Why You Can’t Afford to Skip
Video Tours
AppFolio
Complete Solution Includes:
Web-BasedPropertyManagementSoftware
• Property management and accounting
• Online ren...
IREM
Community of Professional Real Estate Managers
•Advancing the profession – all property sectors; from site to CEO
•Me...
Today’s Presenter
• Owner / Broker – 30th year
Home Property Management in Florida
• Industry Educator (NARPM, Realtor
Ass...
Todd’s Background
• Began shooting inspection videos in 1994
• YouTube channel has 100’s of video tours
• Trained 1,000’s ...
Polling Question
A) Yes – A lot!
A) Yes – Sometimes
A) No, Not Yet
AreYou Using VideoWalkthroughTours Today?
#AppFolioChat...
Why Video?
• People
• Profits
• Pollution!
Part 1 - Benefits
Part 2 – Getting Started
• Equipment
• Training
• Motivation!...
Benefits to Property Managers
“Units we market using video
walkthrough tours rent twice as
faster than those without video...
Benefits to Profits
“Property Owners love our video
marketing and inspections. This
helps close more new listings for
us e...
Benefits to Home Shoppers
“The video tour was the deciding
factor in our decision to see this home
– and rent it before se...
Benefits to Tenants
“THANK YOU for only interrupting
us to show the property one time!
We will rent from you again!”
Jen &...
Benefits to Environment
• Reduce traffic
• Reduced petroleum use
• Reduced fuel emissions
Fewershowingsmeans
How much poll...
Benefits to Environment
Stats:
42 million rental households @ 15% annual turnover =
6 million vacancies shown & rented eve...
Polling Question
What is the averagenumberof showingsrequiredto fill your
vacancies?
#AppFolioChat | @AppFolio | @IREM|@vi...
Benefits to Environment
Home Property Management is committed to protecting our
natural resources and reducing any negativ...
“We looked at hundreds of homes online”
• How can we make our listings
stand out from the crowd?
• Photos and written desc...
For the scientists in the audience 
Video is FOUR TIMES easier to remember than photos
#AppFolioChat | @AppFolio | @IREM|...
How to Shoot Video Tours
• See sample video tours shot by
property managers
http://virtuallyincredible.com/vide
o-tours-tr...
Viewer Engagement Tips
Register for free access to training at www.virtuallyincredible.com
Complete VideoTrainingSeriesava...
Viewer Engagement Tips
Describethe floor plan whenyou enter the front door
#AppFolioChat | @AppFolio | @IREM|@videotourcoa...
Viewer Engagement Tips
Describethe floor plan at hallways and top of stairs
#AppFolioChat | @AppFolio | @IREM|@videotourco...
Viewer Engagement Tips
Hold still! Rewardthe viewerafter walking
#AppFolioChat | @AppFolio | @IREM|@videotourcoach
Viewer Engagement Tips
• Transfer your enthusiasm to the
viewer
• Describe features and then
benefits
• Get the best wide ...
Equipment – WideAngle Lens
#AppFolioChat | @AppFolio | @IREM|@videotourcoach
Equipment – WideAngle Lens
#AppFolioChat | @AppFolio | @IREM|@videotourcoach
Equipment – WideAngle Lens
#AppFolioChat | @AppFolio | @IREM|@videotourcoach
Equipment – WideAngle Lens
#AppFolioChat | @AppFolio | @IREM|@videotourcoach
Equipment – WideAngle Lens
#AppFolioChat | @AppFolio | @IREM|@videotourcoach
Equipment for Smartphones
• http://virtuallyincredible.com/recommended-video-equipment/
• HDhat Kits for Smart Phones
• $3...
Equipment for Smartphones
• http://virtuallyincredible.com/recommended-video-equipment/
• Kits for Smart Phones
• $150 - $...
WiFi Equipped Cameras
• Samsung Galaxy Camera
• Video light kit & handle
• $350 + $80
• Pro – durable gear
• Pro – not you...
Upload Directly to YouTube
#AppFolioChat | @AppFolio | @IREM|@videotourcoach
Get link from YouTube
#AppFolioChat | @AppFolio | @IREM|@videotourcoach
Paste Link into PropertyAd
#AppFolioChat | @AppFolio | @IREM|@videotourcoach
What Home Shoppers See…
#AppFolioChat | @AppFolio | @IREM|@videotourcoach
Video Tours on Your Website!
What home shoppersexperienceon your website
SEO Benefits of videotours
• Time on Site
• YouTu...
Should I Shoot My Own Videos?
• Ray White Real Estate
sells over $20 billion
annually
• Professional produced
videos on Yo...
Outsourced vs. In House Video Tours
Outsource Videos In House Videos
Cost $200 per video tour Free
Time 2 hours 15 minutes...
Internet Connection Speed
• Get the fastest upload speed!
• Pay only a little more
• Most videos will load in 5
minutes de...
A LookAhead
• Videos continue to become
easier to shoot & share!
• Customers expect videos
• Property Managers who don’t
o...
Next Steps
• Visit www.VirtuallyinCredible.com
• Register to view ‘How To Shoot Video Tour’ training (free)
• Latest equip...
Thank you!
QuestionsandAnswers
#AppFolioChat | @AppFolio | @IREM|@videotourcoach
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Why You Can’t Afford to Skip Video Tours (Property Management Industry)

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With co-hosts IREM, we hosted a fantastic webinar called "Why You Can’t Afford to Skip Video Tours," with presenter Todd Breen, Industry Expert. Attendees learned the value of video tours and how they will help your business stand out from the crowd. This is a huge opportunity for smart property managers - flip through the slides to learn even more!

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Why You Can’t Afford to Skip Video Tours (Property Management Industry)

  1. 1. Why You Can’t Afford to Skip Video Tours
  2. 2. AppFolio Complete Solution Includes: Web-BasedPropertyManagementSoftware • Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Marketing • Website • Payment processing • Online applications • Resident Screening So You Run A More Successful Business #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  3. 3. IREM Community of Professional Real Estate Managers •Advancing the profession – all property sectors; from site to CEO •Memberships •Credentials – CPM®, ARM®, ACoM, AMO® •80 U.S. Chapters; 14 International Chapters Property Management Education & Professional Development •Core competencies for success…and more •Maximize the value of real estate assets •Classroom, online, conferences Industry Knowledge and Resources •Asset/financial management, leadership, talent management, managing the management company, building operations www.irem.org Good managementmatters….wherepeoplelive, work,and shop
  4. 4. Today’s Presenter • Owner / Broker – 30th year Home Property Management in Florida • Industry Educator (NARPM, Realtor Association, Conference Speaker) • Founder of VirtuallyinCredible.com • Creator of ‘Reality Video Walkthrough Tours’ Todd Breen,Virtually inCredible #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  5. 5. Todd’s Background • Began shooting inspection videos in 1994 • YouTube channel has 100’s of video tours • Trained 1,000’s of Property Managers to shoot videos #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  6. 6. Polling Question A) Yes – A lot! A) Yes – Sometimes A) No, Not Yet AreYou Using VideoWalkthroughTours Today? #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  7. 7. Why Video? • People • Profits • Pollution! Part 1 - Benefits Part 2 – Getting Started • Equipment • Training • Motivation! #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  8. 8. Benefits to Property Managers “Units we market using video walkthrough tours rent twice as faster than those without video tours. These units rent in half the number of showings compared to units with no video tours” Brad Larsen San Antonio, Texas Cut vacancyperiods & showingsin half 147 subscribers 60,984 views Joined March 10, 2008 #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  9. 9. Benefits to Profits “Property Owners love our video marketing and inspections. This helps close more new listings for us every month.” Andrew Dougill Tampa, Florida Easilysign up more new biz 266 subscribers 105,539 views Joined March 7, 2010 #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  10. 10. Benefits to Home Shoppers “The video tour was the deciding factor in our decision to see this home – and rent it before seeing any others.” John B. moved from NYC to Delray Beach, FL VideoTours Narrow Search 219 subscribers 150,843 views Joined February 16, 2010 #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  11. 11. Benefits to Tenants “THANK YOU for only interrupting us to show the property one time! We will rent from you again!” Jen & Gabe Military Tenants Fewershowingswhileoccupied 219 subscribers 150,843 views Joined February 16, 2010 #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  12. 12. Benefits to Environment • Reduce traffic • Reduced petroleum use • Reduced fuel emissions Fewershowingsmeans How much pollution do rental property showings create? #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  13. 13. Benefits to Environment Stats: 42 million rental households @ 15% annual turnover = 6 million vacancies shown & rented every year (source: US Census Bureau 2012 ) 1 gallon of gas/showing creates 20 pounds of carbon dioxide Video tours cut required number of showings in half If every rental manager in USA cut their number of showings in half with video walkthrough tours, how much could we improve our air quality? US CensusData #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  14. 14. Polling Question What is the averagenumberof showingsrequiredto fill your vacancies? #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  15. 15. Benefits to Environment Home Property Management is committed to protecting our natural resources and reducing any negative impact to the environmental across our operations, including air water and waste. That’s why we use innovative Video Walk Through Tours to show our available properties online, reducing harmful carbon dioxide emissions from needless property showings, and reducing America’s dependence on expensive foreign oil. http://www.homepropertymanagement.com/green-initiative/ “Our Commitment to EnvironmentalExcellence” #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  16. 16. “We looked at hundreds of homes online” • How can we make our listings stand out from the crowd? • Photos and written descriptions connect with only one of the four ways we remember & process information • Reality Video walk through tours connect with all four levels of our memory processing systems VideoMarketingStrategies to IncreaseOnlineSales The Neuroscience of Video Dr. David Peterzell, Ph.D Ph.D #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  17. 17. For the scientists in the audience  Video is FOUR TIMES easier to remember than photos #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  18. 18. How to Shoot Video Tours • See sample video tours shot by property managers http://virtuallyincredible.com/vide o-tours-training/ • Watch tours as if you were a home shopper vs. movie critic! • Watch 8 part series on how and why to use video in your business If you can walk& talk at the same time, you can do this! #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  19. 19. Viewer Engagement Tips Register for free access to training at www.virtuallyincredible.com Complete VideoTrainingSeriesavailablefree #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  20. 20. Viewer Engagement Tips Describethe floor plan whenyou enter the front door #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  21. 21. Viewer Engagement Tips Describethe floor plan at hallways and top of stairs #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  22. 22. Viewer Engagement Tips Hold still! Rewardthe viewerafter walking #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  23. 23. Viewer Engagement Tips • Transfer your enthusiasm to the viewer • Describe features and then benefits • Get the best wide angle lens possible Transferyour enthusiasm #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  24. 24. Equipment – WideAngle Lens #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  25. 25. Equipment – WideAngle Lens #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  26. 26. Equipment – WideAngle Lens #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  27. 27. Equipment – WideAngle Lens #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  28. 28. Equipment – WideAngle Lens #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  29. 29. Equipment for Smartphones • http://virtuallyincredible.com/recommended-video-equipment/ • HDhat Kits for Smart Phones • $300 - $600 • Discount code: VISAVE • Pro – makes great videos! • Pro – best super wide angle • Con – delicate gear #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  30. 30. Equipment for Smartphones • http://virtuallyincredible.com/recommended-video-equipment/ • Kits for Smart Phones • $150 - $550 • Pro – Durable Gear • Con – Wide Angle #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  31. 31. WiFi Equipped Cameras • Samsung Galaxy Camera • Video light kit & handle • $350 + $80 • Pro – durable gear • Pro – not your cell phone! • Pro – SD card is removable • Con – mid range wide angle #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  32. 32. Upload Directly to YouTube #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  33. 33. Get link from YouTube #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  34. 34. Paste Link into PropertyAd #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  35. 35. What Home Shoppers See… #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  36. 36. Video Tours on Your Website! What home shoppersexperienceon your website SEO Benefits of videotours • Time on Site • YouTube shares #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  37. 37. Should I Shoot My Own Videos? • Ray White Real Estate sells over $20 billion annually • Professional produced videos on YouTube • How does this compare to my Property Management Company? #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  38. 38. Outsourced vs. In House Video Tours Outsource Videos In House Videos Cost $200 per video tour Free Time 2 hours 15 minutes Viewer Perception Routine Marketing ‘Reality Intrigue’ Memorability Another ‘slide show’ As if I were there Best Conversion Call for showing Virtual Transaction #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  39. 39. Internet Connection Speed • Get the fastest upload speed! • Pay only a little more • Most videos will load in 5 minutes depending on your upload bandwidth • Call you ISP and order maximum upload bandwidth #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  40. 40. A LookAhead • Videos continue to become easier to shoot & share! • Customers expect videos • Property Managers who don’t offer video will continue to lose market share #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  41. 41. Next Steps • Visit www.VirtuallyinCredible.com • Register to view ‘How To Shoot Video Tour’ training (free) • Latest equipment recommendations • Subscribe to Video Mastery Service - ‘we do it for you’ • ‘Hands On Video Workshop’ at Appfolio Customer Conference #AppFolioChat | @AppFolio | @IREM|@videotourcoach
  42. 42. Thank you! QuestionsandAnswers #AppFolioChat | @AppFolio | @IREM|@videotourcoach

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