This document discusses sensory marketing and customer experience. It defines sensory marketing as soliciting one or more of the five senses to increase consumer well-being and create a positive multi-sensory atmosphere around a product or service. The objectives of sensory marketing are to stimulate emotions, activate favorable behaviors, create positive experiences, and build brand loyalty and sales. Statistics show emotions have a strong influence on consumer purchasing decisions. The document then outlines services offered related to sensory marketing, including customized sensory experiences, visual merchandising, technology integration, marketing initiatives, events, and in-store support. It concludes by discussing sensory marketing training workshops that can help participants better understand the impact of sensory marketing.

1. SENSORY MARKETING
CUSTOMER EXPERIENCE

2. A comprehensive vision that captures
all the tangible and invisible
elements, in a unified atmosphere
2
Sensory Marketing

3. Definition
1. Solicit one or more of the five senses to seduce the consumer by
increasing their well-being.
2. Create around the product or service a multi-sensory positive
atmosphere.
“A new approach that engages the consumer in a positive process to
establish a lasting bond with the brand through a unique sensory
experience.
The sensory marketing focuses on the lives of individuals: emotions,
senses, imagination, interaction between the consumer and the
environment. «
- Par Gabriel Dabi-Schwebel, 26 juin 2013, Paris
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4. 4
OBJECTIVES VS BENEFITS
− Stimulate emotional
reactions
− Activate favorable
behaviors
− Create a positive
experience
− Be memorable
− Enhance brand image
− Build and sustain customer
loyalty
− Increase sales
− Stand out from the
competition
− Increase traffic and
referencing
− Compress time perception

5. Emotions surpasses product
features making everything
more appealing and desirable
5
Few Statistics

6. Few statistics to demonstrate the impact of
emotions on customer behavior:
70% of consumers consider that emotions count for 50% in their buying
decision.
82% think the experiential event is the form of communication most
likely to lead to purchase.
66% declare that experiential marketing positively change their
opinion of the brand.
90% of consumers think that testing the product via an experience is
the best way to get information on the brand.
80% of consumers who experienced a positive experience spoke about it
at their surroundings.
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7. Personalized Services
Tailored team
Hand-key Projects
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Our Services

8. 8
Beyond Words
Each sense as an impact on customer experience

9. The more sensory touch points you can engage, the better the
chances of building a true connection.
CUSTOMER EXPERIENCE
Sensory Experience
- Surround music
- Olfactory Signature
- Global design
Visual Merchandising
- Fixtures and furniture
- Signs and visual elements
- Window display
Technology Integration
- Screen
- Interactive accessories
- Database system
Marketing initiatives
- Strategic product placement
- Field activation
- Promotional events
Creative development and production process if needed are included.

10. 10
The recipe for Success
An event that will carry your values

11. A corporate event or public is an opportunity to bring to
life your brand, create memorable moments.
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EVENTS
- Concept development
- Resources management
- Promotion and invitations
- Personalized Animation
- Logistic management
Creative development and production process if needed are included.

12. 12
Teamwork
Flexible and knows how tobounce

13. We offer you the support you need in every step of each
project. The challenges and needs are all different, that’s
why you get a customized experience to your requirements.
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OUR TEAM
In-store support
- Weekly, monthly or seasonal
- Special project (timeline)
- On-demand
Process
- Analysis current situation
- Strategic initiatives proposal
- Integration management
- Report and ROI analysis
Customized team
- Market analysis-data
- Content production(pictures, video)
- Technology integration
Communication marketing
- Media campaign
- Public relations
- Corporate and promotional
elements

14. 14
Sharpen your knowledge
To go further, we must understand where we come from

15. With interactive presentations, practical examples and group
discussions, participants will be able to better understand the impact
of sensory marketing.
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SENSORY
MARKETING
INTRODUCTION
•Overview of 5
senses and their
impacts
•Objectives and
benefices of
sensory marketing
•Integration in
traditional
marketing
SENSORY MARKETING
AND CUSTOMER
EXPERIENCE
•“Shopping”
evolution
•The 5 senses and
the customer
experience
•Objectives and
benefices of
sensory marketing
•ROI and evaluate
processes
•Integration in
traditional
marketing
PRIVATE
CONSULTATION
•Site visit and
discussions
•Current situation
analysis and
objectives
•Personalized
proposal
•Conceptualisation
and project
management
•ROI and reports
Cost: $450 Cost: CustomizedCost: $1500

16. 16
Contact me for more information and
discuss your needs
Mélanie Bergeron
514.625.4558
melanie@melbox.ca