This document summarizes information about AdCounty Global Partnerships, a global advertising agency. It provides details on their premium traffic sources across various regions, global partners, capabilities in programmatic buying and selling, targeting parameters, and types of inventory. It also includes case studies on campaign performance for various clients and contact information for the founder and head of global mobile business.
2. Global Advertising Agency
Working with top partners
from APAC, MENA, Tier 1 &
LATAM regions.
Premium Traffic
In-App/SDK/SSP
Monthly Volume
1 Mn+
Employees
100+
Premium Campaigns
Premium offers from Tier
1, India, MEA, Germany,
SEA & LATAM
Global Partners
500+
ABOUT US
3. ADCOUNTY GLOBAL PARTNERSHIPS
Access to 2
billion+ mobile
users across
globe; 800
million+ unique
users.
Comprehensive
OEM, Operator
and App
Developer
Ecosystem.
Bid on CPM, CPI,
CPL, CPE/CPA on
Mobile & Desktop.
Targeting with
our In-House
Audience
Targeting Tools.
Dedicated AM for
micro level
account
management.
7. APPROACH
o Identify TG
o Identify best channels
Awareness
o Identify right placements
o Relevant sources (In-
App/SDK)
Engagement
o Facilitate right information
about products
o Optimization
Analysis
o Targeting right TG results
in better conversion rate
User Acquisition
o KPI achievement
o Increase in new users pool
o Higher App ranking
Final result
9. Achieved D1 RR of 60 %
Tutorial completion of 50%
Achieved D3RR of 45%
Achieved D30 ROAS of 45%
95% validation through Data Visor
Objectives
• Day 1 Retention rate 55%
• Day 7 ROAS 20%
• Day 30 ROAS 30%
Approach
• Assigned traffic to
premium SSP’s and
relevant apps
Approach
• Assigned Whitelisted
Ids on the basis of
feedbacks & reports.
Higher purchase rate for better ROI
SKYLANDERS | US / IOS / Android
Average Monthly Budget - $45,000
10. Achieved D1 RR of 65%
Achieved D15 Tutorial
completion of 33%
Achieved D15 RR of 40%
Achieved D30 ROAS of 45%
• Day 1 Retention rate 55%
• Day 30 ROAS 30%
• Assigned premium
DSPs and In-App
traffic of similar
category
• Assigned Whitelisted Ids on
the basis of feedbacks &
reports
Objectives
Approach
Approach
Able to increase the UA for gaming giant within 3 weeks
SUMMONERS WARS | USA, FR, DE, AU, CA / IOS / Android
Average Monthly Budget - $35,000
11. Able to increase the Paying users by 20% within 7 days
Achieved D1 RR 57% & 45%
Achieved D1 login rate 40%
Achieved D7 RR 41% & 38%
Achieved D30 ROAS 35%
Mobile legends Bang Bang | MY, SG, ID / IOS / Android
Average Monthly Budget - $30,000
• Day 1 Retention rate
45%
• Day 1 login rate 30%
• Assigned In-app
traffic of
Multiplayer gaming
apps
• Quality improved after
whitelisting sources
with RR above 20%
Objectives
Approach
Approach
12. Achieved D1 registration rate 75%
Achieved Tutorial completion 45%
Achieved D1 Retention rate 53%
• Day 1 Retention
rate 30%
• Tutorial
completion rate
40%
• Assigned premium
DSPs and In-App
traffic of similar
category
• Quality improved after
whitelisting sources
with Registration Rate
above 45%
Able to increase the ROI by 10%
Seven Nights | KR / Android
Average Monthly Budget - $25,000
Objectives
Approach
Approach
13. Achieved Day 1 Retention rate 42%
Achieved Day 30 ROAS 27%
Achieved Registration rate 57%
• Day 1 Retention rate
30%
• Day 30 ROAS 20%
• Finding right
audience through
Video platforms
• Assigned sources with
in app traffic.
• Quality improved
after whitelisting
sources with RR
above 20%
Objectives
Approach
Approach
Monthly ROAS achieved by sustaining required purchase rate
Disney Heroes: Battle Mode | CA, DE, UK, FR, DK | iOS/Android
Average Monthly Budget - $50,000
14. Average events per install achieved 55%
Purchase rate achieved 40%
Average unique member registration
achieved 66%
• CAC below $65
• Purchase rate
30%
• Assigned direct Utility
& Entertainment app
traffic to provide best
user of similar
category
• After 1st week
campaign executed with
whitelisted sub-ids only
Maintained CAC cost within $55 - $50
Audiobooks from Audible | US / Android
Average Monthly Budget - $20,000
Objectives
Approach
Approach
15. D2 Retention rate achieved 46%
D30 reservation achieved 33%
New reservation achieved 53%
• Day 2 Retention rate
30%
• Day 30 reservation
rate 25%
• Assigned direct
Utility traffic to
provide best users
of similar category
• Quality improved
after whitelisting
sources where
registration rate is
above 20%
Objectives
Approach
Approach
Achieved reservation rate of 33%
Hot pepper beauty | JAPAN / Android
Average Monthly Budget - $12,000
16. Achieved D1 Retention rate 55%
D30 Retention Rate above 5%
Achieved D15 Retention 27%
• D15 RR 15%
• D30 RR should not be 0.
• Assigned sources
with Mobile web
traffic
• Assigned in-app
traffic sources
• Mixed mobile web and
in-app traffic on the
basis of Retention
• Whitelisted sources on
performance basis
Objectives
Approach
Approach
Retention achieved on D15 >20%
Daily Hunt | IN / Android
Average Monthly Budget - $100,000
17. Achieved Signup Rate 53%
Fraud recorded on iOS 0%
Achieved D30 Fraud Rate below 8%
• Sign up rate 30% - 40%
• D30 Fraud rate below
10%
• Assigned sources with
mobile web traffic.
• Assigned sources with
in app traffic.
• Optimized the offer
with sources which
had fraud rate below
20%.
Objectives
Approach
Approach
Achieved Higher scale with Fraud Rate below 10%
Amazon Prime | IN | iOS/Android
Average Monthly Budget - $100,000
18. Achieved D1 RR of 43%
• To achieve Day 1
Retention rate 35%
• Assigned traffic
from Premium
Mobile Web traffic
sources
• Assigned Whitelisted
Ids on the basis of
feedbacks & reports
Objectives
Approach
Approach
Achieved reservation rate of 33%
Yahoo Mail | US CA AU FR / IOS / Android
Average Monthly Budget - $25,000
19. Achieved D1 registration rate 75%
Achieved D30 ROAS 45%
Achieved D1 account complete 50%
• CAC $15
• Purchase rate
30%
• As it’s a finance app,
we first tried with
DSPs to maintain
good traffic quality &
to achieve the
required KPIs
• 1st week CAC was $25,
later with daily
feedback on 20th day
CAC decrease to $15
Able to decrease CAC from $25 to $15
GROWW - Mutual Fund | IN / Android
Average Monthly Budget - $20,000
Objectives
Approach
Approach