In a new study, we’ve uncovered that the top 5 challenges property managers face today are related to people and performance management. Don’t let a disconnected software experience hold back your team’s productivity—or your company’s growth. Discover how modern technology can increase team productivity, cut down on training costs, and improve your employee experience. Join us for a webinar where we’ll discuss: - The latest findings from our new real estate industry research - The top challenges property managers are facing in 2019 - 3 tech tools that help you measure & maximize the performance of your teams - How to stay competitive in the modern economy

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People & Performance:
How to Solve the Biggest Challenge
in the Property Management Industry
Jake Schlingman
Product Manager, AppFolio Inc.

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Built for small- to
mid-sized businesses.
Built for larger, more
complex businesses.
AppFolio Property Manager offers two tiers of fully mobile property management software:
Software to Power
Your Business

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The Power of a Complete Solution:
• Ease of Use - An intuitive, easy-to-use software
• Real-time Insights - Greater control over your
business
• A Single Login - Less toggling and more efficiency
• Team Mobility - Everyone connected to the same
data, anywhere
• Robust Accounting - Software built with
accountants in mind.
… So You Run A More Successful Business
Web-Based Property Management Software

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Jake Schlingman
Product Manager, AppFolio Inc.

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Agenda
• The Latest Findings from New Industry Research
• Top Challenges People & Performance
• 3 Ways to Measure & Maximize the Performance of
Your Teams
• What This Means for Your Business
• Q & A

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The 4th Industrial
Revolution is here.
1st Industrial
Revolution
2nd Industrial
Revolution
3rd Industrial
Revolution
4th Industrial
Revolution
Steam engine and
water power.
Mass production cars
and electricity.
Personal computers
and the internet.
Always on, mobile and
digital connectivity.

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AppFolio + John Burns Consulting Research Findings
The data collected indicates:
● Property managers struggle with personnel and human
resources challenges as they strive for growth.
● Delivering excellent service is a primary goal of property
management yet most find it difficult to access data and
insights on the properties they manage.
● A lack of modern technology and standardized processes,
high employee turnover, and growing competitive pressure
hamper the growth of property management businesses.

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Top Challenges:
People & Performance

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#1 Inconsistent Customer
Service Experiences

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The #1 Goal for Property Managers:
Deliver excellent service to customers

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The Confidence Conundrum
While 90.8% of respondents
say that standardized
processes are important,
only 44.8% say they are
certain that their employees
follow standardized
processes efficiently.
90.8% 44.8%

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#2 Training a Dispersed Workforce
is Expensive & Ineffective

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Problems with Training
30.4% of respondents identified training as a key growth inhibitor. Time
spent training eats into time spent growing the business. Consider how
many hours employees spend ramping up on important workflows, and
evaluate how to leverage technology to guide processes and save time.

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#3 Lack of Time to Focus on
Business Growth Strategy

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The Biggest Challenge for Property Manager Leaders:
Lack of time to focus on business strategy

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How Technology Can
Measure & Maximize the
Performance of Your Teams

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#1 Consistent Business Practices
= More Productive Teams and
Better Customer Service

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#1 Consistent Business Practices
= More Productive Teams and Better Customer Service
Use technology to build configurable
workflows directly into your software
—allowing your teams to:
• Follow standardized processes,
ensuring consistency
• Automate routine tasks and
increase productivity
• Feel empowered to deliver 5-star
customer service

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#2 Ramp Employees
in Less Time

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#2 Ramp Employees in Less Time
Give your teams an intuitive, easy-
to-use software experience —
equipping teams with:
• Guided trainings and web-based
help centers
• Clear expectations to boost
employee confidence and ensure
expectations are met
• Performance metrics that expose
individual team and department
strengths and weaknesses

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#3 Automate the Obvious &
Focus on Business Strategies

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#3 Automate the Obvious & Focus on Business Strategies
Invest in comprehensive software you
can trust—providing leadership with:
• A single source of truth
• Instant access to customized dashboards
and data visualizations
• One-click report sharing to keep
stakeholders informed
• Business insights to take control and
make strategic decisions

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What all of this means for your business...
A high-performance team drives business growth.
Technology helps business leaders identify poorly
performing employees and initiates support to address
knowledge gaps and compliance issues.

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Leaders who support their teams by incorporating modern technology experiences
into their business model...
...gain a workforce that:
• Has the time and tools to deliver 5-star customer service
• Utilize built-in workflows that enhance performance and efficiency
• Proactively recruits and retains high-quality team members
• Access online tools and resources to develop work-related skills and
knowledge necessary for maximizing performance
• Welcome feedback and coaching based on individual performance

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Next Generation Property Management Software
For larger, growing organizations.

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AppFolio innovates
on your behalf to
thrive in the new
economy.
Deliver Mobile
Experiences
Instant Communication
Automated Workflows
Real-time Insights

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Jake Schlingman
Product Manager, AppFolio Inc.
Thanks!
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