Appintop — Mobile App Marketing
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Appintop.com offers automated mobile app marketing services that allow customers to promote their apps with just 3 clicks. Their service handles all aspects of mobile app promotion including ad campaign set up and optimization across different channels based on metrics like click-through rate and cost per installation. Customers can choose between basic optimization options starting at $100 or more advanced options incorporating additional user targeting and lookalike audiences. Appintop.com aims to save customers up to 80% of their marketing budgets through its automated services.
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Appintop — Mobile App Marketing
- 1. Appintop.com Automated Mobile App Marketing Anar Babaev Appintop.com babaevanar@gmail.com facebook.com/babaevanar
- 2. Mobile traffic can be • From ads • Incent installs • Organic • billed on CPC basis • billed on CPI basis
- 3. CPI-billing does not work • Immature market • CPI sold by networks that do not have their own traffic • High barriers to entry, cost of error above 10.000$ • Losses on the side of the tracker 15-20% are transferred to suppliers • Incent traffic is added to the mix • Advertiser is left to deal with fraud • Advertiser‘s fraud is also present
- 4. CPC-billing • Buy from the large suppliers • Transparent reporting • You get what you paid for • No third parties involved. Between the supplier and the advertiser there is no place for fraud. • Excludes incent installs • Offers access to 99% of the world’s traffic
- 5. Appintop.com • Promote your app to the top positions in the app stores, acquire users • Completely automated, 3 clicks to set it up • Zero-setup costs, the cost of error $100 • Non-incentive prices $1-$5 • Transparent CPC billing • Our commission is reasonable 10% • Deposit funds via a bank transfer, credit card or Paypal
- 6. Build a plan, estimate your budget
- 7. Basic mode When the tracker is not installed CTR-based optimization
- 8. CTR-based optimization Based on a type of • Device • OS versions • 3g/WiFi if the app is larger than > 30Mb
- 9. Takes into account rotating banners • A choice between automatically generated banners or in-house work • Rotate banners, select the best performing ones
- 10. CTR-based optimization: age / gender targeting • Separate sets of banners for each target • Targets based on gender • Age groups(18-25, 25-35, 35-45, 45-55, 55+) • 10-100 sets for each ad source • The budget is distributed based on CTR • Focus 80% of the budget for 20% sources
- 11. PRO-mode The tracker is installed CPI- and CPA-based optimisation
- 12. CPI-based optimization • CPI-based optimization, banner rotation • CPI-based optimization, gender • CPI-based optimization, age groups • CPC is recalculated as eCPM
- 13. 500 installs, tagets are set, CPA-based optimization 100+ targets CPI-based optimization CPI-based optimization
- 14. Lookalike Facebook • Identify paying users • Find similar users based on FB profiles • Target those users with ads
- 15. Save up to 80% of your budget • Basic mode 25% • Pro mode (with tracker) 40% • Generate 500 installs: 60% • Set your targets: 80%
- 16. Depth of optimization Optimization in basic mode (the tracker is not installed): <100$ per day: based on device, OS version, 3g/wifi, banner rotation 100-250$ per day plus gender-based targeting >=250$ per day plus age-based targeting Optimization in PRO mode (tracker is installed): 100-250$ per day: basic CPI-based optimisation Total budget >1000$ (>500 installs): eCPM optimization Total budget 1000-5000$ (>500 actions): lookalike for events
- 18. 30 countries • 1-click expansion on iOS/Android • No need to deal analyze ad sources for new countries • Effortless soft launch
- 19. Continuously expanding the sources of traffic CPIEra Facebook Google Admob Target.Mail.ru Inmobi Nexage Mopub • Aarki • Burstly • Flurry • Chartboost • Smaato • Adfonic
- 20. Freeanalytics
- 21. Reduction of labour and IT costs • Give manual work to the robots • No need to employ an army of marketers for Facebook • Software is still required, in-house products take time and money Savings from 5.000 $/month.
- 22. Save time • No tests or approvals required • Start within minutes • No need to learn dozens of new interfaces
- 23. blog.appintop.com/podcast/ — Mobile app marketing podcast Free education Mobile app marketing newsletter facebook.com/appintop news and articles blog.appintop.com — blog
- 24. Thank you! Register now and begin your work! appintop.com Anar Babaev Appintop.com babaevanar@gmail.com facebook.com/babaevanar