Anywhere media
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Anywhere Media offers an innovative marketing technique called "anywhere media" that brings potential customers to businesses rather than struggling for attention. It reaches the most relevant target customers in clutter-free environments like salons, restaurants, pharmacies, gyms, and grocery stores. This strong and targeted approach is more cost-effective than traditional media which has ad clutter that lessens message impact. Anywhere media ensures ads reach customers at the right locations and times, providing flexibility. It works for brands by being creative, flexible on budget, and tracking results.
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This document provides information about Infinity Brandcom, a media planning and buying agency. It offers outdoor, digital, and below-the-line advertising solutions. The agency has experienced professionals dedicated to helping clients achieve their marketing goals through innovative campaigns. It provides services such as media planning, buying, and campaign analysis. Infinity Brandcom also conducts research and analysis to maximize clients' return on investment. It has presence across West Bengal, Bihar, Jharkhand, Odisha, and North-East India.
We are mobiclciks
We represent the most successful platforms Globally in Africa.
Platforms that are innovative and add value to the digital advertising spectrum.
We focus on delivering value, insights and results.
Marketing Essentials: Advertising and Paid Media
This session provides attendees with an opportunity to gain an understanding of the components of effective advertising and paid media campaigns; how to evaluate various types of media; learn advertising industry terminology; examine emerging advertising issues in traditional and new media, plus examples and rationales of common practices. All types of media will be explored and analyzed including, but not limited to, television, radio, magazine, newspaper, outdoor and the Internet.
OUT OF HOME ADVERTISMENT AND IT'S TYPES.
Out of home (OOH) advertising refers to advertising outside the home, including billboards, bus shelters, digital displays, and other public spaces. OOH aims to increase brand awareness and capture audiences while they are out. It allows advertisers to place ads in high-traffic areas, providing a cost-effective way to reach consumers. OOH works by exposing potential customers to ads during their daily activities outside the home. Its benefits include high volumes of impressions from strategic placement of displays and billboards, as well as influence from using a large network of inventory placements across an area.
advertisement
The document discusses key aspects of advertising and service management. It covers 7 topics: 1) the nature of services, 2) advertising, 3) positioning the industry, 4) consumer needs and expectations, 5) the 7Ps of advertising, 6) operational issues for success, and 7) quality issues. The 7Ps of advertising discussed are product, price, place, promotion, people, physical evidence, and process. Operational and quality issues center around identifying customer needs, effective delivery, competitive differentiation, and building customer loyalty.
Innovation marketing direct
Innovation Marketing provides tailored direct marketing campaigns for large corporate clients to generate new business, increase sales and brand awareness. They recognize each client has unique needs and designs individual solutions. Through face-to-face marketing methods like interacting with consumers directly in their homes, businesses and events, Innovation Marketing delivers a higher return on investment than traditional advertising for their clients.
AdClick Africa RTB Publishing Media Kit 2015
AdClick Africa is a Premium Advertising Media Company with a keen focus and offering on Native and Programmatic RTB advertising.
Digital Marketing for Hearing Aids Industry
Digital Marketing gives you a head start on your international marketing strategy. It helps you evaluate advertising solutions and the importance of analytics and measurement.
Digital Marketing gives you a head start on your international marketing strategy. It helps
you evaluate advertising solutions and the importance of analytics and measurement.
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The document discusses the continuing power of mass advertising and strategies for effective mass marketing. It notes that while traditional advertising methods are losing effectiveness, mass marketing can still benefit businesses by reaching a large audience, increasing revenue potential, and streamlining marketing processes. The document outlines various mass advertising functions like public service announcements, classified ads, and paid advertisements. It also discusses guidelines for evaluating the success of mass marketing campaigns, such as tracking analytics, testing different strategies, and using benchmarks to compare performance.
Nl Media
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NEXT LEVEL MEDIA
The document describes a revolutionary new digital advertising network called Next Level Media. It uses patent pending technology consisting of digital display units (about the size of a 42" LCD TV) that are placed in high traffic areas like businesses. The units dynamically send multimedia content and ads through the digital network. Business owners can partner with Next Level and generate revenue by displaying ads on a media business center installed on their premises. It allows advertisers to reach consumers in buying mindsets in new locations beyond traditional advertising methods.
Defino Ads
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Promo focuscapabilitiespreso
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I207 Bvertising Mhp 1
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IBM207 Advertising Chp1
This document provides an overview of advertising by defining it, outlining its key components and roles, describing common types, and identifying important players. Advertising is a form of paid communication designed to inform and persuade a large audience. It has marketing, communication, economic, and societal roles. Common types include brand, retail, direct response, and nonprofit advertising. Key players in advertising include advertisers, agencies, media companies, suppliers, and audiences. Recent trends involve integrated marketing communication and operating globally. An effective ad gets attention, creates a positive brand impression, differentiates the brand, and influences the desired audience response.
Chapter 9 Identifying Market Segments and Targets
- Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Developing an advertising program involves five steps: setting objectives, establishing a budget, choosing the message/creative strategy, deciding on media, and evaluating effects.
- Sales promotion consists of mostly short-term incentive tools designed to stimulate quicker or greater purchase of particular products.
- Events and experiences are a means for companies to become part of special moments in consumers' lives to broaden relationships, but must be properly managed.
- Public relations includes programs to promote or protect a company's image through publications, events, news, community affairs and more at a lower cost than advertising.
Nielsen Prizm Digital 2013
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Anywhere media
- 1. ANYWHERE MEDIA A NEED FOR EVERY BRAND
- 2. Anywhere Media Reach your customers where they least expect it! SalonsRestaurantsPharmacy Gym Grocery Store Anywhere Media Vs. Traditional Media Reaches relevant audiences in clutter-free environment. Stronger impact due to innovative way of reaching TGs. Cost Effective and highly targeted. Ad message gets lost in the ad clutter. Ad message impact lessened due to ads clutter. Very expensive and scattered targeting.
- 3. Anywhere media • Unique marketing technique which brings potential customers to you, rather than having your marketing efforts struggling for their attention. • Reaching the most relevant potential customers is the heart and soul of "Anywhere Media". • Ads targeting these customers at non-conventional, innovative and clutter free environment appeals to your customer. • Thereby, you can attract high quality leads to your business, leveraging both "context" & consumer "intent".
- 4. Why anywhere media? • Anywhere media can be placed at any location of your at a time of your choice. • Anywhere media ensures you to get in front of your target audience at the right location.
- 5. Why Anywhere Media will work for your brand • Provides flexibility on budget • Ads can be innovative and creative
- 7. The Anywhere Media Process 1 • Choose “Anywhere” media option/s. 2 • Select the Ad Options, along with the duration. 3 • Provide the creative along with the printed collaterals / get us to make it. 4 • Ads are placed across chosen locations & the ad campaign begins ! 5 • Receive GPS tracked images for ads across each store for monitoring. These are shared regularly throughout the campaign duration. 6 • Post successful campaign completion, receive a footfall tracker report detailing the number of visitors to your stores.
- 9. • India’s largest advertising platform. • Serving over 1 lakh clients annually. • Specialization in advertising for SMBs, startups and corporates. Who are we ? Our Unique Service Credentials • 8+ years of ground-breaking advertising solutions. • Unique partnership with AIR. • Pioneering smart advertising techniques with Anywhere Media. • Aggressive prices for traditional media.