The Walt Disney Company's mission is to be the world's leading producer and provider of entertainment and information. They seek to create the most creative and profitable entertainment experiences using their portfolio of brands. Disney has built a strategic advantage through their vast portfolio that includes classic characters, diversification beyond animation into live action films and media networks, and a reputation for incredible customer service. In 2006, Disney acquired Pixar Animation Studios to gain full rights to popular characters like Toy Story.

1. IDEA TREE
WALT DISNEY

2. The mission statement can also be defined as a company’s “statement of purpose.”
The current mission statement for the Walt Disney Company is:
To be the world’s leading producers and providers of entertainment and information. Using our
portfolio of brands to differentiate our content, services and consumer products, we seek to develop the
most creative, innovative and profitable entertainment experiences and related products in the world.
The Strategic Advantage is derived from:
A vast and diverse portfolio:
The Disney brothers began drawing cartoons long before moving to Hollywood. The Missouri natives
spent the majority of their lives imagining characters to which to introduce to the world. Along with the
Disney’s impressive collection of new adaptations of old classics such as Robin Hood, Sleeping Beauty,
Peter Pan, and Alice In Wonderland;
Diversification
Disney has moved well beyond its cartoon-oriented roots. Though the company is still involved the
production of original feature films and other related media (and though the media network division of
the Company is still the organization’s leading generator of revenue) the company has long since
stopped being a typical “animation studio” or “film production company.”
Incredible Customer Service
Disney demands nothing less than stellar customer service from their employees.
Acquisition of Pixar Animation Studios
In 2006, The Walt Disney Company made an acquisition of Pixar Animation Studios. Because of the
partnership involved in these movies, however, Disney had limitations on the rights to use and reuse the
characters contained within the films. The Company saw this as a negative. Too, seeing as Disney
produces the majority of its films without collaboration or partnership, the Disney-Pixar relationship was
an enigma around which to carefully navigate.

3. Cost Effective
Efficient Integration
of Functional Areas
Expanding The
Existing Value
Aspects
Long Term
Stabilization of
operations
Supplier
Relationship
Development
Forging Long
Term
Relationship
Centralized
Control
Concept
Developmet
Value Additions to
the Existing
Products
Expanding Revenue
through Cost
efficiency
Easily Replacable
Innovative products
Encouraging
Creative
Development and
Technology
Enhancing
attractiveness of
products through
aggressive asset
purchase
First Mover
Advantage
High Price of
Accusations
High Acceptance by
Customers
Mergers and Accusations
Entering into MOU with
media Studios And
develop lasting
relationship
Independent Material
Control
Cost Savings on Project
Development