Innovation in Apple's iPod

Innovation in Apple
Innovation in Apple, Inc.
Part I: Thinking a technological innovation
Apple Inc, is incorporated in 3 January 1977 as a multinational corporation which serves as a
manufacturer and designer in the consumer electronics sector. Their focus point is production,
marketing and support service of personal computers, computer hardware and software portable
mp3 players, portable video players and finally mobile phones with the multimedia function. The
company is located in USA, California, Silicon Valley. Today the company has over 200 retail stores
all around the world. Retail stores consist of products such as computers, software, iPod music
players, iPhone cell phones, third–party accessories, and other consumer electronics such as the ...
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Convincing an ordinary user switching to Apple system, quality but also price burden related to
elegancy, is undoubtedly tough. Although Apple serves much more qualified products they are not
preferred for regular usage. Apple accepted failure in computer market and search for another field
to make a great impact. After a well planned strategy iPod portable media players are introduced to
market as the innovative product of Apple. iPod first entered to market in 2001 with a great impact.
The reason for involvement for this new product is based on it's elegant design and compatibility
with legal mp3 downloading system iTunes. Unquestionably there were existing digital music
players. But the main problem with existing products is the memory limitations and design. With
iPods circular console works through touchpad logic. In addition with color and size choices iPod
provide variety. iPod can play MP3, AAC/M4A, Protected AAC, AIFF, WAV, Audible audiobook,
and Apple Lossless audio file formats. The iPod photo introduced the ability to display JPEG, BMP,
GIF, TIFF, and PNG image file formats. The target market of iPod is namely young generation.
Because iPod is a product which is practical, directly related with technology and reflecting lifestyle
preferences. iPod is seen as the product which give rise to entry of Windows users to the Apple way
of life. The most essential reason for iPod being so successful is iPod and iTunes compatibility.
iTunes is a program
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Innovation and Change of the Ipod Essay
Innovation and Change of the Ipod
INTRODUCTION
This report on innovation and change examines how Apple's iPod is the first entry into the
marketplace that addresses the needs of the portable digital music market segment. It explains how it
is small enough to fit comfortably in a shirt pocket. It shows how the device addresses the
shortcomings of other portable MP3 music devices. It also looks at how market segmentation has
been one of the most vital factors fueling the demand for technological products, as companies
recognize that segmentation equips them to generate more sales than the mass marketing approach
of the late 20th century. The report examines how Apple understood the needs of the digital music
community, together with ... Show more content on Helpwriting.net ...
Therefore, rather than learning more about new artists, the consumer learns more about his or her
own tastes by creating his or her own mix. Not only is this but it a new technological way to enter
the world of Music. Just in a box smaller then the size of your hand you can have all the latest,
music, videos, internet, pictures and etc. You can choose the color you want the Ipod or any other
accessories that come with it, you can personalize your Ipod so it represents your personal style.
2. There are various ENVIRONMENTAL CHANGES that are leading to today's development of
new products or improvement of current products. Consumer's needs and wants are changing from a
day to day basis and businesses must keep up with these demands. The following are the needs for a
new innovative product:
Changing Nature of Markets –Consumer demands change; Ipod must monitor the market and adjust
production. On the other hand a product can also be in high demand by the consumer and the
production would have to increase on short notice to meet the demand.
Economic Factors – The general level of economic activity in Australia and the rest of the global
economy tends to fluctuate through periods of upturn and downturn. The level of activity in Ipod
also moves through similar cycles.
Financial Factors – The availability and cost of finance is a key input which can determine whether
Ipod can introduce a new innovation or weather it should just re improve the product.

Apple Inc. and Product (Red) Marketing Partnership Report...
Marketing Report – The Marketing Mix Introduction Apple Inc. is an American global organisation
that designs and sells consumer electronics, computer software and personal computers. Examples
of Apple Inc.'s products include the iMac, iPod, the OS X operating system, and the iTunes media
browser. (RED) is an AIDS charity who's aim is to raise awareness and funding to help eliminate
AIDS in Africa. To help achieve their aim 'Product (RED)' was introduced, which is a brand licensed
to partner companies, such as Apple Inc., who create a product with the Product (RED) logo on. In
return for increased sales a percentage of the profits from the products in question goes to the Global
Fund to help fight AIDS/HIV in Africa. In 2007 Apple Inc. and ... Show more content on
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– Encourages external companies, or rich individuals, to donate to the Global Fund. – Widespread
support – including many celebrities. External Threats: – Some companies do not state exactly how
much of the profits actually go towards the Global Fund. Partner Selection Apple Inc. is a
multinational company with a huge base of customers already in place, which generates the largest
amount of revenue and profit for a technology company in the world. (RED)'s mission is to raise
money for the Global Fund and by teaming up with Apple Inc. a percentage of that profit will now
be donated to the fund. Apple Inc. is also a hugely well known brand globally, therefore by having
them produce (RED) products more consumers will look up the (RED) project. This will increase
awareness of the project in many different countries and for these reasons the partnership is
justifiable. The Marketing Mix Firstly, the process of market segmentation must be used so we can
better understand our customers needs and differentiate from the competition. This process involves
dividing the total market into smaller segments and then choosing one of these segments to be the
target market. In this case we are using geographic and demographic segmentation to target 18–24
year olds in the UK. In doing so the marketing resources available will be used more efficiently and
the information can be used to create an image of Apple

Marketing Strategy Of Apple Inc
Steven Wozniak and Steven Jobs founded Apple Inc. in 1976 (pg.248). The company launched by
manufacturing computers. Due to the competitive market of PCs Apple Inc. then used other
strategies to benefit the company's profit. Apple Inc. manufactured a variety of products such as
Notebook computers, the PowerBooks, iPods and iPhones to name a few. With these products,
Apple revolutionized the PC market. Although the success of the company was solely on the
production of iPods and iPhones, the company was stationary as a PC manufacturer. Strategies used
by Apple Inc. In order to develop a competitive advantage with rival PC manufacturers such as Dell,
Microsoft, Toshiba, Acer, etc. Apple Inc. used a broad differentiation strategy. This ... Show more
content on Helpwriting.net ...
The divergent types of iPods offered different features and memory size. The innovative technology
had several mishaps, the company continued to create technology to fix errors and satisfy customer
needs or complaints. Although Apple Inc. was faced with errors, they continued to profit seventy
percent of the Market Place. S.W.O.T Analysis Strengths Steve Jobs developed Apple Inc. through
his vision; he wanted Apple Inc. to stay ahead of the technology industry by developing new and
innovative technology that no other PC manufacture had to offer the Market Place. When the
company began offering smartphones and personal media players, this became a major strength for
the company as it continued to grow. When looking at the root of the company as a personal
computer industry, the development of the different types of PCs was a strength for the company as
well, because it divided society into three groups and developed PCs that would benefit those pacific
groups of individuals. An example of this would be the Mac Pro, the iMac, and the Mac mini. The
Mac Pro aimed at professional and business users, the iMac targeted educational and business use,
and the Mac mini was for consumer use (pg. 253). Weaknesses Although Apple Inc. has a variety of
innovative products, the price of the products is a major weakness compared to other companies.
Other rival companies develop products that began at low–end to high–end products compared to
Apple Inc. Opportunities A great

Target and Positioning Essay
Running head: TARGETING AND POSITIONING PAPER
iPod
Targeting and Positioning d University of Phoenix
MKT 463
Targeting and Positioning the iPod There are many factors to consider when marketing a new or
existing product. Segmentation, targeting, and positioning are important when identifying the
specific target market, examining the role that consumer behavior plays when applying basic
marketing concepts, and examining the impact of purchase trends on consumer behavior. Internal
and external influences on consumer behavior are all factors that must be considered when applying
marketing strategies. Learning and memory theories are also factors considered when applying
marketing strategies. In addition, strategies for ... Show more content on Helpwriting.net ...
Yet positioning takes into consideration more than just how a customer feels about a particular
product. Areas such as channels of distribution and overall budgeting and cost must also be
considered in the strategic plan on how to best deploy any product. Apple has chosen to distribute
the iPod in a manner consistent with many of its current products and it is no surprise leading the
pack is their Internet sales. However, it has also taken another unique approach to putting this
product in the hands of consumers. Apple is currently running a promotion in which it is giving
away an iPod Nano to those college students who are purchasing their more expensive Mac PCs.
Apple believes that this approach will not only lead to greater brand recognition but also contribute
to profits that are collected from those individuals downloading videos, songs, and more via their
web links.
Purchasing Trends
Globalization
Globalization is having a major impact on purchasing trends, but iPod has yet to reap the fruits of
increasingly lucrative foreign markets. The world is becoming smaller, largely due to advances in
technology that facilitate communication on a global basis. The youth in countries like India and
China frequent McDonalds and don Levi's yet they have not accepted the iPod for a number of
reasons.
Apple will have to pursue an international scope in its marketing efforts. The organization has
already taken such action by using

Tribute Speech to Steve Jobs
Tribute Speech to Steve Jobs
Steve Jobs was like the Thomas Edison, Alexander Graham Bell and the Albert Einstein of our time.
He not only innovated personal computing, but personal media and communication, iTunes which
became one of the most popular music and video retailers and Pixar which was one of his side
projects had become one of the greatest animation digital movie creators and software. But all that is
a just part of the list of his legacy, because in the end he still left behind Apple which is world's most
valuable company, which is valued at $350 Billion Dollars. Without Steve Jobs great mind and
hands in the technologic revolution we would have never had the opportunity to see technology the
way we do today and how much of ... Show more content on Helpwriting.net ...
Other innovations included an optical disk drive instead of floppy disks, and a special sound chip to
provide the fidelity of a compact disc. Judging from initial reactions, many critics were convinced
that Steve Jobs had brought another revolutionary product to American consumers. Despite the
warm reception, however, the NeXT machine never caught on. It was too costly, had a black–and–
white screen, and couldn't be linked to other computers or run common software. So therefore it
failed.
NeXT was not, however, the end of Steve Jobs. (Change Slide) In 1986, Jobs paid filmmaker
George Lucas $10 million for a small firm called Pixar that specialized in computer animation.
"Over the next six years Jobs poured another $40 million of his own money into the company. That
film was Toy Story, a huge box office hit. The share price climbed dramatically, and Job's 80 percent
stock in Pixar suddenly was worth $1 billion. (Just a little better than the power balls don't you
think). In December of 1996, Apple announced that it was purchasing Next Software for over $400
million. (Change Slide) Jobs returned to Apple as a part–time consultant to CEO Gilbert Amelio. In
September of 1997, Jobs was named temporary CEO of Apple while a replacement for Amelio was
found. (Change Slide) Introduced in May 1998, it was Apple's first truly ground–breaking product
since the original Macintosh of 1984. The design innovations for the iMac continued throughout
1998 and 1999 with

What Are the Invention That Change the 20th Century
In this twenty–first century, human make the world. As everyone can see, this is a modern, advance
century. Throughout history, people have made inventions that changed the world. Some got lucky
and stumble on something, some actually set out to make something, and still others improved upon
existing technology to create something revolutionary, same as now. Scientist and experts have
discovery and created awesome inventions which shaped the newest century such as artificial heart
and liver, retinal implant for blind, YouTube, Apple's products, e–books, GPS and also Amphicars.
Man rely on internal organ to take out regulations and work to keep alive but nowadays diseases
such as cardiovascular, liver cancer, heart attack and heart ... Show more content on Helpwriting.net
...
As more people capture special moments on video, YouTube is empowering them to become the
broadcasters of tomorrow. Recently, YouTube enables video embedding that allows YouTube videos
to be placed on non–YouTube pages and even offer the users an opportunity to download those
videos through some programs. Therefore, visit YouTube has been the most famous hobby among
the younger during their leisure time even the older addicted to it due it is easily to conduct and
watch online video with just a click on the titles. Therefore, it is how it shaped 21th century, people
don't just depend on cinema or TV program but they do stick in front of the computer to watch
online videos. Let's give a round applause to Apple Inc! Apple always brings up the hottest wave in
the world and obviously, 21th century is all about Apple's product no matter their best–known
hardware products such as iPhone, iPad, Mac Book and iPod or their awesome software, iTune is
shocking the worldwide market. When people talk about technology, but Apple was a marketing
company and it was the marketing company of the decade. When Apple introduced iPod, it became
the market leader in portable music players. It has evolved to include various models targeting the
wants of different users. The hard drive–based iPod Classic, the compact iPod Nano, the ultra–
compact iPod Shuffle and the touch screen iPod Touch was evidences of

Apple Research Paper
Apple Inc. was founded on April 1, 1976 in Cupertino, CA and was incorporated on January 3, 1977
(Apple, 2010). The company was founded by Steve Jobs and Steve Wozniak. Jobs also asked his
former colleague from Atari, Ronald Wayne to join them in their startup. Wayne designed the first
Apple logo. In early 1976 Jobs approached a local company store, The Byte Shop, said they would
be interested in the machine, but only if it came completely assembled (Foljanty, 2010). The shop
ordered 50 Apple I computers which sold for $666.66. The three owners would assemble the Apple
Is at night in their garage still managed to deliver the ordered Apple Is in ten days. In April of 1976
Ron Wayne resigned from Apple Computer because he felt the financial ... Show more content on
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The largest storage capacity for an iPod was 160 gigabytes as of March 2010. Users of the iPods use
iTunes to hold their digital files and transfer those files to their iPods. iTunes was released on
January 9, 2001 (Apple Inc., 2001). You can also connect to the iTunes Store via the Internet to
purchase and download music, music videos, television shoes, iPod games, audiobooks, podcasts,
movies, and ringtones. According to Steve Jobs (2010), "iTunes is pretty remarkable. People have
downloaded 11.7b songs from iTunes. Over 450m TV episodes. 100m movies, 35m books.160m
accounts with credit cards and 1–click. It's the number one online media store in the world."
(Engadget, 2010). Steve Jobs announced the release of the iPad on January 27, 2010 at a press
conference in San Francisco (Apple Inc., 2010). The iPad is a revolutionary device that can be use to
browse the web, reading and sending e–mails, looking at photos, watching videos, listening to
music, playing games, and reading e–books just to name a few of the capabilities (Apple Inc., 2010).
Once the iPad was released in April 2010 it sold 3 million devices in 80 days in the US (Apple Inc.,
2010) Apple current uses Ernst & Young LLP as their audit firm. Ernst & Young is a global leader in
tax, advisory services, transactions, assurance, and strategic growth markets (Ernst & Young, n.d.).
Before Ernst & Young LLP Apples used KPMG LLP who is a worldwide presence in auditing, tax
and advisory

Business Overview : Apple Inc
2.0 Company & Industry Background
2.1 Business Overview Apple, Inc. is a multi–billion dollar company based in Cupertino, California
focusing on the design and manufacturing of personal computers, tablets, mobile phones, media and
music devices, as well as, the software and services related to these (Richardson, 2015). Today,
Apple's products include the iPod, iPad, Apple Watch, AppleTV, Mac computers and laptops, and
iTunes (Apple, 2015). Apple Computer was founded on April 1, 1976 by Steve Jobs and Steve
Wozniak and incorporated on January 3, 1977 with the purpose of developing personal, user–
friendly computers (Richardson, 2015). While working out of Jobs' garage, Jobs and Wozniak
created their first personal computer the Apple I, ... Show more content on Helpwriting.net ...
Jobs departure, as Wozniak's, consisted of conflicting views on the direction the company was being
taken by the board of directors and the then CEO, John Sculley (Richardson, 2015). Throughout the
rest of the 1980s, Apple produced various Macintosh computer models with varying degrees of
success, mostly due to the high cost of the Macintosh computer and the rise in competing brands,
who offered a similar product at a portion of the cost; a situation which was partially resolved by
releasing several lower cost Macintosh models (Cite).
The 1990s saw a rapid decline in the company's success. While Apple introduced some the highly
successful products such as the PowerBook, Apple's first truly portable laptop computer, the
increasing innovation and success of Microsoft put the company at risk (Rebello, Burrows, & Sager,
1996). This was partially due to a failed series of investments aimed at launching Apple into various
new markets, such as digital cameras and speakers, as well as, the lack of an operating system which
could successfully compete with Windows. Attempts to create a new operating system to replace the
Macintosh led to the acquisition of NeXT Software, Inc. in 1997 and the return of Steve Jobs as an
advisor to then CEO, Gilbert Amelio (Apple, 1997).
By the end of 1997, Gilbert Amelio was ousted as CEO of Apple and

Steve Jobs
Marina Szabo
Professor Dana Kerrigan
English 15
March 19,2012 Steve Jobs Everyone is unique on this plant. We share the air and shine to live but
we all do things in our own ways. Some people don't do anything with their lives and others do great
things with theirs. One particular person that has done great things with his life is Steve Jobs. Steve
Jobs wasn't some original person, he was a creative, crazy, rebellion, and over all a life changing
person that wanted to make a difference in the world. On February 24, 1955, a very intelligent boy
was born in San Francisco California. His biological mother Joanna Simpson and his biological
father Abdulfattah John Gandhi had him out of wedlock in the puritan America of the 1950s, so ...
Microsoft and Apple were enemies and they were not letting anyone take anything form either of
them. Apple and Microsoft agree that they would release Mac versions Microsoft office in exchange
of Internet Explorer the default web on the Mac. After a few month, Steve had announced that they
were the hardest in the industry in his life. Since Steve Jobs was trying to fix the Apple company,
critics started to believe in him and his products. He introduced the iMac that was took over the PC
industry and started to produce more and more Apple products. In January 2000, Jobs made
software that would be the start to something amazing. Apple started to grow with more programs
such as iMovie, iDVD, iTunes, and iPhoto. This was the digital hub strategy idea that Jobs had to
better the company. He decided to use Apple's unique knowledge of making both powerful and
attractive machines, but they would also run software. This softwares were launched in the years
1999–2002.In many ways, the juggernaut that Apple became was shaped by very smart decisions
that Jobs and his executive team took in et crucial in the 2000–2001 timeframe. In 2000, Jobs started
to realized that digital music file–sharing service such as Napster we starting to become popular. All
the young people were spending their time downloading music and listening to MP3 music files.
That's when iTunes was born out if that realization. In March 2001

Business Their Ownership, Purpose Between Apple Inc And...
in this report i will be discussing the type of business their ownership, purpose between Apple inc a
PLC and the British Red cross a non–for–profit business.
Apple inc is an american multinational technology company headquartered in Cupertino, California,
that designs, develops, and sells consumer electronics, computer software, and online services. Its
best–known hardware products are the Mac personal computers, the iPod portable media player, the
iPhone smartphone, the iPad tablet computer. Apple has around 437 stories around the world and
around 100,000 staff (around 200 staff per storie) apple was first started in 1976 by founder Steve
Jobs, Ronald Wayne, Steve Wozniak. Apple has shareholder and the biggest shareholder have a say
in what Apple do and have a say in how come in or out. Apple Is worth is around $700 billion the
most expansive company in the world. Apple want to "better" great technology for is customer there
main goal is to beat their main competition Samsung.
The Red Cross Society is the United Kingdom branch of the worldwide impartial humanitarian
organisation the International Red Cross and Red Crescent Movement. The society was formed in
1870, and is a registered charity with more than 32,500 volunteers and 3,500 staff. At the heart of
their work is providing help to people in crisis, both in the UK and overseas. The Red Cross is
committed to helping people without discrimination, regardless of their ethnic origin, nationality,
political beliefs or

Similarities Between Steve Jobs And Bill Gates
Steve Jobs and Bill Gates are two of the most surely understood names of our age for being the
fellow benefactors of two extensive enterprises. Steve Jobs is the fellow benefactor of Macintosh,
additionally the organizer of Pixar and NeXT. Bill Gates, most known for being the co–founder of
Microsoft, which is the greatest programming organization on the planet. However, undoubtedly,
both of these men were extremely successful in their expert lives, for the most part, a similar thing
and comparative in their ways, yet altogether different.
Bill Gates was born on October 28, 1955, in Seattle, Washington. At 13 years old, he found his love
for computers. His senior year, he and his companion, Paul Allen built up their own particular ...
Microsoft was able to prove that Macintosh and Windows were different in various ways. In 1986,
Microsoft went public with 24.7 million shares, that of which Gates owned 45 percent of. Microsoft
was racking up $520 million, and of that money, Gates was getting $243 million. A year later was on
the list of the top 400 wealthiest people in America.
Because of his great wealth, Gates decided to help out in education. In 1994, he created the
"William H. Gates Foundation". By 1999, Bill Gates wealth had reached $101 billion. Gates was
always checking out the competition, making sure Microsoft was on top. When Gates heard of
International Business Machines Corporations (IBM) making an operating system called OS/2, he
immediately began working on updates for Microsoft. In 1989, Microsoft released Office adding on
Word and Excel. The new version of Microsoft sold quickly and OS/2 failed. In the 1990's,
Microsoft got in trouble with the Federal Trade Commissions for unfair marketing practice.
Thankfully, Microsoft settles it without having to break up.
In 2000, handed over the position of being Microsoft CEO to his friend, Steve Ballmer, but still
remained to be the chairman. In 2006, Gates went to full time at Microsoft in order to devote more
time to what was now called the "Gates and Melinda Foundation". Over the years, Gates racked up
on many awards and honorable mentions. In 2005, Times Magazine mentioned Bill Gates as one of
the "People of the

Apple Ipad Marketing Plan
Big Apple
Table of Contents
Executive Summary 5
Marketing Strategy 6
Background 6
Company 6
Products 7
Situational Analysis 7
Market Share 8
Goals 8
Strategy 9
SWOT Analysis 9
Strengths 10
Weaknesses 11
Opportunities 11
Threats 12
Customers 12
Competitors 14
Positioning 14
Competitor Market Share 15
Collaborators 15
Role of Partnerships 15
Complimentary Businesses 16
Climate 16
Political/Legal 16
Economic 16
Technological 17
Social/Cultural 17
Issues Analysis 17
Personal Computer Market 17
New Products 17
International Operations 18
Digital rights management system (DRM) 18 eBusiness Models 18
Market Research and Market Intelligence 20
Marketing Strategy 25

Tactical e–Marketing and Communications Planning ... Show more content on Helpwriting.net ...
Products
Apple Computer redefined the portable digital music player market with its launch of the iPod
digital music player. This began in January of 2001, when it introduced its jukebox software called
iTunes. This software enabled Macintosh users to import songs from audio CD's converting them to
MP3 format and storing them on the computer's hard drive. It later launched the iPod digital music
player in October of 2001. The iPod was designed to synch to songs and playlists from iTunes via a
Firewire cable connection. Once music was downloaded, the iPod provided for 10 hours of
continuous play from its rechargeable lithium–polymer battery. Media is stored on iPod's internal
hard disk (Day, 2005).
The iPod has evolved with subsequent product generations so that it could be used by both Windows
and Macintosh users with iTunes software being made available for each operating system. The iPod
features the company's patent pending, Click Wheel, which combines a touch sensitive wheel with
five push buttons for one handed navigation. Apple touts this feature as one of the industry's first
(Day, 2005).
In October 2005, Apple introduced the new iPod containing a 2.5 inch color screen that enables it to
display album artwork and photos, and play video including music videos, video podcasts, home
movies, short films and television shows. The iPod lineup now includes a 30GB model holding up
to

Market Concept Essay
Article from Karl Moore:
Karl Moore is PHd associate professor in the Faculty of Management at McGill University was
responsible for writing the article "The Marketing Concept– RIP" which was published July 17th,
2006. He discusses the decline and the increasing irrelevance of the marketing concept idea and how
firms are adapting this strategy in today's market.
Moore emphasis on the following points:
1. Importance of market research before launching a product
2. The need to focus on the product's usage by the end users
3. The difficulty firms face to implement the marketing concept strategy in today's market place.
The author uses the example of the high–tech sector and explains why he feels the marketing
concept applied in ... Show more content on Helpwriting.net ...
Moore goes into more detail about the high tech industry, giving the example of the Sony walkman
and how the product was developed. He also explains that if Sony followed the Marketing concept
theory in creating the walkman, it would have failed. He follows this explanation of the Sony
walkman with the comment "with many high tech products you cannot get a very reliable data from
current customers about the potential uses of your future products." This statement is by far the most
ludicrous statement thru out the entire article and makes absolutely no sense. The vast majority of
high tech industries rely solely on how customers perceive new and future products. Look at the
Apple IPods. Apple made sure they always stayed ahead of the game by releasing new hardware,
software, or better and newer applications for the iPod (Taber. 2007). People love new and flashy
products so this was a great way to sell a product. The iPod has become a fashion accessory and a
must have. People salivate if there hear a new and more updated version of the iPod is coming out,
they want a product that can hold more music and data. Why would they want a "dinosaur" iPod that
only holds 1000 songs when they can get an iPod that holds 2000, takes videos, and has
downloadable apps? In this sense, the iPod marketing concept strategy made sense because it
consistently advanced Apple's emerging

Apple Inc, By Steve Wozniak And Ronald Wayne
Apple– Not the Fruit
Imagine a world without Apple, without iPods, without Macs; in the world we live in today that
seems almost impossible, but Apple did not get to where it stands today overnight, the company has
had its share of troubles. Apple Computers was founded in 1976 by Steve Jobs, Steve Wozniak and
Ronald Wayne; together they donned the generation of affordable personal computers and was the
first step in the advancement of the major corporation known today as Apple Inc. Apple Inc. has
become a major competitor in sales despite being close to bankrupt many times because of their
technological advancement, knowledge of the consumer, and the development of a strong user
interface. Throughout the course of Apple's struggle the corporation has remained persistent in the
advancement of technology as we know it today.
It all started with a dream, to make a computer more personal, one computer for every one person;
and in this area Steve Jobs strived to be the best. He called on Steve Wozniak and Ronald Wayne to
start this venture into the vast world of computer sales; with Jobs' vast knowledge of physics they
made the first Apple Computer model, and the company was set off to a good start. Within the first 3
months of Apples beginning Wayne decided to sell his share of the company and becoming the
forgotten founder of Apple Computers. That left Jobs and Wozniak to take on the challenge of
advancing technology by themselves(Linzmayer 3,4). Jobs realized early in

Case Study : Apple Inc.
Apple Inc. commonly known as Apple has established a successful company by creating innovative
products, and staying up to date with the competition. Apple's products offer good customers service
and high quality products. The company's high standards have helped them overcome obstacles that
have come their way and remain at the top in their industry. There are three divisions of the
company that will be discussed in this paper; these divisions are the personal computer industry,
personal media player industry, and the Apple iPhone. This paper will have the results from S.W.O.T
analysis on each of these divisions as well as touch on the history and future of Apple (Marino,
Hattaway, & Jackson, 2010, p. 247–262). Apple was established by ... Show more content on
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Some strengths of Apple computers are software, innovation, security, and design (Apple Computers
Inc. 2008). Apple develops hardware and software for its computers making them more compatible
than other PCs. The company also has their own version of Window programs which is a positive
when comparing competitors. Innovation and design goes hand in hand and helps with the
competition as well. When looking for a computer people look for variety and Apple provides that.
The computers have become more sleek and lighter in weight making them easier carry. Apple
computers seem to be infected less than others because they make their own software (Apple, 2008).
A weakness of Apple is the prices; this one weakness can make a big impact on sales. Price is
normally the determining factor behind the purchase. Nowadays people are looking for ways to save
money, so when two choices are presented one may go with the cheaper just to save money.
Opportunities would be the growing demand for notebooks, and threats would be third party
dependence. Apple evaluates all of these as a whole, and is left with a better understanding of where
the company is going (Apple, 2008). Personal Media Player Industry Key success factors that have
contributed to the popularity of the media player industry within Apple are competitive capabilities
and product attributes. Out of the 100 companies that manufactured media players in 2009, Apple

Apple Company and Market
Apple is prominently known as an American multinational corporation that architects and markets
their own line of products in electronics, computer software, and personal computers. Established on
April 1, 1976, Apple was founded by Steve Job, Steve Wozniak and Ronald Wayne. Today, Apple is
noted predominately for the iPhone, iPod and the Macintosh line.
Apple started out as a manufacturer of personal computers predominantly for more than two
decades. The Apple I was the company's very first product that was sold as an assembled circuit
board on July 1976 and during the first five years of operation, revenues doubled at a rate of 51%
every four months with an average growth rate of 700%. Eventually by 1970, Apple was in the
computing market to compete with IBM and Microsoft but was still struggling to gain a significant
share in the market. However, in the 1990 Apple released several lines of Macintosh which included
the Classic, LC, II, Quandra, Performa and Centris that sold, but from profit margin it was
considerably lower than that of earlier models. It was evident that Apple had created too many
similar models that not only confused potential buyer but lost interest from that of Apple enthusiast
of the time. In addition to the decline of revenues, Apple struggled with the release of Window 95
operating system from Microsoft which enhanced IBM and Pc computers. . In 1998, Apple released
the iMac which led Apple's return to profitability but it wasn't until the release

Presentation And Background Of Macintosh Inc
Presentation and Background
Macintosh, Inc is an understood name in the PC innovation world; Apple, Inc drives the PC business
in development on account of the grant winning desktop and scratch pad PC known as OS X
working framework (Yoffie and Slind, 2008). This paper will concentrate on Apple Inc., key
administration and why is it basic to the achievement of the association in meeting its objectives and
mission. It is along these lines imperative to characterize key administration, as indicated by Certo,
Peter and Ottensmeyer, (2005), vital administration is a consistent procedure that guides an
association to be properly suited to its interior and outside environment. Vital administration
advantages associations by giving staff, capital, sets guidelines and in particular initiates individuals.
For an association to have an effective vital administration arrange, the troughs must figure out how
to think deliberately and can assess their surroundings and grow new thoughts. Steve Jobs one of the
establishing fathers of Apple Inc utilized vital wanting further bolstering his good fortune by making
Apple 's central goal a straightforward one–conveying simple to utilize PCs to the general business
sector, upsetting the PC market.
In 2007, following thirty years, the association changed its name from Apple Computer to Apple
Inc., this was a huge move in light of the fact that the association turned out to be more free, and it
was no more known as a merchant to Macintosh PC

P1 Unit 3
In this assignment I will be comparing both Apple and Starbucks to find out how marketing
techniques are used to market products. I will include an Ansoff's Matrix, survival strategies,
branding and relationship marketing. Marketing – is the process in which the producers of goods
and services focus on satisfying the needs of the consumers. Also marketing is the social process by
which individuals and groups obtain what they need and want through creating and exchanging
products and value with others. Growth Strategies – is a strategy aimed at winning larger market
share, even at the expense of short term earnings. These consist of 4 broad growth strategies: *
Product Development – is the creation of products with new or different ... Show more content on
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| | Starbucks Ansoff Matrix Starbucks Ansoff Matrix Market Penetration | Product Development |
They started selling Coffee in | Starbucks released a new and | the beginning. But their coffee |
improved drink called ice | penetrates the marketing by | frappes but they have recently | pricing it
cheaper than its | added new flavors like | competitors | chocolate and strawberry | Market
Development | Diversification | Starbucks started there | Starbucks recently purchased | company on
the west coast | a tea selling shop called | of the USA but now it is know | Teavana in order to
dominate | all over the world as one of | the tea industry as well as they | the best coffee houses right
| have done with the coffee one. | now | | Branding is important in every single business. It makes
them have an image that everyone can recognise. For example Apple's apple that has a bit taken
from it or McDonalds massive yellow M. All branding is unique to each company at it creates the
image for the business. So when you want to eat and see the burger king logo then that will entice
you to go and buy and product from them. Apple's branding Apples logo of a half–eaten Apple is
known globally around the world. The logo represents the story in the bible where eve eats an apple
from the forbidden tree. It is said that Steve Jobs was a Catholic and that was the true meaning
behind the logo. The name also has interesting story

Essay on Historical Timeline of Apple Inc
Apple Case Study
Historical Timeline of Apple Inc.
Apple Incorporated has come a long way over the years, starting more than 3 decades ago in 1976.
Apple was founded by Steve jobs, Steve Wonzniak and Ronald Wayne initially entering a niche
market in the production of the first computer, the Apple I, followed by the Apple II in 1978. Apple
began its career as a successful company based upon strategic innovation, and they remain that way
today, but it wasn't always sunshine and lollipops, they experienced their fair share of struggles too.
IBM entered the market in 1981 and gave Apple its first real competition. Apple managed to bounce
back and thrived on this competition to abolish complacency and starting findings new ways to stay
... Show more content on Helpwriting.net ...
They have the ability to create products that people will buy despite the state of the economy. Apple
is a unique company in the way that there is a very prominent amount of consumers that will buy
everything that Apple puts on the Market. This type of supporting allows Apple to charge higher
prices for their products. In saying this alongside Apple's consumer loyalty they have created
numerous low priced products. The IPod Shuffle is an excellent example, which can be purchased
directly from the Apple website for just $49.
Obviously in a technology based industry there is a huge emphasis placed on technological
advancements. As stated earlier, technology can be related to international business but technologies
within Apple's products are the reason why they continue to leave their competitors in their wake.
The combination of the iPod with iTunes has been a huge success for Apple. On the 1st of
September 2010, it was announced that Apple had sold 275 million iPods, making it the biggest
selling digital music player of all time. Then when technology was advancing toward touch–screen
devices, Apple came out with the iPod touch, iPhone and most recently, the iPad. Apple's ability to
constantly stay one step ahead of its competitors is the driving force behind their success.
Five Forces Analysis 1. Threat of New Entrants "Low" a. Getting into the industry will take a large
amount of

Apple Inc Economic Analysis Essay
MBUS 610 Econ Environment of the Firm 12 Apple Inc. Economic Firm Analysis Trey III Apple
Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as
Apple, has lead the way in technology and innovation for consumer electronics with their slender
storage capacities, vibrant displays, and incredible touch screen products. When they first started,
their focus was more on personal computers for customers, but as the company has aged, so has
their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer
popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV),
phones (iPhone), tablets (iPad), and media (iPod), it can clearly be ... Show more content on
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Diversity in products and their prices helps Apple remain an inelastic company, regarding their
demand. If a price rises for one of their products, there is sure to be another product that moves into
that previous product's price range that is still comparable in design and quality. There will always
be people to buy the more expensive items not only because of Apple's positive brand recognition
and loyalty, but because Apple consistently produces quality and innovative products; including, if
Apple finds a defect or fault, they fix the problem for free or replace the product altogether. With
Apple being so far ahead of their competition, the only problem one can foresee in Apple's future is
how long they can sustain such innovation before they plateau. Apple does a phenomenal job at
releasing their innovative products before their competition, but if their innovation cannot hold
steady, this may lead to changes in demand for their products considerably. This can be seen with
their release of the iPhone, the first successful touch screen cellular phone. Although people
swarmed to the iPhone when it was first released because of its advanced technology, as the years
have passed, other similar designs, including those with android and windows based operating
systems, have drawn a considerable portion of the market. A clear representation of Apple's attempt
to regain some of this market can be seen when the iPhone was released to Verizon Wireless'
customers in

Apple Inc. Company Analysis
When talking about Apple as a company, there is no doubt in regards to its brilliant business
strategies and how innovative it is. Apple Inc. was founded by Steve Jobs, Steve Wozniak, and
Ronald Wayne in April of 1976. The company is one of the number one market leaders in the
technology industry with a revenue of more than $500 billion in 2013. It was able to expand the
business worldwide due to such a high demand, which it now has more than 400 stores in more than
10 different countries. The company is well known for continuous innovation through its products
mix include iPod, iPhone, iPad, Mac, Apple TV, iOS, and OS X operating systems, as well as iCloud
and other supporting offerings.
Despite the economy downturn in 2008, the company was still able to maintain its profit and
revenue years after that. According to Gamble and Marino (2013), "The record in growth in
revenues and profits came primarily from volume increases in the sale of iPhones and iPads, which
increased by 142% and 183%, respectively, from the same period in 2010." (Apple Inc. in 2011,
p.350). How was Apple capable of setting itself apart from rivals in order to maintain its position in
the marketplace? The answer lies on its leverage in creativity and products innovation. Apple is
extremely diversified in terms of the product lines as mentioned earlier, it's the purpose and
commitment in providing the most outstanding services and innovative products.
Since day one, Apple has been able to set itself

Steve Jobs
Introduction
The leadership plays a vital role in the success of any organization. In the telecom industry,
leadership plays a vital role for transformation and trust among the customers and the company
(Dowling, S. 2010). The main role is the leadership styles of various leaders in the mobile industry.
This paper discusses and analyses the leadership style of Steve Jobs at Apple Incl. Apple is known
for high innovation and employee satisfaction. The company is main contributor to the design aspect
of the modern computer and smart–phone industry. The main contributor to the same is Steve Jobs.
Steve through transformational leadership and through people oriented attitude created the Apple
Inc. The company is known for simplicity and high ... Show more content on Helpwriting.net ...
In short the style used by Steve Jobs was autocratic and charismatic (Armstrong M. 1993).
Steve Jobs always followed a philosophy of proving himself before taking any new responsibility.
Once the same was done then only he takes on the new position and then make new teams. It
enables good understanding among the team members and thus fostering good results (Adair J,
2006). These were people who knew the industry and could be passionate about Apple (Steve Jobs'
Style: Everything we know about Managing is wrong, n.d).
Analysis of the health of that leader's organization, based upon media information
The company at the time of Steve Jobs is known for innovation and simplicity. The company share
at the time of the leader was on top and company was following a well established direction of
growth. Post the death of Steve Jobs, the company is struggling with innovation and growth. The
company is only upgrading the existing products instead of inventing or innovating the things. This
has resulted in the falling of the shares for the company. The financial results for its fourth fiscal
quarter of 2014 which ran from July 1, 2014 until September 27, the company posted revenue of
$42.1 billion and net quarterly profit of $8.5 billion, or $1.42 per diluted share (adjusted for stock
split). These results compare to revenue of $37.5 billion and net profit of $7.5 billion, or $1.18 per
diluted share, in

The Global Trends And Nayar 's Role As A Leader Of Innovation
Leaders of innovation must imprint their DNA onto their organization to the extent that it resonates
throughout the workforce. If a leader is able to successfully accomplish this task, the workforce will
become an integral part of the innovative process within their organization. Former CEOs, Vineet
Nayer of HCL Technologies, Steve Jobs of Apple and Jeff Bezos of Amazon are examples of leaders
who were able to successfully utilize the five discovery skills described by Dyer, Gregersen, &
Christensen (2011) to develop an innovative culture throughout their respective workforces in order
to boost the overall innovation of their companies. Specifically, Nayer, was able to quickly surmise
that his IT company was at risk of losing market shares, struggling to keep up with their competitors
and were not prepared to face the changes that here taking place in the IT services industry at the
time. The following paper will explore the global trends that influenced the need for Nayar to create
a more innovative organization and the relationship between the global trends and Nayar 's role as a
leader of innovation. In addition, the article will analyze Nayar's use of the five discovery skills as
an innovation leader and finally explore recommendations for better use of the discovery skills.
Factors in the Global Environment that Influenced Nayar
When Nayer became the President of HCL Technologies, the company appeared successful from a
cursory glance, according to Nayer (2011) the

My Life Story
Most people, including myself, have that one special item or group of items that they cannot live
without, but is that all we see them as? Sometimes people think that an object as simple as a pen
cannot possibly play a major part in forming someone's life story, even though they do not know the
story behind it. For all they know, that pen is a form of inspiration that pushes its owner to write just
like their most cherished authors and just like that pen, I have objects in my life that do the same for
me. A few of my most treasured objects that tell my life story are heirlooms my grandpa left me, my
Ipod Shuffle, and books. They all have a back story and play a strong role in structuring the
backbone of what is my life story. It all begins with the heirlooms left to me by my grandpa. For as
long as I can remember, my grandpa, Fred was his name, was always there for me no matter what.
He would always make sure I had everything I needed, along with a bunch of things that were not
needed; spoiling me was one of his specialities. I mean, we had our own "secret restaurant" for
crying out loud! He did, and still does teach me important lessons about life even if he's no longer
walking by my side; that is where the heirlooms come in. One of his most prized possessions was
left to me, his banjo. Although I have not learned to play it yet, it still means a great deal to me since
it was something he played all the time. I grew up listening to him play this banjo along with

Apple Computer, Inc. Essay
Apple computer, Inc. is one of the largest tech companies in the world. The company was
established on April 1, 1976, and incorporated on January 3, 1977. Apple computer had been using
this name for the first 30 years then removed the word "computer" on January 9, 2007. Apple has
produced a lot of innovative products and has successfully become one of the top leaders in the field
of technology. Apple itself produces hardware which includes Macintosh computers, iPods, iPhones
and iPads. In order to support their own hardware, Apple has also created software including Mac
OS X operating system, iOS mobile operating system, iTunes, a professional photography package,
a suite of professional audio and film–industry, final cut studio, logic ... Show more content on
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IPod Shuffle, the first famous "i" product, is a media player designed by Apple and was announced
on October 23, 2001. Apple then later produced more different versions of iPod, such as iPod Nano,
iPod Touch and iPod Classic along with the only compatible software iTunes. At the time that iPod
was introduced to the market, iPod was designed to be fashionable and flexible in regards to
listening to the music anytime and anywhere. A 5GB drive would hold the entire music collection of
about 1000 songs (Aune, April 2010). The majority of the people who bought iPods wanted to use
iPods as their media players because the innovative design and functions. People usually use iPods
for tunes only, but ideally, iPods aren't just for tunes. A rural university in Australia has been trying
to broadcast lectures by giving out iPods. Students were allowed to have distant learning instead of
attending class. They would no longer need to worry about transportation since they did not need to
physically go to school. They no longer needed to worry if they are short of money to pay tuition.
Students could have their lectures anywhere and anytime they want, and the lectures could be
listened to multiple times (Ragusa, Chan, Crampton, August 2009).
The next device released in the iPod family would be the iPod Nano. The first generation of the iPod
Nano was released at the end of 2005. The iPod Nano was designed as a digital

Apple and Increasing Market Share
Apple Inc. is a successful developer of both computers and consumer electronics. The company's
most popular products include Macintosh computers, iPod mp3 players, iPhone smartphones and
most recently the iPad, which is a hybrid of a tablet computer, and an eReader. Apple's Macintosh
computers, iPods, iPhones, and iPads all share characteristics that make them part of the general
information technology industry. However, since they are very different products each belongs to a
more specific industry. The Macintosh computers are included in the personal computer industry,
iPods in the personal media player category and, depending on the model, the mobile internet device
(MID) market and iPhones to the smartphone and MID industry. The iPad ... Show more content on
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It is also predicted that mini–notebook sales to children will be the quickest growing segment
among PCs (Kitagawa). Considering this information there are many routes Apple can take to
increase their market share in the personal computer industry. First, for consumers who want
cheaper options, portability, and great design, Apple should use this as an opportunity to position the
iPad as an alternative to the mini–notebook. The $499 device is capable of running Apple's version
Microsoft Office, iWorks, and in the future the iPad application store may include Microsoft Office
apps. The device basically allows consumers to do more or less the same things as a mini–notebook
but has the sleeker design and more user friendly interface that consumers are demanding. An
alternative to this would be for Apple to design a mini–notebook version of the Macintosh since at
present, the closest thing Apple has to compete with this product is the Apple Air, which while it
does weigh less than most computers on the market, the product is still very wide in comparison to
the standard mini–notebook (IPad – See the Web, Email, and Photos like Never Before). If Mac
wants to continue to compete against its Windows counterparts, Dell, Toshiba, HP and Asus, the
company needs to be prepared to compete in the mini–notebook

Use Of The Ipod As A Hard Disk Essay
How can we use the iPod as a hard disk. Many at times our iPods are used as our storage devices on
a certain level. The mode with which we use the iPod to store is to contain our music playlist,
podcasts and some videos. We can also try making an iPod disk by manually configuring the
device's settings. Making an iPod disk simply means making your iPod as a hard disk device. You
can also use your iPod as a hard disk to store files, back up your important data or transfer files from
one computer to another.
It is more effective to manually put an iPod in Disk Mode when trouble–shooting an issues with
your iPod. There are various ways of doing this, depending on the model and generation of the iPod.
Setting Up your iPod Touch.
With the iPod touch, simple, clear and precise steps are outlined below so as to guide you into
placing your iPod into a functioning Disk Mode. Step 1.
Connect your iPod it to your computer, then open iTunes if it doesn't do so automatically.
Step 2.
Locate your iPod in the Source list, then select the iPod Options button at the bottom right of the
iTunes window which opens the iPod tab of iTunes' preferences. it is now already set to work as a
hard disk. All you have to do is drag files to the iPod's icon on your desktop, for Mac and Windows
explorer for the Windows users. You may also want to uncheck Open iTunes when this iPod is
attached, so you don't have to worry about iTunes getting in your way each time you want to
connect the iPod and

Essay on Marketing Journals
The apple products
Everyone sees the simple logo of the multi–million dollar apple sign everyday. Whether if its on a
mp3 player, or to be more specific the ipod, or even the Mac book, which I am currently using to
type this journal, or the iphone, which currently isn't even on the official Singapore market, but
some still get it illegally or from other countries.
Apple has placed itself into pop culture, from how ipods and subsequent trends like the pod casts are
created. Apple has managed to market its mp3 players to become renowned around the world as the
best selling, or at least the classiest and simplest of mp3 players. From the simplicity of the design,
to the uniqueness of its operating system, ipods have made the people who ... Show more content on
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By creating so many different methods of awareness and accessories for the ipod and its users, apple
is successful in marketing and selling its ipod series to the masses, me being a satisfied one among
them.
Another example of successful marketing of apple is their macbooks and the software they sell.
Mac, being 2nd to on only the Pc, is slowly catching up in the market, and is being used more
widely by the public. The operating system it sells is also a very user friendly one, and all the
differences that pc and mac has can be seen in the series of advertisements created by mac, (the mac
vs pc show) www.apple.com. Not only are the advertisements extremely humorous, they are
actually addictive to watch and are probably the main reason as to why more people are using macs,
proving that their marketing strategies are working through the advertisements.
Journal entry 2
Tiger beer
Tiger beer, Singapore's very own beer, a bitter, gold and frothy liquid which when drank in excess,
causes the ugly side of humans come alive. In other words, the drink which causes people to be
drunk. Still it is a successfully marketed product, as we can see by the number of accidents on roads
caused by drink driving. One of the best ways to see how tiger beer has established itself it by
looking at some of the pubs and clubs around Singapore,

Selling Happiness : The Illusion Of Persuasion
Selling Happiness: The Illusion of Persuasion in Advertising In today 's society, it is nearly
impossible to go anywhere without the potential of seeing advertisements. "It is is the corners of
elevators, as you play golf, and there are ads in the bottom of the cups. We see it as we look to the
sky and see skywriting, or as a bus passes by, and there is an ad scrawled across the side.
Advertising is everywhere and suffocating us" (Goodman, 2004). Despite the bombardment of
advertisements we face on a daily basis, as consumers, we have become progressively proficient in
avoidance of these marketing ploys. Particularly in relation to television programming, viewer
attention has declined as the ability to skip over commercials through DVR has become available.
Unfortunately, this poses an issue for marketing executives as commercial programming, and
product placement are an essential tool in cultivating a consumer base. Studies found that "80% of
our life is emotion and 20% thought. Since then, we have seen a shift in how the market operates to
cater towards how the consumers feel rather than how they think. How we think is on the outside,
but how we feel is at our core which assists in cultivating a new customer base" (2004). In recent
years, these statistics have become a staple in redesigning how individuals experience
advertisements. Using these, we continue to promote a culture of materialism in correlation to
satisfaction and overall happiness achieved through the

Reflection About Globalization
Globalization is the expansion of global linkages and the organization of economic life on a global
scale. Looking back to when I was very young, globalization has impacted me in the sense that I
was learning two languages and associating myself with three different cultures. This is because
both my father and mother come from different countries and backgrounds, and my father realized
he would have greater opportunity studying in the United States being that it had a better economy
than Spain. As I grew up in Miami for the first 9 years of my life, many cultures, traditions, and
languages surrounded me. One of the main languages of Miami, and my second language, is
Spanish. I would say that if one does not know Spanish and is in Miami, one is probably the not
from there, because in Miami people will first speak to one in Spanish and then if one looks unsure
they will switch to English. Another significant group of people other than Spanish speakers are
other groups of the Caribbean Islands. Because there are people from so many backgrounds in
Miami the food is very diverse and authentic of many countries including Cuba, Colombia,
Argentina, and Jamaica. Having good friends from all of these places as a child, I would delve into
their culture and foods and learn to accept their differences but also realize they are not too different
from our own. Although coming from different backgrounds my family developed many traditions
that are not common in the United States but we shared with our friends, such as eating the 12
grapes at midnight on new years, which is commonly a Spanish tradition.
As Miami developed and changed, my father's job changed too. My dad works as a pilot at
international airports, and he was first stationed at the Miami airport, which I would say is the most
hectic international airport I have been to. We moved to Fort Worth when they transferred him to the
DFW International Airport, in this move I realized the change in scenery and people. Coming from a
more southern and commonly polite background, people were not so straightforward and rude as
people in Miami were. Although my good friend group in Fort Worth was very diverse, the area that
I lived in mostly consisted of people from one

Introduction
Steve Jobs and Bill Gates are two of the most surely understood names of our age for being the
fellow benefactors of two extensive enterprises. Steve Jobs is the fellow benefactor of Macintosh,
both of these men were extremely successful in their expert lives, for the most part, a similar thing
and comparative in their ways, yet altogether different. Bill Gates was born on October 28, 1955, in
Seattle, Washington. At 13 years old, he found his love for computers. His senior year, he and his
companion, Paul Allen built up their own particular organization called the Traf–O–Data. Be that as
it may, with Allen being in college, Traf–O–Data was not a success. The business did, nonetheless,
give the two a sharp understanding of a couple of things, for example, how to be compelling
business visionaries and give them more experience. Gates was later accepted by Harvard College.
Before long, Gates quit Harvard to seek after his fantasy in programming. In the 1970', the young
men got their first break when an organization in Albuquerque, New Mexico called MITS were keen
on the young men's capacity to compose programming. Not long after, the young men were
employed. In 1975, Microsoft was made. By 1978, Gates moved MITS to Bellevue, Washington so
he could be close to family. As the

Weak Relationship With Market Titan Microsoft Essay
Weaknesses:
Weak relationship with market titan Microsoft
Technological products as Apples have extremely short lifecycles, this implies that the development
and production of new products and services has to be constant.
Low presence in advertising other than products placement in publishing and educational areas.
Very little market share compared with the main competitor Microsoft.
Opportunities:
The production of computer anti–viruses, which are increasing on PC's
Large and increasing population resulting in more potential customers of tomorrow
Increasing bonds and partnerships with other companies
Increasing online sales
Most demanded and sold Apple products are laptops, therefore producing more types to meet as
many needs as possible.
Threats:
In the laptop market Apple has very strong competition from Dell, HP, Sony and Toshiba
Media piracy: iPod users illegally downloading music for free instead of buying at iTunes
Its product expensiveness threatens Apple being undercut by low–cost imports.
The long lasting economic recession, which after the flop of vista is gaining more and more market
share
The very high speed of technology development
Boston matrix High Low
Rising Stars
Cash Cows
Problem
Dogs

Rising Stars– The iPhones and iPads are rising stars because they can't produce enough of

Steve Jobs and Bill Gates are two of the most understood names of our age for being the fellow
benefactors of two extensive enterprises. Steve Jobs is the fellow benefactor of Macintosh,
both of these men were extremely successful in their expert lives, although these men were very
successful in their professional lives for mainly the same thing, they are very different people with
different backgrounds.
Bill Gates was born on October 28, 1955, in Seattle, Washington. At 13 years old, he found his love
for computers. His senior year, he and his companion, Paul Allen built up their own particular
organization called the Traf–O–Data. Be that as it may, with Allen being in college, Traf–O–Data
was not a success. The business did, nonetheless, give the two a sharp understanding of a couple of
things, for example, how to be compelling business visionaries and give them more experience.
Gates was later accepted by Harvard College. Before long, Gates quit Harvard to seek after his
fantasy in programming. In the 1970's, the young men got their first break when an organization in
Albuquerque, New Mexico called MITS, who were keen on the young men's capacity to compose
programming. Not long after, the young men were employed. In 1975, Microsoft was made. By
1978, Gates moved MITS to Bellevue,

My Favorite Gift
Do you remember the first time you were truly happy? Filled with joy and hope on what was to
come? The first time I experienced this feeling came on a Christmas Morning when Santa
successfully delivered the one present on my reasonably small wish list .
It started as a development of socks, shoes, and sweaters, moving to books and a fashion of
corduroy pants my mom seemed to love. As the gifts that I should be
" Thankful for " came in throughout the years, I took them up to my room, set them aside and began
to pray for something other than a decorative wool cardigan my grandmother would give me. Not
sure if it could be considered an Ugly Sweater, I always had to accept the as it was; a piece of cloth
only to be worn as pajamas inside my home. As my friends from school would come back with
assortments of japanese erasers, games of mario kart and star wars for the wii and numerous sets of
legos, I decided I was going to take matters into my own hands and ask for an Ipod for next year.
As the seasons changed, I continued to think about my one and only christmas wish. An Ipod, but
not Just any Ipod, the ipod shuffle. A new development of technology that would change the world
forever. A gift so special I began to look forward to shocked look on my classmates faces more than
the excitement of the present alone. As christmas had finally arrived, I followed the star of
bethlehem that had lead me down stairs to the presents under the tree. Eyeing a small box, I began to
open

How Can We Use The Ipod Essay
How can we use the iPod as a hard disk.
We often find ourselves in the need of more storage space on or iPods. We dearly need to add more
onto it though the storage capacity is almost done. Now and then we delete stuff to recover space,
worry not as there are ingenious and straight forward ways on how to absolutely recover and gain
more of the storage space to continue having fun with your iPod. This may be done through
configuring your iPod's setting as a hard disk, what is also commonly known as iPod disk.
How to set the iPod as a hard disk manually.
To manually set an iPod as an iPod disk, you ought to change the IPods factory setting in few simple
ways as outlined below according to the model and generation of the iPod in steps. The mode with
which we use the iPod to store is to contain our music playlist, podcasts and certain videos. You can
also use your iPod as a hard disk to store files, back up your important data or transfer files from one
computer to another.
Note that it is more effective to manually put an iPod in Disk Mode when trouble–shooting an issues
with your iPod. There are various ways of doing this, depending on the model and generation of the
iPod.
iPod Touch.
With the iPod touch, simple, clear and precise steps are outlined below so as to guide you into
placing your iPod into a functioning Disk Mode. Step 1.
Using a USB cable, connect your iPod to your iMac or PC, then open iTunes if it doesn't do so
automatically.
Step 2.
Locate your iPod

Evaluate the impact of innovation on your selected...
Organizational ImpactOrganizations use innovation and creativity to transform, reinvent, transition
and modify the services and products they offer in order to accommodate the market needs and
demands. Change is difficult for organizations that do not have innovative programs or think
innovation to be an important advantage and ingredient for growth and profitability. Innovation is
necessary to make the transitions and modifications to the business strategy which result in
competitive advantage, meeting and exceeding the expectations of the customers and ultimately
existence. This paper will examine the impact of innovation on Apple, Microsoft, Nike Inc. and
describe how each company's strategy, processes, products, and or services have ... Show more
content on Helpwriting.net ...
Microsoft Surface introduces revolutionary processes and applications to all public and private
services. The computing surface platform responds to natural hand movements and capable of
identifying real objects. The surface is able to identify finger orientation with multi touch and multi
user applications. Surface is also able to use barcode tags to offer a variety of features, for example,
provide the customer with a selection of wines customized to the meal being purchased, based on
the wine or other objects set on the Surface. Harrah's casino has introduced the Surface to the iBar
ultra lounge providing a customized application to meet the entertainment venue needs, providing
guests with a unique personalized and engaging social experience (Harrah's 2009). The Surface is
revolutionary and a huge impact to Microsoft because of the future possibilities and innovations that
will follow it. Already a second generation of the Surface is under development and testing,
Microsoft believes that as the Surface continues to evolve the Surface will be used at every level and
industry ranging from defense, education, and creative industries such as film and fashion.
Microsoft envisions the future with a Surface in every desktop, refrigerator, television and in the
rooms of every organization. The Surface represents the next generation of computer software and
hardware technology with a profitable business opportunity. The Surface will allow

Essay about Comparsion of Steve Jobs and Bill Gates
Introduction Steve Jobs and Bill Gates are two of the most well–known names of our generation for
being the co–founders of two very large corporations. Steve Jobs being the co–founder of Apple,
also the founder of Pixar and NeXT. Bill Gates, most known for being the co–founder of Microsoft,
which is the biggest software company in the world. Though, without a doubt, both of these men
were very successful in their professional lives for mainly the same thing and similar in their ways,
but very different.
Bill Gates
Bill Gates was born on October 28, 1955, in Seattle, Washington. At the age of 13, was when he first
found his love for computers His senior year, he and his friend, Paul Allen developed their own
company called the ... Show more content on Helpwriting.net ...
In 1986, Microsoft went public with 24.7 million shares, that of which Gates owned 45 percent of.
Microsoft was racking up $520 million, and of that money, Gates was getting $243 million. A year
later was in the list of the top 400 wealthiest people in America.
Because of his great wealth, Gates decided to help out in education. In 1994, he created the
"William H. Gates Foundation". By 1999, Bill Gates wealth had reached $101 billion. Gates was
always checking out the competition, making sure Microsoft was on top. When Gates heard of
International Business Machines Corporations (IBM) making an operating system called OS/2, he
immediately began working on updates for Microsoft. In 1989, Microsoft released Office adding on
Word and Excel. The new version of Microsoft sold quickly and OS/2 failed. In the 1990's,
Microsoft got in trouble with the Federal Trade Commissions for unfair marketing practice.
Thankfully, Microsoft settle it without having to breakup.
In 2000, handed over the position of being Microsoft CEO to his friend, Steve Ballmer, but still
remained being the chairman. In 2006, Gates went to full time at Microsoft in order to devote more
time to what was now called the "Gates and Melinda Foundation". Over the years, Gates racked up
on many awards and honorable mentions. In 2005, Times Magazine mentioned Bill Gates as one of
the "People of the year". June 27, 2008, Gates begin to spend more time with his foundation and his
educational

What Are The Political Factors Of Apple
For many years, new emerging technologies and innovation, fast changing businesses and social
organizations, it is crucial for a company wanting to persist and be successful in the competitive
business environment. They need to adapt, flexible, aggressive and innovative to the environment as
well as the threats globally in order to survive in this modern world (Morris and Kuratko, 2002).
Consequently, entrepreneurship has turned out to be significant as a field of research in the academic
world. Apple is one of the biggest technological designers in the world which manufactures and
markets personal computer and technological gadgets such the well know iPod, iPhone, iPad and
other hardware and software products. However, in this report,
Case ... Show more content on Helpwriting.net ...
Another important aspect is competitive regulations, taxes, government regulations, employment
policies and political stability of the entering country. For example, when Apple entering new
country it should know its regulations on imported products and tax legislations. Political instability
also can affect Apple's sales and distribution channels and trade barriers of the country. As we know
Apple is US Company and it is a big advantage for it as the country has a lot of trade agreements
with many countries including trade unions.
Technological factor – As technology is growing fast it is a big advantage for Apple because if it
continue innovates like today it will be able to keep a pace of the high technology growth in the
world. Increasing demand in technology can lead the company to new success.
Economic factor – The main economic factors can be taxation policies, economic development of a
country, exchange rate, inflation, living standards, average income. The purchasing power of buyers
and the ability of people to buy Apple's products as it targeted to medium and high class people
Growth

Innovation in Apple's iPod

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