The document discusses Walt Disney Company, including its mission statement to be a leading producer and provider of entertainment using its portfolio of brands. It notes Disney's headquarters in Burbank, California and its operations of studios and television networks. Strengths include its recognizable brands and media networks, while weaknesses include a narrow target market and declining revenue in some divisions. Competitors are listed as Sony, 20th Century Fox, Dreamworks, and others.
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
Research report of the Walt Disney CompanyYeonKyung Lee
- Time: May 2013
- Organization: College(undergraduate)
- Class: Research
- Project description: Research on the Walt Disney Company. It includes Disney's business segment, services, countries of operation, strategy, finance, organization, market strategy, and sustainability.
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
Research report of the Walt Disney CompanyYeonKyung Lee
- Time: May 2013
- Organization: College(undergraduate)
- Class: Research
- Project description: Research on the Walt Disney Company. It includes Disney's business segment, services, countries of operation, strategy, finance, organization, market strategy, and sustainability.
This analysis of Disney was created by Sahil Kumar, IITB under the guidance of Prof. Sameer Mathur, IIM Lucknow and it has been publicly shared after receiving permission from Sahil Kumar.
CONSUMER MARKET STRATEGY
1.KEEP IT RELEVANT
2.EMMOTIONAL AND CULTURAL CONNECT
3.BRAND EXPANSION
4.CUSTOMER SERVICES
5.REALISING MARKET TRENDS AND USE
OF TECHNOLOGY.
PROS AND CONS OF
EXPANSION IN SUPERHERO AND GAMINGS INDUSTRY
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3. It’s a company that is known as Disney world wide. It is an American
diversified multinational mass media corporation that has its head
quarter in Burbank, California. They are the largest and best-known
studios in Hollywood that operates under the name of Walt Disney
studios and Walt Disney production. They also operates the ABC
broadcast television network and cable television networks to serve
the users efficiently.
INTRODUCTION
4. MISSION STATEMENT
“The mission of Walt Disney company is to be one of the world’s
leading producers and providers of entertainment and
information. Using our portfolio of brands to differentiate our
content, services and consumer products, we seek to develop the
most creative, innovative and profitable entertainment
experiences and related products in the world”
5. IMPROVED MISSION STATEMENT
The believe that the animation we put out into the
marketplace is only as good as the talent with in the
company that creates it.
6. VISION STATEMENT
“Walt Disney strives to be the world’s most famous entertainment
company by creating an amazing experience for individual of all
ages.”
12. Website: pros and cons
Pros:
•Online presence promote the Disney theme parks and offer content
Intend for children.
•It maintains retail operations.
CONS:
•All movies are not available online.
•Prices of movies are very high.
•Response to customer feed backs are not given regularly.
13. •One of the most recognizable entertainment company in the
world.
•Strong advertising
•Wide and unique portfolio
•Innovative entertainment business
•Strong customer service
•Strong media networks and broad casting division
•Disney owns a variety of companies, which allow them to
generate more profits from different industries such as meida
networks and broad casting, park and resorts, studio
entertainments and Disney consumer products.
•It’s the largest world wide licensor of character- based
merchandise and producer of children’s film- related products
based on retail sales.
STRENGHTS
14. •Disney sends a corrupted influence to children such as Tarzan walked
with out clothes, Robin hood was a thief, snow white lived alone with
seven men, Pinocchio was a liar and many more.
•High employee turnover
•Poor working conditions in factory
•High cost of entertainment production
•Disney has a narrow target market
•Studio entertainment and Disney consumer products divisions have
been experiencing declining revenue for the last three years
•Disney has such a diversify range of products that it can reduce
efficiency and lead to a lack of strategic focus.
•Walt Disney parks and resorts are not easily accessible which leads
people to associate Disney world with costly trip.
WEAKNESS
16. Dream works best factors
•Give free break fast and lunch to employees
•The environment is very relax and organized which fosters creativity
and productivity
•Recruitment is done by specialists
•They advertise there features in heavily crowded areas.
•Prices of DVD’s are less as compared to Walt Disney
•The company does a lot for its interns including classes with
executives almost every Friday
17. 20th century fox best factors
•They have adopted change with time, in beginning they were only
producing musicals
But now they are doing different films and TV shows.
•Give good pays and benefits to employees
•Employees have BBQ nights every Friday
•The working hours are long and properly managed.
•Good communication with upper heads
