The document discusses monetizing the Joyn platform through APIs, primarily targeting enterprise and public sectors with mobile multimedia services. It emphasizes the importance of providing operators tools to drive innovation and maintain control while offering value-added services beyond person-to-person communication. The document also highlights a service store model that allows developers to create services without telco expertise and ensures seamless integration across various platforms.

1. Monetizing joyn with the API.
Involving 3rd parties in the joyn
business model
Jose Recio
Berlin, November 8th, 2012

2. Less Philosophical…
l Provide enterprise and public sector with mobile multimedia services that
really help them with their daily chores
l Give operators weapons to find use cases where OTT can not reach
(yet):
l Based on phone numbers, existing agendas
l Universal: not linked to specific handset models, no app
l Ubiquitous: accessible from any screen ($$ even with no SIM card)
l Enterprise - Customer communication: enterprise happy to pay to get the
problem solved
l Value added services: customers customed to pay (till 1€ per SMS). Perhaps
the trend for RCS-e: much more services but cheaper, addressing the long
tail.
l We provide the tools so operator can engage innovation out there without
losing control

3. Our Vision: RCS-e as a Platform
l RCS-e = OTT chat clone? Only if kept caged
and chained
l Telco added value: beyond person-to-person,
exploring A2P & P2A
l Object communications
l OTT not doing that (yet)

4. What’s missing?
l Open enablers to innovation
engine. APIs as tools so
tinkerers can tinker.
l Operators: able to open
developer accounts by the
millions.
l Developers: start quickly, with
no telco expertise required. Credit:: www.freedigitalphotos.net

5. Towards the “Service Store”
l “Service Store” vs “App Store”
l No fragmentation, totally portable across platforms
l Telco playing leading role, articulating ecosystem & fair revenue sharing
with developers
Device/OS
manufactures
leading role
Telco leading role

6. APIs: Put’em on the UNI !!!
l Reuse provisioning, policy, security, firewall, accounting, billing, rating,
…
l Totally independent from the core. No impact on redesigns, upgrades,
changes of vendors.
l Naturally cloudy. Same platform serves different OpCos, even with
mismatching service characteristics.
l Put the same trust in your developer as in other customers.
l Very easy to use: modelled from OTT APIs, no telco expertise needed.
l Could be deployed without lengthy carrier approval process.
l It works !!! www.rcse.tv

7. RCS-e/joyn UNI 3rd API Exposure
telco
Friendly
Telco
Border
RCS-­‐e
Core
FTB
Rich
RCS-­‐e
Solu5on
Gateway
messaging
access
to
SIP
internet
tools
REST
API
MSRP
IMS
RCS-­‐e
LiveServe
internet
RTP/
Instant
Messaging
RTCP
CRM
AS
3rd
party
services
SBC
IMS Core, RCS servers,
RCS-e clients DO NOT
need any modification
UNI

8. Ok,
but what can be done
with the joyn API?

9. API to create services. Example: airline customer care
Send a boarding pass to a customer by the airline (push)
Screen captures from Summitech client for this
demo proof of concept

10. API to create services. Example: telco customer care
l Lorem ipsum dolor sit amet
Screen captures from Summitech client for this
demo proof of concept
http://www.youtube.com/watch?v=vn1hqFmN4Q4

11. API to create clients: Web Client for PC & Smartphone
http://www.youtube.com/watch?v=iNyh3KN57S8

12. API to create clients: Smart TV app client
TV smart APP joyn client
http://www.youtube.com/watch?v=hTevrcYeKh0

13. See videodemos of joyn based
services and web/TV joyn clients
created with the API at:
http://www.youtube.com/solaiemes

14. Thanks J
Find more about us at
www.solaiemes.com