The document discusses the importance of using social media for businesses. It highlights how social media allows unprecedented marketing opportunities through platforms like Facebook, Twitter, and Pinterest. The document then provides guidance on developing social media strategies for these various channels, including setting goals, customizing profiles, engaging customers, and measuring results. It also describes social media services offered by SocialStrut to help businesses succeed online.
The document provides information about social media marketing services offered by SocialStrut. It discusses setting up social media accounts on platforms like Facebook, Twitter, LinkedIn and Pinterest. It also describes monthly management packages to maintain and optimize these accounts. Additional services mentioned include website design, logo design, search engine optimization and more. The goal is to help businesses effectively leverage social media to grow online.
The document discusses selecting and implementing social media strategies. It notes that over 1.5 billion people use social networks daily and $4.26 billion was spent on social media marketing in 2011. The document recommends establishing goals for social media use and focusing on customer engagement rather than just campaigns. It also suggests implementing tactics across multiple social media channels like Facebook, Twitter, YouTube and Pinterest to reach customers effectively.
This document discusses selecting and implementing social media strategies. It begins by noting how social media has evolved from cavemen communicating on walls to over 1.5 billion people using social networks today. It emphasizes that social media is important for businesses to leverage, as $4.26 billion was spent on social media marketing in 2011. The document then provides an overview of a social media agency that helps businesses create customized social media campaigns across multiple channels. It stresses the importance of an initial planning process to define goals and key performance indicators before implementation and optimization.
We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels.
Web Design in Malaysia
This document summarizes a presentation about influencing brand buzz through social media. It discusses separating hype from reality with social media, defines social media, and outlines the benefits. It also covers setting expectations, budgeting, tools and techniques, and getting started with social media. Examples are provided of how different social media platforms like Twitter, podcasts, widgets and mobile advertising can be used. The presentation emphasizes listening to customers, engaging authentically, and measuring results both tangibly and intangibly. It provides contact information for follow up.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
The document discusses selecting and implementing social media strategies. It begins by noting the rise of social media and its scale due to the internet. Several key statistics are presented about social media usage and spending to emphasize its importance. The document then discusses developing a long-term social media strategy and focusing on engaging people rather than just technology. It provides examples of strategies and analytics for platforms like Facebook, Twitter, Pinterest, YouTube, and developing customized offers. The goal is to help businesses maximize their reach and return on investment through an integrated social media approach.
The document discusses how social media can be leveraged as part of a marketing strategy. It notes that while social media has existed for a long time, the internet has scaled it to a massive level. It also discusses how technology has shifted communication channels and how social media allows for viral marketing. The agency, MediaRede, helps companies select and implement customized social media strategies to maximize revenues by building connections with customers.
The document provides information about social media marketing services offered by SocialStrut. It discusses setting up social media accounts on platforms like Facebook, Twitter, LinkedIn and Pinterest. It also describes monthly management packages to maintain and optimize these accounts. Additional services mentioned include website design, logo design, search engine optimization and more. The goal is to help businesses effectively leverage social media to grow online.
The document discusses selecting and implementing social media strategies. It notes that over 1.5 billion people use social networks daily and $4.26 billion was spent on social media marketing in 2011. The document recommends establishing goals for social media use and focusing on customer engagement rather than just campaigns. It also suggests implementing tactics across multiple social media channels like Facebook, Twitter, YouTube and Pinterest to reach customers effectively.
This document discusses selecting and implementing social media strategies. It begins by noting how social media has evolved from cavemen communicating on walls to over 1.5 billion people using social networks today. It emphasizes that social media is important for businesses to leverage, as $4.26 billion was spent on social media marketing in 2011. The document then provides an overview of a social media agency that helps businesses create customized social media campaigns across multiple channels. It stresses the importance of an initial planning process to define goals and key performance indicators before implementation and optimization.
We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels.
Web Design in Malaysia
This document summarizes a presentation about influencing brand buzz through social media. It discusses separating hype from reality with social media, defines social media, and outlines the benefits. It also covers setting expectations, budgeting, tools and techniques, and getting started with social media. Examples are provided of how different social media platforms like Twitter, podcasts, widgets and mobile advertising can be used. The presentation emphasizes listening to customers, engaging authentically, and measuring results both tangibly and intangibly. It provides contact information for follow up.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
The document discusses selecting and implementing social media strategies. It begins by noting the rise of social media and its scale due to the internet. Several key statistics are presented about social media usage and spending to emphasize its importance. The document then discusses developing a long-term social media strategy and focusing on engaging people rather than just technology. It provides examples of strategies and analytics for platforms like Facebook, Twitter, Pinterest, YouTube, and developing customized offers. The goal is to help businesses maximize their reach and return on investment through an integrated social media approach.
The document discusses how social media can be leveraged as part of a marketing strategy. It notes that while social media has existed for a long time, the internet has scaled it to a massive level. It also discusses how technology has shifted communication channels and how social media allows for viral marketing. The agency, MediaRede, helps companies select and implement customized social media strategies to maximize revenues by building connections with customers.
Giving an overview of why Paid Owned and Earned Media (POEM) is more relevant than ever before. Understand the what the channels are; reason for growth; and how to approach it.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Early adopters are gaining real economic value from social media investments. Customers who engage with companies over social media are more loyal and spend up to 40% more than other customers. Leading companies approach social media differently than average companies by linking social media efforts to business objectives, organizing efforts across business units, and measuring impact. The long-term winners will take a systematic approach based on principles like linking social media to objectives and measuring loyalty through Net Promoter scores.
Creating Products They Want: Consumer Driven Innovation via Social Media Moni...Connie Bensen Lund
A social media monitoring tool can help companies reduce costs and shorten product development cycles by gathering feedback directly from consumers. It provides insights into what customers want by analyzing online conversations. Companies can use this information to create more desirable products, reduce marketing expenses, and identify influencers to help with development. Monitoring social media also allows companies to get post-launch feedback and find new potential markets.
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...Chris Wright
Much has been said regarding the sheer volume and influence of social media on organizations' products, brands and services. Little has been said, however, on how to use social media to mine customer insight to improve and enhance consumer experiences across multiple buying channels. These slides present a point of view on how to assess your social media business requirements and determine the most effective way to measure your customers' experiences using social media.
Customers in Control: The ROI of Listening to your Customers' NeedsConnie Bensen Lund
This document discusses how social media monitoring can improve customer service by listening to customer conversations online. It outlines that customers are openly sharing their experiences and that social media allows for two-way conversations between customers and companies. While social media on its own does not improve customer service, it provides a way for companies to better understand customer needs and respond appropriately. The document also notes that free social media monitoring tools have limitations and that comprehensive tools are needed to effectively track all relevant online conversations about a brand.
First Priority for a Social Media Strategy: A Brand Audit Using a Social Medi...Connie Bensen Lund
A brand audit using a social media monitoring tool is the first step in creating an effective social media strategy. A brand audit identifies a brand's online presence and conversations about the brand to understand customer needs and set business objectives for the social media strategy. Key reports from a monitoring tool provide insights on topics, influencers, sentiment, locations, and demographics of conversations to guide the strategy. Objectives may include improving marketing, customer service, sales, product development and public relations. The brand audit also establishes metrics to measure progress and ROI of the social media campaign.
Social and Cloud Marketing Impact on BusinessesSaumya Verma
This project report gives a brief analysis of social media management and cloud marketing, what are the strategies to use them, benefits derived out of them, how to measure them. This report also covers both B2B and B2C strategies for using social media marketing.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Social media marketing services allow businesses to engage customers through online conversations rather than traditional push marketing. By participating in social media sites like Twitter, Facebook, LinkedIn, blogs and YouTube, companies can both learn what customers want and promote their brand to a wide online audience in a way that feels honest and trustworthy. When done correctly, social media marketing provides a low-cost way to increase sales, drive traffic, and build relationships with potential new customers.
It's the end of 2010, and a majority of companies have ventured into social media as a publishing channel. Yet many aren't seeing the results they'd hoped for. That's because of the approach.
This whitepaper explores the concept of Engagement, Influence and Activation as end goals to corporate social media, not as a publishing channel but as a way to better connect, share and interact with your markets.
Community conference 2011 - Dell, Bill JohnstonSeismonaut
This document discusses creating sustainable value through social media. It outlines Dell's journey with social media over five years, experiments, and lessons learned. Key insights include:
1) Social media improves engagement, provides solutions, and boosts loyalty across the customer lifecycle from awareness to post-purchase support.
2) Listening is critical for understanding customers and markets. Social media also provides insights to improve products, marketing, and operations.
3) While direct sales impacts can be measured, social media value is multi-dimensional, including influence on purchase, increased attention, loyalty, and other less direct impacts.
4) For Dell, social media affects all business units and stages of the buying process, not
This document provides strategies for using social networks to generate business leads. It discusses evaluating a company's existing lead generation process and how social networks can fit into the buying process. Tactical social media approaches are emphasized, including using appropriate content, relevant measurement, and tools that shorten the lead time per sale. Both B2C and B2B examples are provided. Specific social media platforms like Facebook, Twitter, YouTube and LinkedIn are discussed as engagement platforms for lead generation.
This document outlines the five steps of an integrated social media campaign: 1) Listen, 2) Plan, 3) Engage, 4) Measure, and 5) Evaluate & Revise. It discusses the importance of listening first through a brand audit to understand the target market. Then a strategy and metrics are established. Engagement involves interacting online and growing the campaign. Measurement provides reports to assess progress. Evaluation determines what worked and identifies opportunities to improve future campaigns. An integrated approach combining online and offline efforts is recommended for maximum effectiveness.
Frost & Sullivan Social Media Customer Engagement White PaperTherese Reuterswärd
Social media is becoming an important channel for customer engagement and support. Contact centers need strategic plans for managing social media interactions. Common challenges include unclear ownership, focus on capabilities over value, and lack of integration across departmental initiatives. Recommendations include obtaining executive support, collaborating across departments, exploring vendor solutions, and acting with sufficient planning but also urgency.
This document discusses how social networking concepts are being applied to enhance enterprise collaboration. It outlines some challenges of implementing collaboration technologies, such as encouraging adoption and integrating systems. The document advocates for maximizing the value of collaboration tools by fully integrating them with enterprise applications and processes using techniques like event stream brokering. This allows organizations to better share information across systems in real-time and get more benefits from their collaboration investments.
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
The document discusses social media trends and strategies for businesses to build a successful social media presence. It provides definitions of social media, discusses the current social media landscape and survey results on business usage. It then outlines key strategies for businesses, including developing a social media strategy, setting goals and metrics, allocating resources, and promoting social media integration. The document advocates that social media requires a strategic, long term approach beyond just engaging customers.
Social media marketing refers to gaining attention and website traffic through social media sites. The document discusses the scope of social media marketing, limitations of traditional marketing, benefits of social media marketing, strategies used, examples of companies using social media successfully, and the potential for social media marketing in India. It concludes that social media cannot be separated from the online world today and that companies must understand its potential and get ready for this new era of marketing.
Giving an overview of why Paid Owned and Earned Media (POEM) is more relevant than ever before. Understand the what the channels are; reason for growth; and how to approach it.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Early adopters are gaining real economic value from social media investments. Customers who engage with companies over social media are more loyal and spend up to 40% more than other customers. Leading companies approach social media differently than average companies by linking social media efforts to business objectives, organizing efforts across business units, and measuring impact. The long-term winners will take a systematic approach based on principles like linking social media to objectives and measuring loyalty through Net Promoter scores.
Creating Products They Want: Consumer Driven Innovation via Social Media Moni...Connie Bensen Lund
A social media monitoring tool can help companies reduce costs and shorten product development cycles by gathering feedback directly from consumers. It provides insights into what customers want by analyzing online conversations. Companies can use this information to create more desirable products, reduce marketing expenses, and identify influencers to help with development. Monitoring social media also allows companies to get post-launch feedback and find new potential markets.
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...Chris Wright
Much has been said regarding the sheer volume and influence of social media on organizations' products, brands and services. Little has been said, however, on how to use social media to mine customer insight to improve and enhance consumer experiences across multiple buying channels. These slides present a point of view on how to assess your social media business requirements and determine the most effective way to measure your customers' experiences using social media.
Customers in Control: The ROI of Listening to your Customers' NeedsConnie Bensen Lund
This document discusses how social media monitoring can improve customer service by listening to customer conversations online. It outlines that customers are openly sharing their experiences and that social media allows for two-way conversations between customers and companies. While social media on its own does not improve customer service, it provides a way for companies to better understand customer needs and respond appropriately. The document also notes that free social media monitoring tools have limitations and that comprehensive tools are needed to effectively track all relevant online conversations about a brand.
First Priority for a Social Media Strategy: A Brand Audit Using a Social Medi...Connie Bensen Lund
A brand audit using a social media monitoring tool is the first step in creating an effective social media strategy. A brand audit identifies a brand's online presence and conversations about the brand to understand customer needs and set business objectives for the social media strategy. Key reports from a monitoring tool provide insights on topics, influencers, sentiment, locations, and demographics of conversations to guide the strategy. Objectives may include improving marketing, customer service, sales, product development and public relations. The brand audit also establishes metrics to measure progress and ROI of the social media campaign.
Social and Cloud Marketing Impact on BusinessesSaumya Verma
This project report gives a brief analysis of social media management and cloud marketing, what are the strategies to use them, benefits derived out of them, how to measure them. This report also covers both B2B and B2C strategies for using social media marketing.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Social media marketing services allow businesses to engage customers through online conversations rather than traditional push marketing. By participating in social media sites like Twitter, Facebook, LinkedIn, blogs and YouTube, companies can both learn what customers want and promote their brand to a wide online audience in a way that feels honest and trustworthy. When done correctly, social media marketing provides a low-cost way to increase sales, drive traffic, and build relationships with potential new customers.
It's the end of 2010, and a majority of companies have ventured into social media as a publishing channel. Yet many aren't seeing the results they'd hoped for. That's because of the approach.
This whitepaper explores the concept of Engagement, Influence and Activation as end goals to corporate social media, not as a publishing channel but as a way to better connect, share and interact with your markets.
Community conference 2011 - Dell, Bill JohnstonSeismonaut
This document discusses creating sustainable value through social media. It outlines Dell's journey with social media over five years, experiments, and lessons learned. Key insights include:
1) Social media improves engagement, provides solutions, and boosts loyalty across the customer lifecycle from awareness to post-purchase support.
2) Listening is critical for understanding customers and markets. Social media also provides insights to improve products, marketing, and operations.
3) While direct sales impacts can be measured, social media value is multi-dimensional, including influence on purchase, increased attention, loyalty, and other less direct impacts.
4) For Dell, social media affects all business units and stages of the buying process, not
This document provides strategies for using social networks to generate business leads. It discusses evaluating a company's existing lead generation process and how social networks can fit into the buying process. Tactical social media approaches are emphasized, including using appropriate content, relevant measurement, and tools that shorten the lead time per sale. Both B2C and B2B examples are provided. Specific social media platforms like Facebook, Twitter, YouTube and LinkedIn are discussed as engagement platforms for lead generation.
This document outlines the five steps of an integrated social media campaign: 1) Listen, 2) Plan, 3) Engage, 4) Measure, and 5) Evaluate & Revise. It discusses the importance of listening first through a brand audit to understand the target market. Then a strategy and metrics are established. Engagement involves interacting online and growing the campaign. Measurement provides reports to assess progress. Evaluation determines what worked and identifies opportunities to improve future campaigns. An integrated approach combining online and offline efforts is recommended for maximum effectiveness.
Frost & Sullivan Social Media Customer Engagement White PaperTherese Reuterswärd
Social media is becoming an important channel for customer engagement and support. Contact centers need strategic plans for managing social media interactions. Common challenges include unclear ownership, focus on capabilities over value, and lack of integration across departmental initiatives. Recommendations include obtaining executive support, collaborating across departments, exploring vendor solutions, and acting with sufficient planning but also urgency.
This document discusses how social networking concepts are being applied to enhance enterprise collaboration. It outlines some challenges of implementing collaboration technologies, such as encouraging adoption and integrating systems. The document advocates for maximizing the value of collaboration tools by fully integrating them with enterprise applications and processes using techniques like event stream brokering. This allows organizations to better share information across systems in real-time and get more benefits from their collaboration investments.
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
The document discusses social media trends and strategies for businesses to build a successful social media presence. It provides definitions of social media, discusses the current social media landscape and survey results on business usage. It then outlines key strategies for businesses, including developing a social media strategy, setting goals and metrics, allocating resources, and promoting social media integration. The document advocates that social media requires a strategic, long term approach beyond just engaging customers.
Social media marketing refers to gaining attention and website traffic through social media sites. The document discusses the scope of social media marketing, limitations of traditional marketing, benefits of social media marketing, strategies used, examples of companies using social media successfully, and the potential for social media marketing in India. It concludes that social media cannot be separated from the online world today and that companies must understand its potential and get ready for this new era of marketing.
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Leveraging Social Media to Gain Market Shares in Services MarketingSocial Samosa
Social media has become an effective marketing tool for brands to connect with customers. This document discusses how service marketers can leverage various social media tools, such as Facebook, LinkedIn, Twitter, YouTube and Pinterest, to engage with audiences and gain market share. It provides examples of how companies use social networks, online communities, videos and photos to better understand customer needs and behavior and strengthen customer relationships.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
1) Many marketers lack confidence and knowledge in using social media effectively. Two-thirds admit inadequate knowledge and two-thirds of non-users consider themselves knowledgeable.
2) The presentation provides strategies for building confidence and experience with social media programs. It emphasizes integrating social media into broader marketing strategies with a focus on customer interaction.
3) Key recommendations include developing social media programs with clear objectives, understanding target audiences and conversations, prioritizing channels, creating engaging content with the right voice, and listening to customers through various tools. Partnerships can also help leverage community experience.
Social Media Marketing is one of the essential ways to grow your brand. Social Media Marketing is very important that it has made so many move form nothing to something gigantic. Why so many business owner still like that strategy.
But don't worry I have gotten it to your door step.
Follow me here and buy more of my book to change your business live
👇👇👇
https://www.amazon.com/author/amazon.commarlinlsanders
This document discusses how content marketing has become critical for most organizations' marketing strategies. It outlines how paid, owned, and earned media are blurring together in an evolving digital landscape. Content marketing, especially using online video and social media, can help integrate these different types of media across the customer lifecycle to increase impact and ROI. However, managing content across multiple online channels and platforms poses challenges around cost, time-to-market, and measurement. Cloud-based content services can help address these challenges by enabling efficient video delivery, app development, and cross-platform analytics.
The document discusses how partnering with agencies and technology partners can help businesses succeed with social media strategies. It notes that social media is becoming an important way for marketers to connect with customers. However, many corporate social media sites fail to gain significant customer interest. The document recommends taking a team approach by delineating roles, co-planning, and regularly meeting to improve outcomes. It provides examples of successful social media campaigns done through partnerships.
This document discusses social media marketing techniques and strategies. It outlines the top digital marketing tactics, with four of the top seven belonging to social media. It explains why social media marketing is different than traditional media marketing, noting it allows for minimal budgets, personalized engagement, and two-way communication. The document promotes the services of Crimson Media, a social media marketing firm, highlighting their capabilities and strategies for creating a social media action plan.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Social Business and Social Media MarketingViral Thaker
This document discusses how businesses can benefit from social media marketing. It outlines objectives like establishing an online presence, identifying new contacts, staying connected with clients, and enriching client relationships. It also discusses challenges like measuring ROI and lack of resources, and opportunities to leverage social media to deliver value to customers, foster connections, and measure results. TheSocialPeople is introduced as a company that specializes in social media strategies and analytics to help businesses focus on monetization and ROI from social media. A range of social media services are listed.
In today's digital age, Social Media Engagement is the way of life. From status
updates on Facebook to tweeting about your new pair of jeans to connecting
with professionals on LinkedIn – We almost live in a 'One button
economy'. Businesses across the globe are leveraging on the C2C Era,
however one prominent question that almost troubles all is - “I will
invest in Social Media, but how do I calculate ROI?”
this documents sheds the much needed light on gauging Social Media ROI.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
The document discusses social media marketing, including what it is, how it works, common tools used, benefits to organizations, and current trends. Social media marketing involves using platforms like Facebook, Instagram, Twitter and LinkedIn to promote products/services and engage with customers. It allows companies of all sizes to build their brand, drive leads, and receive feedback to improve their digital marketing strategy in a cost-effective way.
BSocial is a social media agency that helps brands establish social media presences and engage with customers. It offers services like social media strategy, community management, advertising, and insights to help brands meet their objectives. BSocial takes a brand's objectives and turns them into an effective social media persona and strategy. It then activates the strategy across social platforms using various services and measures results. BSocial prides itself on its refined process for building successful social brands on time and on budget.
In today’s internet-driven society, social media platforms have become a key source of news and information.
Social Media Marketing Platform
1) Facebook marketing
2) Twitter marketing
3) Instagram marketing
4) Linkedin marketing
5) Snapchat marketing
6) YouTube marketing
BENEFITS OF SOCIAL MEDIA MARKETING-
- Online presence
- Higher rank
- Customer trust
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
1. ‘Get Your Social Strut On!’
…TO BUILD YOUR BUSINESS ONLINE
SocialStrut by BB Media Team | info@socialstrut.ca
http://socialstrut.ca
Start
SocialStrut by BB Media Team | info@socialstrut.ca
2. INTRODUCTION
www.url.com
SocialStrut by BB Media Team | info@socialstrut.ca
3. Even a Cavemen Can Do it?
The concept of social media has
been around for ages – even cavemen
posted on each other’s walls
The internet just scaled this to a
whole new level with more than 1.5
billion people on social networks
increasing by more than half a million
a day
Icon by fasticon.com; Statistics Source: Top Social Networks Around the World
SocialStrut by BB Media Team | info@socialstrut.ca
4. The Paradigm Shift
Phone Smartphone
Mail eMail
News eNews
Technology Shifting
Change the communication Channels
Socialize Social.net
SocialStrut by BB Media Team | info@socialstrut.ca
5. Don’t Be Left Behind
$4.26 billion marketing dollars were spent on social media in 2011
Source: Digital Buzz Blog
SocialStrut by BB Media Team | info@socialstrut.ca
6. Why the Urgency…
1 Billion Number of active users on Facebook
255 Million New Facebook accounts in 2012
56% Customers more likely to recommend a brand once fan on FB
30% B2B marketers spending yearly $1m+ on social media
34% Marketers who generated leads using Twitter
33% Marketers that say FB is critical/ important to their business
SocialStrut by BB Media Team | info@socialstrut.ca
7. Revenue Potential
If your business is not leveraging social media marketing,
your business is not maximizing its revenues
SocialStrut by BB Media Team | info@socialstrut.ca
8. It’s Viral
Social media is word-of-mouth on
steroids
SocialStrut by BB Media Team | info@socialstrut.ca
9. ABOUT US
http://socialstrut.ca
SocialStrut by BB Media Team | info@socialstrut.ca
10. Who We Are
Consulting We are a social media consulting firm that creates campaigns for
businesses via various channels to ensure effectiveness and
revenue generation.
Customization We have built our company around our clients by taking the time
to personalize their social media campaigns to fit their needs. We
are a full-service firm offering Facebook, Twitter, Pinterest and
other social media outlets to ensure your business maximizes its
reach via multiple channels.
SocialStrut by BB Media Team | info@socialstrut.ca
11. CUSTOMIZED STRATEGY
http://socialstrut.ca
SocialStrut by BB Media Team | info@socialstrut.ca
12. Will Normal Ads Die?
Some leading business publications believe normal advertising
may eventually die, but in reality, social media is just a very
powerful addition to current marketing channels
SocialStrut by BB Media Team | info@socialstrut.ca
13. Social Media is Free
Time Financial
Effective Social Media
Investment Investment
The media space is considerably cheaper but immense competition requires
effective content and ongoing customer interactions that involve time and
financial investments
SocialStrut by BB Media Team | info@socialstrut.ca
14. Initial Planning
It is essential to establish a vision for your social media marketing strategy and
determine desired outcomes in order to create an effective campaign and
choose the correct outlets
Customer
Uses Channels Revenues
Service
What will you use Will it be just another Will you use it for real- Will the goal strictly be
social media for? marketing channel? time customer service? to directly generate
revenues?
SocialStrut by BB Media Team | info@socialstrut.ca
15. The Focus of the Strategy
In order to have a successful strategy, it is important to not lose focus and aim to create a long-term
social media strategy. If your strategy adds real value to the lives of customers then you will retain them.
People Focus on the people and not the technology. The technology is not what
drives revenues; however, having a consultant who can create connections
and manage an effective campaign to reach the customers does.
Engagement Build conversations instead of focusing on campaigns. By interacting with
customers and building long-term relationships you will be able to build
trust and connection with them, which will eventually convert into higher
and more consistent revenues.
SocialStrut by BB Media Team | info@socialstrut.ca
16. Dominate the Competition
Beat your competitors and dominate the market by reaching
your customers via at least 3 to 4 social media channels
Facebook Twitter LinkedIn Pinterest
Most businesses have Some use a maximum Rarely are tactics such as This new hot social
none of the above of 1 or 2 channels LinkedIn connections media channel results
implemented in optimal results
SocialStrut by BB Media Team | info@socialstrut.ca
17. Promote Social Media
Table-tops on-site at your
business promoting your
social media
Discounts for customers
who become fans on
Facebook or Twitter followers
The Ultimate Method is to
sign up customers via social
media integrated mobile
landing pages in exchange
for automatic discount codes
delivered directly to their
phone
SocialStrut by BB Media Team | info@socialstrut.ca
18. Implementation & Optimization
Implement Measure Optimize
Monitor your return on
Implement methods on-site Use analytical tools to
investment via various key
to drive customers to your reassess your social
performance indicators:
social media content and media campaign, and
1. Sales/revenues
convert them into implement new strategies
2. Number of referrals
subscribers and contributors in order to improve your
3. Total marketing costs return on investment
SocialStrut by BB Media Team | info@socialstrut.ca
20. Facebook Facts
700 Billion Minutes a month spent on Facebook
20 Million Applications installed per day
48% Young people who get their news via FB
250 Million People interacting with FB per month from outside the site
93% Adult US internet users on FB
1 in 8 Online minutes spent on FB
SocialStrut by BB Media Team | info@socialstrut.ca
21. What’s Your Market?
48% 18-34 year olds check FB when they wake up
28% 18-34 year olds check FB before even getting out of bed
30%+ Percent of user base that is 35+
18-24 Age of the core segment
74% Year-on-year growth of the core segment
98% 18-24 year olds accessing social accounts monthly
SocialStrut by BB Media Team | info@socialstrut.ca
22. Facebook & Your Business
54 Average number of likes per post on a brand’s FB page
50%+ Businesses that agree FB is beneficial for them
41% B2B companies using FB that acquired a customer via FB
67% B2C companies using FB that acquired a customer via FB
47% % that social networkers are more likely to be heavy fashion spenders
53% % of social networkers that follow a brand
SocialStrut by BB Media Team | info@socialstrut.ca
23. The Benefits
Posts build awareness Shared events
Comments increase hype Improved Google ranking
Likes build credibility Market offers/coupons
The benefits of a targeted and effective
campaign are many and reach far beyond
Fan Page following direct revenue generation Integrate with mobile
SocialStrut by BB Media Team | info@socialstrut.ca
27. Next Steps
How to Build Your Strategy
1. Create a Facebook branding strategy
2. Build a targeted profile
3. Build a consistent follower base via a fan page
4. Create relationships with your customers
5. Convert customers via specials/discounts
6. Integrate FB on your mobile landing page
7. Manage the campaign over the long-term
SocialStrut by BB Media Team | info@socialstrut.ca
29. Twitter 101
Twitter is a communication tool to interact
with people around the world by doing one of
the following:
Sending people short public messages
Sending a specific person a short public
message
Sending a person a short private message
SocialStrut by BB Media Team | info@socialstrut.ca
34. How Twitter Effects Google
SocialStrut by BB Media Team | info@socialstrut.ca
35. Why Twitter
Tweets per day
340,000,000
Active Users
140,000,000
Users who follow their
67% favorite brand on Twitter
Source: www.twitter.com
SocialStrut by BB Media Team | info@socialstrut.ca
36. Twitter for Your Business
Dell’s sales
increased by
$6.5 million
over 2 years,
thanks to
Twitter
followers
SocialStrut by BB Media Team | info@socialstrut.ca
37. How to Use Twitter Effectively
Develop a social media brand and promote it
Interact with your customers
Figure out what people say about you
Hype up upcoming events or specials/discounts
Promote content or products you have created
Develop relationships with bloggers & journalists for PR
Generate sales leads
SocialStrut by BB Media Team | info@socialstrut.ca
38. How to Use Twitter
SocialStrut by BB Media Team | info@socialstrut.ca
39. Next Steps
Step 1: Develop a Long-Term Twitter Strategy
Step 2: Personalize & Brand Your Profile
Step 3: Start Creating Value Adding Content via Tweets
Step 4: Find Businesses to Follow in order to Network
Step 5: Get Customers to Follow You
Step 6: Effectively Convert Followers via Promotions
Step 7: Expand & Engage Your Network
SocialStrut by BB Media Team | info@socialstrut.ca
41. Pinterest 101
• Pinterest is a growing social bookmarking
site that allows users to tag websites
based on images
• Pinterest has experienced explosive
growth
• The site offers an opportunity to target a
different user base
• Companies are seeing unprecedented
traffic to their own websites from Pinterest
users
SocialStrut by BB Media Team | info@socialstrut.ca
42. Why Pinterest
% that have
80% bachelor’s degrees
Midwestern Female Typical user
Typical age group
25-44
Pinterest offers the unique opportunity to target a market that is
difficult to reach via other social media channels
SocialStrut by BB Media Team | info@socialstrut.ca
44. Next steps
Step 1: Develop a Long-Term Pinterest Strategy
Step 2: Create your page
Step 3: Start creating your boards while focusing on your brand
Step 4: Build a campaign via daily pins
Step 5: Follow users in target areas
Step 6: Pin relevant images from your website to drive traffic
Step 7: Continue with ongoing management
SocialStrut by BB Media Team | info@socialstrut.ca
45. SOCIAL MEDIA SERVICES
http://socialstrut.ca
SocialStrut by BB Media Team | info@socialstrut.ca
46. Our Full Social Presence Setup Service
• SocialStrut New Member Account Setup: Includes your TouchBase account
where you can login and track the progress on your projects.
• Keyword Research: to determine the best terms for optimizing your social media
accounts for the search engines.
• Google: set up a gmail account that we will use to set up your other accounts
• Facebook Fan Page: we will claim or set up a new page for you, and upload a Cover
Image and Profile Image
• Twitter: set up account
• LinkedIn: set up account
• Pinterest: set up account
• Google+: claim or set up account
One-time Setup Fee: $399 + $150 Admin $549
SocialStrut by BB Media Team | info@socialstrut.ca
47. New Member Account Setup ONLY
If you already have ALL of your social media
accounts set up, and you just want us to maintain
and manage them for you with one of our
Management Packages, then you would only pay
a one-time Administration Fee to set up your
SocialStrut New Member Account.
One-time Setup Fee: $150 Admin
SocialStrut by BB Media Team | info@socialstrut.ca
49. Our Extra Services
Website Design and Development
Logo Design
Online Positioning
Online Reputation Management
Facebook Advertising
Email Marketing
Video Marketing
Mobile Marketing
Lead Generation
And, more…
SocialStrut by BB Media Team | info@socialstrut.ca
50. Connect with Us
@SocialStrut
/SocialStrut
1-866-417-0035
‘Get Your Social Strut http://socialstrut.ca
…TO GROW YOUR BUSINESS ONLINE
On!’
SocialStrut by BB Media Team | info@socialstrut.ca
51. We look forward to working with you on
your social media strategy
THANK YOU
01/23/13 51
SocialStrut by BB Media Team | info@socialstrut.ca