One in three parents globally report knowing a child in their community that is the victim of cyberbullying; majorities in every country feel existing anti-bullying measures are insufficient when it comes to handling cyberbullying.

1. © 2018 Ipsos 1
Cyberbullying
MALLORY NEWALL
Director
A Global Advisor Survey
© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.

2. © 2018 Ipsos 2
37%
50%
56%
56%
59%
60%
63%
65%
71%
75%
77%
78%
79%
80%
81%
81%
84%
84%
85%
85%
85%
85%
86%
87%
88%
89%
91%
91%
75%
63%
50%
44%
44%
41%
40%
37%
35%
29%
25%
23%
22%
21%
20%
19%
19%
16%
16%
15%
15%
15%
15%
14%
13%
12%
11%
9%
9%
25%
Saudi Arabia
France
Japan
Russia
South Korea
Turkey
India
China
Great Britain
Belgium
Romania
Germany
Brazil
Australia
Hungary
Peru
Spain
Poland
Malaysia
Canada
United States
Serbia
Argentina
Mexico
South Africa
Chile
Italy
Sweden
Total
Yes No
% Yes 2016 % Yes 2011
72% 66%
90 82
84 57
-- --
84 68
84 74
83 61
-- --
84 82
85 80
-- --
82 83
82 76
84 --
85 70
74 87
74 76
82 81
-- --
79 62
78 80
55 49
56 53
59 50
56 59
46 35
47 56
51 53
40 29
Global Awareness of Cyberbullying Increasing, but 25% Have Never Heard of It
Awareness lowest in Saudi Arabia; Italy has seen greatest increase in awareness over time
Q: Have you ever seen, read, or heard anything about cyberbullying?

3. © 2018 Ipsos 3
52%
59%
63%
70%
71%
71%
72%
72%
73%
74%
75%
75%
76%
77%
77%
77%
79%
80%
80%
80%
82%
82%
83%
84%
86%
86%
87%
89%
76%
49%
41%
37%
30%
29%
29%
28%
28%
27%
26%
25%
25%
24%
23%
23%
23%
21%
20%
20%
20%
18%
18%
17%
16%
15%
14%
13%
11%
24%
Saudi Arabia
China
Russia
United States
Poland
South Africa
Great Britain
Romania
Turkey
India
Canada
Malaysia
Brazil
Australia
Germany
Sweden
Belgium
Mexico
South Korea
Hungary
Italy
Argentina
Peru
France
Chile
Spain
Serbia
Japan
Total
Cyberbullying needs special attention
Cyberbullying can be handled through existing anti-bullying measures
Majorities in Every Country Feel Existing Anti-Bullying Measures are Insufficient
Q: Which of these comes closest to your point of view?
% Requires Special Attention
2016 2011
76% 77%
88 91
-- --
89 84
-- --
82 83
81 --
82 83
84 83
81 78
83 77
81 82
81 82
78 75
81 80
77 79
79 70
-- --
77 78
76 77
74 78
-- --
79 79
76 71
74 76
68 72
67 72
46 57
50 58

4. © 2018 Ipsos 4
Nearly 1 in 5 Parents Worldwide Say Their Child Has Experienced Cyberbullying
In the U.S., more than a quarter of parents say their child has experienced cyberbullying, up from 15% in 2011
4%
14%
11%
12%
5%
2%
7%
3%
4%
4%
7%
4%
5%
3%
5%
1%
5%
2%
1%
3%
3%
1%
0%
3%
2%
1%
2%
1%
0%
5%
12%
10%
7%
9%
8%
8%
5%
7%
6%
6%
5%
4%
4%
5%
5%
3%
3%
3%
2%
4%
1%
3%
3%
2%
2%
2%
1%
0%
8%
11%
8%
7%
11%
16%
8%
15%
9%
10%
6%
10%
9%
11%
7%
10%
6%
9%
10%
8%
5%
10%
8%
4%
5%
6%
4%
3%
1%
72%
55%
53%
65%
63%
62%
69%
55%
67%
72%
63%
68%
74%
72%
76%
81%
75%
79%
81%
70%
76%
69%
71%
88%
87%
82%
80%
75%
90%
11%
8%
18%
8%
12%
13%
9%
22%
14%
8%
18%
13%
9%
11%
7%
4%
11%
7%
6%
18%
13%
20%
18%
2%
5%
10%
12%
21%
8%
Total
India
Brazil
United States
Belgium
South Africa
Malaysia
Sweden
Canada
Turkey
Saudi Arabia
Australia
Mexico
Great Britain
China
Serbia
Germany
Argentina
Peru
South Korea
Italy
Poland
Romania
Hungary
Spain
France
Chile
Japan
Russia
Yes, on a regular basis Yes, sometimes Yes, once or twice No, never Don't know
%Yes 2018 % Yes 2016 % Yes 2011
17% 17% 12%
37 32 32
29 19 20
27 34 15
26 13 12
25 25 10
23 -- --
23 20 14
20 17 18
19 14 5
19 17 18
19 20 13
17 20 8
17 15 11
17 20 11
15 -- --
14 9 7
14 10 9
14 13 --
13 9 8
11 11 3
11 18 12
11 -- --
10 11 7
9 10 5
9 7 5
8 -- --
4 7 7
0 9 5
Q: To the best of your knowledge, has your child ever experienced cyberbullying? [Asked only of people who are the parent/guardian of children under 18]

5. © 2018 Ipsos 5
Globally, 1 in 3 Parents Report a Child in Their Community Has Experienced Cyberbullying
A majority of parents in South Africa know a child victimized by cyberbullying
6%
16%
12%
7%
8%
13%
11%
13%
7%
5%
6%
2%
7%
4%
8%
5%
8%
5%
10%
2%
6%
5%
3%
3%
4%
2%
0%
0%
1%
14%
20%
18%
24%
18%
19%
16%
19%
16%
16%
16%
17%
17%
13%
12%
13%
14%
12%
9%
9%
9%
10%
10%
15%
10%
10%
3%
3%
3%
13%
18%
18%
17%
21%
12%
14%
9%
17%
18%
18%
17%
11%
16%
11%
14%
8%
12%
9%
17%
12%
11%
11%
5%
7%
6%
7%
5%
2%
28%
16%
18%
26%
34%
11%
24%
25%
24%
26%
23%
31%
29%
31%
24%
29%
23%
34%
23%
30%
31%
29%
36%
32%
37%
41%
47%
26%
43%
39%
30%
34%
28%
19%
46%
34%
34%
35%
34%
38%
34%
37%
37%
45%
39%
48%
37%
49%
42%
42%
46%
41%
45%
42%
41%
43%
65%
52%
Total
South Africa
Peru
Malaysia
India
Sweden
Brazil
US
Mexico
Turkey
Argentina
Serbia
Saudi Arabia
China
Canada
Chile
Australia
Belgium
South Korea
Hungary
Great Britain
Italy
Poland
Romania
Germany
Spain
France
Russia
Japan
Yes, on a regular basis Yes, sometimes Yes, once or twice No, never Don't know
% Yes 2018 % Yes 2016 % Yes 2011
33% 32% 26%
54 49 30
49 42 --
47 -- --
47 44 45
43 50 51
42 36 25
41 50 26
41 47 28
40 39 35
39 32 27
35 -- --
34 30 23
32 32 25
32 34 31
31 20 --
30 25 35
29 20 13
28 25 27
28 23 11
28 19 25
26 21 15
23 29 20
23 -- --
21 15 12
18 16 11
10 13 10
8 19 15
5 8 12
Q: To the Best of Your Knowledge, Has A Child In Your Community Ever Experienced Cyberbullying? [Asked only of people who are the parent/guardian of
children under 18]

6. © 2018 Ipsos 6
Social Media is the Most Common Platform for Cyberbullying Worldwide
In Asia-Pacific region, cyberbullying over social networks is less prevalent than in other parts of the world
65%
53%
65%
76%
61%
67%
45%
46%
40%
50%
42%
41%
38%
48%
33%
37%
36%
41%
34%
45%
29%
35%
33%
29%
19%
29%
13%
17%
18%
23%
14%
10%
9%
23%
13%
8%
6%
3%
4%
11%
6%
3%
Total
APAC
Europe
LATAM
Middle East/Africa
North America
Social Networks Mobile Online Messaging Online Chat Room Email Other websites Other tech
Note: Asked only of parents who knew a
child in their household or community
who had been cyberbullied
Q: Thinking about the kids you know who
have experienced cyberbullying, to the
best of your knowledge, how did they
experience the harassing behavior?

7. © 2018 Ipsos 7
Peru, Argentina, Mexico See Highest Levels of Social Media Cyberbullying; Just 1
in 4 Parents in China Say Cyberbullying Happens on Social Networks
Q: How do kids who have experienced cyberbullying experience the harassing behavior? [Asked only of parents who has a child or knew of a child in their
community who had experienced cyberbullying]
Total Argentina Brazil Canada China
Great
Britain
India Malaysia Mexico Peru
Saudi
Arabia
South
Africa
Turkey
United
States
Social
Networks
65% 74% 70% 68% 23% 69% 66% 71% 73% 80% 56% 66% 60% 67%
Mobile 45% 48% 32% 34% 58% 36% 44% 57% 61% 51% 37% 47% 43% 46%
Online
Messaging
38% 43% 28% 41% 57% 44% 47% 33% 40% 31% 28% 43% 36% 42%
Online
Chat
Room
34% 42% 28% 24% 53% 20% 50% 31% 28% 39% 42% 25% 33% 33%
Email 19% 10% 10% 14% 25% 16% 44% 23% 22% 19% 23% 13% 18% 30%
Other
websites
14% 21% 15% 8% 8% 13% 16% 19% 25% 27% 20% 8% 10% 8%
Other
tech
6% 8% 6% 4% 1% 6% 5% 9% 14% 12% 4% 9% 6% 3%
Note: Only countries with a sample size larger than N=100 are depicted in the graph

8. © 2018 Ipsos 8
The Majority of Cyberbullying Is Done By A Classmate of the Child Being Bullied
51%
53%
57%
47%
39%
65%
30%
38%
22%
28%
32%
27%
16%
24%
8%
13%
17%
18%
28%
34%
21%
31%
30%
17%
10%
8%
12%
8%
13%
11%
2%
1%
2%
2%
3%
0%
Total
APAC
Europe
LATAM
Middle East/Africa
North America
Classmate Young person who was a stranger Adult your child knew Adult stranger Don't know Prefer not to answer
Note: Asked only of parents who knew
a child in their household or
community who had been cyberbullied
Q: To the best of your knowledge, was
the person doing the bullying a…?

9. © 2018 Ipsos 9
Cyberbullying Done By Classmates is Most Prevalent in Great Britain, Followed by
Canada and South Africa
Q: To the best of your knowledge, was the person doing the bullying a…? [Asked only of parents who has a child or knew of a child in their community
who had experienced cyberbullying]
Total Argentina Brazil Canada China
Great
Britain
India Malaysia Mexico Peru
Saudi
Arabia
South
Africa
Turkey
United
States
Classmate 51% 40% 53% 68% 48% 74% 42% 53% 53% 43% 25% 67% 22% 62%
Young
person,
stranger
30% 34% 29% 20% 56% 17% 35% 39% 36% 18% 26% 29% 41% 32%
Known
adult
16% 15% 10% 9% 28% 9% 32% 29% 12% 14% 30% 15% 5% 26%
Adult,
stranger
28% 38% 14% 15% 49% 12% 47% 36% 27% 45% 43% 14% 35% 18%
Don't
know
10% 7% 10% 14% 2% 9% 8% 8% 7% 5% 11% 11% 16% 9%
Prefer not
to answer
2% 2% 4% 0% 1% 1% 2% 3% 2% 0% 3% 3% 3% 0%
Note: Only countries with a sample size larger than N=100 are depicted in the graph

10. © 2018 Ipsos 10
These are the findings of a Global Advisor Cyberbullying Study. In total 20,793 interviews were conducted between March 23 – April 6, 2018 among adults aged
18-64 in the US and Canada, and adults aged 16-64 in all other countries. Where applicable, trended questions have been shown from Ipsos’ November 2011
and September 2016 cyberbullying studies.
The survey was conducted in 28 countries around the world via the Ipsos Online Panel system. The countries reporting herein are across Argentina, Australia,
Belgium, Brazil, Canada, Chile, China, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Romania, Russia, Saudi Arabia,
Serbia, South Africa, South Korea, Spain, Sweden, Turkey, and the United States.
Between 500 and 1000+ individuals participated on a country by country basis via the Ipsos Online Panel. The sample was 1000+ in Australia, Brazil, Canada,
China, France, Germany, Great Britain, Italy, Japan, Mexico, Spain and the United Stated of America. In all other countries the sample was 500+. Where results
do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0
percentage points. For more information on Ipsos’ use of credibility intervals, please visit the Ipsos website.
In countries where internet penetration is approximately 60% or higher the data output generally reflects the overall population. Of the 28 countries surveyed
online, 17 yield results that are balanced to reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan,
Poland, South Korea, Russia, Saudi Arabia, Spain, Sweden, Great Britain and the United States. The remaining countries surveyed – Brazil, Chile, China, India,
Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey – produce a national sample that is considered to represent a more affluent, connected
population. These are still a vital social group to understand in these countries, representing an important and emerging middle class.
Methodology

11. © 2018 Ipsos 11
Mallory Newall
Director, Ipsos U.S.
mallory.newall@ipsos.com
+ 1 202 420 2014
Contacts

12. © 2018 Ipsos 12
ABOUT IPSOS
Ipsos ranks third in the global research industry. With a
strong presence in 89 countries, Ipsos employs more than
16,000 people and has the ability to conduct research
programs in more than 100 countries. Founded in France in
1975, Ipsos is controlled and managed by research
professionals. They have built a solid Group around a multi-
specialist positioning – Media and advertising research;
Marketing research; Client and employee relationship
management; Opinion & social research; Mobile, Online,
Offline data collection and delivery.
Ipsos is listed on Eurolist – NYSE – Euronext. The company is
part of the SBF 120 and the Mid-60 index and is eligible for
the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com
GAME CHANGERS
At Ipsos we are passionately curious about people, markets,
brands and society. We deliver information and analysis that
makes our complex world easier and faster to navigate and
inspires our clients to make smarter decisions.
We believe that our work is important. Security, simplicity,
speed and substance applies to everything we do.
Through specialisation, we offer our clients a unique depth of
knowledge and expertise. Learning from different experiences
gives us perspective and inspires us to boldly call things into
question, to be creative.
By nurturing a culture of collaboration and curiosity, we attract
the highest calibre of people who have the ability and desire
to influence and shape the future.
“GAME CHANGERS” – our tagline – summarises our ambition.