Marmalade Webinar Series - GameHouse Tips to Increase User Acquisition in Games. For more info on Marmalade SDK, visit http://www.madewithmarmalade.com.
2. Who is GameHouse?
• 15+ years in game business and millions
of monthly users
• 80+ published iOS & Android titles
• GameHouse Promotion Network cross
promotion & PPI network
3. GameHouse Mobile Publishing
• Over 10 years mobile publishing
experience
• Global publishing to top app stores and
websites
• Industry leading localization,
monetization and analytics
• Dedicated account managers
4. GameHouse Promotion Network
• Cross promotion network to drive users
to your app – PPI & monetization in Q2,
2014
• Supports iOS and Android (Google Play
and Amazon stores)
• Start-up, trial-end and interstitial adverts
• Uber easy to integrate w/ Marmalade
Native Extension
• Free to use for life!
5. Keys to Maximize User Acquisition
1. App Store Optimization (ASO)
2. Cross-Promotion & Building Your Own
Network
3. Pay Per Install Advertising
6. App Store Optimization (ASO)
• SEO for apps in an app store
• Rank determined by DLs, ratings and
reviews
• Ranking high in app store matters…a lot!
65% of Consumers Discover Apps via App
Store Search
7. ASO Ranking Factors
• Title
– 10.3% ranking increase when title contains
keyword
• Keywords
• Total # of downloads
• Trending in # of downloads
• Ratings and reviews
8. Why & Who?
• Why: GH has seen its organic installs
increase by approximately 20% since
implementing ASO strategies –
– Free, organic, users are your best and most
profitable
• Who: Multiple companies can help you
optimize here
– MobileDevHQ (our preference)
– SearchMan
– Appnique
9. Cross-Promotion
• Leverage your existing audience to drive
users to your new titles
• These users are highly valuable as you
are a known entity to them
• It costs nothing to move users from one
app to another
• Find and partner with similar developers
for traffic exchange
10. Cross-Promotion within Franchises
• Franchises benefit most from cross-
promotion
• Example: Emily’s Wonder Wedding ->
Emily’s Honeymoon Cruise
– Up to 40% CTR and 50% install rate
– Drove thousands of daily installs
immediately
• Immediate boost up the chart at launch
w/ out spending $$
11. Build Your Own Network/Audience
• Create a flywheel in your own apps with cross-
promotion
• Engage your audience outside of app
– FB
– Twitter
– Instagram
– Email
• Don’t forget the mobile web – it’s growing and 20% of
consumers (that’s a big number) find apps with mobile web
search – create websites for your games
– www.kiwiwonder.com: simple example
• Use analytics to track performance of each channel and
where you get most bang for your buck
12. Pay Per Install Advertising
• Extremely valuable when done well –
requires lots of data
• Can be effective if you don’t have large
budget – need to be smart
• Higher value ad model
– PPI prices continue to rise & but provide more
value than CPC and CPM based pricing
– FB estimates 20% savings to advertisers who
opt for PPI
13. Making Pay-Per-Install Simple
• Set yourself up for success
– Test your ad
– Create simple, powerful message designed
for mobile
– Test, measure, learn. Lather, rinse repeat
14. Your Only User Acquisition Goal
CLTV > eCPI
Make more $$ / user than you spend to
acquire them.
16. GameHouse Promotion Network Offer
Integrate GameHouse Promotion Network into
your app and get:
• A free 3 months Marmalade Indie license/
extension
or
• A $50 Amazon gift voucher
Your app must hit 250 daily ad impressions to
qualify for the reward
17. Integrating GameHouse
1. Sign up for the offer:
gpn.gamehouse.com/sign_up/marmalade
1. Register your apps to obtain a GPN App ID
for each
2. Upload a few marketing assets to enable
your app to be promoted in other GPN apps
3. Integrate this SDK into your app to start
showing ads for other GPN apps
http://gpn.gamehouse.com/sdks/marmalade/
readme
18. What’s Next?
• HasOffers: The Realities of Mobile App Tracking & Attribution
(Rebroadcast)
– 4/30: 12:00PM PST (8:00PM GMT)
• Dolby: Improving The Audio In Your Marmalade Game
– 5/7: 12:00PM PST (8:00PM GMT)
• Register Here: http://bit.ly/1m3yPwl
