This document discusses Apple Inc. and digital rights management (DRM). It provides background on Apple's founding and some of its most popular products. It then defines DRM as a technology that controls how digital media files can be used and shared by encoding terms directly into the file. The document notes that DRM is controversial as it can limit rights, but owners argue it ensures payment for copyrighted works. It also describes Apple's past use of DRM on iTunes music to restrict the number of devices songs could be played on.

1. APPLE INC. AND DIGITAL
RIGHTS MANAGEMENT
BY-RISHABH RAJ
KANPUR INSTITUTE OF
MANAGEMENT STUDIES,
UNNAO (U.P.)

2. FOUNDATION OF APPLE
Steve Jobs and Steve
Wozniak laid the foundation
of APPLE COMPUTERS INC.
on April 1,1976 to sell the
Apple 1 (personal computer
kit)

3. NAME AND LOGO
 The name was taken by Steve Jobs.
 The first Apple logo was designed by Ron Wayne, co-
founder of Apple Computer. It was rather a picture
than a logo. It showed Sir Isaac Newton sitting
beneath the famous Apple tree thinking about
gravity.

4. THE EVOLUTION OF A
BRAND
1975
1977
1997
2006

5. BEST KNOWN PRODUCTS

Hardware line:




Macintosh line of personal computers
iPod portable media players
iPhone
Software products:




Mac OS X operating system
iTunes media browser
iLife – iMovie, iTunes, iPhoto
Final Cut Studio – video editing
5

6. Apple 1976-1984
APPLE 1
(LAUNCHED
ON 1 JULY
1976)
APPLE 2
(INTRODUCED
ON 16 APRIL,1977)
• APPLE 3
(MAY 1980)

7. • APPLE LISA
(INTRODUCED ON 1
JANUARY 1983)
• APPLE LISA 2
(INTRODUCED ON 1
JANUARY 1984)
• MACHINTOSH
(January 24,1984)

8. SOME LATEST PRODUCTS OF
APPLE
iPad & iPhone
iPad
iPhone
iOS

9. Mac
AirPort Extreme
iMac
Apple Keyboard
MacBook Air
Displays

10. iPod & iTunes
Apple TV
iPod classic
iTunes
iPod touch
iPod shuffle

11. SOME POSSIBLE FUTURE
PRODUCTS OF APPLE
iPets
The ultimate accessory, the iCat and iDog will be
the perfect buy for those that want to have a loving
pet but don’t have the time to commit to raising a
real one. They will include:
Full iOS/iCloud integration to interact with all
your iOS devices
Full iTunes store integration to directly download
“pet trick” apps
Facetime to be able to check on your home
through their eyes
Nike+ integration so they can track your stats as
they run with you
Wi-Fi (802.11a/b/g/n)
Bluetooth 4.0 technology

12. iCycle
 This is the holy grail of bicycles. No matter your
riding style; Road, Mountain, Recreational or
Urban, this bike will auto-switch or you can
manually change to it via the miniature handle
bar screen. It not only switches the resistance
level to match your stride, but the bike tires
continually update depending on your terrain.
The chassis of the bike has an internal battery
which you re-charge while you ride, letting you
plug in your iOS device and charge it on the go.
 It will include:
 Full iOS/iCloud integration to interact with all
your iOS devices
 Full iTunes store integration to directly
download music on the go
 Nike+ integration so they can track your stats as
you ride
 Wi-Fi (802.11a/b/g/n)
 Bluetooth 4.0 technology

13. HiTops
Apples looks to hit fashion week with
these sleek and hi-tech HiTops. Taking a
hint from Back to The Future, these sneakers
will have an auto-lace feature that you
simply have to slide to unlock and re-lock.
Nike+ integration lets you keep track of your
steps and calories burned if you want, or you
can simply enjoy the comfort and look of
these show stopping kicks. They will be
available in Black or White.
These will include:
Nike+ integration so they can track your
stats as you walk
Bluetooth 4.0 technology

14. iSight
 This piece of hi-tech eyewear is not only
fashionable, but it will help you see life in a
whole new way.The revolutionary lenses will
also heighten the resolution of everything you
see, letting you experience life in 1080p HD, but
not only will you just be seeing it, you can also
turn on the Camera feature which let’s you take
pictures and even video with an iOS app. These
glasses will be available in Black or White.
 It will include:
 10-megapixel iSight camera
 Autofocus
 Face detection in still images
 Video recording, HD (1080p) up to 60 frames per
second with audio
 Video stabilization
 Full iOS/iCloud integration to interact with all
your iOS devices
 Wi-Fi (802.11a/b/g/n)
 Bluetooth 4.0 technology

15. iCar
Steve Jobs had a strange
relationship with automobiles. He
famously capitalized upon an
obscure Californian law so that he
never had to have license plates on
his car and could exchange it every
six months for an identical model of
his favorite auto, a Mercedes SL55
AMG.
But Steve eventually wanted to get
into the car business. According to
J. Crew CEO and Apple board
member Mickey Drexler, in fact,
Jobs’s eventual dream was to create
an Apple-branded iCar.

16. Spaceship Campus
 In the months before Steve Jobs died
last year, he was incredibly vital,
attending his last WWDC and then
rushing home to take care of his
company by pitching the city of
Cupertino Apple’s
new “spaceship” campus, a massive
new headquarters that would fit over
12,000 employees in a circular
building made entirely of curved
glass, complete with a
massive underground parking lot and secret auditorium
where Apple would reveal all of its
future products. All while actually
increasing the number of trees in the
area from 3,400 to 6,000. Wow.

17. iYacht
It seems weird that Steve Jobs
— who never was much for
ostentatious displays of wealth,
and seemingly never showed a
lick of interest in the sea —
would want to build a super
yacht near the end of his life,
but he did, designed by none
other than legendary French
designer Philipe Starck.

18. TECHNOLOGY OF APPLE INC.
 Continuing innovation in a small number of key
products has been the key to the company's success
over recent years. It has developed an extensive
patent portfolio around the touch-screen interface
used in the iPhone and iPod Touch. In 2009, it won
several patents that allow for simultaneous tracking of
"multiple finger and palm contacts" which, according
to the patent, should allow for "unprecedented
integration of typing, resting, pointing, scrolling, 3D
manipulation, and handwriting."

19. This intellectual property gives Apple a competitive
advantage in the development of devices such as the
iPhone, iPod touch or even tablet PCs in the future. The
company has also successfully rejuvenated its desktop
and laptop lines, developing the OS X operating system
and switching to more power-efficient Intel processors
in recent years.

20. Apple Is Working On A Mysterious
New Technology For Your TV
Apple is developing "a new technology to deliver video to
televisions, and it has been discussing whether to try to
launch a subscription TV service," says The Wall Street
Journal
This could mean Apple is thinking about creating an
iTunes-like cable service different from the current "rent or
buy" model.

21. The cable subscription model (where you pay for
packages that include channels you don't even want) is
extremely outmoded, and Apple may be looking to disrupt
it.

22. DEFINITION OF DIGITAL RIGHTS
MANAGEMENT
Its known by its initials, DRM. Digital Rights
Management is a technology that creates certain
conditions about how some digital media files - such as
audio and video - can be used and shared.

23.  Digital Rights Management terms are generally created by the
owner of the piece of digital media (for instance, a record
company when the piece of media is a song). DRM is encoded
in the file in an attempt to make it irremovable. The DRM then
governs how the file behaves on other computers.
 Digital Rights Management terms are generally created by the
owner of the piece of digital media (for instance, a record
company when the piece of media is a song). DRM is encoded
in the file in an attempt to make it irremovable. The DRM then
governs how the file behaves on other computers.

24.  DRM is, in some areas, an extremely controversial
technology, as some people argue that it takes away
rights that consumers have in the physical world.
Owners of media who employ DRM argue that it is
necessary to ensure that they are paid for their
property.

25. APPLE’S DIGITAL RIGHTS
MANAGEMENT
 In other words we can say that DRM refers to a collection of systems
used to protect the copyrights of electronic media. These include
digital music and movies, as well as other data that is stored and
transferred digitally. For example, the Apple iTunes Music Store
uses a DRM system to limit the number of computers that songs can
be played on. Each audio file downloaded from the iTunes music
store includes information about the owner of the file and how many
times the file has been transferred. The protected files will not play
on computers that have not been authorized to play the music.

26. IMPORTANCE OF DRM
 Digital Rights Management is important to publishers of electronic
media since it helps ensure they will receive the appropriate revenue
for their products. By controlling the trading, protection, monitoring,
and tracking of digital media, DRM helps publishers limit the illegal
propagation of copyrighted works. This can be accomplished by using
digital watermarks or proprietary file encryption on the media they
distribute. Whatever method publishers choose to employ, DRM
helps them make sure that their digital content is only used by those
who have paid for it