Service ManagementPresentation onAdvertisement Kota Nikitha Reddy
CONTENTS• SERVICE•ADVERTISEMENT•POSITIONING OF THE INDUSTRY•CONSUMER NEEDS AND EXPECTATIONS•7P’S OF ADVERTISEMENT•OPERATIONAL ISSUES FOR SUCCESS•QUALITY ISSUES
Service•It is intangible eco activity between buyer andseller•It cannot be stored• Perishable•Immediate consumption•It cannot be transported
ADVERTISEMENTAdvertising involves the process where in a message isdesigned so as to promote a product, a thought, an ideaor even a service.Advertising is a form of communication intend toviewers to take some action.Advertisement promotes the companies product andservices.It helps increasing sales.Creating a brand image for the product and company.
POSITIONING OF THE INDUSTRYAt present every business organizations use theadvertising as their main tool for marketing.Whenever a company want to promote its productor service first thing comes in mind is advertisingits product or service.
CONSUMER NEEDS AND EXPECTATIONS•Service•Price•Quality•Action
7P’S OF ADVERTISEMENTPRODUCT:•How to design a creativeideas of the customers .•Medium of delivery ofthe service . Price: Advertising cost Depends on the advertising medium
Place:Distribution of the designedadvertisements throughvarious medium like TV atdifferent time Promotion: •Communicating about the importance of advertising industry •Building the brand •Importance of branding
People:People involve in theorganization to deliver theadvertisement•Creative designer•Communication strategy Physical evidence:•Creative strategy •Tangibalising theAnd people associated with intangiblethis •Pre-advertisement and post-advertisements sale •Measuring the effectiveness of advertisement
Process:Starting from the designing ofthe advertisement to thedelivery of the service iscalled process
OPERATIONAL ISSUES FOR SUCCESS•Identifying the customer and analyzing the need.•Creative ideas for best delivery of the service.•Medium of delivery.•Effectiveness of delivery.•Every receiver should understand the advertisement.
QUALITY ISSUES•Customer loyalty•Better service•Price•Distinguish from the competitors•Impeccable