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Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
The world of communities
a short introduction to MROCs
Anouk Willems
Research Innovation Manager @
InSites Consulting
The Netherlands
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
MROCs just rock
83%
02/12/2013
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Why
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
1.Changing environment
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
2.Consumer need
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
3.Brand building through consumers
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
4.Untapped potential
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
5.Highly scalable
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
6.Humanization
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
7.Globally connected
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Why
What
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Why
What
How
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
People that are interested & interesting
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
150
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Kick-off session
Storyline
Rewards
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Individual challenges
Community challenges
Group battles
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Projective techniques
Online / offline
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Contextual & personal
More engagement
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Why
What
How
What’s next
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Sharing
IS caring
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
THANK YOU
Anouk Willems
Research Innovation Manager @ InSites
Consulting.com
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Q & A
Ray Poynter
The Future Place
Anouk Willems
InSites Consulting.com
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Want to know more
about communities?
Contact us!
Anouk Willems
Research Innovation Manager
+31 10 742 10 35
Anouk@insites-consulting.com

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Anouk willems training day - 2013

  • 1. The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to: Gold Sponsors Silver Sponsors Session Sponsors Media Partner Festival Supporters • Q – Research Software • CreaMetrix Research • TapestryWorks • Keen as Mustard • CrowdLab • L&E Research • Schlesinger Associates • Focus Forums • eCGlobal Solutions • Revelation
  • 2. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day The world of communities a short introduction to MROCs Anouk Willems Research Innovation Manager @ InSites Consulting The Netherlands
  • 3. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day MROCs just rock 83% 02/12/2013
  • 4. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Why
  • 5. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day 1.Changing environment
  • 6. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day 2.Consumer need
  • 7. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day 3.Brand building through consumers
  • 8. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day 4.Untapped potential
  • 9. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day 5.Highly scalable
  • 10. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day 6.Humanization
  • 11. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day 7.Globally connected
  • 12. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Why What
  • 13. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
  • 14. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Why What How
  • 15. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day People that are interested & interesting
  • 16. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day 150
  • 17. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Kick-off session Storyline Rewards
  • 18. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Individual challenges Community challenges Group battles
  • 19. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Projective techniques Online / offline
  • 20. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Contextual & personal More engagement
  • 21. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
  • 22. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Why What How What’s next
  • 23. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Sharing IS caring
  • 24. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
  • 25. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day THANK YOU Anouk Willems Research Innovation Manager @ InSites Consulting.com
  • 26. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Q & A Ray Poynter The Future Place Anouk Willems InSites Consulting.com
  • 27. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Want to know more about communities? Contact us! Anouk Willems Research Innovation Manager +31 10 742 10 35 Anouk@insites-consulting.com