The document discusses a training day presentation given by Anouk Willems at the Festival of NewMR 2013 on the topic of online consumer communities, also known as MROCs. The presentation covers why brands should utilize MROCs, what they are, and how they can be implemented. It addresses how MROCs can benefit brands through a changing consumer environment, meeting consumer needs, building brands through consumer engagement, tapping untapped potential, and facilitating global connections at scale. The presentation provides examples of how MROCs can be structured and moderated to drive consumer participation through challenges, rewards systems, and contextual techniques.