About AdMob Mobile Metrics
AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad serving. Every day, we see ad requests from more than 160 countries. We share some of this data for use by the AdMob community. Publishers want to better understand mobile data use by operator and by device to target their content and optimize their site performance. Advertisers want to understand demographics and device capabilities
AdMob's January 2010 mobile metrics report provides the following key information:
- Worldwide mobile ad requests increased 32% month-over-month to 15.2 billion in January. North America accounted for over half of all requests.
- An opt-in survey of mobile app users found that iPod touch users download the most apps per month, spend the most time using apps, and skew youngest. Android users are majority male while other platforms have a more even gender split.
- Most users across platforms download 1-6 free apps per month, while two-thirds of paid app users purchase 1-3 paid apps monthly. iPhone users are most likely to purchase paid apps.
- Over
This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.
Apps are small programs available on mobile devices that fall into categories like games, social networking, books, etc. Most apps cost between free and $2, with games being the most popular category downloaded. While app downloads and engagement are initially high across categories, they generally drop off steeply over time except for entertainment and lifestyle apps. Free apps see lower engagement rates over time compared to paid apps, though the rates even out. Android is gaining rapidly in available apps and downloads compared to iOS as its app store becomes more open.
Umeng China Mobile Internet Market Insight Report Q3 2012Umeng
The document discusses China's mobile internet market in Q3 2012. Some key points:
- There were over 200 million Android and iOS devices in use in China as of October 2012. Mobile app usage increased 223% from Q2 to Q3.
- iPad sales performed well above global averages in China. The new iPad helped Apple increase its dominant tablet market share.
- While iOS devices exceeded 60 million, Apple's overall smartphone market share dropped slightly as Chinese brands grew.
- 42.4% of iOS devices in China were jailbroken, down from 51% in 2011. The number of mobile apps covered by analytics services doubled in 2012.
The document summarizes findings from a study about smartphone users conducted in 2012. It found that 44% of respondents owned smartphones, up from 31% in 2011. The most popular platforms were Android at 46% and iPhone at 35%. Smartphone users tended to be older, with more balanced gender representation compared to 2011. They also tended to come from higher-income households, with over half of smartphone users having household incomes over $50,000.
Chinese mobile market is a big world of growth opportunities for many companies, yet it can be a hidden door for others. AppsFlyer is ready to open this door for you and share business insights on unique characteristics of user behavior, market trends, security, and infrastructure. The speaker shares AppsFlyer’s best practices and how the company platform with their features can help you reach your goals in the Chinese market more successfully
This document discusses the concept of mobile first design. It argues that web products should be designed with mobile in mind first due to the massive growth of mobile usage and opportunities it provides. Constraints of mobile such as small screens require a focus on simplicity and essential features. Mobile capabilities can also drive innovation if designers challenge themselves to make full use of sensors, location detection and other mobile features.
AdMob's January 2010 mobile metrics report provides the following key information:
- Worldwide mobile ad requests increased 32% month-over-month to 15.2 billion in January. North America accounted for over half of all requests.
- An opt-in survey of mobile app users found that iPod touch users download the most apps per month, spend the most time using apps, and skew youngest. Android users are majority male while other platforms have a more even gender split.
- Most users across platforms download 1-6 free apps per month, while two-thirds of paid app users purchase 1-3 paid apps monthly. iPhone users are most likely to purchase paid apps.
- Over
This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.
Apps are small programs available on mobile devices that fall into categories like games, social networking, books, etc. Most apps cost between free and $2, with games being the most popular category downloaded. While app downloads and engagement are initially high across categories, they generally drop off steeply over time except for entertainment and lifestyle apps. Free apps see lower engagement rates over time compared to paid apps, though the rates even out. Android is gaining rapidly in available apps and downloads compared to iOS as its app store becomes more open.
Umeng China Mobile Internet Market Insight Report Q3 2012Umeng
The document discusses China's mobile internet market in Q3 2012. Some key points:
- There were over 200 million Android and iOS devices in use in China as of October 2012. Mobile app usage increased 223% from Q2 to Q3.
- iPad sales performed well above global averages in China. The new iPad helped Apple increase its dominant tablet market share.
- While iOS devices exceeded 60 million, Apple's overall smartphone market share dropped slightly as Chinese brands grew.
- 42.4% of iOS devices in China were jailbroken, down from 51% in 2011. The number of mobile apps covered by analytics services doubled in 2012.
The document summarizes findings from a study about smartphone users conducted in 2012. It found that 44% of respondents owned smartphones, up from 31% in 2011. The most popular platforms were Android at 46% and iPhone at 35%. Smartphone users tended to be older, with more balanced gender representation compared to 2011. They also tended to come from higher-income households, with over half of smartphone users having household incomes over $50,000.
Chinese mobile market is a big world of growth opportunities for many companies, yet it can be a hidden door for others. AppsFlyer is ready to open this door for you and share business insights on unique characteristics of user behavior, market trends, security, and infrastructure. The speaker shares AppsFlyer’s best practices and how the company platform with their features can help you reach your goals in the Chinese market more successfully
This document discusses the concept of mobile first design. It argues that web products should be designed with mobile in mind first due to the massive growth of mobile usage and opportunities it provides. Constraints of mobile such as small screens require a focus on simplicity and essential features. Mobile capabilities can also drive innovation if designers challenge themselves to make full use of sensors, location detection and other mobile features.
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
Portrait of a tablet user - MMF OPA - Wave 2 - Juin 2012François Avril
The document summarizes findings from a study on tablet users conducted in June 2012 by Frank N. Magid Associates. Some key findings:
1. Tablet usage exploded over the past year, with 31% of respondents now owning or regularly using tablets, up from 12% in 2011.
2. Tablet ownership is becoming more balanced between males and females compared to 2011, and the user base is trending older.
3. Content consumption such as reading, games, and video remains the dominant usage of tablets, though users show an appetite for paid content as well.
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
Ericsson mobility report November 2016 on live streaming trendsKrishna De
Ericsson mobility report Movember 2016 on live streaming trends
See associated materials here https://www.ericsson.com/mobility-report
https://www.ericsson.com/assets/local/mobility-report/documents/2016/emr-november-2016-live-streaming-joins-social-media.pdf
PDF uploaded to be visible to students of my social business and live video training programmes - details at http://www.Krishna.me
[2014 Q1 Umeng Insight Report] The Third Tier - Revealing China's Largest Use...Umeng
Tier 3 city users represent the majority of Chinese mobile internet users. They now account for 58% of active devices, exceeding those in first and second tier cities combined. While tier 3 users initially trailed in mobile usage, their usage rates have grown significantly and now match those in higher tier cities. As access to technology spreads and living standards rise across China, mobile internet usage among tier 3 city users is expected to continue expanding rapidly.
The document discusses mobile marketing trends based on research from various sources. It finds that while making phone calls ranks as the 4th most essential smartphone function, activities like texting, using the internet, and apps are driving significant growth in data usage and time spent on smartphones. Android and iOS are neck-in-neck in market share and desirability. The data shows solid and consistent growth across most mobile activities between 5-10% quarter-over-quarter.
Ericsson Mobility Report, June 2016 - Regional report IndiaEricsson
There will be 810 million Indian smartphone subscriptions by 2021, fueling a dramatic increase in mobile broadband and traffic. Total mobile traffic in India is expected to grow fifteen-fold from 2015 to 2021, reaching 4.5 exabytes per month, with smartphone traffic increasing seventeen-fold. Data traffic per active smartphone will increase five-fold over this period. Mobile apps and internet usage on smartphones are becoming increasingly popular in India, especially among youth, and this growth will continue to drive demand for improved data services and network performance across both rural and urban areas of the country.
Para aquellos que habléis inglés, aquí os podéis bajar el resumen del estudio del USO DE MEDIOS DIGITALES en EEUU para 2013. Sin duda, marcará tendencias para el resto de países, incluido el nuestro.
The document summarizes the opportunity for mobile apps and content management systems. It notes that audiences want relevant mobile content through pull marketing. The MobilityCMS combines a cross-platform mobile app with a content management system to provide dynamic content updates and a consistent experience across devices. It then reviews mobile market trends and the MobilityCMS features, benefits, process and pricing.
Comprehensive research by GetJar on consumer usage and demographics regarding mobile apps. Analyzes consumer demographics in the US, Europe and Asia in terms of what types of apps consumers are downloading, how often, when etc...
This document summarizes key findings from a survey of 2,500 mobile app consumers conducted by GetJar, one of the world's largest app stores. The survey found that Android is gaining significant momentum, with 40% of respondents planning to purchase an Android phone for their next device. Usage of mobile apps is also increasing, with over 63% of respondents downloading apps at least weekly and 57% using apps more than once per day. On average, consumers are spending as much or more time using mobile apps daily as watching television. The growth of Android and rising app usage indicate mobile apps and Android in particular represent major opportunities for developers, brands and advertisers.
This document discusses mobile internet experiences, including browsing on mobile devices and mobile applications. It provides statistics on the growth of the mobile internet and smartphones. It details the main operating systems and profiles of mobile internet and smartphone users. The document also summarizes Rossel's mobile internet strategies, including their mobile website and successful iPhone application for Le Soir, which had over 46,000 downloads.
The Future of Mobile in Asia - Echelon 2013Thomas Clayton
1. Asia is a massive and rapidly growing mobile market, but it is also extremely diverse with differences in languages, economies, payment systems, and mobile trends across countries.
2. Messaging apps have exploded in popularity in Asia, with different leaders emerging in different countries. However, the battle for dominance is still ongoing as switching costs are low and network effects are strong.
3. Successful mobile and app businesses in Asia will need localized strategies that account for lower incomes, payment preferences, and price sensitivity compared to Western markets. Monetization approaches such as in-app purchases, promotions, and virtual goods may be more effective than ads or paid apps.
Umeng insight report china mobile internet 2012 review finalUmeng
The document summarizes mobile app usage trends in China in 2012 based on data from the Umeng Analytics Platform. Some key findings include:
- Mobile app usage grew exponentially, with monthly app sessions increasing 16 times and session length growing 12 times. Social networking became a key element and increased user engagement.
- On average, users spent significantly more time using apps in 2012 across all categories, especially video apps where daily time grew 259%.
- Males and females showed preferences for different app categories, with males favoring music/video and games while females preferred photo/e-commerce apps and casual games.
- Content sharing on social media peaked late at night, and users who shared content within apps were
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
UMENG Insight Report 2013H1 - China Mobile Internet: Fragmentation and Shorte...Hubery Zhou
In the second quarter of 2013, there were over 500 million active mobile devices in China, doubling from the previous year. Low and middle-end Android devices experienced substantial growth. Only 30% of users try new apps each month, with the most active 10% accounting for 66% of new downloads. 90% of Android devices in China are replaced within 14 months. iOS jailbreaking rates remain high in China compared to overseas. 2G networks remain the primary connection for most Chinese Android users.
1) Mary Beth Kemp from Forrester Research presented on how European consumers are adopting social computing and social networks.
2) She discussed how over half of European online users engage in social computing and major brands are using social media.
3) Kemp also analyzed data on how Europeans participate in social media activities like blogging, reviews, social networking, and content creation/consumption across different age groups and countries.
4) She shared best practices for companies to facilitate online communities and engage consumers through social listening, speaking, supporting, and embracing.
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
Portrait of a tablet user - MMF OPA - Wave 2 - Juin 2012François Avril
The document summarizes findings from a study on tablet users conducted in June 2012 by Frank N. Magid Associates. Some key findings:
1. Tablet usage exploded over the past year, with 31% of respondents now owning or regularly using tablets, up from 12% in 2011.
2. Tablet ownership is becoming more balanced between males and females compared to 2011, and the user base is trending older.
3. Content consumption such as reading, games, and video remains the dominant usage of tablets, though users show an appetite for paid content as well.
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
Ericsson mobility report November 2016 on live streaming trendsKrishna De
Ericsson mobility report Movember 2016 on live streaming trends
See associated materials here https://www.ericsson.com/mobility-report
https://www.ericsson.com/assets/local/mobility-report/documents/2016/emr-november-2016-live-streaming-joins-social-media.pdf
PDF uploaded to be visible to students of my social business and live video training programmes - details at http://www.Krishna.me
[2014 Q1 Umeng Insight Report] The Third Tier - Revealing China's Largest Use...Umeng
Tier 3 city users represent the majority of Chinese mobile internet users. They now account for 58% of active devices, exceeding those in first and second tier cities combined. While tier 3 users initially trailed in mobile usage, their usage rates have grown significantly and now match those in higher tier cities. As access to technology spreads and living standards rise across China, mobile internet usage among tier 3 city users is expected to continue expanding rapidly.
The document discusses mobile marketing trends based on research from various sources. It finds that while making phone calls ranks as the 4th most essential smartphone function, activities like texting, using the internet, and apps are driving significant growth in data usage and time spent on smartphones. Android and iOS are neck-in-neck in market share and desirability. The data shows solid and consistent growth across most mobile activities between 5-10% quarter-over-quarter.
Ericsson Mobility Report, June 2016 - Regional report IndiaEricsson
There will be 810 million Indian smartphone subscriptions by 2021, fueling a dramatic increase in mobile broadband and traffic. Total mobile traffic in India is expected to grow fifteen-fold from 2015 to 2021, reaching 4.5 exabytes per month, with smartphone traffic increasing seventeen-fold. Data traffic per active smartphone will increase five-fold over this period. Mobile apps and internet usage on smartphones are becoming increasingly popular in India, especially among youth, and this growth will continue to drive demand for improved data services and network performance across both rural and urban areas of the country.
Para aquellos que habléis inglés, aquí os podéis bajar el resumen del estudio del USO DE MEDIOS DIGITALES en EEUU para 2013. Sin duda, marcará tendencias para el resto de países, incluido el nuestro.
The document summarizes the opportunity for mobile apps and content management systems. It notes that audiences want relevant mobile content through pull marketing. The MobilityCMS combines a cross-platform mobile app with a content management system to provide dynamic content updates and a consistent experience across devices. It then reviews mobile market trends and the MobilityCMS features, benefits, process and pricing.
Comprehensive research by GetJar on consumer usage and demographics regarding mobile apps. Analyzes consumer demographics in the US, Europe and Asia in terms of what types of apps consumers are downloading, how often, when etc...
This document summarizes key findings from a survey of 2,500 mobile app consumers conducted by GetJar, one of the world's largest app stores. The survey found that Android is gaining significant momentum, with 40% of respondents planning to purchase an Android phone for their next device. Usage of mobile apps is also increasing, with over 63% of respondents downloading apps at least weekly and 57% using apps more than once per day. On average, consumers are spending as much or more time using mobile apps daily as watching television. The growth of Android and rising app usage indicate mobile apps and Android in particular represent major opportunities for developers, brands and advertisers.
This document discusses mobile internet experiences, including browsing on mobile devices and mobile applications. It provides statistics on the growth of the mobile internet and smartphones. It details the main operating systems and profiles of mobile internet and smartphone users. The document also summarizes Rossel's mobile internet strategies, including their mobile website and successful iPhone application for Le Soir, which had over 46,000 downloads.
The Future of Mobile in Asia - Echelon 2013Thomas Clayton
1. Asia is a massive and rapidly growing mobile market, but it is also extremely diverse with differences in languages, economies, payment systems, and mobile trends across countries.
2. Messaging apps have exploded in popularity in Asia, with different leaders emerging in different countries. However, the battle for dominance is still ongoing as switching costs are low and network effects are strong.
3. Successful mobile and app businesses in Asia will need localized strategies that account for lower incomes, payment preferences, and price sensitivity compared to Western markets. Monetization approaches such as in-app purchases, promotions, and virtual goods may be more effective than ads or paid apps.
Umeng insight report china mobile internet 2012 review finalUmeng
The document summarizes mobile app usage trends in China in 2012 based on data from the Umeng Analytics Platform. Some key findings include:
- Mobile app usage grew exponentially, with monthly app sessions increasing 16 times and session length growing 12 times. Social networking became a key element and increased user engagement.
- On average, users spent significantly more time using apps in 2012 across all categories, especially video apps where daily time grew 259%.
- Males and females showed preferences for different app categories, with males favoring music/video and games while females preferred photo/e-commerce apps and casual games.
- Content sharing on social media peaked late at night, and users who shared content within apps were
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
UMENG Insight Report 2013H1 - China Mobile Internet: Fragmentation and Shorte...Hubery Zhou
In the second quarter of 2013, there were over 500 million active mobile devices in China, doubling from the previous year. Low and middle-end Android devices experienced substantial growth. Only 30% of users try new apps each month, with the most active 10% accounting for 66% of new downloads. 90% of Android devices in China are replaced within 14 months. iOS jailbreaking rates remain high in China compared to overseas. 2G networks remain the primary connection for most Chinese Android users.
1) Mary Beth Kemp from Forrester Research presented on how European consumers are adopting social computing and social networks.
2) She discussed how over half of European online users engage in social computing and major brands are using social media.
3) Kemp also analyzed data on how Europeans participate in social media activities like blogging, reviews, social networking, and content creation/consumption across different age groups and countries.
4) She shared best practices for companies to facilitate online communities and engage consumers through social listening, speaking, supporting, and embracing.
Internet, Cell Phones Are Changes for the BetterMarketingfacts
http://people-press.org/report/573/
As the current decade draws to a close, relatively few Americans have positive things to say about it. By roughly two-to-one, more say they have a generally negative (50%) rather than a generally positive (27%) impression of the past 10 years. This stands in stark contrast to the public’s recollection of other decades in the past half-century. When asked to look back on the 1960s, 1970s, 1980s and 1990s, positive feelings outweigh negative in all cases.
* Driekwart internetgebruikers koopt online
* Gemak en flexibiliteit belangrijkste reden
* Meerdere aankopen, beperkte uitgaven
* Vakantie het meest in beeld bij online aankopen
* Internet voor de meeste mensen beschikbaar
* Groei van mobiel internetten zet door
The General Sentiment Media Value Report analyzed the sentiment and exposure of brands across multiple documents. Some key findings include:
1. Google and Facebook dominated the top rankings in media value, with multiple products and innovations generating buzz.
2. Microsoft's success with Windows and Office continued, but their new Chrome and Android partnerships raised potential threats.
3. Sony announced plans to launch its new online store, generating discussion and competing in the smart home space against Apple and Google.
Abn amro vos 2011 media.
Meer informatie en bron:
http://abnamro-visieopsectoren.pressdoc.com/22111-tijdperk-van-de-digibeet-is-aangebroken-consument-bepaalt
The document discusses the mobile revolution from 2012 to 2015. It notes that iOS users were more likely to download paid apps than Android/other users, and that 80% of smartphone users regularly used apps while only 7% used the mobile browser. The document also covers trends like mobile websites, native apps, and hybrid apps. It outlines the pros and cons of each approach, and how businesses can create apps to engage customers, generate revenue, and stay competitive.
Reference: Umeng Insight Report: China Mobile Internet 2012 ReviewC. Keiko Funahashi
Referenced in presentation, "The Seven Wonders of China's Mobile World"
http://www.slideshare.net/ckeikofunahashi/m-learncon-session-907-ckeikofunahashi
Pick Your Poison – Mobile Web, Native or Hybrid?Effective
Presented at Denver Startup Week - October 2012
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, technical lead at EffectiveUI, uncovers how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He goes step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. You'll learn that your responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
Pick Your Poison – Mobile Web, Native, or Hybrid? - Denver Startup Week - Oct...Shane Church
This document discusses the options for developing mobile applications: native, mobile web, and hybrid. Native apps are built using platform-specific languages and have the richest user experience but require developing for each platform. Mobile web apps use web technologies and have the broadest reach but limited access to device capabilities. Hybrid apps combine web technologies with native wrappers for full capabilities across platforms but native interactions are not perfect. The document provides examples and guidance on selecting the right approach based on user needs, capabilities required, and platforms to support.
Since the advent of the smartphone, mobile apps are quickly taking over areas of life such as communication, entertainment, shopping, and more. For businesses, mobile app development is becoming a necessity to keep up with consumers' needs. Mobile application development is a very broad field; to help increase your awareness, here are 13 amazing facts about mobile app development.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
Mobile Media: Future of Mobile media powered by ApplicationsManas Ganguly
Mobile applications are evolving to become the primary medium for delivering online content and experiences to users. As mobile penetration increases globally, applications will enable new forms of collaboration, value creation, and personalized experiences for billions of mobile internet users. Businesses are recognizing the importance of mobile applications and are looking to create engaging branded applications to influence customers. Mobile applications combine the advantages of mobility with user behavior data, social features, location-based services, and more to provide unique contextual experiences to users. As this trend accelerates, mobile applications will become a major new advertising channel, surpassing web advertising. Within a few years, a third of marketing budgets are expected to be spent on targeted, opted-in mobile and video ads.
Mobile apps account for 57 percent of all digital media usage, and smartphone apps alone capture more than half of digital media time spent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
Mobile app vs. mobile web usage and audience behavior
Highlights of top-ranking and fast-growing apps
App activity among Millennials and other valuable audience segments
Consumers’ attitudes and perceptions towards apps and the app landscape
Usage habits and behavioral tendencies of app users
Deep dives into several app categories, including retail, gaming and online dating
Cross platform audience measurement is important because today's consumers use multiple screens and have many choices. Tracking audience behavior across platforms allows marketers to understand which platforms consumers are using and how they behave on each one. Pandora and other media brands track installation rates, active usage, time spent, and repeat usage across iOS devices using tools from comScore. For example, Pandora has over a 50% installation rate on iPads but only a 19% active usage rate, while ESPN's mobile app has a higher 75% active usage rate despite a lower 19% installation rate. Understanding cross-platform audience behavior helps media companies and advertisers reach audiences throughout the day across different devices.
This document summarizes a presentation about mobile apps versus mobile websites from the user's perspective. It provides statistics on mobile usage and discusses two case studies - the mobile traveler and mobile job seeker. It then covers the business/technical perspectives of apps and mobile websites in terms of functionality, usability, and discoverability. Finally, it discusses important factors for users in deciding between a mobile app or website, such as context, cost, performance, usability, consistency, discoverability, usage, social/cultural aspects, functionality, and relevance.
Adobe Digital Index’s 2014 U.S. Mobile Benchmark Report shows that the nature and use of mobile devices is changing in some unexpected ways. The main trend: ADI sees strong user movement toward larger screen devices—that is, greater than four inches in size. At the same time, Web browsing by smaller screen phones (four inches or less) is down year-over-year. And, tablet growth is flattening, as well, in the wake of these larger phones coming to the market. Will the future of mobile browsing be ruled by “phablet” devices?
AppsBuilder – www.apps-builder.com – is an innovative online platform to create, in three simple steps, custom applications for iPhone, iPad and Android smartphones, tablets and web apps. The service, intuitive and immediate, allows to turn any website into a mobile application
Smartphones in the Mobile World of Content PublishersKASIS
Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy.
Belgian professional publishers analysed in depth the mobile landscape and collected the most important data
With increasingly more people owning smart phones year over year, the growth of mobile web usage is explosive globally and especially in the United States. Projections show a huge increase in consumers' use of mobile health websites and applications, thus the opportunity to engage mobile consumers is NOW. In this webinar we will discuss how to target and engage health consumers through mobile landing pages, applications and advertising.
Mobile usage is growing rapidly and surpassing desktop usage. Facebook spent $1 billion on Instagram and half of their users are now mobile. Many companies see increased revenue after responsive redesigns. By 2015, 50% of web traffic is expected to be mobile. Travelers increasingly use mobile devices and prioritize ease of use, prices, and brand trust when purchasing online. Responsive design adapts content for any device through flexible grids and is recommended over separate mobile sites. The future will be dominated by a few platforms and most people will own multiple internet-capable devices. Brands should focus on convenience and fun to improve the mobile customer experience.
This document provides a summary of key findings from "The U.S. Mobile App Report". It finds that mobile app usage has surged, driving a 24% increase in total digital media time spent in the U.S. in the past year. Apps now account for the majority (52%) of digital media time spent, surpassing both mobile web and desktop usage. Social networking, games and radio make up nearly half of total mobile app engagement. iPhone users spend more time and money on apps compared to Android users, though Android has a larger overall user base. The most popular apps across platforms and demographics are those from Facebook, Google, Apple and other major digital brands.
The four common types of mobile apps are- native, hybrid, web, and progressive web apps. In the end, I have also discussed the top 5 future trends of the mobile app that are going to change the world.
Mobile apps are computer programs designed to run on mobile devices like smartphones and tablets. They contrast with desktop apps which run on computers and web apps which run in mobile browsers. Popular app stores include the Apple App Store and Google Play where most apps are downloaded. Developers must consider the constraints of mobile devices like smaller screens and battery life when building apps. Successful monetization strategies for apps include the freemium model with in-app purchases and advertising in free apps.
The emerging trend smartphone ad and in app adMadhouse Inc.
The document discusses the growing trend of mobile advertising, especially within smartphone apps. It notes that the number of apps in stores like Apple and Android's stores have grown rapidly in recent years. As apps have become more prevalent, mobile advertising through banners and videos within apps is emerging as an important part of the mobile ecosystem. The document argues that in-app advertising will become a mainstream trend, as it allows for rich, interactive ad experiences on smartphones.
This document provides a market analysis and entry strategy recommendations for a client company entering the mobile applications market. It discusses the evolution and growth of the mobile applications industry, current market trends including usage by platform and fastest growing app types. It also profiles the major app stores and platforms, analyzes the competitive forces, and performs a SWOT analysis to identify strengths, weaknesses and opportunities for the client company. The document concludes by recommending a hybrid business model and entry points for the client.
Brandz 100 milward brown 2011
Source & Download:
http://www.millwardbrown.com/BrandZ/Default.aspx
"Developed by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations. It is the most comprehensive annual ranking of brand value, and focuses on consumer-facing brands, rather than corproate brands.
Millward Brown congratulates all brands in this year’s BrandZ Top 100."
Practical Guide: An overview of behaviour change models and their usesMarketingfacts
Title: Practical Guide: An overview of
behaviour change models and their uses
Author: Andrew Darnton,
Centre for Sustainable Development,
University of Westminster
Original source:
http://www.civilservice.gov.uk/Assets/Behaviour%20change_practical_guide_tcm6-9696.pdf
Behaviour_change_reference_report_tcm6-9697
Author: Andrew Darnton, Centre for Sustainable
Development, University of Westminster
July 2008
Original Source:
http://www.civilservice.gov.uk/Assets/Behaviour_change_reference_report_tcm6-9697.pdf
This document discusses a survey of US consumers regarding mobile shopping habits and preferences for mobile service providers. Some key findings include:
- Mobile commerce is growing rapidly, with 48% using mobile devices to research products and 29% making purchases on mobile. This is up significantly from previous surveys.
- Consumers want more personalized experiences from mobile providers, such as customized websites and live help options. However, many providers are falling short in these areas.
- While pricing is the top factor in choosing a provider, poor customer service was the reason 11% switched providers, more than other factors like coverage.
- Younger consumers prefer online self-service options, while older consumers prefer in-person or
Social Media Examiner: Social mediamarketingreport2011Marketingfacts
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn and blogs are the most commonly used social media tools.
5) Video marketing on YouTube
The document discusses the findings of an online study about consumer tendencies related to website speed and functionality. Some key findings include:
- Nearly one-third of consumers will abandon a website that takes over 5 seconds to load. Two-thirds of users encounter slow websites at least weekly.
- Most users have been unable to complete a task on a website and nearly half frequently abandon slow-loading sites.
- While most users are willing to retry a site, most will only retry 1-3 times before giving up.
- Users are split on whether they prefer faster sites or sites with more functionality, though speed is seen as more important for search and email sites.
De Worldcom Public Relations Group (groot netwerk van onafhankelijke PR-bureaus wereldwijd), heeft gisteren de resultaten bekendgemaakt van een Europees onderzoek naar trends in PR. Aan het onderzoek hebben 17 Europese PR-bureaus van de Worldcom PR Group EMEA deelgenomen, daarmee is het onderzoek niet representatief voor de branche. Uit het onderzoek blijkt, dat de rol van de media in de verschillende Europese landen verschilt. Eén ding hebben de ondervraagde landen echter gemeen: traditionele media spelen, ondanks de sterke opkomst van social media, in heel Europa nog steeds een zeer belangrijke rol in het bereiken van het publiek.
Source: http://wk-pr.nl/worldcom/Worldcom%20Media%20Survey%20Dec10_Final.pdf
Mobile search advertising spending is growing rapidly according to data from Efficient Frontier. They found that mobile search currently accounts for 4.2% of total search ad spending for their clients, up significantly from 0.5% a year ago. They project that mobile search spending could account for 7-10% of total search ad spending by the end of 2011. Currently, 5.4% of paid search ad impressions for Efficient Frontier clients come from mobile searches. However, mobile searches have lower click-through rates than desktop searches.
Presentatie webcare alex van leeuwen buzz capture 8 maartMarketingfacts
The document discusses best practices for social media customer service or webcare. It notes that webcare teams should clearly define their goals and vision, and determine which platforms will be prioritized and where they will take a proactive approach. For success, internal investments are needed to make content accessible across all organizational levels, and cultural changes may need to be formalized. The future of webcare includes integrating social media data with CRM systems, more flexible hours beyond 24/7 support, and a more proactive role beyond helpdesk tasks.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
1. AdMob Mobile Metrics Report
AdMob serves ads for more than 15,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every
ad request, impression, and click and uses this to optimize ad matching in its network. This monthly report offers a snapshot of its data to
provide insight into trends in the mobile ecosystem.
January 2010
Find archived reports and sign up for future report notifications at metrics.admob.com.
2. AdMob Mobile Metrics Report
January 2010
New and Noteworthy
For this month's feature section, we ran an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices in February 2010 to learn more about how they are engaging and interacting with applications. You
can find data from a survey we ran six months ago, in August 2009, at http://metrics.admob.com/2009/08/july-metrics-app-survey-data/.
* Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps. However, some differences between the platforms still exist. Only 21% of Android users
purchase at least 1 paid app per month, compared to 24% of webOS users, 35% of iPod touch users and 50% of iPhone users.
* iPod touch users download an average of 12 apps a month, 37% more apps than iPhone and Android users. iPod touch users also spent 100 minutes a day using apps, 25% more time than iPhone and Android users.
* 73% of Android users are male, compared to 58% of webOS users, 57% of iPhone users and 54% iPod touch users. The iPhone, iPod touch and webOS have similar gender distributions, with just over half of the users on
all devices being male.
* iPod touch users skew considerably younger relative to other platforms and devices. Based on the survey, 78% of iPod touch users are below the age of 25, compared to 25% of iPhone users and 24% of Android and
webOS users.
* 16% of iPhone users said they intend to purchase an iPad, compared to 11% of webOS users and only 6% of Android users. Approximately the same percentage of Android users were interested in purchasing the
Amazon Kindle as were interested in purchasing the iPad.
* 91% of iPhone users and 88% of iPod touch users would recommend their device, compared to 84% of Android users and 69% of webOS users. webOS users are 3.4x more likely to not recommend their device relative to
iPhone OS users.
* Worldwide requests increased 32% month over month to 15.2 billion in January.
* Visit our metrics blog at metrics.admob.com for more commentary on the Mobile Metrics Report or to sign up for future reports.
AdMob publishes the Mobile Metrics Report to provide a measure of mobile Web and application usage from our network of more than 15,000 mobile Web sites and applications. AdMob share is calculated by the
percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. Please visit this blog post for more information on how to
interpret the Metrics report: http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.
Contents
Feature Section - Survey: App Usage by Platform
Feature Section - Survey: App Download Behavior
Feature Section - Survey: Demographic Data by Platform
Feature Section - Survey: Purchase Intent and Satisfaction
Ad Request by Geography
Worldwide: Manufacturer and Device Share
United States: Manufacturer and Device Share / Operator Handset Mix
India: Manufacturer and Device Share / Operator Handset Mix
Indonesia: Manufacturer and Device Share / Operator Handset Mix
United Kingdom: Manufacturer and Device Share / Operator Handset Mix
Philippines: Manufacturer and Device Share / Operator Handset Mix
South Africa: Manufacturer and Device Share / Operator Handset Mix
Methodology
Find previous reports and sign up for future report notifications at metrics.admob.com. 2
3. AdMob Mobile Metrics Report
January 2010
Featured: App Usage by Platform
For this month's feature section, we ran an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices in February 2010 to learn more about how they are engaging
and interacting with applications. You can find data from a survey we ran six months ago, in August 2009, at http://metrics.admob.com/2009/08/july-metrics-app-survey-data/.
Highlights
Average App Downloads per Month
15
* Android and iPhone users download a similar number of apps every month and spend a similar
amount of time using the apps. 12.1
1.6
* However, some differences between the platforms still exist. Only 21% of Android users purchase at 10 8.8 8.7
least 1 paid app per month, compared to 24% of webOS users, 35% of iPod touch users and 50% of
iPhone users. 1.8 1.1
5.7
* iPod touch users download an average of 12 apps a month, 37% more apps than iPhone and 0.6
5 10.5
Android users. iPod touch users also spent 100 minutes a day using apps, 25% more time than
iPhone and Android users. 7.0 7.6
5.1
* webOS users downloaded fewer total apps per month, relative to iPhone OS users and Android 0
users. This may be related to the fewer number of apps in the webOS App Catalog. iPhone iPod touch Android webOS
Free Apps Paid Apps
% of Users who Purchase
Methodology At least 1 Paid App per Month
60%
All data in the feature section is based on an opt-in survey taken by users on their mobile device.
50%
50%
Respondents were sourced by responding to mobile ads throughout AdMob's iPhone OS, Android and
webOS networks. There was no incentive offered to participate in the survey.
40%
35%
There were 963 total respondents: 318 Android, 244 iPhone, 356 iPod touch and 45 webOS. The survey
was run from February 5th - February 16th. 30%
24%
21%
The geographic representation of the respondents was designed to approximate the distribution of 20%
users in the AdMob network. The respondents were sourced from English-speaking countries in the
AdMob network. 10%
0%
iPhone iPod touch Android webOS
Find previous reports and sign up for future report notifications at metrics.admob.com. 3
4. AdMob Mobile Metrics Report
January 2010
Featured: App Download Behavior
While users across all platforms are highly engaged with apps, groups of users have different download habits.
* 59% of users across platforms download less than 6 apps per month. 13% of users across all platforms said they downloaded "More than 20" free apps every month. The majority of
these super-users come from the iPod touch which has the most engaged users.
* For users who regularly download paid apps, the distribution of the number of paid apps downloaded each month is similar across platforms. 66% of users who say they download at
least 1 paid app per month download between 1-3 apps, while 22% download 4-6 apps. There was a small number of super-users that download a large number of paid apps every month.
Number of Free Apps Downloaded per Month, Number of Paid Apps Downloaded per Month,
All Platforms Users who download >1, All Platforms
35%
70% 66%
30% 28% 29%
60%
25%
50%
20% 40%
16%
15% 30%
13%
22%
10% 9%
20%
5% 4% 10% 7%
2% 3% 1% 2%
0% 0%
0 1-3 4-6 7-10 11-15 16-20 More than 20 1-3 4-6 7-10 11-15 16-20 More than 20
Notes
Please see page 3 of this report for more details on the survey methodology.
Find previous reports and sign up for future report notifications at metrics.admob.com. 4
5. AdMob Mobile Metrics Report
January 2010
Featured: Demographic Data by Platform
* 73% of Android users are male, compared to 58% of webOS users, 57% of iPhone users and 54% iPod touch users. The iPhone, iPod touch and webOS have similar gender
distributions, with just over half of the users on all devices being male.
* iPod touch users skew considerably younger relative to other platforms and devices. Based on the survey, 78% of iPod touch users are below the age of 25, compared to 25% of iPhone
users and 24% of Android and webOS users.
* The average age of an Android device user (35) is similar to an iPhone user (37) and that of a webOS device user (36). The average age of an iPod touch user is 23. iPhone, Android
and webOS users are fairly evenly split across age groups.
Gender by Platform Age by Platform
100% 100%
5% 8% 7%
14% 6%
90% 90%
27% 6% 16%
17%
80% 42% 80% 4%
43% 46% 18%
70% 70% 13%
21% 29%
60% 60%
21%
50% 50%
40% 40% 30%
73% 21% 24%
30% 65%
57% 58% 30%
54%
20% 20% 12%
17%
22%
10% 10%
13% 2%
7%
0% 0%
iPhone iPod touch Android webOS iPhone iPod touch Android webOS
Male Female 17 or younger 18-24 25-34 35-44 45-54 55 or older
Notes
• Weighted averages calculated using midpoint of each segment. 15 years assumed for "17 or younger" segment and 65 assumed for "55 or older" segment.
Please see page 3 of this report for more details on the survey methodology.
Find previous reports and sign up for future report notifications at metrics.admob.com. 5
6. AdMob Mobile Metrics Report
January 2010
Featured: Purchase Intent and Satisfaction
The mobile Internet device category has grown rapidly; in July 2009 approximately 12% of requests in AdMob's network came from these non-phone devices compared to
approximately 17% in January 2010. The survey asked consumers if they currently own an Amazon Kindle, Apple iPad or Apple iPod touch or intend to purchase one in the next six
months.
* 16% of iPhone users said they intend to purchase an iPad, compared to 11% of webOS users and only 6% of Android users. Approximately the same percentage of Android users
were interested in purchasing the Amazon Kindle as were interested in purchasing the iPad.
* iPod touches are popular devices among consumers already using smartphones. 1 in every 4 iPhone users currently owns or intends to purchase an iPod touch in the next six
months. More than 1 in every 5 webOS users currently owns or intends to purchase an iPod touch within the next 6 months.
* 91% of iPhone users and 88% of iPod touch users would recommend their device, compared to 84% of Android users and 69% of webOS users. webOS users are 3.4x more likely
to not recommend their device relative to iPhone OS users.
Which of the following devices do you currently own or are Are you likely to recommend your device
you likely to purchase within the next 6 months? to a friend or colleague?
(select all that apply) 100% 3% 2% 5%
30% 5% 10% 11%
90% 12%
25% 24% 80% 20%
22%
70%
20%
60%
16%
15% No
50%
12% 91% Maybe
11% 88%
40% 84% Yes
10% 69%
30%
6% 6%
5%
5% 20%
2%
10%
0%
Amazon Kindle Apple iPad Apple iPod touch 0%
iPhone User Android User webOS User iPhone iPod touch Android webOS
Notes
Please see page 3 of this report for more details on the survey methodology.
Find previous reports and sign up for future report notifications at metrics.admob.com. 6
7. Ad Requests by Geography - January 2010
Requests: 15,233,131,611
Country Requests % of Requests % Share Change Monthly Growth in Traffic Since Jan 2009 - Regions
Oct 2008
United States 7,325,028,892 48.1% -0.2% 4.0
5.0
India 777,810,402 5.1% -0.4% 4.5
3.5
United Kingdom 628,453,460 4.1% 0.2%
Traffic Relative to Jan 2009
Traffic Relative to Oct 2008
4.0
Indonesia 623,823,484 4.1% -0.1% 3.0 North America
Africa
3.5 AsiaAsia
Canada 491,937,287 3.2% 0.3%
Western Europe
Eastern Europe
2.5
3.0
France 352,896,373 2.3% 0.1% Africa
Latin America
Mexico 301,530,858 2.0% 0.1% 2.5 Latin America
North America
2.0
Eastern Europe
Australia & Oceania
South Africa 288,822,564 1.9% -0.4% 2.0 Oceania
Western Europe
1.5
Philippines 244,831,621 1.6% 0.2% 1.5
Japan 241,540,633 1.6% 0.3% 1.0
(1) (2)
Other Countries 3,956,456,037 26.0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Oct Nov Dec Jan Feb Mar April May June June Aug Sept Oct
Total 15,233,131,611 100.0%
Region Requests % of Requests % Share Change
North America 7,817,419,515 51.3% 0.2%
Asia 3,211,115,114 21.1% -0.2%
Western Europe 1,811,840,247 11.9% 0.2%
Africa 746,432,235 4.9% -0.7%
Latin America 640,323,493 4.2% 0.0%
Eastern Europe 294,799,875 1.9% -0.1%
Oceania(3) 264,856,089 1.7% -0.1%
(2)
Other 446,345,043 2.9%
Total 15,233,131,611 100.0%
Notes
• Month-over-month share change calculated as % of current month requests less percent of prior month requests.
(1)
Other includes 59 countries having more than 10 million requests.
(2)
Other includes unclassified requests where the country of origin could not be determined. Targeted ads were not shown to these requests.
(3)
Oceania is defined by Australia, New Zealand and several islands in the Pacific Ocean.
Find previous reports and sign up for future report notifications at metrics.admob.com. 7
8. Worldwide Handset Data - January 2010
Requests: 15,233,131,611
Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - Worldwide
Apple 40.4% 4.2% Apple iPhone 24.2% 0.1% Smartphone Traffic Share 47.1%
Nokia 16.2% -1.3% Apple iPod touch 16.2% 4.0% WW Smartphone Requests by Mfr: Jan 10
2% 2%
Samsung 9.9% -1.3% Motorola Droid 3.5% 0.7% 2%
Motorola 7.6% 0.1% HTC Dream 1.7% -0.5% 5%
Apple
Nokia
HTC 5.1% -0.4% HTC Hero 1.3% -0.1% 10%
HTC
Motorola
SonyEricsson 4.0% -0.2% Samsung SCH-R450 1.1% -0.5%
11% RIM
50%
LG 2.4% -0.4% Nokia N70 1.1% -0.1% Palm
Samsung
RIM 2.3% -0.3% Motorola CLIQ 1.1% 0.2% Other
18%
Palm 1.2% 0.1% HTC Magic 1.0% 0.0%
Kyocera 1.1% -0.2% Palm Pre 0.9% 0.2%
Other(1) 9.8% Samsung SCH R350 0.9% 0.4% WW Smartphone Requests by OS: Jan 10
Sony PSP 0.9% -0.1% 2% 2% 1%
Nokia 3110c 0.9% -0.1% 5%
iPhone OS
RIM BlackBerry 8300 0.8% -0.2% Android
19%
Symbian OS
HTC Droid Eris 0.8% 0.2% RIM OS
50%
Nokia 5130 0.7% 0.0% webOS
Windows Mobile OS
Nokia 6300 0.7% 0.0% Other
21%
Nokia N95 0.6% -0.1%
Motorola RAZR V3 0.6% -0.2%
Nokia N73 0.6% -0.1% Note: Above share % refers only to requests from Smartphones
Total 100.0% Total 59.5%
Handset Capabilities % Capable
Supports Polyphonic Ringtones 67.9%
Supports Streaming Video 76.5%
Able to Download Video Clips 74.4%
Supports WAP Push Messages 43.3%
MMA Standard Screen Size Share %
Small 11.0%
Notes Medium 11.1%
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Large 17.4%
• New models in Top 20: Samsung SCH R350 and HTC Droid Eris. X-Large 60.5%
• Some of the Samsung handsets include revised naming conventions.
(1)
Includes unclassified impressions and other manufacturers with < 2% share.
Find previous reports and sign up for future report notifications at metrics.admob.com. 8
9. United States Handset Data - January 2010
Requests: 7,325,028,892
Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - US
Apple 43.8% 7.3% Apple iPhone 23.0% 0.4% Smartphone Traffic Share 48.1%
Samsung 14.7% -2.7% Apple iPod touch 20.8% 6.9% Smartphone Requests by Mfr: US
Motorola 14.4% 0.1% Motorola Droid 7.2% 1.4% 4%
3% 2%
HTC 8.8% -0.8% HTC Dream 3.1% -1.0%
7% Apple
RIM 3.6% -0.7% Samsung SCH-R450 2.2% -1.0% Motorola
HTC
LG 2.9% -0.9% Motorola CLIQ 2.1% 0.4% 47% RIM
18%
Palm
Kyocera 2.3% -0.5% HTC Hero 1.9% -0.2% Samsung
Other
Palm 1.7% -0.2% Samsung SCH R350 1.8% 0.7%
19%
Nokia 1.3% -0.4% HTC Magic 1.6% 0.0%
Huawei 1.3% -0.1% HTC Droid Eris 1.6% 0.5%
Other(1) 5.4% RIM BlackBerry 8300 1.5% -0.3% Smartphone Requests by OS: US
Palm Pre 1.3% -0.1% 3% 2%
2%
Huawei M750 1.0% 0.0% 7%
Motorola RAZR V3 1.0% -0.4% iPhone OS
Android
Samsung R560 0.9% -0.2% 47% RIM OS
webOS
Kyocera S1300 0.9% -0.6% Windows Mobile OS
39% Other
Samsung Moment 0.8% 0.2%
Samsung R430 0.7% -0.3%
Samsung SCH-R810 0.7% 0.0%
Samsung SCH R420 0.6% -0.2% Note: Above share % refers only to requests from Smartphones
Total 100.0% Total 74.9%
Handset Capabilities % Capable
Supports Polyphonic Ringtones 51.1%
Supports Streaming Video 73.2%
Able to Download Video Clips 62.3%
Supports WAP Push Messages 35.6%
MMA Standard Screen Size Share %
Small 9.6%
Notes Medium 7.2%
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Large 11.8%
• New models in Top 20: Samsung Moment and Samsung SCH-R810. X-Large 71.5%
• Some of the Samsung handsets include revised naming conventions.
(1)
Includes unclassified impressions and other manufacturers with < 1% share.
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10. United States Handset Data
January 2010
Operator Handset Mix
Operator breakdown and visibility into manufacturer share by Operator.
Share of Requests by Operator and Manufacturer - US
100%
90%
80%
Other
70% Huawei
Nokia
60%
Palm
50%
Kyocera
LG
40% RIM
HTC
30% Motorola
Samsung
20%
Apple
10%
0%
AT&T Wireless Metro PCS Sprint PCS USA T Mobile USA Verizon Wireless USA
Notes
• Other includes all manufacturers with less than 2.0% share.
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11. India Handset Data - January 2010
Requests: 777,810,402
Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - India
Nokia 59.7% -0.1% Nokia 3110c 6.1% -0.3% Smartphone Traffic Share 28.7%
SonyEricsson 9.4% -0.3% Nokia 5130 5.9% 0.1% Smartphone Requests by Mfr: India
Samsung 7.5% 0.9% Nokia N70 4.7% 0.6% 2% 1%1%
3%
Motorola 2.0% 0.9% Nokia 7210 3.7% 0.2% 5%
Apple 1.9% 0.1% Nokia N2700 Classic 2.6% 0.6% Nokia
Apple
(1)
Other 19.5% Nokia N80 2.5% -0.1% RIM
Motorola
Nokia N73 2.5% 0.0% HTC
Other
Nokia 6300 2.5% -0.1%
88%
Nokia 6233 2.0% -0.1%
Nokia N72 1.6% 0.0%
Nokia 2626 1.6% -0.1% Smartphone Requests by OS: India
2% 2% 1% <1%
Apple iPhone 1.6% 0.1%
Nokia 6600 1.3% -0.1% 6%
Nokia 6303 Classic 1.2% 0.3% Symbian OS
iPhone OS
SonyEricsson W200i 1.1% -0.1% RIM OS
Windows Mobile OS
Nokia 5310 1.1% 0.0% Linux Smartphone OS
Samsung GT-S3310 0.9% 0.2% Other
Nokia 5300 0.9% 0.0% 89%
Nokia 7610 0.9% -0.1%
Nokia 5800 XpressMusic 0.9% 0.0% Note: Above share % refers only to requests from Smartphones
Total 100.0% Total 45.7%
Handset Capabilities % Capable
Supports Polyphonic Ringtones 76.3%
Supports Streaming Video 74.6%
Able to Download Video Clips 84.8%
Supports WAP Push Messages 84.8%
MMA Standard Screen Size Share %
Notes Small 21.1%
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 22.3%
• New models in Top 20: Samsung GT-S3310. Large 39.5%
(1)
Includes unclassified impressions and other manufacturers with < 1% share. X-Large 17.1%
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12. India Handset Data
January 2010
Operator Handset Mix
Operator breakdown and visibility into manufacturer share by Operator.
Share of Requests by Operator and Manufacturer - India
100%
90%
80%
70%
60% Other
Apple
50% Motorola
Samsung
40%
SonyEricsson
Nokia
30%
20%
10%
0%
Requests Tata Indicom India Vodafone India Idea Cellular India
Notes
• Other includes all manufacturers with less than 1% share.
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13. Indonesia Handset Data - January 2010
Requests: 623,823,484
Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - Indonesia
Nokia 57.2% -0.3% Nokia N70 4.4% 0.2% Smartphone Traffic Share 32.5%
SonyEricsson 24.2% 0.0% Nokia 5130 2.8% 0.0% Smartphone Requests by Mfr: Indonesia
2%
Samsung 2.0% 0.1% Nokia 6600 2.6% -0.3% 3% 2%
3%
Nexian 1.7% 0.3% Nokia 6300 2.5% 0.0%
RIM 1.0% 0.0% Nokia E63 2.4% 0.1% Nokia
(1) RIM
Other 13.9% SonyEricsson W200i 2.4% 0.1%
SonyEricsson
Nokia 3110c 2.3% -0.1% Apple
Other
Nokia 7610 2.2% -0.2%
90%
Nokia 2600c 2.0% 0.0%
Nokia N73 1.9% 0.0%
Nokia 2630 1.8% 0.0% Smartphone Requests by OS: Indonesia
Nokia 6120c 1.6% 0.0% 2% <1%
3% 2%
SonyEricsson K310i 1.5% 0.2%
Nokia E71 1.5% -0.1% Symbian OS
Nokia 5300 1.5% 0.0% RIM OS
iPhone OS
Nokia 3230 1.4% -0.2% Windows Mobile OS
Other
SonyEricsson K510 1.3% 0.1%
Nexian NX G922 1.3% 0.4% 93%
Nokia 5200 1.2% 0.0%
SonyEricsson K320i 1.1% 0.1% Note: Above share % refers only to requests from Smartphones
Total 100.0% Total 39.6%
Handset Capabilities % Capable
Supports Polyphonic Ringtones 86.3%
Supports Streaming Video 76.8%
Able to Download Video Clips 83.7%
Supports WAP Push Messages 89.6%
MMA Standard Screen Size Share %
Notes Small 27.7%
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 29.9%
• New models in Top 20: Nexian NX G922 and SonyEricsson K320i. Large 28.4%
(1)
Includes unclassified impressions and other manufacturers with < 1% share. X-Large 14.0%
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14. Indonesia Handset Data
January 2010
Operator Handset Mix
Operator breakdown and visibility into manufacturer share by Operator.
Share of Requests by Operator and Manufacturer - Indonesia
100%
90%
80%
70%
60%
Other
50% RIM
Nexian
40% Samsung
SonyEricsson
30%
Nokia
20%
10%
0%
Excelcomindo (XL) Indonesia Satelindo (Indosat) Indonesia Telkomsel Indonesia Natrindo Indonesia
Notes
• Other includes all manufacturers with less than 1% share.
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15. United Kingdom Handset Data - January 2010
Requests: 628,453,460
Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - UK
Apple 75.1% 3.7% Apple iPhone 45.3% -1.5% Smartphone Traffic Share 56.6%
Nokia 4.8% -0.9% Apple iPod touch 29.8% 5.2% Smartphone Requests by Mfr: UK
HTC 4.7% -1.2% HTC Hero 2.4% -0.5% 3%
3%
SonyEricsson 4.1% -0.6% HTC Dream 1.4% -0.7% 6%
Samsung 2.8% -0.1% Nokia N95 0.7% -0.2% 8%
Apple
RIM 1.8% -0.4% HTC Magic 0.6% -0.1% HTC
Nokia
LG 1.2% 0.0% Samsung GT S5230 0.6% 0.1% RIM
(1) Other
Other 5.6% Nokia 5800 XpressMusic 0.5% -0.1%
80%
Palm Pre 0.5% -0.1%
SonyEricsson K800i 0.4% -0.1%
RIM BlackBerry 8900 0.4% -0.1% Smartphone Requests by OS: UK
RIM BlackBerry 9000 0.4% -0.2% 3% <1%
LG KP500 0.4% 0.0% 7%
Motorola CLIQ 0.3% 0.0% 10% iPhone OS
RIM BlackBerry 8520 0.3% 0.0% Android
Symbian OS
SonyEricsson W995 0.3% 0.0% RIM OS
Other
Nokia E71 0.3% 0.0%
79%
Nokia 6300 0.3% 0.0%
SonyEricsson W910i 0.3% 0.0%
Nokia N97 0.3% -0.1% Note: Above share % refers only to requests from Smartphones
Total 100.0% Total 85.3%
Handset Capabilities % Capable
Supports Polyphonic Ringtones 83.9%
Supports Streaming Video 94.3%
Able to Download Video Clips 93.5%
Supports WAP Push Messages 18.2%
MMA Standard Screen Size Share %
Small 1.4%
Notes Medium 1.8%
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Large 9.3%
• No new models in Top 20. X-Large 87.5%
(1)
Includes unclassified impressions and other manufacturers with < 1% share.
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16. United Kingdom Handset Data
January 2010
Operator Handset Mix
Operator breakdown and visibility into manufacturer share by Operator.
Share of Requests by Operator and Manufacturer - United Kingdom
100%
90%
80%
70%
Other
60% LG
RIM
50% Samsung
SonyEricsson
40%
HTC
Nokia
30%
Apple
20%
10%
0%
Three UK O2 UK T-Mobile UK Orange UK Vodafone UK Jersey Telecom GB
Notes
• Other includes all manufacturers with less than 1% share.
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17. Philippines Handset Data - January 2010
Requests: 244,831,621
Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - Philippines
Nokia 61.5% -3.3% Nokia N70 8.6% -0.5% Smartphone Traffic Share 41.3%
SonyEricsson 12.5% 5.5% SonyEricsson W580i 6.0% 5.9% Smartphone Requests by Mfr: Philippines
Apple 5.6% -0.3% Nokia 6630 4.1% -0.9% 2% 3%
Samsung 3.6% 0.5% Apple iPod touch 2.9% -0.1% 6%
Sony 1.2% 0.2% Nokia 6120c 2.8% 0.0%
Nokia
(1)
Other 15.6% Apple iPhone 2.7% -0.2% Apple
SonyEricsson
Nokia N73 2.4% 0.2% Other
Nokia 6680 2.3% -0.6%
89%
Nokia 3110c 2.2% -0.3%
Nokia 6300 2.1% 0.1%
Nokia N95 1.7% 0.1% Smartphone Requests by OS: Philippines
1% 1%
Nokia N80 1.5% -0.2%
6%
Nokia 5800 XpressMusic 1.3% 0.2%
Nokia 5130 1.3% 0.2%
Symbian OS
Nokia 7210 1.3% 0.1% iPhone OS
Windows Mobile OS
Nokia 3120c 1.3% 0.2%
Other
Nokia 6600 1.3% -0.8%
Nokia 2600c 1.3% -0.4% 92%
Sony PSP 1.2% 0.2%
Nokia E63 1.1% 0.1% Note: Above share % refers only to requests from Smartphones
Total 100.0% Total 49.3%
Handset Capabilities % Capable
Supports Polyphonic Ringtones 85.3%
Supports Streaming Video 77.2%
Able to Download Video Clips 91.1%
Supports WAP Push Messages 81.3%
MMA Standard Screen Size Share %
Notes Small 16.8%
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 25.6%
• New models in Top 20: SonyEricsson W580i, Nokia 3120c, Nokia E63 and Sony PSP. Large 36.3%
• SonyEricsson devices reflected considerable month-over-month growth largely due to revised handset classifications. X-Large 21.4%
(1)
Includes unclassified impressions and other manufacturers with < 1% share.
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18. Philippines Handset Data
January 2010
Operator Handset Mix
Operator breakdown and visibility into manufacturer share by Operator.
Share of Requests by Operator and Manufacturer - Philippines
100%
90%
80%
70%
Other
60%
Sony
50% Opera
Samsung
40% Apple
SonyEricsson
30% Nokia
20%
10%
0%
Globe Telecom Philippines Smart Communications Philippines
Notes
• Other includes all manufacturers with less than 1% share.
• SonyEricsson reflected considerable month-over-month growth largely due to revised handset classifications.
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19. South Africa Handset Data - January 2010
Requests: 288,822,564
Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - South Africa
Samsung 36.1% -0.1% Samsung SGH E250 5.8% -0.6% Smartphone Traffic Share 22.3%
Nokia 35.2% 0.3% Samsung SGH-M620 3.8% -0.3% Smartphone Requests by Mfr: South Africa
SonyEricsson 8.0% 0.0% LG KS360 3.7% 0.0% 3% 2% 1%
3%
LG 7.5% -0.2% Nokia N70 3.0% 0.0% 6%
Nokia
Motorola 4.6% -0.9% Motorola V360 2.9% -0.5% 7% RIM
Apple
RIM 1.7% 0.0% Samsung SGH J750 2.5% 0.0%
Samsung
Apple 1.6% 0.2% Samsung SGH-J700 2.4% -0.2% HTC
SonyEricsson
Other (1) 5.4% Samsung SGH E250i 2.3% 0.3%
78%
Other
Samsung GT-S5233A 2.1% 0.5%
SonyEricsson W350i 1.9% 0.2%
LG KG290 1.6% -0.3% Smartphone Requests by OS: South Africa
1%
Nokia 2630 1.5% 0.0%
5%
Samsung SGH-E370 1.5% 0.0% 6%
Apple iPhone 1.4% 0.2% 7%
Symbian OS
Samsung SGH D900i 1.3% 0.0% RIM OS
iPhone OS
Nokia 5000d 1.3% 0.0% Windows Mobile OS
Other
Nokia 6300 1.3% 0.0%
Nokia N73 1.3% 0.1% 81%
Nokia 1680c 1.2% 0.0%
Samsung SGH-B100 1.1% -0.1% Note: Above share % refers only to requests from Smartphones
Total 100.0% Total 43.6%
Handset Capabilities % Capable
Supports Polyphonic Ringtones 70.1%
Supports Streaming Video 69.5%
Able to Download Video Clips 88.0%
Supports WAP Push Messages 94.8%
MMA Standard Screen Size Share %
Notes Small 36.9%
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 17.2%
• No new models in Top 20. Large 35.6%
• Some of the Samsung handsets include revised naming conventions. X-Large 10.3%
(1)
Includes unclassified impressions and other manufacturers with < 1% share.
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20. South Africa Handset Data
January 2010
Operator Handset Mix
Operator breakdown and visibility into manufacturer share by Operator.
Share of Requests by Operator and Manufacturer - South Africa
100%
90%
80%
70%
Other
60% Apple
RIM
50% Motorola
LG
40%
SonyEricsson
Nokia
30%
Samsung
20%
10%
0%
MTN South Africa Vodacom South Africa
Notes
• Other includes all manufacturers with less than 1% share.
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