore, the purpose of this report is to carry out a strategic analysis of Apple and to make strategic recommendations for its future direction. The report will firstly give a brief overview of Apple Inc. and will then carry out the external and internal analysis of the company. The report will then move to identification of Apple’s sustainable competitive advantage and will then give recommendations based on analysis.
WAL_SOCW6121_01_A_EN-CC.mp4Make sure to read the instruction.docxjessiehampson
WAL_SOCW6121_01_A_EN-CC.mp4
Make sure to read the instruction carefully
ASSIGNMENT 3
In this assignment, you are to use the same corporation you selected and focused on for Assignments 1 and 2.
Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write a six to eight (6-8) page paper in which you:
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
· Identify various levels and types of strategy in a firm.
· Use technology and information resources to research issues in business administration.
· Write clearly and concisely about business administration using proper writing mechanics.
ASSIGNMENT 1
ASSIGNMENT 2
(http://www.sec.gov/edgar.shtml
Strayer Writing Standards (SWS).
Running Head: THE INTERNAL AND EXTERNAL ENVIRONMENTY OF APPLE
1
THE INTERNAL AND EXTERNAL ENVIRONMENTY OF APPLE
7
The External and Internal Environment of Apple
Clarice Torrence
BUS 499
Professor: Joseph Keller
August 12, 2019
Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
Apple being one of the most valued te ...
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
12 External and Internal Environments Mikia DixonBusiness AnastaciaShadelb
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
Running head APPLES EXTERNAL ENVIRONMENT .docxjoellemurphey
Running head: APPLE'S EXTERNAL ENVIRONMENT 1
APPLE'S EXTERNAL ENVIRONMENT 2
Apple Inc's External Business Environment
Introduction
Companies do not operate in a vacuum and as such they have to pay attention to their external environmental in order to remain competitive. Managers have little influence on the external environment and businesses have to adapt as the external factors keep on changing. External business environment factors include the political landscape, technology, legal and regulatory frameworks, societal factors, the economy in general, and competition. These factors are not static and the more they shift, the more volatile the environment becomes. Apple Inc. operates on a global scale, which means that the external business environment is quite complex. This paper will explore some of these factors which affect the business strategy that the company uses.
Political Factors
Political factors are perhaps what the company cannot exert any influence on because of the complexities involved. Apple Inc is an American company which has customers all over the world including those countries whose relations with the US are strained (Grant, 2003). The company has to hope that tensions between the various countries it has interests do not become rocky to a point where business becomes impossible to run. The company has factories in China and other Asian countries where there is an ample supply of labor. Potential conflict between the US and China could force the company to shift the locations of the labor-intensive factories.
Economic conditions affect the demand for Apple's products because of people's purchasing power. Increase in inflation and recessions have a negative effect on demand because people tend to check their spending habits (Grant, 2003). The company's products can be classified as luxury products, which mean that people can decide to reduce spending on them to be able to purchase their basic needs. Further, economic conditions affect the cost of raw materials for production and labor as well. Therefore, the company has to keep track of developments in the economy because they have to adjust their prices and product offering to match the changes (Husso, 2011).
Social factors are quite important to Apple because their competitive advantage currently lies in the perception that their products are of high quality. Their customers feel classy because of the premium pricing which the company practices. The company has to keep track of the people’s attitude towards their products so that they can produce what people want in case their preferences change. Another dimension of the external business environment is technology. Apple has to invest in research and development to produce innovations that will keep customers interested in what the company is producing. Further, the co ...
In order to carry out strategic analysis of Apple Inc., its internal and external environments need to be studied. So, in this section, Porter five forces analysis and PEST analysis of Apple have been done whereas for internal analysis of the company SWOT analysis will be conducted.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
This presentation discusses one of the business concept i.e. startups and one of the top rated multi national startup company, Apple Inc. Also it includes various points like risks associated, market scenario, steps to make a startup successful and other various topics. Take a look.
General Environment, Forces of Competition, Future Improvement, Op.docxshericehewat
General Environment, Forces of Competition, Future Improvement, Opportunities, Strength and Weaknesses of Apple Inc.
Introduction
Apple Inc. is a multinational company that was found by Steve Jobs and Steve Wozniak in the year 1976. Since then, the company has able to produce mobile phones, iPads, personal computers and operating systems (Finkle, & Mallin, 2010). The company is successful under the current leadership of Timothy Donald. This paper will discuss the general environment, opportunities, threat, strength and capabilities of the company.
General Environment
The main segments of the general environment that affect Apple is the technology and social-cultural aspects. Technology has enabled the company to produce innovative and attractive products which attract customers. The socio-cultural segment of general environment involves values and attitude of people about products of the organization.
Technological Segment of the Environment
The technological segment of the environment influences how business operations are conducted—the segment use of advanced techs to design new and innovative products. Apple is ever-growing due to adoption of new and advanced technology. Advancement in technology has stiffened competition in the market. Apple uses better technologies such as wireless technology, cloud services and software to stay ahead in the competition.
Socio-Cultural Segment of the Environment
Social-Cultural segment refers to values and beliefs of people towards products and services of the organization. The positive interest and beliefs of people towards communication and entertainment results in the development of industries that deal with ICT. As a result, Apple incorporation continues to grow due to the interest of society towards its products and services. Similarly, the popularity of internet ad mobile phones leads to the success of the company. The company has prioritized to meet the demands of its customers by producing goods that are innovative and attractive.
Forces of Competition
The forces of competition are five. They include rivalry among competitors, threats of new entrants, threats of substitute commodities, bargaining power of suppliers and bargaining power of customers. In this assignment, rivalry among competitors and the bargaining power of suppliers is discussed.
Rivalry Among Competitors
Apple uses advanced technology and innovation to produce goods that are uniquely designed. The company make use of brand management to ensure its products are unique and innovative. The company has introduced produced products with a new feature, designs and performance to maintain market distinctness. All these changes have enabled Apple to stay ahead of the competition.
Apple should launch more products with unique design and features to stand out in the market. The company should also products other products and software to maintain market distinctness. The products should have new and updated features, version and ...
It is related to apple Inc. Vision & Mission Statement:
There are no official or written statements of vision or mission on apple website but different statements of CEO or press release may be the vision or mission of Apple. There is no specific area for vision and mission as there are no clarifications about the vision and mission.
VISION STATEMENT : (Future positon ideas)
We strive to provide users of Apple products the best experiences possible though innovative product designs and software
MISSION STATEMENT:
Not all market shares are equal, and Apple has never been about the most; we are about being the best.
We believe that we are on the face of the earth to make great products and that’s not changing.
We are constantly focusing on innovating.
We believe in the simple not the complex. (only selected initial 3 statement by Tim)SWOT ANALYSIS:
STRENGTHS:
Safety of personal data.
Pioneer in the personal desktop computer.
Max market capitalization.
High performance production line with products like iphone, ipad, ipd, mac computer.
WEAKNESS:
15% global market show.
Significantly expensive.
Not compatible with many software and windows machine
Late production of Larger screen in smart phone.
OPPERTUNITIES:
Apple pays finger prints
In-house credit system
Product diversification
Formation of strategic partnerships
THREATS
Patent infringement
Reverse packaging
Quality problems with negative effects on sales and Apple brand image
Intense competition like Samsung, Lenovo, Chinese companies in smart phone. Dell, Sony and Toshiba in PCs.
Rising popularity of Google Android may affect its market share.
In today’s rapidly changing business world, the pressure on a business to take up a proactive approach has increased due to factors such as globalization, rapid technological advancement and changing needs of customers (Mazzero et al., 2015). Businesses which have emerged as market leaders are devising their strategies in accordance to the customer needs and environmental changes. Strategy is defined as setting the future direction or goals of an organization and allocating the resources for the attainment of those goals (Proctor, 2014). The strategic planning process involves taking up a systematic approach in devising goals and strategies. Furthermore, the process of strategic management involves identifying the opportunities in market and experimenting in order to develop a competitive advantage in the longer run (Hill et al., 2014). The businesses that have outperformed; have been successful in recognizing the opportunities present in the market before their rivals could do. Apple is one such business that has achieved phenomenal success due to its preemptive approach (Rawlinson, 2017). Over the years, Apple has successfully developed a very strong brand name and highly loyal customer base and has been ranked as one of the world’s “most valuable brand” (“The World’s Most Valuable Brands List,” 2018). Therefore, the purpose of this report is to carry out a strategic analysis of Apple and to make strategic recommendations for its future direction. The report will firstly give a brief overview of Apple Inc. and will then carry out the external and internal analysis of the company. The report will then move to identification of Apple’s sustainable competitive advantage and will then give recommendations based on analysis.
WAL_SOCW6121_01_A_EN-CC.mp4Make sure to read the instruction.docxjessiehampson
WAL_SOCW6121_01_A_EN-CC.mp4
Make sure to read the instruction carefully
ASSIGNMENT 3
In this assignment, you are to use the same corporation you selected and focused on for Assignments 1 and 2.
Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write a six to eight (6-8) page paper in which you:
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
· Identify various levels and types of strategy in a firm.
· Use technology and information resources to research issues in business administration.
· Write clearly and concisely about business administration using proper writing mechanics.
ASSIGNMENT 1
ASSIGNMENT 2
(http://www.sec.gov/edgar.shtml
Strayer Writing Standards (SWS).
Running Head: THE INTERNAL AND EXTERNAL ENVIRONMENTY OF APPLE
1
THE INTERNAL AND EXTERNAL ENVIRONMENTY OF APPLE
7
The External and Internal Environment of Apple
Clarice Torrence
BUS 499
Professor: Joseph Keller
August 12, 2019
Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
Apple being one of the most valued te ...
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The Influence of Marketing Strategy and Market Competition on Business Perfor...
EB Presentation.pptx
1. APPLE
INTRODUCTION
Apple is an international corporation that is involved in design, development and
distribution of consumer electronics, personal computers and computer software. It is
mostly recognized for hardware such as iPhone smartphone, iPod media player, and Mac
computers, and softwares such as OS X, the Safari web browser and iOS operating systems
among other softwares.
Apple was founded in April 1976 by Steve Wozniak, Ronald Wayne and Steve Jobs with a
sole purpose of developing and selling of computers. Since then, it has experienced
consistence growth. Today, Apple Inc. stands as the second largest IT Company in the
world after Samsung Electronics. Like any other corporation, Apple’s performance has
been fluctuating from time to time. This has been attributed by factors which emerge from
within the organization (internal factors) and those that emerge from outside the
organization (external factors) (Yu & Zhang, 2010). Apple has not been on success always.
In 1996, Apple was declared bankrupt and Steve Jobs, one of the founders sought job to
save his company (Hoover, 2001). In 1997, the price per each Apple’s share cost $3.30. The
company grew and by 2011, the price per share was $339.87 (Martins, 2011).
2. INTERNAL FACTORS AFFECTING THE ORGANIZATION
• High Profit Margins
Apple products tend to have higher prices than it’s all competitors. Its top-priced products become
a vulnerability for the company because consumers can easily select products of comparable
quality but at a lower cost. Though they have competitive advantage over all others due to their
state-of-the-art technology but at the same time competitors take advantage of their lower prices.
• Limited Distribution Network for its products
Apple Inc. has a limited distribution network because of its policy of exclusivity. The company
carefully selects the authorized sellers of its products, such as iPhones and Macs. This strategy
limits overall market reach and products are not readily available in all areas.
• Dependence of sales on high-end market segments
Because of its premium pricing strategy, Apple Inc. has the weakness of sales dependence on high-
end market segments.
3. EXTERNAL FACTORS AFFECTING THE ORGANIZATION
• Tracking Allegations
In a complaint submitted to German and Spanish regulators, prominent privacy activist Max
Schrems claimed Apple had broken EU privacy law by allowing iPhones to track users for
advertising purposes without obtaining consent.
• Software / Hardware Incompatibility
Apple wants to control very precisely what is plugged onto their systems, and therefore what their
software has to handle. Apple is not a software or a hardware company, it is a user experience
company that uses software an hardware to deliver a certain set of features for the user. This is one
of the disadvantages Apple products do have on it’s competitors.
• Lack of Innovation
With the passage of time Apple has kind of lost its innovative touch. The range of the products are
upgraded with regular intervals but this upgradation doesn’t bring big changes or innovations
rather hike in prices of the new models.
4. THE COMPETITIVE ENVIRONMENT
Understanding of business environment is important for managers because environmental awareness
can help managers to identify various threats on time and serve as an early warning signal. It helps in
tapping useful resources. Environment is the source of all resources a business needs for its operation.
It is important for managers to understand this aspect of the business environment because it can
affect their firm and how it should be run. No business is insulated from the outside environment.
Things like political decisions, for example, can have a huge impact on a firm by changing tax laws or
regulatory regimes.
5.
6. SWOT ANALYSIS
STRENGTHS
• Brand loyalty
• Strong Advertising Campaigns
• Innovative Products
• Focus on Consumer Needs
• Elegant Designing and Technology
WEAKNESSES
• Higher prices restrict sales in some
regions
• Each year new product’s induction
slows down the sales of previous
models
• Patent Infringements
• Software / Hardware Incompatibility
• Limited Market Outreach
OPPORTUNITIES
• Market gap between competitors
• Enhancing the distribution networks
• Introduction of new product line
• Leveraging consumer loyalty for
increased growth
THREATS
• Imitation and duplication of products
by competitors
• Rise in new competitors in the
market
• Aggressive price competition with
the competitors who offer extremely
low prices
• Rise in labor costs
• Reduce the profit margin for the
company
7. 5C Analysis
Apple Company
When focusing on the company, it is important to address issues such as the products, competitive advantages, technology, culture, and goals of
Apple Inc. It is also important to explore its strengths and weaknesses. Apple’s main products are Mac, iPad, iPhone, Watch, TV, and Music.
These are the products that have made the company one of the most successful ones ever in history.
Apple’s Collaborators
The list Apple’s collaborators is quite big. It works with a number of suppliers from different countries. Some of the notable suppliers are
Broadcom Inc., Skywork Solutions Inc., Qorvo in the USA; NXP Semiconductors in the Netherlands; Foxconn in Taiwan; Goertek and Luxshare
in China; and Murata in Japan.
Apple’s Customers
Understanding customers’ needs, wants, and buying patterns is an important part of situation analysis. Apple has approximately 1 billion
customers and 1.4 billion active devices around the world. This demonstrates how massive the market is for the company. Many customers are
so loyal that every time Apple introduces a new device, they buy it without paying any heed to prices.
Apple’s Competitors
Apple’s main competitors in the smart phone market are Samsung, Huawei, and Xiaomi. Its main competitors in the personal computer market
are Lenovo, HP Inc, Dell, Acer, and Asus. These competitors put a lot pressure on Apple in its global markets.
Apple’s Climate
The last factor to address in the 5C analysis of Apple is the climate (also called context). Apple like any other organisations, is affected by
multiple macro-environmental factors. For instance, the trade war between the USA and China may affect its operations in China. Likewise, as
weak economic conditions impact on consumer spending power, a lot of customers decide not to go for new version of devices. On the contrary,
the economic stability of many developed countries can create growth opportunities for Apple.
8. Five Forces Analysis of Apple Inc.
Apple’s strategies are partly based on the need to address forces in the external business environment. These
forces can limit or reduce the firm’s market share, revenues, profitability, and business development potential.
This Five Forces analysis, based on Porter’s framework, points to the following strengths or intensities of
external factors in Apple Inc.’s industry environment:
1. Competitive rivalry or competition: Strong force
2. Bargaining power of buyers or customers: Strong force
3. Bargaining power of suppliers: Weak force
4. Threat of substitutes or substitution: Weak force
5. Threat of new entrants or new entry: Moderate force
9. Importance of Analysis in providing vital insight into the business environment
Business analytics can help companies make better, more informed decisions and achieve a variety of goals.
By leveraging data, businesses can: Better understand consumer behavior. Gain insight into their competitors.
This is essential because analytics assist humans in making decisions. Therefore, conducting the analysis to
produce the best results for the decisions to be made is an important part of the process, as is appropriately
presenting the results.
Some of the major advantages of performing business analysis are:
• Data analytics helps an organization make better decisions.
• Increase the efficiency of the work.
• The analytics keeps you updated of your customer behavioral changes.
• Personalization of products and services.
• Improving quality of products and services
10. Critical Analysis of Strategies Used by Apple
Apple Inc. had small number of strategies to follow like premium pricing, product segregated strategy, less or but integrated products,
low focus on market share, low shareholder return policy and global cheaper marketing. Apple Inc., being among the most successful
brands of world and marked performance of implemented strategies, although, had faced lots of critics on its strategies.
Apple’s widely criticized strategy as always and obvious is the strategy of premium pricing (Nair 2014), the product market segment of
Apple is higher, medium and upper class of economy making it difficult for the average people to purchase. Moreover, major
competitors are consistently working of price minimization strategy, like Google plans to introduce less than $100 smartphone in India
and free android software availability to Samsung intensified competition (Dutton 2014).Apple is not really an inventory but a trend
setter, following up their differentiation strategy they try to bring something which is complete and if it’s not they retain it rather to
market, exposing Apple to giving up short term but critical market opportunities helping Apple to maintain their share until new product
offering (Farber 2013).
Apple’s integrative strategy of full package of hardware mobile and software iOS is the most appreciated facilities with million
applications from third party but is not cost effective, in 2013 out of every four smart phone sales iphone purchased is one (Meyer 2013).
Alex Wilhelm in his article published in 2014 criticized the lower cash return policy of Apple Inc. to its shareholders while company has
above $100 billion as there cash reserves. Weaker inorganic growth strategy as compared to competitors also could be hazardous for
company as ‘Apple had one acquisition per year for past 25years compared to Microsoft’s 45, Google 40 and CISCO 30 (Cheney 2010).
Apple also believed to be trend setter in cheapest strategy of marketing via patents wars. In normal business they would have to spend
millions and even billions to spend on high profile shows and timing, but thanks to this strategy, they are everywhere every time every
channel for free. Although, now they won the law suites but not all of them, which costs at Apples image (Galasoo2014).
