This document summarizes a digital marketing campaign conducted by APM Digital for Retail Manager. The objectives were to raise awareness of Retail Manager's retail operations software, reduce sales cycles, and obtain customer meetings. APM Digital ran a multi-channel campaign including direct mail, email, web ads and social media. This resulted in 6 customer meetings, 4 proposals, increased brand awareness and new relationships. Lessons included only providing valuable information, ensuring the website reinforced messaging, and being tactical in follow up communications to drive results.

2. APM Digital Presentation to:Add Your Name!30 October 2009

3. AgendaWho We Are.What We Do.Case Studies.The Future of Digital Marketing.

4. APM DigitalHenley Management School

5. Formed October 2001.

6. Gap in Marketplace

7. Influencing the ‘C Suite’

8. Close Co-ordination with Sales

9. Deep Skillset

10. From October 1st part of $7M T/O Company

11. ~ 30 Staff, 90/10 SplitMissionTo Deliver consistent growth for our clientsThrough targeted, measurable and effective marketing.

12. APM Digital Team

13. Traditional Engagement

14. APM Digital Engagement

15. Aligning Behaviour with PermissionRelationship Corporate HospitalityL6L5 Seminars/Exhibitions/Workshops/Sales MeetingsL4 Direct Mail/TelemarketingL3L2 eMarketingL1L0Time

16. Communications Plan

17. Social Media Landscape:

18. Social Media Categories:Analysing key referers to determin traffic flow & interactionSocial News Sites: Digg

19. Reddit

20. TwitterSocial Networking Facebook

21. Myspace

22. Care2Social Media SharingYou Tube

23. Flickr

24. TumbirSocial Bookmarking SitesStumbleUpon

25. Delicious

26. Meneame.netSocial KnowledgeWikipedia

27. Squidoo

28. Yahoo answersAutomated Qualification Process

29. Creative elements

30. Copywriting Whitepapers, Case studies, blogs

31. Integrated themed assetsHardcopy inviteDM postacrdWeb ads microsite leaderboard graphicsReminder emailHtml emailLanding Page