Gamifying the User’s Journey and the CSPs Service Offering Adnan Saleem, CTO Software and Cloud Solutions Telecom operators and numerous industry verticals lack creative engagement with their digital-savvy customer base. The next-generation AI-based applications can enable operators to offer personalized experiences while driving new monetization opportunities. Gamification of user interactions in various applications can be done by ‘rewarding’ users for taking desired actions and active participation, and delivering relevant content and offers within immersive experiences are some of the unique ways to engage the users and monetize the contextual interactions. However, balancing the cost of delivering dynamically personalized services, enhancing customer experience through immersive digital engagements, and optimizing business productivity remains a crucial challenge for businesses, application developers, service providers, and system integrators. The business growth will come by integrating the right mix of technologies such as 5G, IoT, cloud edge computing, speech analytics, augmented reality, computer vision, conversational artificial intelligence, and machine learning; and an integrated ecosystem that includes partner on-boarding, logistics, promotional inventory management and behavioral analytics. Radisys has recently collaborated with the TM Forum to deliver a project, called ‘Ready Telco One’ (led by Orange Group, Orange Poland, KDDI, and solution vendors) that demonstrates how telecom operators can gamify user journeys in various applications in health and fitness, live events, education and learning, entertainment and marketing campaigns to name a few. . This presentation will focus on how Radisys was able to streamline live AR/VR multimedia interactions with a robust media server platform (User Interaction Delivery Engine) for hyper-personalized, real-time customer engagement.

1. TADSummit 2020
Gamifying the User’s Journey and
the CSPs Service Offering
Alan Quayle (TAD Summit)
Adnan Saleem (Radisys)

2. 2
Gamifying the User’s Journey and the CSPs Service Offering
Telecom operators and numerous industry verticals seeking creative engagement with their digital-savvy customer base. The next-generation AI-based
applications can enable operators to offer personalized experiences while driving new monetization opportunities. Gamification of user interactions in various
applications can be done by ‘rewarding’ users for taking desired actions and active participation and delivering relevant content and offers within immersive
experiences are some of the unique ways to engage the users and monetize the contextual interactions.
www.radisys.com
Adnan Saleem
CTO, Software and Cloud Solutions
Alan Quayle
Founder TADSummit and
TADHack
www.tadsummit.com

3. 3
Enhanced User Experiences
Hyper Personalized User Journeys
Personalization
Interactive
Engagements
Gamification
Experiences
Targeted
Verticals
Dynamic Partner Ecosystem
Rewards & Monetization
Dynamic
Onboarding = $

4. 4
Radisys Engage – Hyper Personalized User Journeys
Journey
Management
Control
APIs
Mobile
Messaging Channels
Group Interactions
Virtual Assistants
Video Analytics
Speech Analytics Live HD
Video
Stream
Live AR Interactions
And Promotions
Partner Ecosystem
• Personalization
• Gamification
• CSPs & Verticals
• Merchandising
• Event Management
• Channel Promotions
Customer Relationship
Experience Insights
Billing & Promotions
Hyper Personalized
Multimedia Delivery Engine
Engage Media Server

5. 5
Demo
Radisys
Engage
Media Server
CSP Partners Solution Vendor Partners
TMForum
Catalyst
Oct 2020
Ready Telco One
Hyper Personalized
Gamification

6. 6
Engage Media Server – Enabling Enhanced Media Applications
Media Processing Functions
Play audio
files
Record audio
files
DTMF
detection/
generation
Mix audio
Play/ Record
audio/ video
Switch video Mix video
Send/ receive
fax
Audio/ Video
Codecs
Audio/ Video
Transcoding
Voice Quality
Enhancements
Radisys Media Server
Real-time
Voice
Video
Application Abstraction
Media Abstraction
Speech
Recognition
Speech to
Text
Speech
Analytics
Video
Analytics
Application Server
Open APIs
Application Server
Open APIs
3rd Party Media Platform External Cloud Services
Biometrics
Voice and facial
authentication
enablement and
Sentiment
Analysis
Speech
Recognition
Computer
Vision
Embedded media
capabilities enable
new services from a
common media
applications
Video recognition
capabilities in Media
Server platform using
OpenVINO pre-trained
models with AR/VR
Video processing
Real time, in-call
keyword and
wake word
detection and AI
driven NLU
integration
Open
APIs
Open
APIs

7. 7
RAN
Slice 1
RAN
Slice 2
RAN
Slice 3
RAN Slicing
Optional
Content
Recording
And
Content
Ingest
Engage
Media Server
Radisys Engage Media Server in Multiaccess Edge Compute & 5G
User Selected Multi-View and
360 Live Content Viewing and
User Interaction Journeys
On-the-Fly Transrated & Transcoded
Video Processing, AI Computer Vision
and Analytics at Network Edge with
UHD Video and AI driven Live
Interactions
Reduced latency
Lower backhaul cost
Improved Uplink
Application
Orchestration
Connector APIs
Partner Solution Components
Network Operator Services
Multiple Live High Bandwidth
HD Video Streams
Radisys Engage Media Server
• Virtualized VMs or CNFs
• HW Media Accelerators
• Open Application APIs
• Cloud Connectors
• Enterprise Edge
• Network Edge
MEC Platform

8. 8
A Complete Self-Service Automation Experience
Connect
to an
agent
1-800-XXX
Web/
Loyalty App
Social
Network
WhatsApp, Slack,
Teams, FB-M
Audio Calls
Video Call
Click to Talk
Video
Chat
Channels
Engage Intelligent
Virtual Assistant
Chat
SMS IN/OUT
Tech Support
Sales Agent
Billing Agent
Click to
Video Chat
Click to Talk
Click to
Video
Chat
Connect to
Live Agent
based on User
prompted or
VA detected
triggers
Voice
Live Chat
Omni-Channel Interactions
Self-Service IVR
Programmable
Conversational AI
Video-Voice-Text
Bot
2-Factor Auth
Sentiment Analysis
A

9. 9
The Future of Social Collaboration Experience
Video / Speech Analytics & Computer Vision
Gaming
Live Event
Sports
Entertainment
Friends
come together
engage socially…
virtually! Enforce Rules of Conduct
Listen for offensive language, etc
Ask for Player Stats
Metrics, statistics, rankings, etc
Product Promotion
Participants offered rewards, products, etc.
A N…

10. 10
Digital Engagement
& Communication Cloud
Engage Media
APIs and SDKs
Programmable Hyper Personalized User Experiences
Digital
Devices
Digital
Experiences
Business Logic
Drones /
Vehicles
Cameras
Kiosks
Smart Phone/
Tablet
Sensors
Wearables
Programmable
Voice & Video
Programmable
Media Analytics
Programmable
Messaging
Application Server
Virtual Reality
Augmented
Reality
Speech Rec &
Analytics
IoT Triggered
Real Time
Communication
Computer
Vision Face /
Object Video
Recognition

11. Thank You
11Radisys Corporation - CONFIDENTIAL