There are three main music magazine publishers in the UK: Bauer Media, IPC Media, and Kerrang, MOJO, Q, NME, and Uncut are some of their magazines. Kerrang targets 15-24 year olds and has nearly equal male and female readership. Q targets 32 year old males and features classic rock bands. MOJO targets 38 year old males and focuses on artists from the 1970s-1980s. NME targets 23 year old males and covers bands from the 1980s-1990s. Uncut targets 37 year old males and focuses on indie, rock, and classic indie music genres. All magazines aim their content at the genres and artists that appeal most to

1. Appendix 5 Task: Industry
Created By Shaun Grice
000021067

2. Music Magazines Publishers
In the United Kingdom there is three main
publishers and these are;

4. KERRANG is a magazine created by Bauer Media,
Kerrang is a Mainstream magazine because 387.000
people read this magazine and 40.203 are sold
Biweekly.
Kerrang is a Rock magazine and features rock bands
such as ‘A Bullet For My Valentine’ ‘You Me At Six’
and ‘Black Veil Brides’ this is what attracts the
readers.
The age range of Kerrang’s readers are
Kerrang target their target audience and the
statistics composed by the NRS (October 2011)
show they are aiming at the 15-24 year old and the
magazine is been consumed properly.
They aim at ABC1s and the pie chart below shows
they have efficiently been targeting the ABC1
market.
The gender of Kerrang is nearly equal to the Male
and Female market with both nearly hitting 50%
this shows that Bauer's Kerrang appeals to all types
of sex’s.
£2.70 Bi-Weekly
Bibliography http://magazines.bauermediaadvertising.com/magazines/detail/kerrang

5. Q stands for the Magazine “Q The Music” and Q Magazine is
aimed at the Middle aged Men, we can see this by the NRS
survey taken in April-September 2012 and the ABC survey taken
in January-June 2012.
Q is a Classic Rock and Features older Artist such as Oasis and
The Rolling Stones, these older bands attract the median age at
32 and they have 73% ABC1’s this means that 73% of the
readers are in a full time job and are at a higher than the
Manual working class.
The gender of the
Magazine is focused on
the Male market with
most of the sales come
directly from the 70% of the market and they will keep buying
if the next magazine is focused again on them.
Q Magazine is focused on the Mainstream market and the
Music that they review is aimed at the target audience that
That have chosen, in Q’s case it is a 32 year old Male.
£3.99 Per Month
Bibliography http://magazines.bauermediaadvertising.com/magazines/detail/Q

6. MOJO is a Magazine by Bauer and it is aimed at the older men
aged around 38 we can see this by the ABC survey taken in
January - June 2012 and the NRS survey taken in April –
September 2012
MOJO is based for the 70’s and 80’s and Features older Artist
such as The Beatles, Stevie Wonder, Dylan, Bowie, Floyd,
Zeppelin, The Clash. These older bands 73% ABC1’s this means
that 73% of the readers are in a full time job and are at a higher
than the Manual working class.
The gender of the
Magazine is focused on
the Male market with
most of the sales come
directly from the 70% of the market and they will keep buying
if the next magazine is focused again on them.
MOJO is a Mainstream Magazine based on the 85,1549
magazines sold every issue.
Music that they review is aimed at the target audience that
£4.60 Per Month That have chosen, in MOJO’s case it is a 38 year old Male.
Bibliography http://magazines.bauermediaadvertising.com/magazines/detail/mojo

8. NME is a Magazine by IPC Media and it is aimed at the
younger men aged around 23 we can see this by the ABC
survey taken in January – June 2012 and the NRS July 2011
– June 2012
NME is based for the and 80’s and 90’s market and
Features artist such as Rolling Stones and Paul McCartney
Bombay Bicycle Club and Tribes.
These are the bands that bring in the 61% of ABC1’s
The gender of the Magazine is focused on the Male market
with most of the sales come directly from the 66% and the
34% of the market. They Need to appeal to the student
because the students contribute to 35% of sales.
NME is a Mainstream Magazine based on the 23,924
magazines sold every issue and the readership been at
289.000
Music that they review is aimed at the target audience that
that have chosen to appeal to, in MOJO’s case it is a 23
£2.40 Per Week year old Male.
Bibliography http://www.ipcmedia.com/nme

9. UNCUT is a Magazine by IPC Media and it is aimed at the older
men aged around 37 we can see this by the NRS survey taken
in January – December 2012
UNCUT is based for the 70’s and 80’s and Features Modern
Indie, Rock, Classic Indie music genres and claims to be NME
Cooler Older Brother.
These styles of Music attract ABC1 Men aged between 25-45
this means
the gender of the Magazine is focused on the Male market
with most of the sales come directly from the 86% of the
market and they will keep buying if the next magazine is
focused again on them.
UNCUT is a Mainstream Magazine based on the 63.003
Magazines sold. (Per Issue, Estimate)
Music that they review is aimed at the target audience that
That have chosen, in UNCUT’s case it is a 37 year old Male.
£4.80 Per Month
Bibliography http://www.ipcmedia.com/uncut

11. Classic Rock is a monthly magazine with a
circulation of 71,242 that covers a massive
range of genres and sub-genres such as
Prog, Punk, Heavy Metal, Hard Rock, Glam,
Grunge, Goth, Blues Rock, Country Rock,
Folk Rock, R&B and Rock ‘n’ Roll. It is also
renowned for ‘ being 98% accurate;
however miss-readings do occur.’
Classic Rock features legendary performers
such as Black Sabbath, AC/DC and Jimi
Hendrix. This magazine costs approximately
£5.50 per issue.
£5.50 Per Month
Bibliography http://www.abc.org.uk/Products-Services/Product-Page/?tid=10936

12. Metal Hammer is a monthly magazine
that covers typically heavy metal music,
with a circulation of 35,259.
This magazine covers both mainstream
and unfamiliar bands in the range of
heavy metal. This magazine costs
roughly £6.40 per issue.
£4.75 Per Month