The document discusses strategies for leveraging email marketing within a publishing organization. It covers analyzing email performance metrics, examples of commercial email models, integrating email and social media, growing email lists, retaining subscribers, overcoming operational challenges, and maximizing the value of email for driving subscriptions, traffic, and revenue. The key takeaway is that a successful email strategy requires understanding customer needs and leveraging both email and social media to engage audiences.
This document provides an agenda for a telecom pricing workshop taking place from April 11-12, 2011 in London. The workshop will focus on strategies for developing successful pricing models for fixed, mobile, and data services. Topics will include segmentation strategies, tiered pricing, leveraging pricing to increase profits from data, and case studies from operators that have implemented innovative pricing approaches. Presenters will discuss pricing strategies at Orange, T-Mobile, KPN, and Makedonski Telekom.
The overall strategy for PostStream is to work with clients and prospective clients to enable their transition from a physical only distribution model to an optimised multi-channel distribution model that reduces distribution costs, mitigates risk, and improves deliverability and governance for transactional, operational and marketing customer communications.
All In One Marketing provides a service that allows businesses to communicate with customers and prospects across multiple channels including SMS, email, Facebook, and instant messengers from a single integrated dashboard. It is a two-step process of first building a contact list and then marketing to that list. The service offers features like sending automated text campaigns, appointment reminders, and mobile coupons. Pricing plans start at £99 per month.
Operation Protect & Grow was a marketing strategy developed by Lightpath to address challenges in a post-bubble telecom market characterized by reduced spending. The strategy focused on strengthening customer service, optimizing their network, and strengthening their brand. It utilized an integrated marketing approach using various advertising vehicles and direct communications to generate awareness and sales leads among target business audiences throughout their service areas. The goals were to build their brand, generate qualified leads, and increase revenues while addressing issues like price erosion in a competitive market.
The document discusses marketing communication tools used on the internet, including email, websites, and social media. It provides an overview of integrated marketing communication strategies and how every customer interaction helps form brand images. The document also summarizes the characteristics of different media channels including broadcast, narrowcast, and pointcast media and their strengths and weaknesses for reaching audiences.
This document summarizes the key points from a lecture on e-commerce systems. It discusses the major trends driving e-business, strategies for gaining customer loyalty online through trust and targeted marketing. It also outlines the evolution of Amazon's business model from online retail to marketplace platforms and partnerships. Product attributes suitable for online retail are identified.
Formulating Your E-commerce Marketing StrategySavaş Şakar
Formulating Your E-Commerce Marketing Strategy discusses how to develop an effective e-commerce marketing strategy. It begins with establishing a business mission, objectives, and marketing objectives in a hierarchical structure. It then discusses determining e-commerce marketing strategy based on traditional marketing objectives as well as market-related technology issues. The document provides examples and tips for elements of an e-commerce strategy such as market segmentation, information products, site design, advertising, customer service, and pricing.
This document provides an agenda for a telecom pricing workshop taking place from April 11-12, 2011 in London. The workshop will focus on strategies for developing successful pricing models for fixed, mobile, and data services. Topics will include segmentation strategies, tiered pricing, leveraging pricing to increase profits from data, and case studies from operators that have implemented innovative pricing approaches. Presenters will discuss pricing strategies at Orange, T-Mobile, KPN, and Makedonski Telekom.
The overall strategy for PostStream is to work with clients and prospective clients to enable their transition from a physical only distribution model to an optimised multi-channel distribution model that reduces distribution costs, mitigates risk, and improves deliverability and governance for transactional, operational and marketing customer communications.
All In One Marketing provides a service that allows businesses to communicate with customers and prospects across multiple channels including SMS, email, Facebook, and instant messengers from a single integrated dashboard. It is a two-step process of first building a contact list and then marketing to that list. The service offers features like sending automated text campaigns, appointment reminders, and mobile coupons. Pricing plans start at £99 per month.
Operation Protect & Grow was a marketing strategy developed by Lightpath to address challenges in a post-bubble telecom market characterized by reduced spending. The strategy focused on strengthening customer service, optimizing their network, and strengthening their brand. It utilized an integrated marketing approach using various advertising vehicles and direct communications to generate awareness and sales leads among target business audiences throughout their service areas. The goals were to build their brand, generate qualified leads, and increase revenues while addressing issues like price erosion in a competitive market.
The document discusses marketing communication tools used on the internet, including email, websites, and social media. It provides an overview of integrated marketing communication strategies and how every customer interaction helps form brand images. The document also summarizes the characteristics of different media channels including broadcast, narrowcast, and pointcast media and their strengths and weaknesses for reaching audiences.
This document summarizes the key points from a lecture on e-commerce systems. It discusses the major trends driving e-business, strategies for gaining customer loyalty online through trust and targeted marketing. It also outlines the evolution of Amazon's business model from online retail to marketplace platforms and partnerships. Product attributes suitable for online retail are identified.
Formulating Your E-commerce Marketing StrategySavaş Şakar
Formulating Your E-Commerce Marketing Strategy discusses how to develop an effective e-commerce marketing strategy. It begins with establishing a business mission, objectives, and marketing objectives in a hierarchical structure. It then discusses determining e-commerce marketing strategy based on traditional marketing objectives as well as market-related technology issues. The document provides examples and tips for elements of an e-commerce strategy such as market segmentation, information products, site design, advertising, customer service, and pricing.
Digital marketing - Introduction to email marketingardiansarach
This document provides an overview of email marketing best practices. It discusses the value of email marketing, choosing an email marketing platform like Klaviyo, key email marketing terminology, best practices for email campaigns, and the top 3 email automations including welcome series, abandonment reminders, and post-purchase follow up. The document aims to teach readers the fundamentals of building an effective email marketing strategy.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
This document provides an overview of affiliate marketing from an Australian perspective. It defines affiliate marketing and performance marketing. It discusses the size and growth expectations of the Australian affiliate marketing market. It provides real world examples and case studies of affiliate marketing campaigns. It also discusses various job types within the performance marketing industry and emerging trends like social media and mobile advertising.
Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...TFM&A
This document discusses how digital asset management (DAM) systems can help users find, locate, archive, and access files regardless of location. It outlines 5 key concepts of DAM: search, metadata, workflow, distribution, and analytics. DAM systems provide centralized search capabilities and use metadata to improve file discoverability. They also support collaborative workflows, distribute assets, and provide analytics about asset usage.
SDL Rich Media based Campaign Managementwmaagdenberg
This document discusses how SDL Media Manager can help companies convert video views into sales leads. It provides a 6-step model for managing and distributing media assets across channels, localizing content, enabling social sharing, enriching content with interactive elements, and optimizing campaigns based on data. Case studies are presented showing how Mitsubishi and KLM used the platform to generate more qualified leads from their video campaigns. The presentation concludes with a discussion of building viral campaigns and examples of custom events and in-screen applications.
This document discusses optimizing email marketing strategies in 2009. It provides an overview of eCircle, a European email marketing company. eCircle recommends applying marketing principles like relevance to email. Targeting can be done through profile, behavioral, and lifecycle approaches. A case study shows how Argos used integrated customer data to personalize newsletters, driving higher engagement. Dynamic content, reviews, and Q&A improved results for Argos.
The document discusses Adobe Campaign, its key capabilities for cross-channel marketing campaigns, and how it fits within the Adobe Experience Cloud. It outlines Adobe Campaign's capabilities for integrated customer profiles, targeted segmentation, cross-channel campaign orchestration, and integrated email. It also discusses Adobe Campaign's roadmap and strategy, including expanding into new channels, leveraging artificial intelligence, and integrating with the Adobe Experience Platform.
1. Referral marketing utilizes existing customers to acquire new customers through recommendations between friends and family. It provides advantages like more new customers, increased affinity, quality leads, and efficiency.
2. Tellja is an online referral marketing platform that allows customers to easily make referrals and receive bonuses. It combines traditional referral elements like bonuses with modern communication methods like web and email.
3. The future of referral marketing is online platforms like Tellja that make referrals simple, trackable, and rewarding for both businesses and their customers. It is an inexpensive way for companies to generate new customers through viral marketing.
The document discusses how marketing is being redefined by new digital channels, requiring companies to integrate traditional and interactive media to effectively communicate with customers across multiple touchpoints, and highlights the importance of data-driven personalized messaging and social media engagement to drive better results and outcomes.
This document discusses pricing strategies for startups. It explains that pricing is important because price decreases have a more serious impact on profit than changes to other factors. It then outlines different pricing models for startups to consider, such as subscription, one-time payment, advertising, and razor-and-blades models. The document also provides tips for startups on determining initial prices, adjusting prices over time, and communicating price changes to customers.
130522 ibm heyerdal fremtidens handleopplevelseNils Kristensen
This document discusses using analytics to improve customer experiences and loyalty. It provides an overview of IBM's solutions for smarter commerce, including cross-channel selling, customer analytics, and supply chain management. It emphasizes focusing on customers and social media, and highlights how predictive analytics can help organizations anticipate needs, make smarter decisions, and gain a competitive advantage over those who do not use analytics.
The document discusses strategies for accelerating a SaaS business in a changing world. It outlines key business challenges like the speed of change and customer demands. It then provides recommendations across different areas like business models, go-to-market strategies, and channels. Specific topics covered include the top drivers and challenges of direct sales, partner channels, and online channels. The document emphasizes the need to rethink approaches to meet customer needs in today's environment.
The document summarizes Mobile Commons, a SaaS platform for mobile messaging marketing. It was founded in 2007 and has over 85 customers. Mobile Commons allows agencies and marketers to launch large-scale SMS, voice, and web programs. The company has direct sales, agency, and reseller channels. Mobile messaging is highlighted as the leading mobile marketing channel due to its widespread adoption and engagement. Mobile Commons CEO Anthony Risicato and the experienced team are focused on building the high-growth business.
This document summarizes an internet marketing seminar on driving traffic to websites. It discusses various online marketing channels like search engine optimization, pay-per-click advertising, email marketing, social media, blogs, video, and more. For each channel, it provides tips on how to effectively use the channel to find and engage customers online. The overall focus is on testing different tactics, measuring their performance, and optimizing the approach over time based on what works best.
Herman Kerstens and Lucie Selleslags of Truvo presented on their data quality program. They implemented a local data quality program from 2007-2008 to address declining data quality indicators and increase sales. The program aimed to enrich business data, correct phone numbers and emails, and met targets which increased revenue and customer satisfaction while reducing complaints. The data quality initiative impacted strategic goals, business processes, organization, customers, and enabled innovations like a new customer-controlled website. Lessons included using concrete metrics, clear terminology, and communicating results.
Ibm future of retail and consumer products 2013Friedel Jonker
This document discusses strategies for retailers to adapt to changing consumer behaviors. It outlines IBM's 2I Intelligent Integrated 4S Blueprint approach, which provides solutions, software, systems, and services to help retailers understand smarter consumers. The approach aims to create a seamless customer experience by knowing, valuing, informing, and securely serving customers across channels. IBM can help retailers transform digitally and achieve their goals through various phases. The biggest challenge is that consumers are becoming more informed, interconnected, and empowered due to technology changes, so retailers must adapt.
The Future of Independent Filmmaking Trends and Job OpportunitiesLetsFAME
The landscape of independent filmmaking is evolving at an unprecedented pace. Technological advancements, changing consumer preferences, and new distribution models are reshaping the industry, creating new opportunities and challenges for filmmakers and film industry jobs. This article explores the future of independent filmmaking, highlighting key trends and emerging job opportunities.
Digital marketing - Introduction to email marketingardiansarach
This document provides an overview of email marketing best practices. It discusses the value of email marketing, choosing an email marketing platform like Klaviyo, key email marketing terminology, best practices for email campaigns, and the top 3 email automations including welcome series, abandonment reminders, and post-purchase follow up. The document aims to teach readers the fundamentals of building an effective email marketing strategy.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
This document provides an overview of affiliate marketing from an Australian perspective. It defines affiliate marketing and performance marketing. It discusses the size and growth expectations of the Australian affiliate marketing market. It provides real world examples and case studies of affiliate marketing campaigns. It also discusses various job types within the performance marketing industry and emerging trends like social media and mobile advertising.
Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...TFM&A
This document discusses how digital asset management (DAM) systems can help users find, locate, archive, and access files regardless of location. It outlines 5 key concepts of DAM: search, metadata, workflow, distribution, and analytics. DAM systems provide centralized search capabilities and use metadata to improve file discoverability. They also support collaborative workflows, distribute assets, and provide analytics about asset usage.
SDL Rich Media based Campaign Managementwmaagdenberg
This document discusses how SDL Media Manager can help companies convert video views into sales leads. It provides a 6-step model for managing and distributing media assets across channels, localizing content, enabling social sharing, enriching content with interactive elements, and optimizing campaigns based on data. Case studies are presented showing how Mitsubishi and KLM used the platform to generate more qualified leads from their video campaigns. The presentation concludes with a discussion of building viral campaigns and examples of custom events and in-screen applications.
This document discusses optimizing email marketing strategies in 2009. It provides an overview of eCircle, a European email marketing company. eCircle recommends applying marketing principles like relevance to email. Targeting can be done through profile, behavioral, and lifecycle approaches. A case study shows how Argos used integrated customer data to personalize newsletters, driving higher engagement. Dynamic content, reviews, and Q&A improved results for Argos.
The document discusses Adobe Campaign, its key capabilities for cross-channel marketing campaigns, and how it fits within the Adobe Experience Cloud. It outlines Adobe Campaign's capabilities for integrated customer profiles, targeted segmentation, cross-channel campaign orchestration, and integrated email. It also discusses Adobe Campaign's roadmap and strategy, including expanding into new channels, leveraging artificial intelligence, and integrating with the Adobe Experience Platform.
1. Referral marketing utilizes existing customers to acquire new customers through recommendations between friends and family. It provides advantages like more new customers, increased affinity, quality leads, and efficiency.
2. Tellja is an online referral marketing platform that allows customers to easily make referrals and receive bonuses. It combines traditional referral elements like bonuses with modern communication methods like web and email.
3. The future of referral marketing is online platforms like Tellja that make referrals simple, trackable, and rewarding for both businesses and their customers. It is an inexpensive way for companies to generate new customers through viral marketing.
The document discusses how marketing is being redefined by new digital channels, requiring companies to integrate traditional and interactive media to effectively communicate with customers across multiple touchpoints, and highlights the importance of data-driven personalized messaging and social media engagement to drive better results and outcomes.
This document discusses pricing strategies for startups. It explains that pricing is important because price decreases have a more serious impact on profit than changes to other factors. It then outlines different pricing models for startups to consider, such as subscription, one-time payment, advertising, and razor-and-blades models. The document also provides tips for startups on determining initial prices, adjusting prices over time, and communicating price changes to customers.
130522 ibm heyerdal fremtidens handleopplevelseNils Kristensen
This document discusses using analytics to improve customer experiences and loyalty. It provides an overview of IBM's solutions for smarter commerce, including cross-channel selling, customer analytics, and supply chain management. It emphasizes focusing on customers and social media, and highlights how predictive analytics can help organizations anticipate needs, make smarter decisions, and gain a competitive advantage over those who do not use analytics.
The document discusses strategies for accelerating a SaaS business in a changing world. It outlines key business challenges like the speed of change and customer demands. It then provides recommendations across different areas like business models, go-to-market strategies, and channels. Specific topics covered include the top drivers and challenges of direct sales, partner channels, and online channels. The document emphasizes the need to rethink approaches to meet customer needs in today's environment.
The document summarizes Mobile Commons, a SaaS platform for mobile messaging marketing. It was founded in 2007 and has over 85 customers. Mobile Commons allows agencies and marketers to launch large-scale SMS, voice, and web programs. The company has direct sales, agency, and reseller channels. Mobile messaging is highlighted as the leading mobile marketing channel due to its widespread adoption and engagement. Mobile Commons CEO Anthony Risicato and the experienced team are focused on building the high-growth business.
This document summarizes an internet marketing seminar on driving traffic to websites. It discusses various online marketing channels like search engine optimization, pay-per-click advertising, email marketing, social media, blogs, video, and more. For each channel, it provides tips on how to effectively use the channel to find and engage customers online. The overall focus is on testing different tactics, measuring their performance, and optimizing the approach over time based on what works best.
Herman Kerstens and Lucie Selleslags of Truvo presented on their data quality program. They implemented a local data quality program from 2007-2008 to address declining data quality indicators and increase sales. The program aimed to enrich business data, correct phone numbers and emails, and met targets which increased revenue and customer satisfaction while reducing complaints. The data quality initiative impacted strategic goals, business processes, organization, customers, and enabled innovations like a new customer-controlled website. Lessons included using concrete metrics, clear terminology, and communicating results.
Ibm future of retail and consumer products 2013Friedel Jonker
This document discusses strategies for retailers to adapt to changing consumer behaviors. It outlines IBM's 2I Intelligent Integrated 4S Blueprint approach, which provides solutions, software, systems, and services to help retailers understand smarter consumers. The approach aims to create a seamless customer experience by knowing, valuing, informing, and securely serving customers across channels. IBM can help retailers transform digitally and achieve their goals through various phases. The biggest challenge is that consumers are becoming more informed, interconnected, and empowered due to technology changes, so retailers must adapt.
The Future of Independent Filmmaking Trends and Job OpportunitiesLetsFAME
The landscape of independent filmmaking is evolving at an unprecedented pace. Technological advancements, changing consumer preferences, and new distribution models are reshaping the industry, creating new opportunities and challenges for filmmakers and film industry jobs. This article explores the future of independent filmmaking, highlighting key trends and emerging job opportunities.
From Teacher to OnlyFans: Brianna Coppage's Story at 28get joys
At 28, Brianna Coppage left her teaching career to become an OnlyFans content creator. This bold move into digital entrepreneurship allowed her to harness her creativity and build a new identity. Brianna's experience highlights the intersection of technology and personal branding in today's economy.
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Top IPTV UK Providers of A Comprehensive Review.pdfXtreame HDTV
The television landscape in the UK has evolved significantly with the rise of Internet Protocol Television (IPTV). IPTV offers a modern alternative to traditional cable and satellite TV, allowing viewers to stream live TV, on-demand videos, and other multimedia content directly to their devices over the internet. This review provides an in-depth look at the top IPTV UK providers, their features, pricing, and what sets them apart.
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Gamegreendigital
Introduction
Leonardo DiCaprio is synonymous with Hollywood stardom and acclaimed performances. has a unique connection with one of America's most beloved sports events—the Super Bowl. The "Leonardo DiCaprio Super Bowl" phenomenon combines the worlds of cinema and sports. drawing attention from fans of both domains. This article delves into the multifaceted relationship between DiCaprio and the Super Bowl. exploring his appearances at the event, His involvement in Super Bowl advertisements. and his cultural impact that bridges the gap between these two massive entertainment industries.
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Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
Rise to Stardom
DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
Environmental Activism
Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
The Super Bowl: An American Institution
History and Significance
The Super Bowl is the National Football League (NFL) championship game. is one of the most-watched sporting events in the world. First played in 1967, the Super Bowl has evolved into a cultural phenomenon. featuring high-profile halftime shows, memorable advertisements, and significant media coverage. The event attracts a diverse audience, from avid sports fans to casual viewers. making it a prime platform for celebrities to appear.
Entertainment and Advertisements
The Super Bowl is not only about football but also about entertainment. The halftime show features performances by some of the biggest names in the music industry. while the commercials are often as anticipated as the game itself. Companies invest millions in Super Bowl ads. creating iconic and sometimes controversial commercials that capture public attention.
Leonardo DiCaprio's Super Bowl Appearances
A Celebrity Among the Fans
Leonardo DiCaprio's presence at the Super Bowl has noted several times. As a high-profile celebrity. DiCaprio attracts
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfoliogreendigital
Introduction
Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
Apn E Mail Strategy Slideshare
1. E-Mail Strategy
Marketing
Mix
E-Mail
and SEM Analytics SEO PR
Mobile
Tuesday, September 29, 2009
2. E-Mail Strategy
Contents
•Current state of the channel and its viability
•Commercial Models
•Examples of how e-mail databases deliver value beyond clicks
•Analytics and measures of performance for goals and objective setting
•Challenges with e-mail in a publishing organisation
•Learnings from NEWS and Fairfax
•Strategy for developing a valuable list
•Strategy for growth in a publishing business
•Strategy for engagement and retention
•What works and what does not
•How to leverage e-mail channel into print subscriptions
•Research and findings from primary research on user wants/needs from e-mail
•Products in the market and concepts
•Dealing with operational and capacity challenges through technology
•Recommendations
Tuesday, September 29, 2009
3. E-Mail: Channel continues to perform
•E-Mail = real people always there and qualified
•The quality of traffic off of newsletters higher than SEM
•The yields for direct e-mail marketing higher than display
•Figures are significantly below several Aussie newsletters
Open rates (key performance measure) increasing across most industries from 2008-2009 shows that this channel
remains an effective direct messaging medium with end users. While display ads have declined in yield and SEM
stands to go up in cost, e-mail has maintained its commercial viability when strategy is delivered properly.
Tuesday, September 29, 2009
5. ...where Social Media will play a part
Social media is the future and successful strategies will involve the integration of e-mail with social media
environments and contexts. In fact, both channels complement each other well. Social media sites deliver content and
relevance above and beyond static sites while e-mail complements Social Media through targeting and fulfillment.
Tuesday, September 29, 2009
6. E-Mail: KPIs and performance
KPIs Analytic Tools
Open rates
Click rates
Follow on traffic Omniture/Web Trends/Unica
Traffic retention E-Mail platform
Display Revenue Sales Force system
EDM Revenue
Profitability
These elements provide measures of
commercial value delivered by e-mail
that can be quantified into dollars. (ie.
Clicks=PIs that are worth ~1 cent each).
The sum of commercial value must
exceed the costs of maintaining e-mail
products.
Tuesday, September 29, 2009
7. EDM commercial model
These key players control
~$30,000,000 of the
revenue being earned in the
e-mail/affiliates market
Opt in APN commercial
co-branded messages to
consumers
E-Mail Cash
Zoom Direct
SMSpup - Empowered
Great Aussie Survey
Survey Databases
Key takeaways: There is over $50,000,000 nationally being made in this space with more room for
growth. Commercial eDMs may command $100cpm or more depending on content and data.
Tuesday, September 29, 2009
8. EDM commercial model
Key takeaways: Advertising revenue earned through the e-mail channel scales upward relative to
database size for dedicated ‘paid eDM’ promotional e-mail messages to each database.
Tuesday, September 29, 2009
9. How businesses use social
media and e-mail
DMNews
May 26, 2009
The traditional commercial e-mail models continue to have a place, but the user context is evolving. Businesses must
have a joint e-mail and social media strategy. Social Media is where the business needs to go to find customers and e-
mail is a key fulfillment mechanism.
Tuesday, September 29, 2009
10. Success Case for E-Mail and Social
DMNews
May 26, 2009
Tuesday, September 29, 2009
12. PR can capitalise on E-Mail...
STRATEGY
Core objectives
Develop national report on consumer sentiment for renovation
Create IP for PR and trade Marketing Strategy
Populate survey with required sample data
Drive additional traffic to homesite.com.au
Drive incremental e-mail sign ups
Create/leverage competitive advantage
Target Audience
National (all sexes and age groups renting or owning)
Prize and promotion mechanics
Survey on housing sentiment/renovation with aspirational offer
Create sense of legitimacy via survey and HIA partnership
RON ad spots and e-mail to network list
Known competitor tactics
Several entities running local surveys of poor quality
No one delivering this output quality on national level
Tuesday, September 29, 2009
13. ...as a high yielding channel...
Tuesday, September 29, 2009
18. Strategy for growing databases
Strategy Effectiveness Speed Difficulty Progress
Value add all newspaper subscriptions with free e-editions with opt ins via telesales
Deliver sustained editorial promotion in drop zone areas
Add newsletter sign up call to action in article level headers and footers
Use aggressive acquisition based e-mail campaigns with promotional inducements
Use viral promotion and e-mail campaign tactics as part of competitions
Require sign up to newsletters as part of all competition T&Cs
Undertake contra advertising arrangements with outside parties for acquisition
Cross promote newsletter databases in e-mail campaign swaps between brands (geo targeted)
Cross sell multiple newsletters on a single sign up page
Use house inventory to promote newsletter sign ups
Tuesday, September 29, 2009
22. ...this also works for media properties
6 Months Post Acquisition
APN
Tuesday, September 29, 2009
23. What works
Newsletters as a product
•Fresh new content
•Personalisation
•Alerts
•User control over delivery
•User input into product
E-Mail as commercial proposition
•Cleansing of dead e-mails
•Surveys of how to improve
•eDMs on a regular schedule
•Quality messaging
Tuesday, September 29, 2009
24. When the user talks...listen...
Tuesday, September 29, 2009
26. ...managed profitably
Your news...your way Weekly Editors Review
Tuesday, September 29, 2009
27. What does not work
Newsletters as a product
•Staid repurposed content
•No customer contribution to product
•No interactivity
E-Mail as commercial proposition
•Too many eDMs
•Daily newsletters (non-premium content)
•Bad creative
•Bad design and standards
Tuesday, September 29, 2009
28. Challenges of publishing organisation
Sales Editorial
IT
Product
Marketing
The organisation may operate like an Amoeba, housed by a commercial brand and culture but able to find touch points with
the customer from different business units (with business units often unaware of what the other is doing). Strategy must find
ways to harvest e-mail and data through its unique touch points BUT WITH A STRUCTURE AND VISIBILITY.
Tuesday, September 29, 2009
29. Early stages
Product
Editorial
IT
Sales
Marketing
Customers are a precious resource, use marketing to identify and segment - coordinating the rest of the business to acquire
and retain them through technology and process.
Tuesday, September 29, 2009
30. But customer acquisition is expensive
Now you got them, how do you keep them happy?
Tuesday, September 29, 2009
31. ...you give the customer what they want
Editorial
Marketing
Sales
IT
Product
Tuesday, September 29, 2009
32. How can we not make money when the demand
for media has increased more than 10 fold?
Tuesday, September 29, 2009
33. Make it easy for customer to consume
Editorial
Marketing
Sales
IT
Product
.and sometimes new products and diets emerge!
Making it easy for users to digest APN content (e-mail is one way), leads to trust and sharing of ideas. A good
business listens to those ideas, lets the customer in and a similar co-creation process emerges. The old
business is not dead, just continuously re-invented.
Tuesday, September 29, 2009
38. ...Best case
Enterprise Communications platform
Developing an enterprise application platform allows the business to support a variety of functions, scale to the
business and minimise or eliminate much of the overhead required to support large user base. ASP solution can
integrate with internal systems, enforce business rules and eliminate IT architecture issues.
Tuesday, September 29, 2009
39. Recommendations
Providers
Communications Transactional E-Mail
Technology
Platform Newsletter
Open architecture
Outsource for Alerts
API
specialisation and Mobile
interoperability with
internal systems
Leadership and Process
Capacity Centralise control within
Use technology to devolve specialised Marketing
tactical capability to department to manage privacy
greater business to scale and privileges as a resource to
growth and activity the business
Management
Empower senior management that
understands business units and how
they fit together; how to foster autonomy
as it benefits the customer and where to
create discipline and compliance where it
is required; robust planning to educate
all parts of the business to evolve
Tuesday, September 29, 2009