API Culture Enabling Bi-Modal IT Laure Jouffre, API Program Director, Orange Apply to be a speaker here - https://apidays.typeform.com/to/J1snsg

1. 1 Interne Orange
API Culture enabling
your digital business
Laure Jouffre
API Program Business Owner

2. Develop an API Culture
Invest in an API team (agile, mix of profiles)
Recruit internal API ambassadors
Share best practices
“ APIs are building blocks of the digital business. API
is a glue between Business & Innovation & IT
Teams
”
Evangelize & engage business teams
Business & IT together on API projects
Internal & External APIs
API-as-a-product is a good model for all APIs incl.
legacy IT APIs
“ ”
Consider the developer as a user, api as a
selfservice offer, clear documentation
Use a developer portal, internally and externally
Promote API catalog for business & tech,
develop the API reuse reflex
API management requires new skills, new jobs.
“ ”

3. You all wish to improve your Customer Value,
don’t you?
Customer
Value
API
Culture
But are you developing your API culture ?
AI
Big
Data
API+ + =

4. 2018 is a momentum in terms of API culture
Network operator
and creator of digital
experiences
in 29 countries
for 263 million customers with
150000 employees.
Human Inside philosophy.
API Program
2013 2015 2018

5. External APIs for start-ups & partners
Rest JSON
Selfservice
Developer as a user
2013
API Factory
Agile mode
1st APIs
API platform
IT modernisation 2015
IT program
Governance
1st documentations
Internal IT APIs
Legacy applications
Towards selfservice :
documentation as 1st step
Starting with open
innovation

6. Developers can’t wait…
but API Providers feel reluctant
Developer
« There is no awsomeness inside
– no sticky APIs »
Architect
« My Business Owner is not concerned about it »
« I have only a few partners to integrate, I don’t need a
developer journey »
« Selfservice APIs are not secured »
« I have APIs but I don’t need an api management
platform »
« Your platform is not redundant, performant, … »
Business owner
«API ? see my tech lead »
« Open APIs are free, I want to do business »
2016

7. Explain, Promote, Improve
• Explain APIs and API management
• Promote existing APIs (Developer
Challenge, Digital marketing, …)
• Improve the platform
• Propose a self publication service
• Work with early adopters
• Share the good practices (API Providers
Club)
• Engage the management to set up its
APIs priorities
be patient and pragmatic
API
Program
2017

8. Acceleration
# APIs X2
5 15 50
200
500
750
0
100
200
300
400
500
600
700
800
2018
nov
2016
may
2013
nov
2015
may
2017
may
2018
may
2014
may
2018

9. Orange Developer
Orange Developer
Admin
Public
& Partner
APIs
Private
APIs*
Usage, trafic, # active apps are increasing
Providers from
3 Orange Countries
B2C,B2B markets
Innovation, IT
+3000 active apps
per month
Start ups, partners,
B2B customers
+500 active apps
per month
Innovation & France
Providers from
23 Orange Countries
B2C,B2B, B2B2C markets
Innovation, business

10. #communication
SMS API
https://developer.orange.com/
#IoT
Liveobjects
API
#payment
Direct Carrier
Billing API
Orange Developer
A few external API examples

11. Orange Developer
Inside
A few internal API examples
#social
Plazza API
#customercare
TM Forum APIs –> My Orange app

12. APIs are building blocks of the digital business
Business
InnovationIT API
Digital
business
Bi-modal IT
Learn &
Scale fast
API is a glue between Business & Innovation & IT Teams

13. Develop an API Culture now !
Invest in an API team (agile, mix of profiles)
Recruit internal API ambassadors
Share best practices
“ APIs are building blocks of the digital business. API
is a glue between Business & Innovation & IT
Teams
”
Evangelize & engage business teams
Business & IT together on API projects
Internal & External APIs
API-as-a-product is a good model for all APIs incl.
legacy IT APIs
“ ”
Consider the developer as a user, api as a
selfservice offer, clear documentation
Use a developer portal, internally and externally
Promote API catalog for business & tech,
develop the API reuse reflex
API management requires new skills, new jobs.
“ ”

14. To go further
 Enthusiastic API experts and demos
 Digital acceleration powered by Orange looking
back on a concrete API journey with SEB (Etienne
Roy, Tania Aydenian)
 From real-life challenges to industrial IoT
solutions, in a few days with APIs & LTE-M
(Thierry Gaillet)
 @laurejouffre
 https://developer.orange.com/
Orange booth
Today 14:00
room 1 (floor2)
Wednesday 11:50
main auditorium (floor 1)