2. Founded in 1994 in Ann Arbor, MI
• 22 Years in Marketing Services and Database
Management Serving Over 20,000 Locations
Understand YOUR Business in Great Detail
• Local Area Marketing Expertise
• Personal Service at the Local Store Level
Proven Analysis and Reporting
• What is Working?
• What to Change?
We Succeed When You Succeed
• Dollars Per Invoice
• Customers Per Day
3. Data Security
• State-of-the-art systems to protect your valuable information
• Ironclad confidentiality agreements
Cost Reduction – Continuous Improvement
• Address verification to increase delivery
• National Change of Address processing
• Eliminate customer targets from prospecting targets
Vibrant Creative
• All creative necessary for digital and print media
• Creative asset management – digital library
Marketing Database for ALL Locations
• View analyze and research customer and prospects by store trade
area
• Verify effectiveness monthly response and tracking reports
4.
5. Customer Retention - Targeting Key Customer Segments
• Time-of-need service reminders for customer loyalty
• New customer “Thank You” to boost repeat visits
• Lapsed customer programs to recapture lost customers
New Customer Acquisition - Targeting Key Prospect
Segments
• Ability to reach prospects separate from active customers
• Individual store trade area specific
• New Movers
Multi-Media Approach
• Post Cards, Jumbo Cards, Self-Mailers
• Customer Email
• Targeted Prospecting Email
• CustomerInflux – Prospect Banner Advertising
9. Loyalty Rewards
• Communication based on
activity/spend
• Counts based loyalty
• Highest performer
• ROI minimum 6-1
• Long shelf life
• Email Campaign
11. Targeted Prospecting Emails
• Reaching Internet Households:
o PC’s, Tablets, Smartphones
• More Effective Compared to:
o Bulk Mail, EDDM, Shared Mail
• Multiple Creative Options:
o Specials, tire & service events
• Measurable Response Reporting
o Linked to POS data
• Solid Provable ROI
o Number New Customers
o Invoice Dollar Amounts
12. Targeted Display Advertising
• Target households by store trade area
• Tremendous Reach/Economy compared to:
o Bulk Mail, EDDM, Shared Mail
• Multiple Creative Options:
o Specials, tire & service events
• Measurable Response Reporting
o Linked to POS data
• Solid Provable ROI
o Number New Customers
o Invoice Dollar Amounts
13. Detailed Response Reports For All Media
• Invoice counts
• Dollars spent, total revenue
• New customers
• Response rate
• Incremental Sales
14. Effectively Reach Customers and Prospects Where YOU Do
Business
• Interface your POS data with data security
• Build a comprehensive marketing database of customers and
prospects
• Distinguish customers from prospects targeting each separate
with no duplication
o Demonstrate this capability on an individual store basis
• Give you the ability to view, analyze and research your
customers
o Active, New and Lapsing Customers
Amount they spend, have spent, frequency of visit,
Level of detail on the customer record (things like a valid email, cell
phone number, etc.)
o The same goes for the prospects in the area you do business.
• Personalize creative including creative asset management
15. Understand What Is Working and What To Change
• We have over 20 years of serving and analyzing performance for
more than 20,000 retailers
• We have measured incremental response for various media
extensively
• Naturally customers respond better than prospects
• We provide you with proven turn-key methods:
o To execute, analyze and measure
o All of your communication efforts
o Based on strategy and tactics
o Performance and ROI 0%
5%
10%
15%
20%
25%
30%
35%
40%
Media Response
