The document discusses a survey about mobile app usage. It shows that most respondents were medium users who use apps for communication, games, and social media. Both medium and advanced users prefer apps in these categories and value their data security. While medium users find Google Play easy to use, advanced users find it difficult to locate apps. Both groups would pay up to 3 euros for an app package and be interested in tourism, communication, and educational apps. Respondents want to purchase app packages in malls, kiosks, and phone shops.

2. APPS are the new information paradigm
for web 3.0

3. Last January, Larry Page, Google CEO, reported 250 million
Android were sold Worldwide.
50 million Android smartphones were sold in two
months, from November 2011 to January 2012.
Over 2011’s Christmas weekend 3.7 million of
Android devices were activated daily.
8 Android devices per second!!!

4. How smartphones and tablets
are used for in Europe?
82,9% sent text
message
35% used browsers
26,5% played games
25,9% listened to music

5. Only 34,5 % of
Android Users were
using apps on their
devices, differents
WHY?
from pre-instaled.

6. The Android Market remained (and remains) ahead of
Apple’s App Store in terms of additions of content.

7. Nearly a quarter of all apps downloaded on the Android
Market are games, as this has long been the largest and
fastest growing category on the app store.

8. SURVEY
Question 1: What kind of mobile phone user are you?
3%
Light (Only phone calling and SMS)
48%
49% Medium (Use of simple apps such as
whatsapp, facebook, etc.)
Advance (Many types of app
consumer)
Question 2: How man apps have you installed since
you bought your mobile phone?
5% 6%
I've never installed an APP
39%
23% From 1 to 3
From 4 to 10
From 11 to 25
27%
More than 25

9. SURVEY
Question 3: How much have you
spent, approximately, in purchasable apps since you
have your mobile phone?
Question 4: What kind of apps do you download?
1% 2%
2% 1% 1%
None
26% Interpersonal communication
20% (Skype, Whatsapp, Gmail, etc.)
Joke apps
Games
12%
Photography
2%
18%
Touristic info
15%
Social network
Personal organitzation

10. SURVEY
Question 5: Select from the following the 3 nearest
sentences to you according to your app experience
It's easy to find what I'm looking for at
Google Play
17% 15% It's easy to buy an app from Google Play
5%
I'm confortable giving my credit card info
8% to buy apps
22% I trust that the apps that I installed don't
have any suspicious behaviour
Sometimes, I get angry searching the right
21% app at Google Play
6%
6% Sometimes, procedures to buy apps may
result annoying
I don't like to give my credit card info
Question 6: From the following values of our
product, which 3 of them are more important to
My credit card data are not compromised
you? I don't buy a single app, I buy an app package related
8.9%
23.2% with my interest
20.0% I may buy a card gift an app package to somebody (for
example, gift educational games to a kid)
6.8%
The apps are tested and updated. We select only the
8.4% most popular apps of the market.
12.6%
If you uninstall the google play store, you can execute a
20.0% parental control over the installed apps on your
kid/teen mobile phone
Avoid searching app time and allow quick installations
Allows cloning app configuration in several mobile
phones

11. SURVEY
Question 7: How much would you consider paying
for this product? 8.1% 1.6% 1.6%
19.4% I wouldn't buy it
16.1% 1€
17.7% upt to 3€
up to 5€
35.5% up to 10€
Less for unit, more for the total
It depends of the apps package
Question 8: What kind of app packages would you
be interested in? Touristic information (Madrid, New
York, Rome)
0.5% 0.5% Photography
19.0% 20.0% Social networks
11.0% 10.0% Interpersonal Communication
11.5% 11.0% Games
16.5%
Educational games
Professional apps
Memory

12. SURVEY
Question 9: Where would you like to find our
product?
1.3%
0.6%
2.5% 0.6%
0.6% 0.6%
10.7%
8.8% Petrol stations
Shopping malls
Groceries
17.6% 24.5% Airport shops
Mobile phone shops
Game shops (Computer and game consoles)
Online
10.7% mobile phone shop
21.4% app store
Supermarket
newsstand
Low cost travel webs (Like they offer car rental)

13. SURVEY
Comparison of medium vs. advance user:
What kind of apps do you download?
100
90
80
70
60
50
40
Medium
30
Advance
20
10
0

14. SURVEY
Comparison of medium vs. advance user:
Select from the following the 3 nearest sentences to
you according to your app experience
80
70
60
50
40
30
20
10
0 Medium
Advance

15. SURVEY
Comparison of medium vs. advance user:
Which 3 of them are more important to you?
80
70
60
50
40
30
20
10
0 Medium
Advance

16. SURVEY
Comparison of medium vs. advance user:
How much would you consider paying for this product?
45
40
35
30
25
Medium
20
Advance
15
10
5
0
I wouldn´t 1€ Up to 3€ Up to 5€ Up to 10€ Other
buy

17. SURVEY
Comparison of medium vs. advance user:
What kind of app packages would you be interested in?
80
70
60
50
40
30
Medium
20
Advance
10
0

18. SURVEY
Comparison of medium vs. advance user:
Where would you like to find our product?
70
60
50
40
Medium
30 Advance
20
10
0
Petrol Shopping Groceries Airport Cellphone Game shops
station malls shops shops

19. CONCLUSIONS
 No major differences between medium
users (55% of survey) and advanced (45%).
 Both groups (medium and advanced)
have preference
by communications, games, social networking
and photo apps.
 It seems that medium users find it’s easy to
find applications, basically, because they are
more used to free apps; they dislike paying for
it.
 Advanced users use to have difficult looking for
what they need; they have no problem paying
with credit card but the payment procedure is
complicated.
 All users feel confident about that their data
is well kept.

20. CONCLUSIONS
 Normally, instead of the applications
are tested, users would prefer that they could be
installed in a simpler way.
 Referring to terminal cloning, advanced users who
have many apps are the ones who show more
interested in.
 Advanced users also show interested about the
possibility to give it as a present.
 The price of the Appetite card would be about 3€.
 Tourism and job apps are the most popular; in the
second place, we find the communication apps.
 Users would like to find appetite cards both in
mallrats and kiosks; in the second place we find
phone shops.