You have some great ideas to create successful products, but you can't convince key stakeholders within your company to take action without a high level of certainty that they are worth the investment. How these decisions are made often determines whether your organization succeeds or fails.
A business case provides evidence to confirm whether or not a proposed product is a good investment. Its importance significantly increases as the cost and complexity of the product idea increases.
This session will introduce you to a better approach for creating and presenting business cases that executives and senior managers within your company will respect; one that highlights the value proposition in your proposed ideas, while ensuring a comprehensive and thorough evaluation. This approach will bring enhanced credibility to all your recommendations.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that that want to grow by strengthening their product portfolio and creating new revenue streams.
Upcoming Events
For more information regarding this topic or certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
Use this Microsoft Word template to help you design a Business Case for any corporate product investment. Get this template @ http://www.demandmetric.com/content/product-business-case-template
Project Management Overall Approach created by ex-McKinsey, Deloitte & BCG Consultants specialized in Project Management. Powerpoint version Downloadable at www.slidebooks.com.
Use this Microsoft Word template to help you design a Business Case for any corporate product investment. Get this template @ http://www.demandmetric.com/content/product-business-case-template
Project Management Overall Approach created by ex-McKinsey, Deloitte & BCG Consultants specialized in Project Management. Powerpoint version Downloadable at www.slidebooks.com.
Go to www.slidebooks.com to access the editable version in Powerpoint and Excel of this Business Toolkit created by former management consultants from Deloitte and McKinsey.
This presentation i had prepared for the workshop that i conducted for JP Morgan Employees. In the beginning it was rolled out to few employees & they rolled to people in management level too.
Finance and Investment Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey & Deloitte Consultants, and JP Morgan Investment Bankers, after more than 1,000 hours of work. It is considered the world's best & most comprehensive Finance & Investment Toolkit. It includes all the Frameworks, Tools & Templates required to improve the capability of your organization and boost your career. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
This course is designed to develop your skills as a strategy consultant. It provides a practical toolkit and gives opportunities to practice new skills in an inspiring yet safe environment. It leads to the following professional qualifications: The Certificate in Management Consulting Essentials (CMCE) and Diploma in Management Consultancy (DMC). We are fully approved to deliver these qualifications by the Chartered Management Institute, Institute of Business Consulting and Institute of Value Management.
Mergers and Acquisitions Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey & Deloitte Consultants, and JP Morgan Investment Bankers, after more than 2,000 hours of work. It is considered the world's best & most comprehensive Mergers and Acquisitions Toolkit. It includes all the Frameworks, Tools & Templates required to improve the M&A capability of your organization and boost your personal career. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Pricing requirements vary by market and are unique to every organisation. In this webinar we will discuss some of the common pricing models, PTW, Pricing strategy and presenting the Price data in proposals.
This Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Strategy Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to excel in a Strategy position and define & implement a winning Strategy for your organization. This Slideshare presentation is only a small sample of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
What is Strategy - Thinking like a StrategistAmit Kapoor
What is Strategy? Strategy is a very young concept. Lets explore a little more about strategy and then go down the journey of understanding how to think like a strategist.
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey ConsultantsAurelien Domont, MBA
Sales Strategy and Plan Template in Powerpoint and Excel | Created by ex-McKinsey & Deloitte Consultants
The Editable version can be fully downloaded at www.slidebooks.com
Easily define & implement the Sales Strategy & Plan of your Organization.
Be more productive & save yourself hundreds of hours of work with this fully editable Sales Strategy & Plan Template.
Impress your stakeholders with a world-class approach to define & execute your Sales Strategy & Plan.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/business-case-development-framework-199
The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business Case model typically takes the form of an Excel spreadsheet and quantifies the financial components of the project, projecting key metrics for making any important business decision: Net Present Value (NPV), Return on Investment (ROI), Payback Period, Cost of Investment.
If a project has been justified by the Business Case (both financially and non-financially) and receives the go-ahead from executives, the Business Case model is then continuously maintained and adjusted to track the project?s progress against the initial financial projections and assumptions. This model then becomes a working document used during the project management process.
This toolkit will detail the process of creating a robust Business Case. It also includes a working sample Business Case model (in Microsoft Excel).
Post Merger Integration Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 2000 hours of work. It is considered the world's best & most comprehensive Post Merger Integration Toolkit. It includes all the Frameworks, Tools & Templates required to increase the value creation of your Mergers & Acquisitions. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Management Consulting Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte & BCG Consultants, after 2,000+ hours of work. It is considered the world's best & most comprehensive Management Consulting Toolkit. It includes all the Frameworks, Tools & Document Templates required to improve the Management Consulting Capability of your organization & excel as a Management Consultant. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
What every Enterprise Architect needs to know about BPM and WorkflowMichael zur Muehlen
Keynote presented at the WfMC Forum de la Geide in Paris on October 10th, 2007. Focuses on the organizational aspects of BPM, rather than the technical details.
Applying Lean principles outside the product team can be a real challenge for product managers at larger companies. In the first part of this webcast, we will look at:
~ The differences between traditional and lean planning
~ How to spend more time executing and less time planning
~ How to connect the product backlog to management funding decisions in traditional and lean environments
In the second part, we will examine why product strategy is so critical in an Agile world, incuding:
~ The difference between strategic planning and agile planning
~ Why Agile won’t save you if your strategy is wrong
~ How to apply the OODA loop to strategy execution
This webcast is targeted to product managers who are responsible for delivering on the business case for their product.
Go to www.slidebooks.com to access the editable version in Powerpoint and Excel of this Business Toolkit created by former management consultants from Deloitte and McKinsey.
This presentation i had prepared for the workshop that i conducted for JP Morgan Employees. In the beginning it was rolled out to few employees & they rolled to people in management level too.
Finance and Investment Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey & Deloitte Consultants, and JP Morgan Investment Bankers, after more than 1,000 hours of work. It is considered the world's best & most comprehensive Finance & Investment Toolkit. It includes all the Frameworks, Tools & Templates required to improve the capability of your organization and boost your career. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
This course is designed to develop your skills as a strategy consultant. It provides a practical toolkit and gives opportunities to practice new skills in an inspiring yet safe environment. It leads to the following professional qualifications: The Certificate in Management Consulting Essentials (CMCE) and Diploma in Management Consultancy (DMC). We are fully approved to deliver these qualifications by the Chartered Management Institute, Institute of Business Consulting and Institute of Value Management.
Mergers and Acquisitions Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey & Deloitte Consultants, and JP Morgan Investment Bankers, after more than 2,000 hours of work. It is considered the world's best & most comprehensive Mergers and Acquisitions Toolkit. It includes all the Frameworks, Tools & Templates required to improve the M&A capability of your organization and boost your personal career. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Pricing requirements vary by market and are unique to every organisation. In this webinar we will discuss some of the common pricing models, PTW, Pricing strategy and presenting the Price data in proposals.
This Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Strategy Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to excel in a Strategy position and define & implement a winning Strategy for your organization. This Slideshare presentation is only a small sample of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
What is Strategy - Thinking like a StrategistAmit Kapoor
What is Strategy? Strategy is a very young concept. Lets explore a little more about strategy and then go down the journey of understanding how to think like a strategist.
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey ConsultantsAurelien Domont, MBA
Sales Strategy and Plan Template in Powerpoint and Excel | Created by ex-McKinsey & Deloitte Consultants
The Editable version can be fully downloaded at www.slidebooks.com
Easily define & implement the Sales Strategy & Plan of your Organization.
Be more productive & save yourself hundreds of hours of work with this fully editable Sales Strategy & Plan Template.
Impress your stakeholders with a world-class approach to define & execute your Sales Strategy & Plan.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/business-case-development-framework-199
The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business Case model typically takes the form of an Excel spreadsheet and quantifies the financial components of the project, projecting key metrics for making any important business decision: Net Present Value (NPV), Return on Investment (ROI), Payback Period, Cost of Investment.
If a project has been justified by the Business Case (both financially and non-financially) and receives the go-ahead from executives, the Business Case model is then continuously maintained and adjusted to track the project?s progress against the initial financial projections and assumptions. This model then becomes a working document used during the project management process.
This toolkit will detail the process of creating a robust Business Case. It also includes a working sample Business Case model (in Microsoft Excel).
Post Merger Integration Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 2000 hours of work. It is considered the world's best & most comprehensive Post Merger Integration Toolkit. It includes all the Frameworks, Tools & Templates required to increase the value creation of your Mergers & Acquisitions. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Management Consulting Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte & BCG Consultants, after 2,000+ hours of work. It is considered the world's best & most comprehensive Management Consulting Toolkit. It includes all the Frameworks, Tools & Document Templates required to improve the Management Consulting Capability of your organization & excel as a Management Consultant. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
What every Enterprise Architect needs to know about BPM and WorkflowMichael zur Muehlen
Keynote presented at the WfMC Forum de la Geide in Paris on October 10th, 2007. Focuses on the organizational aspects of BPM, rather than the technical details.
Applying Lean principles outside the product team can be a real challenge for product managers at larger companies. In the first part of this webcast, we will look at:
~ The differences between traditional and lean planning
~ How to spend more time executing and less time planning
~ How to connect the product backlog to management funding decisions in traditional and lean environments
In the second part, we will examine why product strategy is so critical in an Agile world, incuding:
~ The difference between strategic planning and agile planning
~ Why Agile won’t save you if your strategy is wrong
~ How to apply the OODA loop to strategy execution
This webcast is targeted to product managers who are responsible for delivering on the business case for their product.
How do you build an innovation culture in your team? – An 8-Step GuidePinkesh Shah
Institute of Product Leadership in association with Adaptive Marketing organises monthly series of Product Professionals networking event .Our theme for this event was about How do you build an innovation culture in your team? – An 8-Step Guide that every Product Professionals should know.
Speaker for this event was Prof. Rishikesha T Krishnan IIMB .
Thanks everyone who attended this webcast from the Association of International Product Marketing and Management. This presentation describes why you should consider obtaining an AIPMM certification.
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
I have over 15 years of experience building and directing high performing cross-functional product teams and transforming products to create wealth for technology-based, product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.
Contact me for information about AIPMM membership, or product management and marketing training courses in your area.
Let me know how I can help you grow your technology-based business by implementing a product and innovation strategy and process or building a high performing product management team to create new revenue streams using a sustainable approach.
Contact me if you are interested in setting up a private presentation regarding this or related topics for executives and senior managers within your company.
Feel free to like this if you enjoy the content. I look forward to seeing you again soon.
Regards,
Hector Del Castillo
http://linkd.in/hdelcastillo
Thanks to everyone who participated in this webcast from the Association of International Product Marketing and Management (AIPMM).
Introduction
Several research studies have found that it takes our minds less than 9 seconds to form a first impression when meeting someone new. In business interactions, first impressions are crucial. A negative first impression can be nearly impossible to reverse or undo. Building your own professional brand helps you create a meaningful, powerful impression on everyone you meet. This is why it is important to establish your own professional brand to advance your career. This discussion will help you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career and where you want to go next.
This discussion identifies steps to create and build your own professional brand to make a great first impression, expand your professional network, and connect with others who may need your expertise and abilities.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.
Upcoming Events
For more information regarding this topic or certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Need Assistance?
Contact me to set up a free initial consultation session. Let me know how I can help you grow your business, grow your product team, or create and build your own brand.
I look forward to hearing from you.
Regards,
Hector Del Castillo
http://linkd.in/hdelcastillo
Thanks to everyone who participated in this webcast from the Association of International Product Marketing and Management (AIPMM).
Introduction
If your goal is to transform your career to lead product teams within your organization, or obtain a promotion with a new company, adding an AIPMM certification to your list of accomplishments may be just the proof you need to prove your knowledge and expertise to hiring managers or superiors.
Product managers tend to arrive in their role from many paths of entry, and a certification demonstrates you understand the core competencies of the role and that you can effectively manage a product at any point within its life cycle. AIPMM's certifications are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.
Upcoming Events
For more information regarding this topic or certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
About AIPMM
With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. AIPMM members are strongly encouraged to pursue certification as evidence of their commitment to product management, product marketing and brand management as a profession.
The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their companies, or clients, through a constantly changing business landscape.
An AIPMM certification empowers your product team to make smarter decisions and get better results, raise your team's level of effectiveness and competence, and strengthen your company's product portfolio.
Need Assistance?
Contact me to set up a free initial consultation session. Let me know how I can help you grow your business, grow your product team, or create and build your own brand.
I look forward to hearing from you.
Regards,
Hector Del Castillo
http://linkd.in/hdelcastillo
The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their companies, or clients, through a constantly changing business landscape.
With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. AIPMM members are strongly encouraged to pursue certification as evidence of their commitment to product management, product marketing and brand management as a profession.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Join Hector Del Castillo as he shares his insights on why you should consider obtaining an AIPMM certification to validate your expertise in product management, product marketing, agile product management or innovation leadership.
Win!
Participants during Q&A are entered into a drawing to win a free one-year AIPMM premium membership, which includes free resources and books.
Who Should Attend
CXOs, VPs and Directors of Product Management and Product Marketing, product managers, product marketing managers, brand managers, innovation leaders, and product team leaders
About the Speaker:
Hector Del Castillo has over 15 years of experience directing the product strategy for product-driven companies to create new revenue streams by implementing a product life cycle management process, realigning the business model, and growing high-performance product teams. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that need to create value-added products that delight customers and new revenue streams using a sustainable approach.
Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
New products are the life force that sustains our companies. Yet, the journey from the lab to market success is fraught with peril. Over 70% of new products fail. Many of these failures could have been prevented. How do you avoid having your product trapped in this Valley of Death?
During this webinar, Neil Baron will introduce a proven process to increase the odds of new product commercial success. In this session we will use a case study of an actual breakthrough innovation that was successfully brought to market. Join Neil Baron as he shares insights on overcoming the challenges of bringing a new product to market.
In today’s ultra-competitive environment, organizations are pressured to get new products into the market immediately. This can cause fatal problems:
- They don't take the time to develop a structured go-to-market approach.
- What results is a random set of uncoordinated actions.
Key Takeaways from participating in this webinar:
- The three major obstacles to new product success
- A four step process for successfully introducing new products
- The one question to ask your prospects to accelerate their buying process
- How to avoid failure by choosing the right early users
About the Speaker:
Neil Baron, Managing Director, Baron Strategic Partners, is an internationally recognized expert on helping companies accelerate revenues from new technologies. Prior to starting his consulting firm, Neil was head of commercialization for a $150M division of a specialty chemical company. He has also held marketing, operations and sales positions at companies such as IBM, Sybase, Brooks Automation , Art Technology Group.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.php
Thanks everyone who participated in this highly engaging discussion at ProductCamp Boston. I also want to thank the Association of International Product Marketing and Management (AIPMM), LogiAnalytics, and the 280 Group for their support.
Feel free to favorite this if you like it. I welcome your comments regarding this topic. Visit http:/linkd.in/hdelcastillo.
Description
Most companies strive to be better and more efficient; few understand that Product Management is a critical function to make this happen. In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product, adopt the wrong strategy or implement ineffective marketing approaches. A recent study of experienced product managers and marketing managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will identify ways to deal with these challenges and will explain why a collaborative environment is essential for the success of product management teams.
This session explains why you need to build and effectively manage a product management team. It identifies ways to empower your product management team to lead cross-functional product teams effectively. It also provides insights on why growing high performing product management teams is critical for product-driven organizations.
Who Should Attend
This discussion is for CXOs, VPs and Directors of Product Management and Product Marketing, experienced product managers, and product team leaders who want to accelerate their careers by managing other product managers.
About the Speaker:
Hector Del Castillo, a senior product innovation strategy consultant, has over 15 years of experience directing the product strategy for companies to create new revenue streams and reduce risk by growing high-performing product teams and implementing a product life cycle management process. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow and create value-added products that delight customers and create demand.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
Visit www.aipmm.com.
Event: ProductCamp Boston
Date: Saturday, May 4, 2013
Website: http://bit.ly/10jQ9RT
Video: http://slidesha.re/159f3Hr
Slideshare: http://slidesha.re/10xOHeW
Thanks everyone who participated in this webcast from the Association of International Product Marketing and Management (AIPMM).
If your goal is to become an exceptional product manager within your organization, or land a promotion with a new company, adding an AIPMM certification to your list of accomplishments may be just the proof you need to prove your knowledge and expertise to hiring managers or superiors.
Product managers tend to arrive in their role from many paths of entry, and a certification demonstrates you understand the core competencies of the role and that you can effectively manage a product at any point within its life cycle. AIPMM's certifications are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that that want to grow by strengthening their product portfolio and creating new revenue streams.
Upcoming Events
For more information regarding this topic or certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
Thanks everyone who participated in this highly engaging discussion at ProductCamp DC. I also want to thank LogiAnalytics, 280 Group, and the Association of International Product Marketing and Management (AIPMM) for their support.
Feel free to favorite this if you like it. I welcome your comments regarding this topic. Visit http:/linkd.in/hdelcastillo.
Description
Most companies strive to be better and more efficient; few understand that Product Management is a critical function to make this happen. In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product, adopt the wrong strategy or implement ineffective marketing approaches. A recent study of experienced product managers and marketing managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will identify ways to deal with these challenges and will explain why a collaborative environment is essential for the success of product management teams.
This session explains why you need to build and effectively manage a product management team. It identifies ways to empower your product management team to lead cross-functional product teams effectively. It also provides insights on why growing high performing product management teams is critical for product-driven organizations.
Who Should Attend
This discussion is for CXOs, VPs and Directors of Product Management and Product Marketing, experienced product managers, and product team leaders who want to accelerate their careers by managing other product managers.
About the Speaker:
Hector Del Castillo, a senior product innovation strategy consultant, has over 15 years of experience directing the product strategy for companies to create new revenue streams and reduce risk by growing high-performing product teams and implementing a product life cycle management process. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow and create value-added products that delight customers and create demand.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals.
Visit www.aipmm.com
While many executives and business leaders agree that in order for their companies to survive today's increasingly global marketplace, they must innovate to spur growth. They soon face the unpleasant truth that innovation is a messy process that is often hard to measure and manage. Few executives feel their companies are good at the specific processes and tactics frequently tied to successful innovation, such as generating breakthrough ideas, selecting the right ideas, prototyping, and developing business cases.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
The Product Manager Pathfinder: Key Principles To Help You Succeed In Product Management and Marketing
About The AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
I welcome your comments regarding this topic. Contact me here: http:/linkd.in/hdelcastillo.
Description
Most companies struggle to find the right balance between growing existing products, creating new products that get traction, and managing risk. In my experience, companies that have an innovation growth strategy often struggle to implement a process that allows the integration of strategic analysis to help them make smarter decisions about their product portfolio.
These companies risk building the wrong products or adopt the wrong product strategy for products within their portfolio. This session will discuss why product portfolio analysis is essential for the success of companies wanting to grow or expand. It will also identify tools to guide critical product decisions and manage challenges.
Join Hector Del Castillo as he shares insights on how to make smarter decisions about your products. Key takeaways from participating in this webinar:
- How to evaluate your product portfolio
- How to define success metrics to assess market performance
- How to assess risk of your product portfolio
- How to balance growth and risk
Who Should Attend
This discussion is for CXOs, VPs and Directors of Product Management and Product Marketing, experienced product managers, and product team leaders who perform product portfolio analysis to improve the market performance of products
About the Speaker:
Hector Del Castillo, a product innovation strategy consultant, has over 15 years of experience directing the product strategy for companies to create new revenue streams and reduce risk by growing high-performing product teams and implementing a product life cycle management process. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow and create value-added products that delight customers and create demand.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
Visit www.aipmm.com.
Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
Product Management can be a great career for moving up the ladder in the corporate world. Whether you want to become a Product Line Manager, Director, Vice President of Product Management or you have higher ambitions and want to become a General Manager or CEO, it can be an excellent way to get there fast. But in order to advance you need a strategy.
If you aren't progressing as fast as you would like in Product Management, ask yourself these questions:
- Would you like to learn how to differentiate yourself to move up faster through training, certifications and other methods?
- Do you ever wonder why some product managers seem to get promoted and advance much faster than others?
- Are you interested in learning strategies and tactics you can use to speed up the advancement of your own career?
In this session, Brian Lawley will share the different ways he has seen product managers successfully accelerate their careers during his twenty-five year career in product management.
About the Speaker
Brian Lawley is the CEO and Founder of the 280 Group, the world's leading Product Management Consulting and training firm. He is the author five best-selling Product Management books, The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management, 42 Rules of Product Marketing and Optimal Product Process and is the former President of the Silicon Valley Product Management Association. He was awarded the Association of International Product Marketing Management award for Thought Leadership in Product Management, and has been featured on World Business Review, the Silicon Valley Business Report. Brian's career spans over 25 years in Product Management, including having defined and launched over 50 products.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
We all want to be part of organizations with a clear purpose and great strategy for the future.
And no matter how we are organized, products are the core of the value we deliver. And product managers are at the core of unleashing value.
For most organizations, it isn’t a lack of good ideas, but how they organize to address opportunities that makes a difference.
Are you oriented around workflows? Functional groups? Processes? Or are you part of a cross-functional group?
And let’s not get started with development groups struggling with Agile implementations.
While we can’t boil the ocean in one webinar, David Dunning and Pamela Schure will break down the different components of successfully turning a strategy into a Product or service that sells.
Learn about:
overseeing a product's development: the six steps needed to take a product from initial concept to final market launch;
overseeing the product's launch: the six steps from researching the product to product sales analytics;
and overseeing the product's in-market success.
Launching a successful product is no easy feat. Behind every great product is a cohesive, well-aligned product team with clearly defined roles and accountabilities. Simply put, successful product management is 100% a team sport. Learn the distinct responsibilities of each role and how to ensure they're effectively working together to build the right products, for the right users. We'll discuss opportunities that Product Managers can leverage to better collaborate with their Product Owner, Scrum Master, UX, and Engineering Manager to deliver critical product artifacts. You'll learn proven techniques you can use, such as the Team Working Agreement, to ensure there is clarity, trust, and clear accountability on your product team.
What You Will Learn:
The key roles and responsibilities of the Product Manager, Product Owner, Scrum Master, UX, and Engineering Manager
How a Product Manager will collaborate with each role to deliver critical product artifacts
How to create greater alignment and trust among the product team
The Integral Role of Product Marketing in Achieving Product SuccessAIPMM Administration
Product Managers get products on the shelf. Product Marketing Managers get them off the shelf. But, in fact, the roles are deeply intertwined, requiring the engagement of both parties from concept inception through product retirement. They are co-dependent roles. Both are strategic in nature and focused on achieving business success.
Naturally, there is an overlap of knowledge and tools between the two, yet each role wears different hats. This is understood all too well by Product Managers who don’t have a dedicated Product Marketing Manager as a partner. They often end up wearing both hats as they attempt to accommodate both roles, and that’s enough to give you a whopping headache.
So, what then delineates these two, critical roles in a product’s success? Just what is a Product Marketing Manager, what do they do, and why might you want to be one? In this webcast, we’ll explain.
Accounting is changing at a rapid rate thanks to digitalization. Let's have a look at what accounting is, its history, and the trends molding it into something beyond just looking at numbers from the past to a discipline that can support real-time decision making.
What do milkshakes, ironing shirts, and the iPod have in common? These diverse products have all benefited strongly from the application of the Jobs-to-Be-Done (JTBD) framework.
As Product Managers, we often face the challenge of keeping ourselves and our stakeholders focused on the problem space long enough to illuminate the customer’s real needs. Yet, when defining those needs, too often we embed our presumptions about known or anticipated solutions, making our needs analysis merely a description of the solution we already assumed. That kills innovation.
The JTBD framework tackles this problem. While it has gained significant momentum in recent years, there are still misconceptions and unfortunate misapplications of this valuable framework. As we’ll demonstrate in this webcast, the proper application of JTBD enables us to discover the ultimate needs and goals of our customers, empowering us to create truly relevant and more innovative products.
What You Will Learn:
Why the JTBD framework is so valuable
How to apply various levels of Jobs thinking to your personas
How companies have applied the JBTD framework to various products
As a PM you want to contribute to business outcomes by achieving product outcomes with the outputs (features) you create. The first step in this journey is to determine how you will measure success by asking the question “What does this feature do for the business?” followed by, “How will we measure success?” To have this conversation within your organization you need to first understand the differences between Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs). They are related, but each tells a different story.
Join us as we uncover the keys to understanding customer engagement and how that engagement will impact your business. We’ll discuss KPIs like leading product indicators, such as product signups, to lagging business outcomes such as annual contract value. By the end of this webinar, you will have the know how to track progress towards achieving business goals, not just keeping count of how many features you’re releasing. Your executives and stakeholders will appreciate the difference!
What You Will Learn:
· The difference between KPIs and OKRs and the importance of each
· Understand which KPIs move the needle for your customers
· How leading product KPIs lead to lagging business outcomes – and ultimate business success
As a Product Manager or Product Leader, you must ride the wave of rising salaries and expanding career paths in product management as you shift toward product-led growth. To do this successfully, you need to understand your current strengths and weaknesses. Strengthening your skills across all dimensions is key to success.
One thing is certain: training prepares you for promotion. Skills you need now early in your career differ from those you will need to advance into leadership roles later. It is critical that you invest in your near-term personal growth, while also preparing for long-term career advancement.
Join us as we explore what critical skills are needed for product management career progression, and how to evaluate and strengthen skills to change industries. We will share insights and findings from the second edition of our Product Management Skills Benchmark Report.
WHAT YOU WILL LEARN:
· 15 core skills for Product Managers and their impact on the career lifecycle
· Tools and advice for improving skills, and opening career opportunities
· How to emphasize your skills to boost your resume in 2022 and beyond
Customer Journey Maps – Your Secret Weapon to Driving Product AdoptionAIPMM Administration
“Our product isn’t as successful as we expected.”
“Product Manager, why is that? Does the product lack key features? Is our messaging confusing?”
Commence inter-departmental finger pointing!
As Product Managers, an intimate knowledge of our customers is our greatest resource for answering tough questions. More than a mere flow of activities, a customer journey helps us learn the “why” behind our customer’s behavior, from their first awareness of our product, to hopefully a long, loyal relationship with them. It’s a data-informed technique we use to coordinate cross-functional efforts and inspire smart decisions.
Learn how to develop your Product Manager superpower: true customer insight. We’ll discuss how you can leverage customer journey maps to better drive adoption, deliver value, and delight customers.
What You Will Learn:
• How to leverage customer journey maps to understand customers, solve problems, influence decisions, and create customer value
• How customer journey maps support the seamless alignment of the “Whole Product”
• Tools to create an effective customer journey map – even for complex B2B situations
iPhone or Android? Half full or half empty? DCU or MCU? Is one ‘better’ or can they co-exist? Questions like these are sure to stir emotions, invoke strong points of view, and heated discussion.
For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager or Product Owner? Or Both? Why are there two roles that seem to be so closely related, yet are different? Do we need them both or can one person do both jobs?
We could simply say that ‘Product Managers are externally focused on discovery and strategy while Product Owners are internally focused on delivery and execution,’ but that belies the nuance of the roles, and how they interact.
We’re going to give you a practical orientation to navigating these roles as an individual contributor, and as a product leader. And we’re going to have some fun in the process!
What You Will Learn:
How the Product Manager and Product Owner Roles compare in scope and key responsibilities – and where they overlap.
When to keep these roles separate, and when it’s best to combine them into a single role, and what the trade-offs are.
What to do if you are in one of these roles and must work with the other role.
Where each of the above approaches has worked well, with real-world examples
Writing Product Requirements: Part 2 Increasing ROI and AlignmentAIPMM Administration
We know one of the biggest challenges Product Managers face is writing detailed requirements that empower your teams to create customer-centric products.
In our previous webcast, Writing Product Requirements That Amplify Customer Needs, Colleen O’Rourke gave you a good foundation to build your requirements informed by customer research. Since you asked so many great questions during the discussion, we knew we should spend more time on this important topic. You wanted to know more about the practical ways to write effective requirements, how to justify the ROI of features, and how to address the challenges of effectively defining a Minimal Viable Product (MVP).
In this month’s webcast, Tom Evans will dive deeper into these challenges. He’ll share tips and tricks that he has learned over the years to help you enable more effective team dynamics between product management and product development to ensure you are delivering meaningful value to your customers.
What You Will Learn:
How to use Story Mapping to refine problem scenarios and break down epics into user stories that create clarity across your team
How to optimize the distribution of responsibilities on requirements
How to think creatively about MVPs for new products and next generation products
How to measure value delivery for products and features
In our previous webcast, Robyn Brooks explored using Voice of the Customer techniques to better understand your customers’ needs to find “moments of truth,” and identify how your product can help them along their customer journey. But how do you take the insights that you gather during this process and convert them into detailed requirements that empower your teams to create customer-centric products?
This month, Colleen O’Rourke will discuss the next steps that Product Managers must take to transform their market research insights into actionable product requirements. We’ll also look at the relationship between requirements and innovation, and how to ensure that you’re writing requirements that drive more meaningful solutions.
What You Will Learn:
• How to write requirements for both Agile and Waterfall processes
• The spectrum of information that makes up “requirements” and which of these the Product Manager is responsible for
• The key tools that every Product Manager should know to document requirements in detail
• Tips, tricks, and pitfalls to avoid when writing requirements
According to the MIT Sloan Management Review, over 50% of new product launches fail. Ouch. One major contributor to these failures is not understanding customer needs.
Learning how to effectively conduct Voice of the Customer (VoC) research can help you significantly reduce your odds of failure. Insights you develop from VoC activities are critical to understanding customer needs and validate that you are delivering a superior customer experience. But how can you do this effectively? There are many approaches to conducting a VoC program. While each technique is valuable, the most powerful program includes directly interacting with the customers in your target market segments.
If you are truly vested in becoming more customer-oriented, join our webinar so you can learn to develop a structured approach to gain customer insights. When properly gathered and analyzed, customer insights will enable you to develop products that deliver a stronger value proposition and increase your chances of their success. They typically generate more revenue and are more profitable too!
Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!) AIPMM Administration
Maybe you just landed a Product Manager Interview… Congratulations! You’re on the verge of taking the next step in one of the most exciting and fastest-growing careers today. What do you do now?
If you’re like most people, you Google the company you’re interviewing with the term “product manager interview”.
You scour typical product manager interview questions they ask and highly curated suggested answers. You memorize some and try to present yourself as the “perfect Product Manager”.
Your stress level is likely to increase and hopefully you will be a bit more prepared. But is that all it takes?
Join our webinar where we’ll discuss how to enhance your instincts and provide a framework for you to be at your best in a Product Management interview process.
Learn the types of questions to expect and which experiences in your background you need to emphasize (or de-emphasize).
We’ll discuss the preparation and research you will need to perform so you can best present yourself as the best candidate for the role.
We want you to have the tools you need, specific to the type of company you are interviewing for and specific to your experience level. AND, with the impact of COVID-19 and the prevalence of virtual interviews done remotely, you will take away concepts and constructs that ensure you can present yourself most effectively in this new world of interviewing.
Learn these actionable tips from Kenny Kranseler, who has interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups.
What You Will Learn:
• The skills a company is looking for in a prospective PM and potential biases you face based on your background
• The types of questions you will be asked and frameworks for how to prepare so you can put your best foot forward
• How to alter your interview preparation to shine in the new world of remote/virtual interviewing
Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...AIPMM Administration
Lean and Agile models are great tools for “how” you manage a development project. But they offer little insights for the other critical, high-stakes decisions for a coherent, compelling product. The other key questions are “what?”, “who?” and “why?”. More iterations faster is the wrong tool for these decisions.
Increase your chances of winning by creating a great market fit quickly and deliver a compelling product to Market Leaders - while reducing your biggest project risks.
Mitigate your biggest risks delivering high-stakes projects. First Risk First project management decision model
Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...AIPMM Administration
Lean and Agile models are great tools for “how” you manage a development project. But they offer little insights for the other critical, high-stakes decisions for a coherent, compelling product. The other key questions are “what?”, “who?” and “why?”. More iterations faster is the wrong tool for these decisions.
Increase your chances of winning by creating a great market fit quickly and deliver a compelling product to Market Leaders - while reducing your biggest project risks.
Develop a truly compelling product with great market fit – with value beyond a technically viable “MVP”– in a fraction of the time. Market Fit Fast value model and Minimum Compelling Offering release concept.
Beat the Competition, Part 2: Driving a Product Strategy that WinsAIPMM Administration
In this second part of a two-part series, we’re going to continue covering one of the areas of Product Management that PMs find challenging – how to understand and beat the competition. Our Product Management Skills – Benchmark Report from 2019 identified Competitive Analysis as one of the three areas that Product Managers find most challenging. Problem is, effective Competitive Analysis can make the difference between a product that just does its job well, and a product that dominates the market. It’s a skill every Product Manager should perform with ease, so that they can both build the best products possible and promote them effectively to satisfy their customers before their competitors do. Whether you’re a Digital Product Manager whose customers expect competitive gaps to be closed quickly, or you have a physical product with more traditional concerns, we’ll help you develop a plan to slay your competitors!
In Part 1 of this series, we presented the big picture of Competitive Analysis, and identified the nine different dimensions of research and analysis needed to get a thorough understanding of the competitive landscape. In Part 2, we’ll review the final five dimensions of analysis in more depth, and complete the survey of critical tools and frameworks to use. We’ll discuss how to make Competitive Analysis a regular part of your work without breaking a sweat, and how to turn analysis into actionable insights to both build products that matter, and market them most effectively.
What You Will Learn:
Specific tools and techniques for the last five dimensions of Competitive Analysis so that you can put them to work right away
Answer the critical question of Product Management: So What? Now that you understand the competitive landscape, you’ll learn how to apply Competitive Insights that drive product and marketing strategy
Learn best practices and processes to make Competitive Analysis a regular part of your Product Management work week, so that you’re always on top, building products that matter
Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)AIPMM Administration
90% of the people you talk to are harmful to your new project. Engage the RIGHT people to create a compelling offering - faster.
There is a small but key group of people within every market that most strategies are blind to. This group leads the mass-market by adopting and proving new high-impact concepts. We call these people Gateway Adopters.
Patrick Hogan developed this battle-tested approach to delivering compelling offerings NOW. Leverage insights from 100’s of interviews, 400,000+ data points and over 3,800 high stakes projects - so you can understand:
That demographics are not enough
The market-leading Gateway Adopters in your market
How to find, engage, Market and Sell to the people most likely to buy
Generate revenues faster by delivering compelling market-fit 75% sooner
This is one session of the three-part series; Lean is not enough. Land compelling with the right buyer – fast. The next sessions in this series covers:
Viable is not enough. Develop a truly compelling product with great market fit – with value beyond a technically viable “MVP”– in a fraction of the time. Market Fit Fast value model and Minimum Compelling Offering release concept.
Faster sprints is not the answer. Mitigate your biggest risks delivering high-stakes projects. First Risk First project management decision model
Beat the Competition, Part 1: Nine Tools to Know Thine EnemyAIPMM Administration
In this first part of a two-part series, we’re going to visit one of the areas of Product Management that PMs find challenging – how to understand and beat the competition. Our Product Management Skills - Benchmark Report from 2019 identified Competitive Analysis as one of the three areas that Product Managers find most challenging.
Problem is, effective Competitive Analysis can make the difference between a product that just does its job well, and a product that dominates the market. It’s a skill every Product Manager should perform with ease, so that they can both build the best products possible and promote them effectively to satisfy their customers before their competitors do.
Whether you’re a Digital Product Manager whose customers expect competitive gaps to be closed quickly, or you have a physical product with more traditional concerns, we’ll help you develop a plan to slay your competitors!
In Part 1 of this series, we will go over the big picture of Competitive Analysis, identifying the nine different dimensions of research and analysis you can conduct to get a thorough understanding of the competitive landscape. We’ll discuss identifying which competitors matter most, and how to deeply understand your key competitors.
Don’t miss Part 2 in this series, where we’ll complete the survey of critical tools and frameworks to use, show how to make Competitive Analysis a regular part of your work without breaking a sweat, and explain how to turn analysis into actionable insights. These insights will enable you to build products that matter, and to market them more effectively.
What You Will Learn:
Nine dimensions of Competitive Analysis, so you get a holistic view of your competitors
How Competitive Analysis can inform your Product Planning, Delivery, and Marketing Strategy work
Specific tools and techniques for the first four dimensions of Competitive Analysis so that you can put them to work right away
How to Accelerate Your PM Career, Part 5: Building a Rocking LinkedIn PM ProfileAIPMM Administration
What makes a great Product Management LinkedIn profile? Come and find out in this webcast as we explore the top 10 things you can do to rock your LinkedIn profile. With over 10 years of experience recruiting and hiring talent, Mira Wooten will share her insights on what gets your LinkedIn profile noticed by recruiters, hiring managers, and even much wanted talent. Bring questions about your LinkedIn profile to the webcast and get them answered.
All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks.
You Will Learn How to Position Your LinkedIn Profile to:
Network with industry experts
Get noticed by recruiters
Change industries or job function
Move into a leadership role
Tell a story of your interests and passion
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
40. 3. Use checklists
Done Product Business Case Creation Checklist Owner Areas of Concern
□ Commitment for business case creation was obtained Hector
□ Core team has been identified Hector
□ Roles and responsibilities have been assigned Hector
□ Executive sponsors for approval have been identified Hector
□ Market problem has been identified Hector
□ Customers, needs and behavior have been identified Sally
□ Competing and substitute products have been identified Hector
□ Product value proposition has been defined Hector
□ Business analysis has been performed Mary
□ Organizational constraints have been identified John
□ Financial analysis has been performed Jennifer
□ Recommendations have been made Hector
□ Business case has been approved Lisa
43. 6. Establish realistic success criteria
1. Why should we invest?
2. What happens if we don’t?
3. What are we going to build?
4. Who needs to be involved?
5. How long will it take?
6. What is the window of opportunity?
7. How much will it cost to implement?
8. What is the unit price?
9. What are target customers willing to pay for a solution?
10. How many unit sales to reach profitability?
11. Who are the competitors?
12. What other alternatives do customers have today?
13. Who else is likely to enter this market?
14. What is the marketing effort required to achieve target ROI?
44. 7. Identify and track risk factors
Source: swsi.moodle.tafensw.edu.au