SlideShare a Scribd company logo
1 of 76
Download to read offline
CAREERS GUIDE
Advertising Branding Commercial Digital
Experiential Finance FMCG
Market
Research
Media
Agencies
Public
Relations
Useful
Articles
Detailed
Profiles
Sydney Marketing Society Careers Guide 2013
Articles 2
Contents
Careers Articles
About the Sydney Marketing Society 3
Acknowledgements 4
President‟s Welcome 5
Calendar of Application Dates 6
Overview of the Marketing Sector 7
What firms look for 8
Effective Networking 9
Researching Employers 10
Online Applications, Cover Letters and Resumes 11
Psychometric Testing 12
Group Interviews and Assessment Centres 13
Individual Interviews 14
Graduating without a job offer 15
Advice for international students 16
Advertising 17
Clemenger BBDO, Leo Burnett, Oddfellows
Branding 22
Commercial 23
Australia Post, Cathay Pacific
Consulting 28
Port Jackson Partners
Digital 30
E-Web Marketing, Soap Creative, Deepend, Reprise Australia
Education 36
Careers and Employer Relations Office, Master of Marketing
Experiential 41
Traffik, Quikstrike
Fast Moving Consumer Goods 44
Procter & Gamble, Reckitt Benckiser, Unilever
Financial Services 49
Commonwealth Bank
Market Research 52
Ipsos Australia, McNair Ingenuity, Nielsen
Media Agencies 60
Maxus, MEC, Universal McCann
Professional Services 66
Deloitte
Public Relations 68
Hausmann Group, Hill + Knowlton Strategies
Check out UM, Australia‟s
Bravest Media Agency on
page 63.
Interested in market
research? Then head over to
McNair Ingenuity‟s profile on
page 54.
Check out Cathay Pacific,
the airline offering the best
business class in the world
on page 26.
RB‟s strong portfolio is led by 19
global powerbrands including
Finish, Dettol, Vanish, Durex,
Airwick, Veet, Strepsils and
Nurofen. RB is on page 46.
Sydney Marketing Society (SMS) is
a vibrant, not for profit student
society based in the University of
Sydney that seeks to connect
talented young marketers with
leading employers.
Join now for the following benefits.
Careers Events
Clarify your career path through events
such as Industry Night, Australia‟s biggest
marketing careers fair and our mentoring
program that matches you with an
experienced industry mentor based on
your interests.
Socials Events
Meet fellow minded students through
social events such as evening drinks,
trivia nights, cruises, and BBQs.
Stay informed
Our comprehensive careers guide will
feature many employers, whilst our email
newsletters and social media channels
will keep you in the loop.
Become a member (free for all
university students)
Sign up smsusyd.org/#!forms/c91k
Facebook facebook.com/smsociety
Website smsusyd.org
Upcoming 2013 Events
Industry Night, Trivia Night, Networking BBQ,
Mentoring Program, Careers Night, Exciting
master classes, Evening drinks
Firms we have collaborated with
Unilever, Kimberly Clark, Vodafone, Reckitt
Benckiser, Google, Meltwater Group,
Clemenger BBDO, Posse, GradConnection,
Procter and Gamble, Euro RSCG, Saatchi
and Saatchi, Edelman, Qantas, Johnson &
Johnson.
About SMS 3
Articles 4
Acknowledgements
A huge thank you to…
Associate Professor Teresa Davis and Chair of the Marketing Discipline Donnel Briley for
their tireless support and dedication in helping SMS get to where we are today. They have
been our avid supporters from day one, contributing valuable advice, industry contacts,
promoting our events and more. They are inspirational educators whose teaching has greatly
expanded our understanding of marketing through both theoretical insights and challenging
competitions for real clients. Teresa and Donnel, you have been an absolute pleasure to work
with and we look forward to may more fruitful years together.
Grozdana Maric and the team from the Careers and Employer Relations Office (CEO). Not
only do they deliver top notch careers events year round, they also support us through funding,
room bookings and passing on job opportunities. Grozdana, our members have benefitted
greatly from your help and for that we are eternally grateful.
Angela Vogiatsoglou, Manager of the USU‟s Clubs and Societies Program for running the
best student clubs program in the nation. You are always figuring new ways to make the
student experience even better, from O Week to Verge to a thousand other fantastic things.
Thank you.
Malcom Connor and Kim Lion of Universal McCann, our very first Gold Sponsor. We are
honoured to be collaborating with such an illustrious media agency, and look forward to
repaying your investment in us many times over.
Natalie Saya of Reckitt Benckiser, our very first Silver Sponsor. Reckitt Benckiser has been a
strong supporter of SMS from the very beginning, having been involved at our first ever
Industry Night and judging our first competition, Pitchfest.
Matt Balogh of McNair Ingenuity, our Bronze Sponsor for your ceaseless encouragement and
cheerful support.
Tanya Milne and Richiko Olrichs of Cathay Pacific, our Bronze Sponsor for running your
amazing competition last year and the O Week goodies!
Finally, we would like to thank you, our valued members. You‟re the reason why the Sydney
Marketing Society exists. Thank you so much for attending our events, putting your hand up to
join the team, giving us your feedback and sharing your successes with us. We look forward to
an amazing 2013 together.
Sincerely,
The SMS Team
Articles 5
President’s Welcome
Welcome to our first ever marketing careers guide
It is truly an exciting time to be a young marketer beginning their career.
Marketing has outgrown its roots as a support activity designed just to move products off the shelves,
playing an increasingly prominent role in shaping business strategy. The rise of social media, the
collection of consumer data and the move towards more accountable performance measurements
presents a wealth of new opportunities. Sydney Marketing Society members can expect to work in a
diverse range of industries when they graduate, ranging from advertising, branding, market research,
public relations and sales for companies, governments, charities and more.
The choices available can seem overwhelming. This is where the SMS Careers Guide comes in. This is
your guide to the entry level positions out there, their application opening and closing dates, and the
skills and experiences sought by top employers in their own words. After reading this guide, you will be
able to:
Learn effective networking skills
Tailor your skills and experiences to the demands of top employers
Write a compelling cover letter and resume
Ace psychometric testing
Shine at assessment centres; and
Approach the recruitment process in general with confidence!
This guide has been developed with input from Managing Directors, Strategy Directors, Brand Managers,
Human Resources Coordinators and other professionals from within the marketing industry. You‟ll get to
meet them in person at one of our many careers events over 2013.
How to use this guide
Please go to smsusyd.org to download the latest version of this guide
This guide is accurate as of 9th March. Whilst we have done our best to ensure the information in this
guide is accurate as possible, it might have changed by the time you read this. For example, many
companies that have their internship and graduate intakes in semester 2 have not settled on their
application dates yet, so we have not featured them in this version.
Hence we will regularly update this guide as we receive new information. Please visit our website,
smsusyd.org
To download the latest version of this guide.
Happy reading,
James Fan
Articles 6
2013 Marketing Application Dates
These will be regularly updated as new dates become available
Semester 1
February
1st Feb: Commonwealth Bank Graduate Program opens
11th Feb: Mars Australia Graduate Opens
12th Feb: Australia Post Graduate Opens (Melbourne)
18th Feb: Procter & Gamble Internships & Graduate opens
25th Feb: National Australia Bank opens (Melbourne)
March
1st March: Unilever Future Leaders Program opens
4th March: Coles 2014 Store Support Graduate Program opens
24th March: Australia Post Graduate Closes
31st March: Mars Graduate Closes
April
1st April: Unilever Future Leaders Program opens
1st April: Procter & Gamble Internships & Graduate Close
1st April: NAB Graduate Closes
2nd April: Commonwealth Bank Graduate Program closes
14th April: Coles 2014 Store Support Graduate Program closes
Semester 2
Dates are yet to be confirmed, but we expect:
•Communications Council Advertising Graduate Program
•Clemenger BBDO Graduate Program
•DDB Graduate Program
•Google Adcamp
•Reckitt Benckiser Internship Program
Check out UM, Australia‟s
Bravest Media Agency on
page 57
Interested in market
research? Then head over to
McNair Ingenuity‟s profile on
page 48
Check out Cathay Pacific,
the airline offering the best
business class in the world
on page 26.
Check out UM, Australia‟s
Bravest Media Agency on
page 57
Interested in market
research? Then head over to
McNair Ingenuity‟s profile on
page 50
Check out Cathay Pacific,
the airline offering the best
business class in the world
on page 26.
RB‟s strong portfolio is led by 19
global powerbrands including
Finish, Dettol, Vanish, Durex,
Airwick, Veet, Strepsils and
Nurofen. RB is on page 43.
Articles 7
The Marketing Sector
By Tina Tran, Careers Director
Marketing is a very broad and generic discipline. As long as there is a need to be met or a
product to be sold, there is room for a Marketing professional. More often than not students
find themselves puzzled with the myriads of jobs and careers that can be undertaken with a
degree in Marketing. Here are a few of the numerous sectors that Marketing students can
look into:
Within these sectors there are different roles that Marketing students can take on
1. Marketing Management
2. Brand and Product Management
3. Product Development
4. Marketing Research and Analysis
5. Marketing Communications
6. Sales Management and Personal Selling
7. Account Management
Imagine the number of possible combinations you can make with the above sectors and
roles, and those lists are nowhere near exhaustive. That said, Marketing students have quite
a few choices as to what area they want to enter into as a graduate as well as what they
want to do as their career. It is always a good idea for students in their penultimate or even
first years of their degree to start looking into the sort of opportunities and job prospects
available for them. Once areas of interest have been identified, it is ideal that they seek for
work placement or internships in those areas so as to gain hands-on experience working in
the industry as well as to differentiate themselves from the rest of the pack when the time
comes for graduate job applications. In general, the recent trends show that, graduates with
a good command of digital technologies, a thorough understanding of the changing market
and demography and creativity are among the most desirable for Marketing positions.
Advertising Branding Charities Commercial
Digital Experiential
Financial
Services
FMCG
Government
Market
Research
Media
Agencies
Public
Relations
Articles 8
What firms seek
By Tim Diemer, Sponsorships Director
Given the breadth and diversity of the industry, it is clear that those aspiring to be successful marketers
require a range of skills and abilities. Whilst most applicants are proficient in terms of general business
and commercial acumen, these days firms demand more. To gain employment at top marketing
companies such as UM, McNair Ingenuity, Cathay Pacific and Reckitt Benckiser, potential candidates
need to show evidence of the following attributes:
Although these may somewhat state the obvious, they reflect the fact that the marketing discipline is
both much more dynamic and people-driven than various other fields of study. Hence, those that excel
are generally well-rounded individuals with a distinct ability to adapt and innovate. For instance, Cathay
Pacific (page 26) seeks people who are motivated, able to learn new things quickly and highly
analytical. Naturally there are also specialist marketing roles which expect one to have specific skill-
sets in addition to those listed above.
Firms also look for interns and graduates that can fit well with their culture. For example, leading media
agency Universal McCann (page 63) seeks people who will share their core values of curiosity,
bravery, pioneering and excellence.
In terms of experience, most forms of previous employment are viewed favourably, especially so in
regards to white-collar work. McNair Ingenuity (page 54) gives preference to students who have
worked on a casual basis in their call centre. Having already been part of an office environment within a
similar industry is generally seen as a big plus. However, companies also look for students that have
participated in various extracurricular activities over the course of their studies. Whether sport,
university society involvement or even charity work, all these provide great examples to would-be
employers of how one has demonstrated the above mentioned skills and attributes.
SKILLS
FIRMS
SEEK
Communication
Planning and
organisation
Independent
learning
Tech
savvy
Drive
and
ambition
Teamwork
Creative
problem
solving
Initiative
and
enterprise
Articles 9
Effective Networking
By Mark Salzman, Careers Director
Networking events, such as the Sydney Marketing Society‟s Industry Night are a great way to figure what you want to do after graduation
Networking events
Attending events run by university societies such as SMS, will give you a number of opportunities to network with a
variety of industry representatives. These events will help to build your confidence in communicating with industry
representatives in a professional manner. There is no need to be nervous, as at this stage there is no job on the
line, or anyone to impress. Networking events are also run by industry associations, such as the Young
Researchers Group (YRG) and the Australian Market and Social Research Society (AMSRS) which McNair
Ingenuity (page 54) recommends getting involved in.
As you move closer to the completion of your degree, attending career‟s fairs becomes extremely important.
Careers fairs are like a showcase, where firms send representatives (and a lot of pamphlets!), and students are able
to speak to the businesses they are interested in. It is important that before you attend the career‟s fair, you
research as much as you can about the firms that interest you. While at the fair, you should not be shy. Be prepared
to introduce yourself to employers, tell them briefly about your areas of study and skills, and ask all the questions
you can.
Employers often get generic questions such as „what internships do you offer?‟ and „what skills do your look for in
your graduates?‟. The purpose of this guide is to answer these generic questions through the employer profiles
featured. Instead, you should do your research on the employer and ask more specific and intelligent questions e.g.
„what tasks would I complete as an intern?‟.
Social media
Social media is continually becoming a more relevant and useful tool for professional communication. Thus, it is
extremely important that all the actions you make while using social media are well thought through. It is advisable
to use stringent privacy settings to ensure your private life can be kept separate from your professional one. When it
is necessary to use social media in a professional setting, there are two important points to remember:
Respond quickly: When a work-mate needs a shift covered, or a group member in your tutorial is trying to
organise a time to meet, responding quickly is essential. When there is a professional network within your social
media channel, be sure you check messages daily.
Focus on representation: If you are signed into social media, there is always an opportunity to grow your brand
and show others who you are. Unfortunately, there is more of a potential downside then upside in this respect.
Inappropriate comments, posts or photos can come back to bite you, even if they can only be seen by „friends‟.
LinkedIn
When moving into the „real world‟, having an established LinkedIn profile is extremely beneficial. Your completed
LinkedIn profile should be somewhat of an open resume, which can be viewed by all your connections, as well as
„connections-of-connections‟. When you consider 65-85% of jobs are found through networking, the ability to access
hundreds of „connections-of-connections‟ is incredibly lucrative. When contacting those you don‟t know, you should
seek an online introduction from your mutual connection; this will help build trust from the outset of the new
professional relationship.
Articles 10
Researching Employers
By Tina Tran, Careers Director
It is recommended that students start looking into the industry and job prospects early on in their degree.
Research on the Marketing landscape and on potential employers in particular would shape students‟
decisions on what area they would want to work in and how they would set themselves apart from the
others when applying for internships and graduate positions. It is also crucial that students gather
enough information about the particular companies and organisations that they are applying for. Nothing
is worse than writing a cover letter or going into an interview not knowing enough about what the
employer is looking for and what their organisational culture is.
Naturally, the easiest way to learn about an employer is to go to networking events (of which SMS hosts
many) where their representatives will be attending. Media agency Universal McCann (page 63)
regularly sends their senior staff to select universities to encourage young people to consider a career
within a media agency. Occasionally, firms may even host a competition at university with a brief for an
advertising campaign, as Cathay Pacific (page 26) did in 2012.
Here are a few things to keep in mind when you set out on your research
Start early
It may not be the best idea to do your company research the night before you go for the
interview with your dream employer. Instead, start looking into the industry and know your
options well beforehand. You would have more time to align your portfolio- your industry
experience and skill sets- with what the employers look for. Knowing the industry landscape
also allows you to make your pick as to where you want to launch your career. At the end of
the day, you want to be able to enjoy your workplace and the people you work with. A job
description may sound attractive but is it in reality?
Learn from the experienced
Networking is not just a trend; it is inevitable and may make or break your Marketing career. The
internet and handbooks may help you to gather some background information about the
industry and potential employers, but they are in no way as insightful as contacts who actually
work in the industry. They know something that the internet and the handbooks will not be able
to tell you: the reality of the organisation. Industry contacts may be the best source of
information about the culture, the leadership style and the who‟s who of the organisation. Better
still, they may be able to introduce you to a HR contact.
Keep an eye on the external sources
Watch for what the press has to say about the organisation you are going for an interview with.
It may reveal extra information about the management of the organisation, its working culture
and relations with other parties. If interviews with management are available, make sure you
have a read or listen through it and pick up any background history you could. This may help
you to fill in the gaps during your interviews. On another note, it may also help you to decide
whether the organisation suits you and whether they are your employee of choice.
1
2
3
Articles 11
Online Applications, Cover Letters & Resumes
By Samantha Roberts, Careers Director
Now that you know everything there is to know about your chosen position it's time to apply. You could
be asked to complete an online, in person or over the phone application, regardless as your first point
of contact with a firm; you will need to make a good impression. Include in your application your
Resume, Cover Letter and if requested a statement of claims addressing relevant application criteria
and/ or your academic transcripts.
Be sure to prepare a draft application in a word document, to check spelling and grammar,
remembering this is an opportunity to demonstrate written communication skills. Similarly, by whipping
up a word document first, you are protected in case the application program doesn't allow you to save
and return the information in your resume with the job you're applying for. Remember to demonstrate
your personality and enthusiasm for the role, as well as what you expect to contribute to the
organisation. As marketing students, you should all be able to sell yourself well.
Online applications – these are often shortened versions of one to one interviews. Firms often ask
questions such as „why do you want to work for us in particular?‟, „name a time when you overcame a
challenge‟, and „what extra-cirricular activities did you pursue during university?‟. Of course, online
applications are differ for different firms – Universal McCann (page 63) asks for a point of view piece
on trends in the media industry.
The Cover Letter- Keep it brief. Cover letters should include the purpose of the letter ( i.e. state what
position(s) you are applying ), what you want the job, your specialist skills relevant to that job and then
your generic skills.
The Resume- This is a summary of your employment experience, education, extracurricular
participation and skills set. Generally your resume will be scanned in as little as 30 seconds so keep it
between 2 and 3 pages, putting your most important points on page one. Leading with a brief
description of your career objectives (the industry, position and level of the role you're seeking) will
help paint you as a focused, passionate candidate.
When it comes to your employment experiences, start with your most recent job. Don't leave any part
time or casual work out, employers want to hear about your time at Kmart and the customer service
skills you gained while there. For voluntary work, its best to list only related experience as employment
history, and the remainder under the heading; extra-curricular activities.
Finally Referees- selecting two is usually enough. A referee may be someone who knows your
academic skills set, a previous employer or a character referee who has known you for some time. For
each include the person's name, job title, the name of their organisation as well as their phone number
and email address.
Once done and dusted, print out a copy of your application to review before the interview. If you don't
get an email within 48 hours saying your application has been received, send a brief follow up
message, otherwise Good Luck!!
Articles 12
Psychometric Testing
By Luke Chan, Socials Director
Psychometric testing is becoming an increasingly popular assessment used by firms; usually either as an
online test in the preliminary stages or as an interview later on in the selection process. Broadly
speaking, psychometric tests are used to assess the characteristics of a person to determine the
suitability of the applicant.
Psychometric tests can be categorised as either cognitive-based or personality-based. Cognitive-based
psychometric tests measure abilities that may be related to the position. For example, a firm with a
vacant graduate position that heavily focuses upon communication and understanding may choose to
incorporate questions relating to verbal reasoning within their psychometric testing. An example of a
psychometric test is Universal McCann’s „UM Questionnaire‟, which tests the applicants‟ creative
thinking and mathematical skills (page 63).
Personality-based psychometric tests are used to assess a person‟s personality, behaviour and
preferences. In contrast to the cognitive-based questions, these do not have right or wrong answers but
are instead useful for gaining an insight into the compatibility within the workplace.
Some may be asking by now, how can we do well in psychometric testing? Here are a few tips we have
put together.
Practice
Like preparing for an exam or even an interview, it is always good to get an idea of what
to expect. There are dozens of free online psychometric tests which provide a whole
spectrum of questions which you might expect in your first assessment; from personality
questionnaires to inductive reasoning. Some sites to look into include SHL and
PsychPress.
Be yourself
Unlike cognitive-based psychometric tests, personality-based psychometric tests do not
have a „correct‟ answer and are therefore very difficult to prepare for. Often you will be
„caught out‟ if you lie as similar questions are asked throughout the assessment. It is
good to remember that the testing is also for you, to determine whether you would fit in
and enjoy the role you are applying for.
Keep an eye on the clock
Many of the tests are timed so it is important to maximise the number of points you
receive. If a question is too difficult, skip the question or take a guess and move onto the
next.
1
2
3
Take a break between tests
When doing multiple online psychometric tests, avoid doing them in succession. You
should instead take a short break between each test to recover.
4
Articles 13
Group Interviews & Assessment Centres
By Oscar Coleman, Sponsorships Director
An assessment centre is not one place. You will not find it on a map or even on the company's website.
In reality, it's an interview of a group of candidates in which team-based exercises simulating workplace
situations are the method of deciding who is the best fit for the company's corporate environment.
Assessment centres are widely used by medium and large organisations, therefore it's often best to
apply for as many graduate roles as possible in order to gain practice at distinguishing yourself as a top
candidate in a professional environment.
The most common type of activities include group activities such as problem solving, creating a
strategy, or debating; case studies in which you may have to structure a presentation and clearly
communicate to others; In-Tray exercises where you‟re given a full „in-tray‟ of memos and messages
typical of the role you are seeking and asked to prioritise, summarise and act on items within a timed
period; Technical skills assessments (see Psychometric testing); and Role plays where you need to
act out a particular work-related situation. Here are some important things to consider:
Relax and be yourself
Don't BS your personality. You'll be working in a group of roughly 10 people, not necessarily with all
Marketing applicants.
Be inclusive
If you're in a quiet group, try to include the others in discussions. If you're in a loud group, try to
make a positive contribution. Don't just talk for the sake of talking, make it meaningful and
effective. Showing good leadership is knowing when you need to step up and knowing when to be
a team player.
Think fast
There's a good chance that your presentation will be very quick, and with very little preparation.
Take all of the exercises seriously (no matter how outlandish they sound) and solve any problem
to the best of your ability.
1
2
3
Professional attire
Wear formal professional clothing (e.g. a suit and tie), over dressing is not an issue. Treat your
attendance as a day at the workplace.4
Be Prepared
If you have been given pre reading material prior to the Assessment Centre day - read, prepare
and understand what is asked of you. Apart from this, you cannot really study for an Assessment
Centre.
5
6
Ask for feedback
Most people don't get through on their first go. Ask for feedback if you were not successful so that
you can improve your performance in the future.
Articles 14
Individual Interviews
By Fiona Le, Promotions Director
Brilliant! You‟ve reached the final stage and this is it –your moment to shine. You‟ve been selected for
individual interviews, and depending on the firm, you will either be interviewed by one person or a panel. A
personal interview is extremely vital as it gives an opportunity for the employer to evaluate you in depth. At
this stage, you will typically be interviewed by senior people – at Universal McCann (page 63), it‟s firstly the
line manager, then a senior manager, then the agency CEO. It also gives you the opportunity to learn much
more about the employer and the company.
The following list is a guide to how you can make the most of your interview (and score that dream job!)
Do your homework beforehand
Preparation always creates confidence and will come in handy. Gather information by conducting some
research, writing down questions you would like to ask, and visiting the location. Researching a company
and the position will make you stand out in an interview. It shows that you are really interested in working
there. Prepare yourself practically for the interview. Practise aloud in front of a mirror or with a friend. This
exercise prevents you from rambling in the interview and sounding unpolished and unsure.
Presentation and first impressions
Keep in mind that you will never get a second chance to make your first impression. Display confidence
through your posture, walk, energy, and eye contact. Shake hands firmly but only if a hand is offered to you
first. Let the interviewer start the dialogue.
Dressing attire is extremely important. If you are unsure what to wear, you should always go with the most
conservative, professional option, for example, a dark-colored, conservative suit (for both men and women).
It is better to be overdressed than dressed too casually. You should avoid wearing excessive jewellery,
perfume, and flamboyant clothes. Good personal hygiene is also important. What you are wearing tells
employers a lot about how serious you are about getting the job.
Listening
Listening is a crucial part of interview. Don't interrupt the interviewer. Listen carefully to what he/she is
asking. If you feel the question is unclear, ask for clarification. Remember to pause before answering to
consider all facts which may substantiate your response. Always offer positive information.
Responding effectively
Don't waste time repeating things that are already indicated on your application; expand upon them and
provide more details e.g. the tactics you used to exceed your sales quota by 20%. Also discuss the points,
which are not in your resume, but demonstrates that you are eligible for the position. Emphasise the strong
and positive points about yourself. Relax and be yourself. Be honest with every question. Don‟t lie about
your background and skills. If you get caught then you will be definitely out.
Follow up
Always send a thank you letter to each person with whom you interviewed within 24 hours after the
interview. Being polite and professional always makes a good impression
Sometimes individual interviews don‟t end up the way you want to. Be sure to follow the following tips so this
doesn‟t happen:
• Don't arrive late for the interview.
• Forgetting your application form or resume. Make sure it is completed and updated.
• Don't be over aggressive and dominant.
• Failure to ask questions about the job.
• No genuine interest or enthusiasm in the company or job.
• Lack of maturity.
• Lack of planning for career.
• Don't be negative about past employers.
Articles 15
Graduating without a job offer
By Aaren Cristini, Sponsorships Director
If you find yourself without a job upon graduation, consider the adage that „everything
happens for a reason‟, and it‟s just an experience to help you reach your eventual
success. The most important thing is to maintain a positive outlook and to keep trying –
do not wait for an opportunity to come to you. You have to climb the mountain, a mountain
can‟t climb you. There are a number of ways to ensure you stay involved, busy and gain
valuable experience for your next application:
If you stay active in your job search and activities, opportunities for progression should be
plentiful. Keep moving, stay happy!
Take up another role in the meantime
Find a part-time job, volunteer for an organisation – just do something. All these different
activities will add to your resume and provide you with skills and background to discuss in
future interviews and applications. If you can find a role that relates to your preferred field
of work, it‟s even better.
1
2
Establish goals and an ambition
If you have something to work towards, you can make decisions and apply for roles that
can help you get there. Is there a particular company you want to work for? Try starting in
a smaller role and work your way up. Is there a particular role you want? Start in a lesser-
known company or a position that provides experience in that role. When each goal is
achieved it also provides a great deal of satisfaction. Consider revising your resume and
cover letter as well, to make sure it evolves with you, stays up to date and effectively
articulates why you‟re suitable for the jobs you‟re applying for.
3
Network
Engage with past contacts, mentors and peers. Follow-up with people you‟ve met by
emailing them, making a phone call or arranging to meet them again. Get off the couch
and go to events as well. These are often friendly and sociable situations, and they are a
great method of meeting new people, and it might just be the next person who gives you
a job.
Articles 16
Advice for International Students
By Joy Wallace, Vice President
Hot tip: every employer profile included in this guide includes information on whether that
employer hires international students.
Finding a job as an international student can be tough. Many companies across multiple industries
won‟t even consider applicants who don‟t have Australian citizenship or permanent residency. This
means that international students must be especially prepared and savvy when searching for their
next internship or graduate position.
As an international student myself, I‟ve created a few tips for the trade that I‟ve learned from my
job search journey. These tips are extra steps on top of the recruitment process that international
students should take. Personally, the below processes have helped me secure two internships at
large marketing firms despite my status as an international student. I sincerely hope they help you
secure the position you‟re looking for!
Do your research
Before you apply for a job, look up which programs will accept international students. For example,
most positions in the Australian government require the applicant to strictly be a citizen. Other
positions in industries such as banking, accounting or marketing simply want students that they
don‟t have to sponsor to stay in Australia. This actually means that you‟re valid to work for those
companies while on your student visa though the same can‟t be said when you graduate and your
visa changes. It‟s important to note that many companies will say they only accept
citizens/permanent residents when what they really mean is that they want people who have
sponsorship. In that case, it‟s worth it to apply.
1
2
3
Network
When interacting with firms throughout the interview process, you need to come off confident that
you‟re the right person for the job. You must make the firm want you. This means you should know
what the firm does, who their main clients are, recent news that they‟ve been involved in and why
you want to be there. This seems obvious but you‟d be surprised how much it can make you stand
out.
Overall, searching for a job as an international student is a very extensive process. You can be
successful but there will be rejection and roadblocks along the way. Keep your head up and move
forward with persistence. In the end, it will be worth it!
Differentiate yourself
As an international student, you have to prove yourself even more than those who hold an
Australian passport. Fair or not, it‟s just the name of the game. When you‟re creating your cover
letter and resume, pause and think about what makes you the best candidate. Ask yourself
questions like: what unique skills do I bring to the table? What is my superpower that will make me
stand out? How can I get the job done better than anyone else could? Often, your international
experiences can be used to show how worldly and adaptive you are. Firms, especially global ones,
really value this.
Advertising
Here’s a list of the top advertising agencies in Sydney to help you
kick off your job search
Advertising 17
Name Website
BMF www.bmf.com.au/join_us
BWM www.bwm.com.au/about/careers/
Clemenger BBDO (page 18) www.sevenbrains.com.au/2013/
DDB www.ddb.com.au/2013grads/
George Patterson Y&R www.gpyr.com.au/careers/
Jaygrey Sydney jaygrey.com/
JWT www.jwt.com/jwtsydney
Leo Burnett (page 20) www.leoburnett.com.au
M&C Saatchi www.mcsaatchi.com/sydney
Mojo www.publicismojo.com.au/
Oddfellows (page 21) www.oddfellows.com.au/
Ogilvy ogilvy.com.au/working-at-ogilvy
Saatchi & Saatchi www.saatchi.com/global_network/office_locations
Whybin/TBWA wtbwa.com.au/
Virgin Australia – The Romance is Back ad by Clemenger BBDO (profile on page 18).
Website www.sevenbrains.com.au
Email deborah.muddell@clemenger.com.au
Phone 02 9925 5333
Dates The sevenbrains.com.au site is live from July
closing early September.
Clemenger BBDO
On a quest for an unfair share of the best talent
Advertising 18
1. What does Clemenger BBDO do?
The Clemenger Group is a group of companies
involved in the advertising and marketing
communications industry throughout Australia and
New Zealand.
2. What sets Clemenger BBDO apart from its
competitors?
At Clemenger BBDO Sydney there are 3 things we
believe in and 3 things we care about: The Work,
The Work, The Work.
All of our efforts are designed to generate the best
work. After all, the work is what the consumer
sees, what changes behaviour and drives the sale.
We aspire to create work that stands out, work that
gets noticed, work that is talked about, shared and
work that stretches across channels and endures
over time.
3. What internship or graduate opportunities do
you offer?
Our Seven Brains Graduate program is one-of-
kind, offering graduates the opportunity to
experience different Clemenger companies across
public relations, advertising, digital, experiential,
healthcare and shopper marketing disciplines. The
diversity of experience is designed to broaden
graduates‟ understanding of the industry and to
help pinpoint a passion. The graduate internship is
a paid internship for a 9 month period, and each
graduate rotates for 3 x 3 month periods between a
selection of the Clemenger Group of companies.
Upon completion there is the prospect of a fulltime
position for each graduate within the Clemenger
Group.
4. What are the skills, qualities and experiences
you look for in your graduates?
We are looking for the best young talent to join the
Clemenger Group, we call our quest to gain "an
unfair share of the best talent". Key competencies
are: creativity, communication, confidence,
interpersonal effectiveness, organisation skills,
sense of humour, hardworking, smarts, enthusiasm
and fit for the teams/agency - do they standout?
5. What opportunities do you have for
international and postgraduate students?
To apply for the Seven Brains Program graduates
need to be an Australian Citizen or Permanent
Resident. Postgraduates can apply. Also, we
encourage graduates from any academic
discipline, after all what makes the advertising
industry unique and ever evolving is the distinct
range of people who work within it. We're after
people who standout from the crowd. The only
mandatory factor is a curious, driven and creative
mind.
6. What extra-curricular activities do you look
favourably upon?
Any interests or job history which illustrate their
creativity and commitment.
7. Do you have a minimum weighted average
mark requirement?
No, they need to have completed and passed their
studies. Of course HD's and D's are looked on
favourably, but not the only criteria. Again, this
demonstrates smarts and commitment.
Advertising 19
8. What opportunities do you have for
students studying non marketing fields?
We have had interns in the creative
department and currently have an intern in
Finance. We are wanting to broaden our
internships to production as well this year.
9. What does your selection process
include?
CV, Portfolios, Phone interviews, Panel
interviews.
9. What does your selection process
include?
Graduates are required to complete an
application which is explained on the
sevenbrains.com.au website. The site is live
for applications in July and closes in the first
week of September. All applications are
reviewed and then the Top 20 applications are
chosen, interviewed by a Panel, made up of
leaders from the Clemenger Group of
companies in October. Depending on the
financial forecast and other considerations, we
choose between 5-10 graduates to join the
program. The graduate rotations commence in
late January, early February. Their first week
is spent at The Communications Council
Summer School, a live-in 5 day campus
setting with other agency graduates from their
city. They attend lectures and work on a client
brief in groups, ensuring they experience the
complete process resulting in the presentation
of a creative idea. We work closely with The
Communications Council and our graduates,
as well an internal training program, attend the
Comms Council training throughout the 9
month period.
Website www.sevenbrains.com.au
Email deborah.muddell@clemenger.com.au
Phone 02 9925 5333
Dates The sevenbrains.com.au site is live from July
closing early September.
Clemenger BBDO
On a quest for an unfair share of the best talent
Website www.leoburnett.com.au
Email sydney@leoburnett.com.au
Phone 612 9925 3555
Dates February 2012
Leo Burnett
Advertising 20
1. What does Leo Burnett do?
Advertising and Marketing
2. What sets Leo Burnett apart from its
competitors?
Leo Burnett is one of Australia's leading
communication companies having won Agency of
the Year 5 times last year on a local, regional and
global level. We have an unusual mix of boutique
creativity with a strong multinational backing. Our
full service offering includes brand, digital, direct,
social, shopper and retail marketing with one front
door and one bottom line. Our ambition is simple:
To be the best in the world, bar none.
3. What internship or graduate opportunities do
you offer?
We run several internships throughout the agency.
The Nest is our formalized program that takes
interns a few times a year and the placements are
for 2 months. Principally in account management
department to give full exposure to the agency's
and client's businesses.
4. What are the skills, qualities and experiences
you look for in your graduates?
Passion, Ambition, Creativity, Enthusiasm
5. What opportunities do you have for
international and postgraduate students?
They can also apply to our Nest program
6. What extra-curricular activities do you look
favourably upon?
Interests in the all facets of communications.
Interested in People.
7. Do you have a minimum weighted average
mark requirement?
No.
8. What opportunities do you have for students
studying non marketing fields?
Internships available also in Digital specialist roles.
9. What does your selection process include?
CV, Portfolios, Phone interviews, Panel interviews.
Website www.oddfellows.com.au
Email hbradley@oddfellows.com.au
Phone 9923 3002
Dates Ongoing
Oddfellows
Advertising 21
1. What does Oddfellows do?
We are an Advertising Agency. Our key clients are
Toyota, Lexus, Staples, and the Australian Egg
Corporation.
2. What sets Oddfellows apart from its competitors?
Over the last decade, we have built strong strategic
production partnerships, and are able to turn campaigns
around quickly and efficiently, mostly within the same
building. We have quite a flat structure, which in practice
means that we don‟t have unnecessary bureaucracy and
can get things done quickly.
Culturally, we are collaborative, non-competitive, and
frankly, it‟s pretty fun to work here!
3. What internship or graduate opportunities do you
offer?
Being a mid-sized independent advertising agency, we
have only limited opportunities for graduates and interns.
We participate in the Communications Council Graduate
Program on a bi-annual basis (including 2013) and
consider internships and work-experience on an ad-hoc
basis.
4. What are the skills, qualities and experiences you
look for in your graduates?
Primarily, we look for people passionate about what they
do and who we believe will fit with our culture. We pride
ourselves on our collaborative style of working.
Everyone is contributing to our client‟s overall
satisfaction - and knows that their contribution is valued.
5. What extra-curricular activities do you look
favourably upon?
We love to meet people passionate about advertising
and look for people who have been active in student or
industry bodies, or who have participated in extensive
work experience during their time at uni.
6. Do you have a minimum weighted average mark
requirement?
We look for a minimum credit average, with active
participation in the industry during studies. This could be
student or industry groups or activities, internships, work
experience, blogs etc – anything that shows you are
passionate about advertising.
7. What opportunities do you have for students
studying non marketing fields?
We are happy to consider candidates who have studied
other disciplines, as our recruitment strategy is focused
on unearthing great potential & strong cultural fit.
8. What does your selection process include?
Participating in the Communications Council Graduate
Program means there is a whole suite of testing, which
may change from year to year. Our own recruitment
process internally includes interviews by the relevant
team manager, HR Manager and MD. Often we will get
people to meet the team that could be a part of to ensure
there is a great fit.
Branding
Here’s a list of the top branding agencies in Sydney to help you
kick off your job search
Branding 22
Name Website
Interbrand www.interbrand.com
Landor landor.com/#!/careers/
Moon Communications www.moon.com.au/
Phd Creative www.phdcreative.com.au/contact
Saltmine Design Group saltminedesigngroup.com/join/internships/
Commercial
Here’s a list of the biggest companies in Sydney to help you kick off
your job search
Commercial 23
Name Website
Australia Post (page 24) www.auspost.com.au/graduateprogram
Cathay Pacific (page 26) http://www.cathaypacific.com/cx/en_AU/about-
us/careers.html
Coles www.colescareers.com.au/graduates/graduate-
opportunities/Marketing.aspx
Cisco
www.cisco.com/web/about/ac40/univ/programs/gmcc.html
Telstra http://careers.telstra.com/Careers/Graduate-Trainee.aspx
Cathay Pacific is the winner of the Skytrax World‟s Best Business Class Award 2012 (profile on page 26).
Change. Transform. grow
Website www.auspost.com.au/graduateprogram
Email graduatehelp@auspost.com.au
Dates Applications open 14 February and close 24 March
Australia Post
Commercial 24
CHANGE. TRANSFORM. GROW.
You want to do things differently; to change
expectations; to shape the future. And so do we.
We are looking for people who are passionate,
dynamic and think outside the square. People who
thrive on working in a fast-paced, changing
environment. People who can generate new,
innovative ideas and solutions to help drive success
in one of the fastest growing markets in Australia.
Sound like fun? Then we‟d like to hear from you!
JOIN AN ICON
We do more than you think. Our exciting
transformation will change the way Australians do
business and interact, simultaneously strengthening
what is already one of the most iconic brands in the
country. There is no better time for you to join us and
discover your strengths, work with top business
leaders and shape your own destiny as a true
business all-rounder.
As an Australia Post graduate you will become part
of the biggest transformation in Australian business
today by joining one of our graduate streams:
Sales & Marketing: All degrees accepted. We'd like
to hear from those that have a true interest in
building customer relationships, project
management, analytical skills and becoming a
member of an energetic and dynamic team.
CMS Digital: applicants may have, but are not
limited to, a background in Business, IT, eCommerce
or Computing, with a keen interest in the digital
world. The key here is having a passion for being
innovative and taking our organisation into the digital
age.
Parcels: applicants may have, but are not limited to,
Business and/or Commerce undergraduate
qualifications. If you have a keen interest in driving
innovation, understanding customer needs, online
shopping, project management and shaping the
future, apply now.
IT: applicants may have, but are not limited to,
Information technology, Information Systems or
Computer Science undergraduate qualifications.
Opportunities exist in a number of our teams within IT
including Enterprise Architecture, our Digital Delivery
Centre and more.
YOUR DEVELOPMENT MATTERS
As a graduate, you will experience a structured two-
year program which includes access to:
•a graduate-tailored induction program to help your
transition into corporate life
•access to senior manager mentors
•business rotations
•a series of development workshops to support you in
becoming a successful business person
•participation in our buddy program
•extensive networking opportunities and more…
You will be exposed to both business-as-usual
activities and strategic projects, as we transform the
way Australia Post does business.
HOW TO APPLY
Our graduate roles are all based at Australia Post
Headquarters in the Melbourne CBD at our five star
green rated building.
To be eligible to apply for the Australia Post Graduate
Program, you must:
•have completed your undergraduate in the last 3
years, or currently be completing them
•have an Australian citizenship (including New
Zealand Citizenship)or Australian permanent
residency at the time you apply.
If this sounds like you, then apply now for the stream
that catches your eye by visiting us at
www.auspost.com.au/graduateprogram.
Have a question? Send your query to
graduatehelp@auspost.com.au or post your query on
our Facebook page at
www.facebook.com.au/auspostgrads
People. They make an airline.
Website http://www.cathaypacific.com/cx/en_AU/about-us/careers.html
Email aus_sales@cathaypacific.com
Phone 131 747
Dates No specific intakes occur in our Australian operation, however
career opportunities become available in Australia from time
to time.
Cathay Pacific
Commercial 26
1. What does Cathay Pacific do?
Founded in 1946, Hong Kong based Cathay Pacific
Airways is one of the world's leading airlines,
recognized for its outstanding service, friendly
personnel, modern fleet and exceptional safety
record.
Cathay Pacific has over 70 flights a week from
Australia (including 28 per week from Sydney) to
Hong Kong, connecting to our worldwide network
of over 170 destinations.
2. What sets Cathay Pacific apart from its
competitors?
Cathay Pacific is well known for its world class
service. On board, we‟re committed to providing
the best experience for our passengers, which
includes new aircraft that now have our 3 new
cabins (Economy, Premium Economy and
Business Class) on every flight from Australia to
Hong Kong, a great in-flight entertainment system
and delicious food. We also ensure we have
frequent and convenient schedules to suit
travellers‟ needs.
3. What internship or graduate opportunities do
you offer?
We have projects and internships available for
students from time to time.
4. What are the skills, qualities and experiences
you look for in your graduates?
Applicants should be motivated and have the ability
to learn new things quickly. Strong analytical skills
are also highly regarded.
5. What opportunities do you have for
international and postgraduate students?
For employment opportunities at Cathay Pacific
Australia, a valid work visa is required. Positions in
various departments are available from time to
time.
6. What extra-curricular activities do you look
favourably upon?
Interesting hobbies, sports, club or student
association membership.
7. Do you have a minimum weighted average
mark requirement?
No.
8. What opportunities do you have for students
studying non marketing fields?
A variety of positions ranging from Business
Development to Marketing to Finance to
Management are available at Cathay Pacific from
time to time.
9. What does your selection process include?
We interview potential candidates based on their
resume. Candidates who have passed the first
interview round successfully will go on to the
second round of interviews and assessment.
Sometimes we will ask candidates to do a
presentation based on a case study.
Website www.pjpl.com.au/careers
Email recruiting@pjpl.com.au
Phone (02) 9221 2222
Dates Applications are welcomed throughout the year, however the
2014 graduate recruitment round closes on Sunday, March 10
2013.
Port Jackson Partners
Consulting 28
1. What does Port Jackson Partners do?
Port Jackson Partners Limited is a specialist
consulting firm which provides advice to CEOs,
Boards and senior managers to help them set
corporate direction, define business strategies and
develop organisations in order to transform their
performance and value.
Our clients look to us to provide high-octane teams,
with a low leverage model that allows unusually
intense, day-to-day involvement by our most senior
people. This low leverage model also allows us to
offer a unique graduate experience, working
directly with world-class senior consultants.
2. What sets Port Jackson Partners apart from
its competitors?
At Port Jackson Partners we believe that the early
stages of your career are an „apprenticeship‟.
Consulting is a profession, and as such, is
characterised by continual learning under
experienced mentors.
We believe the quality of your apprenticeship
experience depends on:
•The nature of the work you undertake;
•The depth and breadth of your involvement;
•The capability and experience level of your
colleagues and mentors;
•Your opportunities to develop professionally
At Port Jackson Partners, each of these elements
combine to provide you with a world class
apprenticeship, within a unique Australian firm.
This unique apprenticeship is built around four
pillars:
•Top-tier clients, focusing on their most critical
issues
•Small, Principal-intensive teams
•World class Principals and an exceptional team of
consultants
•Structured career development with a personal,
small firm feel
3. What internship or graduate opportunities do
you offer?
Port Jackson Partners has an annual graduate
recruitment program. Visit our website
www.pjpl.com.au for further information.
At Port Jackson Partners, we recruit outstanding graduates from all disciplines to join our team of
consultants. A business background is not necessary – our current consultants are from the field of Law,
Arts, Science, Medicine, Economics, Commerce and Engineering.
Whatever their background, our graduates are all excellent problem solvers, with an interest in applying
their intellect to some of the most difficult yet engaging issues in business.
All of our consultants have a record of very high academic and extracurricular achievement, and
demonstrated skills in communication, teamwork and leadership. Our consultants have a reputation for
taking initiative and getting results.
Website www.pjpl.com.au/careers
Email recruiting@pjpl.com.au
Phone (02) 9221 2222
Dates Applications are welcomed throughout the year, however the
2014 graduate recruitment round closes on Sunday, March 10
2013.
Port Jackson Partners
Consulting 24
4. What are the skills, qualities and experiences
you look for in your graduates?
We recruit outstanding graduates from all
disciplines to join our team of consultants.
Whatever their background, our graduates are all
excellent problem solvers, with an interest in
applying their intellect to some of the most difficult
yet engaging issues in business.
Key attributes we look for include:
•Excellent academic achievements with at least a
Distinction average
•High levels of analytical competency
•An aptitude and passion for problem solving and
creative thinking
•Good communication and teamwork skills
•High levels of motivation and resourcefulness
•A broad range of experiences outside the
academic arena
•An interest in current business issues
5. What does your selection process include?
To apply for a position at Port Jackson Partners,
please complete an online application form. This
will include uploading a cover letter, CV and
transcript.
Our interview process will allow you to meet a wide
selection of our staff, and is typically conducted
over two or three rounds. Interviews are structured
to allow us to judge whether your talents match the
qualities we are seeking and let you gain a deeper
understanding of the firm‟s culture and the nature
of the role.
Interviews usually are a mix of general discussion
combined with a problem solving component.
Through this discussion, you will have an
opportunity to demonstrate your teamwork ability,
communication skills and commitment, along with
other desirable attributes that we look for, whilst
providing an opportunity for us to get to know each
other. The problem solving component usually
involves some business case study problems, and
logic or „guesstimating‟ exercises, through which
we‟ll assess your analytical and problem solving
abilities. These problems are predominantly aimed
at assessing how you think rather than what you
know, although a minimum knowledge of current
business issues is expected.
Digital
Here’s a list of the top digital agencies in Sydney to help you kick
off your job search
Digital 30
Name Website
Amnesia Razorfish www.amnesiarazorfish.com.au/careers/
Arnold Furnace Sydney www.arnoldfurnace.com/contact/globalnetworks
Chook Digital chook.com.au
Deepend (page 31) www.deepend.com.au/careers
E-Web Marketing (page 30) www.paidtolearn.com.au
Naked Communications www.nakedcommunications.com.au/
Reactive www.reactive.com/contact/contact-
us/sydney.html
Reprise (page 33) www.reprisemedia.com.au/careers/
Soap Creative (page 35) www.soapcreative.com/jobs/
The White Agency www.thewhiteagency.com.au/about-white/
E-Web Marketing hosts regular Information Days for prospective employees. Check out their profile on page 32.
Website www.deepend.com.au/careers
Email careers@deepend.com.au
Phone 02 8917 7900
Dates Ongoing
Deepend
Engineered ideas and innovations with people at
their heart
Digital 31
1. What does Deepend do?
Deepend is a digital communications and
innovation consultancy. We specialise in
creatively driven, strategic, business and
marketing solutions.
2. What sets your organisation apart from
its competitors?
We‟re an independent creative agency with a
great variety of clients in various industry
verticals including: entertainment, tourism,
government, the arts, consumer electronics,
FMCG, healthcare, education, finance, music,
and fashion.
We have a „work hard, play hard‟ culture and
we encourage individuality while providing the
opportunity to be mentored and learn various
skills all under the one roof.
Deepend is:
A place of innovation
Engineered
Design with a social context
An instinct for growth and change
Creating the unexpected
The detail
Our people
3. What internship or graduate
opportunities do you offer?
We offer both short and long term volunteer
internships as well as some paid placements.
4. What are the skills, qualities and
experiences you look for in your
graduates?
Passion. Innovation. Detail. Intelligence.
Creativity.
We look for graduates that are interested in
design, strategy, software engineering,
programming, social and anything you can
teach us.
5. What opportunities do you have for
international and postgraduate students?
We have a number of international staff in the
team, having sponsored their placement at
Deepend. We haven‟t had any research style
posts for post-graduate students to date,
however we could be open to this in the
future.
6. What extracurricular activities do you
look favourably upon?
Anything that makes graduates well rounded
human beings who are constantly looking at
bettering themselves and the environment in
which they live.
Website www.paidtolearn.com.au
Email annie.n@ewebmarketing.com.au
Phone (02) 9436 0081
Dates For Information Day registration:
www.paidtolearn.com.au
E-Web Marketing
We exist to bring Happiness, Success and Fun to
everyone we encounter. We are E-Web Marketing.
Digital 32
1. What does E-Web Marketing do?
E-Web Marketing is an online marketing company. We
have worked successfully with clients across a broad
spectrum of industries, achieving online marketing ROI
for companies such as Bing Lee, MTV, Fitness First,
nab, and Bayswater Car Rentals.
Our company is currently made up of SEO
Programmers, PPC Managers, Campaign Managers,
Online Business Strategists, Web Designers,
Copywriters, Social Media Marketing gurus, one happy
little dog called Woofie and a few funny-looking fish in an
otherwise pretty tank. We are always looking for talent to
come on board to help us jump on the enticing
opportunities that pop up frequently in this industry.
2. What sets your organisation apart from its
competitors?
"E-Web Marketing is not just another corporate
workplace. We've placed in the Top 10 Best Places to
Work in Australia for three years running and we're
rightly proud of it!
We‟re young in spirit, we‟re vibrant, we‟re energetic, and
we‟re certainly a world apart from those half-asleep
faces that scream “on my way to a monotonous day job”
you might see on the train at 7am on Monday mornings.
We‟ve managed to escape the corporate grind in our
funky offices in St Leonards with a giant recreation room,
nap room, themed rooms, trampolines, pool table, ping
pong table, foosball table, punch man and gaming
consoles such as the X-BOX and PS3.
Watch here for a glimpse of our office:
www.youtube.com/watch?feature=player_embedded&v=
_VSOmvrSRI4“
3. What internship or graduate opportunities do you
offer?
The roles and opportunities within our company are
constantly changing because so too is our industry. We
currently offer full-time positions for SEO Programmers,
PPC Managers, Campaign Managers, Online Business
Strategists, Web Designers, Copywriters, Social Media
Marketing Managers and Accounting positions. We also
have internal businesses such as Furniture Escape
which is always actively looking for internship applicants.
4. What are the skills, qualities and experiences you
look for in your graduates?
Are you creative, energetic, switched-on and driven? If
yes then we suggest that you should get a job with a
difference. At E-Web we want our employees to leave
work at the end of the day feeling motivated, energised,
inspired and fulfilled – and look forward to coming back
the following morning. We are always looking for
superstars that share our vision of bringing Happiness,
Success and Fun to everyone we encounter.
5. What opportunities do you have for international
and postgraduate students?
The roles and opportunities within our company are
constantly changing because so too is our industry. We
currently offer full-time positions for SEO Programmers,
PPC Managers, Campaign Managers, Online Business
Strategists, Web Designers, Copywriters, Social Media
Marketing Managers and Accounting positions. We also
have internal businesses such as Furniture Escape
which is always actively looking for internship applicants.
7. Do you have a minimum weighted average mark
requirement?
We review all applicants.
8. What opportunities do you have for students
studying non marketing fields?
Since we are an online marketing company we are also
looking for applicants studying IT and IT related courses.
We also have an Accounts Department and full-time
Accounting positions are available.
9. What does your selection process include?
Interested applicants are urged to register for our next
Information Day. E-Web Marketing hosts an Information
Day once a month and it is a great opportunity for you to
get to know our quirky office and friendly E-Webbers!
Information Day guests will also participate in some
group activities and the stand-out superstars will then be
contacted to return to the office at a later date for a Meet
& Greet interview.
To register for Information Day: www.paidtolearn.com.au
Reprise Australia
Digital 33
1. What does Reprise Media do?
"Reprise Media are a digital marketing services
agency and specialise in 4 main areas of digital
marketing:
• Digital Performance Media Buying (including Paid
Search Advertising, Affiliate and Lead Generation)
• Organic Search Consultation including Technical
and Content Marketing
• Digital Marketing Analytics Services including
Website Reporting, Web Testing and Conversion
Optimisation
• Social Marketing Services including Social
Strategy, Community Management, Content
Amplification and Social Media Buying
We work to deliver these services nationwide
through 4 offices in Australia (Sydney, Melbourne,
Brisbane and Perth) and possess a client portfolio
comprising of nationally recognised brands across
a diverse range of industries.
2. What sets Reprise apart from its
competitors?
We have a size and depth to our digital marketing
services offering that is not matched in market
allowing us to deliver best in market work to our
clients which has been recognised through industry
accolades (iAB Best Paid Search 2012, shortlisted
2012 B&T Digital Agency), and our partners
(Google‟s fastest growing agency partner 2 years
consecutively).
Core to achieving this reputation, is our staff. Up
skilling and training our staffs is a priority for
Reprise and as a result we continually attract the
best local and global talent in the industry.
3. What internship or graduate opportunities do
you offer?
Reprise offer ad hoc internship opportunities. A
bespoke program based on the calibre of the
candidate will expose the successful applicant to
one or all areas of our digital marketing expertise -
being Digital Performance Media Buying, Organic
Search Consultation, Digital Marketing Analytic
Services and Social Marketing Services.
4. What are the skills, qualities and experiences
you look for in your graduates?
Our core behaviours and the ones we will judge
you by are:
Integrity: We will uphold a high level of integrity in
all of our communications and behaviours both
internal and external. Our behaviours and actions
define us and we strive to uphold this of the highest
order.
Excellence: We collectively strive for improvement,
to be the best we can and do not settle for average
or mediocrity in anything we do.
Collaboration: Possess a can-do, positive attitude
towards all our fellow team mates, our wider
Mediabrand‟s family, suppliers, partners and
clients.
Flexibility: Adaptable approach to move forward in
a fast paced environment with many unknowns and
rely on instinct, team work and problem solving to
achieve resolution.
Confidence: In ourselves, our company, our
offering and our colleagues. Confidence gained
from our Clients, Mediabrands and the industry at
large all harnessed through the pursuit of
excellence and quality in everything we do.
Website http://www.reprisemedia.com.au/careers/
Email careers@reprisemedia.com.au
Phone +612 8373 2200
Dates All year
Digital 34
With 4 different specialist skill areas and a
client service team, qualities and skillsets do
vary. The below outline gives an indication of
our expectations:
Performance
Graduates seeking an internship within the
performance team will be equipped with a
strong analytical mind, a conscientious work
ethic and a hunger for data analysis. A
willingness to gain knowledge of a wide range
of tools is also desired and strong skills in
Microsoft Excel essential. Any previous
experience with Google Analytics would
obviously be wonderful. We are also looking
for individuals who will fit the team culture,
thus outgoing personalities and strong
interpersonal skills are viewed favourably.
Organic Search
Graduates looking for internships with a focus
on Organic Search will be particularly suitable
with skills and experience in a more technical
field. This includes web development, use of
content management systems, coding, server
systems and mathematical algorithms. A
numerical mind and keen eye for detail is
essential as lots of problem solving with the
use of data is a big part of the job. The
mainstay of SEO work is the spreadsheet –
therefore a detailed knowledge of Excel is
essential including pivot tables and advanced
functions e.g vlookups.
Analytics
Similar to Organic Search, a mathematical
background is highly desirable here.
Familiarity with web analytics packages will
certainly help but a general analytical
background, with experience sorting and
analysing data is essential. Skills within user
testing, psychology and customer experience
are desirable as part of the analytics role may
be testing whether a colour or word matches
user intent.
Social Media
Graduates looking for internships which focus
on Social Media are best suited if they have
background in at least one of these
disciplines:
Marketing, Journalism, Arts, Statistics, Digital
Social Media is a good fit for individuals
looking for job opportunities which
encapsulate a balance between creativity,
analysis and project management. Our
department covers the facets of strategy,
digital, project management, community
management and media buying. Graduates at
Reprise Social generally get to experience
each of these facets before they get to
specialise in one stream.
5. What opportunities do you have for
international and postgraduate students?
International and postgraduate will be also
offered on an adhoc level and will be
considered based on the calibre of the
candidate and potential fit to our company.
6. What extra-curricular activities do you
look favourably upon?
We are favourable to all types of extra
curricular activities - surprise us!
7. Do you have a minimum weighted
average mark?
Credit Grade level.
8. What opportunities do you have for
students studying non marketing fields?
Web design.
9. What does your selection process
involve?
Stage 1 : submission of CV and a personal
mission statement relating to their career
aspirations (all/any submittable format
accepted)
Stage 2 : phone interview for successful
shortlisted candidates
Stage 3 : face to face interview
Website www.soapcreative.com
Email jobs@soap.com.au
Phone 92804480
Dates Ongoing
Soap
Digital 35
1. What does Soap do?
Soap is an independent digital creative agency with
offices in Sydney and Los Angeles.
When Soap was founded in 2002, it focused on
designing & building digital games. This is still one of our
passions, but over the last ten years we have steadily
expanded our capabilities to become an agency that
now manages the digital presence of numerous large
entertainment and FMCG brands.
We deliver websites, campaigns, strategic thinking,
banners, games, social management, content and
experiential executions.
2. What sets your organisation apart from its
competitors?
"What sets us apart is our honest, open and respectful
collaboration, with each other, our clients and other
agencies. We hold ourselves accountable to a high
standard, are committed to innovation and care
passionately about our work.
Soap has been awarded Digital Agency of the Year for
the past three years by AdNews Magazine.“
3. What internship or graduate opportunities do you
offer?
We offer an ad hoc program. If students approach us, or
we discover students displaying extraordinary talent, we
attempt to come to an agreement that has a mutual
benefit.
4. What are the skills, qualities and experiences you
look for in your graduates?
Excellent communication with the ability to rationalise
work
Ability to think about the end user
A Sense of humor
Multiskilled
Curious
Storytelling, visual or verbal
Design and motion sensibilities
5. What opportunities do you have for international
and postgraduate students?
We offer an ad hoc program. If students approach us, or
we discover students displaying extraordinary talent, we
attempt to come to an agreement that has a mutual
benefit.
6. What extra-cirricular activities do you look
favourably upon?
Photography
Film
Gaming
Coding
Art
7. Do you have a minimum weighted average mark
requirement?
No
8. What opportunities do you have for students
studying non marketing fields?
None. We are focused on Design and Interactive Media
students.
9. What does your selection process include?
We would sit down and have a 30 minute face to face
conversation about the applicant's work and
methodology.
The next step would be a 1 week trial.
If that works out we'd look to securing a 1month –
3month position.
Accredited by: International member of:
AS A BUSINESS STUDENT AT THE UNIVERSITY OF SYDNEY
YOU HAVE ACCESS TO YOUR OWN DEDICATED BUSINESS
SCHOOL CAREERS OFFICE
The CEO has many workshops and events planned throughout
the year to assist you with your career decision making and
provide you with important links to potential employers.
WHAT WE DO FOR YOU VISIT US
CAREERS AND EMPLOYER
RELATIONS OFFICE (CEO)
CEO - The Business Specialists
eNewsletter
Business School specific job
opportunities, internships and
careers events emailed regularly
to your student email account
and posted to Blackboard and the
website.
We offer our students collaborative working
environments as well as the opportunity to
participate in extra curricular activities.
THE UNIVERSITY OF SYDNEY
BUSINESS SCHOOL
Business Careers Advice
Visit us at our kiosk for
careers advice, get your final
job applications looked over,
pick up employer booklets &
industry information. Book in for
private business career advice
appointments and resume review
at the kiosk.
Employers on Campus
Network with top graduate
recruiters at lunchtime events,
careers workshops and guest
lectures.
Careers Skills Workshops
Attend workshops on all aspects of
the job search process to launch
your business career.
Resume Review Workshops
Give your resume the business
edge by having it checked before
submitting.
Careers Events Calendar
sydney.edu.au/ business/careers/events
Careers Kiosk
Level 2, Merewether Building
(opposite the staircase near
Lecture Room 5), where all the
employer flyers and assignment
boxes are.
Careers on Blackboard
You‟ll find comprehensive career
information on Blackboard. Go to
CEO on Blackboard - Careers
Resources under My Organisations.
Website
sydney.edu.au/ business/ careers
CONTACT US
E business.careers@sydney.edu.au
Produced by The Univeristy of Sydney Business School, June 2010. The University reserves the right to make alterations to
any information contained within this publication without notice.
ABN 15 211513464 CRICOS 00026A
The University of Sydney
Business School
MASTER OF MARKETING
ACHIEVE LEADERSHIP IN
MARKETING PRACTICE AND
KNOWLEDGE
Today‟s world revolves around business and the centre of business, is
marketing. The Master of Marketing is designed to offer the leaders of
tomorrow the insight into best practice and the latest marketing techniques
at the core of successful marketing strategies. This degree will help you
progress from manager to business leader and most importantly, stand out
from the crowd.
WHY STUDY MARKETING AT
THE UNIVERSITY OF SYDNEY?
--Acquire the latest knowledge
from industry leaders and
from our academics who lead
their fields with innovative and
relevant research.
--Enjoy learning in an environment
that encourages your
enthusiasm, inspires your
imagination and sparks your
curiosity.
--Extend yourself and expand your
career aspirations.
--Benefit from vibrant social and
networking opportunities.
“We see our students grow in
confidence as they extend their
marketing knowledge and engage
with new ideas during this
intensive learning experience.”
Dr PENNIE FROW
PROGRAM DIRECTOR,
MASTER OF marketing
Today‟s business world is increasingly
complex, so this program addresses
strategic marketing issues facing
organisations and offers students
an exceptional opportunity to study
the latest marketing practices within
a global context. The program‟s
structure has a strong emphasis
on practical assignments which
have been specifically designed to
foster opportunities for students to
apply a wide range of marketing and
management frameworks and tools.
The strong links the Business School
has with industry gives students the
opportunity to engage and interact
with marketing experts, as they share
their invaluable insights on the current
application of marketing techniques.
With its small class sizes, the program
offers students an exceptional learning
experience, sharing professional
perspectives and providing the
competitive edge that is essential in
today‟s fast-paced business world.
PROGRAM STRUCTURE
This degree can be completed in one
year of full-time study, or two years of
part-time study. It consists of 10 units
of study (60 credit points), comprising:
-- eight core units of study
-- one research project (two units
of study) either addressing a
marketing issue in an Australian
company or an international study
option.
EXAMPLE OF A FULL-TIME TIMETABLE
Semester One Semester Two Summer/
Winter
School
Contemporary Integrated Australian/
Consumer Marketing International
Insights Communications Consulting
Project A
Marketing in Market and B
the Global Research for
Economy Decision Makers
Internal Regulatory
Marketing Environment
and Ethics
Evaluating Innovative
Marketing Marketing
Performance Strategies
UNIT DESCRIPTIONS
CONTEMPORARY CONSUMER
INSIGHTS
In this unit, you will learn how to
generate valuable consumer insights
that assist marketing managers to
successfully operate in contemporary
markets. Students examine the latest
research that suggest today‟s market
places are characterised by dynamic
inter-relationships between popular
culture, market structures, ideologies
and consumer orientations. The unit
allows students to identify and apply
best practice qualitative research
techniques (video-ethnography,
archetype elicitation) to investigate
contemporary consumers and generate
insights intended to inspire significant
marketing innovations.
EVALUATING MARKETING
PERFORMANCE
An essential practice in marketing is
“The reputation of the Business School
allowed me to access industry experience
opportunities with key executives, including
the operations director of one of Australia‟s
top retailers. This access was invaluable,
as was the knowledge I gained through the
program, which enabled me to deliver a report
to my host company that provided genuinely
valuable insights and recommendations.”
Josh Robertsen
Master of marketing
assessing the impact of marketing
strategies on business performance.
Increasingly, companies are recognising
marketing as a strategic board-level
function, which is directly responsible
for wealth creation. This unit introduces
students to marketing metrics that are
responsible for commercial success. Key
measures are explained and applied to a
wide range of business examples.
INNOVATIVE MARKETING
STRATEGIES
This unit is about developing and
managing innovative competitive
marketing strategies. It not only
combines concepts, frameworks
and tools from across the marketing
discipline, it also transcends the
traditional boundaries of the discipline
itself, drawing on materials from strategic
management, entrepreneurship and
finance. The central focus is on strategy
development and how it can create
superior and sustainable value for both
customers and shareholders.
INTEGRATED MARKETING
COMMUNICATIONS
This unit provides an overview of
theory and practice in the fast changing
area of marketing communications.
This unit is designed to help plan and
deliver an integrated communication
strategy using new media including
digital and social media as well as
traditional channels of advertising,
promotion, direct marketing and PR.
As communication professionals are
accountable for their programs and
strategies, special attention is given to
measuring results.
INTERNAL MARKETING
This unit considers the role of internal
marketing in motivating employees
towards implementing marketing
strategies. Although the principles
of marketing used internally within
an organisation are in theory similar
to those used externally, frequently
a tailored approach is required when
addressing practical issues. This unit
presents current thinking and research
on the topic of internal marketing and
explains how it can be used to assist
with implementing marketing strategy.
MARKETING IN THE GLOBAL
ECONOMY
The dynamic nature of global markets
makes international marketing a very
interesting topic. Competitive forces
transcend national boundaries so that
every company is touched to some
extent by the impact of the global
market. This unit considers international
marketing from a wide range of
perspectives and includes issues that
impact large multinationals as well
as smaller international and national
players.
MARKETING RESEARCH FOR
DECISION MAKERS
Understanding and using marketing
information is an essential task for
marketing decision makers. This unit
will explore how data can be turned into
actionable marketing information. You
will learn how to identify information
requirements, plan data collection and
assess data quality. Advanced analytical
techniques will be examined, including
how to critically evaluate qualitative and
quantitative data.
REGULATORY ENVIRONMENT AND
ETHICS
In today‟s highly competitive
business environment, it is critical for
marketing professionals to have a clear
understanding of marketing issues and
the impact of possible regulatory and
ethical factors. Marketing programs
and strategies have a greater chance
of success if they are developed with
an awareness of regulatory and ethical
guidelines. This unit considers the
regulatory and ethical environment of
the marketing of goods and services,
issues and implications of new media
are also investigated. Topics covered
include marketing regulation in the digital
environment.
Consulting
Business Project
The final project gives students the
opportunity to apply knowledge gained
throughout the entire program. The
project requires application of analytical
tools and project management skills to a
marketing issue within an organisation.
One-on-one supervisory sessions
provide guidance on the project
along with workshops introducing
project management skills. Students
will design their own project and
conduct independent research in an
organisation that offers an interesting
marketing issue. Examples of topics
include: product development and
launch; developing a new marketing
strategy; entering a new market
segment; and implementing a new
marketing initiative such as customer
relationship management (CRM). The
final project report will be presented
to the client organisation and the
student‟s supervisor. The international
project offers students the option of
exploring a marketing issue in a specific
international context.
CAREER OPPORTUNITIES
Graduates work as marketing directors
and in leadership roles in corporate
and other organisations. An increasing
number of graduates work in senior
management roles within marketing
service organisations, including market
research, advertising agencies and
product design.
ARTICULATION PATHWAYS
At the University of Sydney, we
understand that postgraduate students
approach tertiary study differently with
a variety of backgrounds and career
goals. The Master of Marketing is ideal
for experienced middle managers who
have a clear vision about their future.
Students returning to study after an
Accredited by
extended absence or those wanting
a shorter course of study, find that
enrolling in the Graduate Certificate in
Marketing may be more appropriate.
The Graduate Certificate in Marketing
is suited to students who may be
considering higher postgraduate
qualifications in the future, as
completion of this course will provide
24 points credit towards a Master of
Marketing degree. Admission into the
Master of Marketing may be offered to
students who successfully complete
the Graduate Certificate in Marketing
and demonstrate their ability to
succeed in senior business roles.
ENTRY REQUIREMENTS TO
THE MASTER OF MARKETING
--A completed bachelor‟s degree in
business/commerce or a related field
from a recognised tertiary institution,
with a minimum Credit (65%)
average grade or equivalent.
--Minimum of three years of business
experience.
--English language proficiency of
IELTS 7.0 (with no band lower than
6.0) or equivalent (for students
whose tertiary qualification was not
conducted entirely in English).
--You will also need to submit a
statement of motivation with your
application, and to attend a selection
interview.
Australian member of
“The Master of Marketing program
at the University of Sydney
Business School combines the
latest thinking from the academic
research frontier with the applied
insights of leading Australian
and international marketing
practitioners. It delivers a targeted
educational experience to those
who seek career advancement”
Scott McClellan
CEO, Australian Association
of National Advertisers
The University of Sydney
Business school
MORE INFORMATION
Student Information Office
The University of Sydney Business School
T +61 2 9351 3076
F +61 2 9351 4433
E business.student@sydney.edu.au
Facebook facebook.com/University.of.Sydney.Business.School
Twitter twitter.com/sydney_business
sydney.edu.au/business/master_of_marketing
Produced by the University of Sydney Business School, July 2012. The University reserves the right to make alterations
to any information contained within this publication without notice.
ABN 15 211 513 464
CRICOS 00026A
Experiential
Here’s your list of the top experiential agencies in Sydney
Lindeman‟s Open Garden by Traffik Experiential Marketing (page 42)
Experiential 41
Name Website
Brand Honey www.brandhoney.com.au/
2fish www.2fish.com.au
George P. Johnson gpj.com.au/#page/contact-us/
Maverick www.maverick.com.au/#/contact
Play Communications http://playcommunication.com.au/about-2/careers
Traffik (page 42) www.traffik.com.au
Urban urbancomms.com.au/contact/
VML Australia australia.vml.com/careers
Wonder www.wewonder.com.au/
Quikstrike (page 43) www.quikstrike.com.au
Website www.traffik.com.au
Email hello@traffik.com.au
Phone 02 8424 8555
Dates Ongoing
Traffik
Experiential 42
1. What does Traffik do?
Traffik is an experiential marketing agency - we
humanise local and global brands via original live
and digital experiences. We work for some of the
world's leading brands like Samsung, Kraft, Visa
and Diageo. Our business focuses on pillars of
expertise from Strategy, Creative, Design, Digital,
Business focused Account Management,
Production, and Finance and Administration.
2. What sets your organisation apart from its
competitors?
We are a people driven agency - this defines what
we do a) internally to support our people and make
Traffik a great place to work, something that has
been recognised by BRW b) with our clients
through an honest can do approach to creating
great work, to build two way trust and respect c)
with the customers and future customers of the
brands we work with.
3. What internship or graduate opportunities do
you offer?
Traffik is part of the Clemenger Group, and is an
active participant in their annual Graduate Intake,
under a program dubbed Seven Brains. In addition,
we do offer ad hoc internships across the business
depending on individual candidates, internal
management capacity and prevailing business
conditions.
4. What are the skills, qualities and experiences
you look for in your graduates?
Curiosity and Intelligence, Understanding and
Enthusiasm for our industry, Honesty and Respect,
Energy and Can do approach
5. What opportunities do you have for
international and postgraduate students?
We would treat any candidate equally regardless of
their educational status or residency, pending
adherence to Australian Employment laws, role
availability and suitability.
6. What extra-cirricular activities do you look
favourably upon?
Traffik is committed to support its people's lives
inside and outside the workplace. We love people
to be passionate about their work, and passionate
about things outside work whatever that might be.
Art, sport, knitting...whatever.
7. Do you have a minimum weighted average
mark requirement?
No. High performance in academic pursuits is not
always an indicator of high performance in the
workplace. However, high performers in life are
always welcomed to approach us.
8. What opportunities do you have for students
studying non marketing fields?
Traffik has a sister agency Quikstrike which
sources and places Brand Ambassadors for live
marketing campaigns in retail and non-retail
locations. For more information about what exactly
Quikstrike does visit www.quikstrike.com.au.
9. What does your selection process include?
In the first instance a Written Application.
Thereafter interviews with Direct line managers,
and follow up face to face interviews with Senior
leadership.
Website www.quikstrike.com.au
Email resumes@quikstrike.com.au
Phone 02 8424 8581
Dates January through to July 2013
Quikstrike
Experiential 43
1. What does Quikstrike do?
QuikStrike Brand Ambassadors is a promotional
staffing agency providing staffing solutions for a
wide range of promotions and events nationally
including in mall & in store promotions, product
launches, stunts, sampling activations and special
events.
We provide high quality Brand Ambassadors,
actors, models, MC's, characters, RSA certified
staff for special events, promotions, product
launches, on and off premise alcohol promotions
and shopping center activations.
2. What sets your Quikstrike apart from its
competitors?
We aspire to be Australia‟s number one staffing
solution nationally, providing outstanding Brand
Ambassadors who bring campaigns & events to life
and with a dedicated, experienced & passionate
team, we strive to provide our clients the highest
level of management & offer our Brand
Ambassadors a rewarding & exciting experience.
Quikstrike Brand Ambassadors is a division of
Traffik Marketing that was established in 2005 as
their staffing agency.
We are a reputable, accomplished promotional
staffing agency that specialises in delivering high
quality, informed and FUN activations.
3. What internship or graduate opportunities do
you offer?
Along with our brand ambassador roles available
Australia wide, we often have internship
opportunities in both our Melbourne and Sydney
offices.
This is a great foot in the door for anyone
interested in the Marketing World.
4. What are the skills, qualities and experiences
you look for in your graduates?
Are you outgoing, well presented & engaging?
Do you have a passion for bringing events to life?
We require mature individuals who aspire to
maintain high quality standards and to advance
their personal achievements. We look for
professinal, engaging, proactive, friendly, reliable
and loyal staff.
5. What does your selection process include?
"We are currently interviewing in all States across
Australia, including regional areas.
Our selection process requires an online
application to resumes@quikstrike.com.au.
Shall you be successful, the next stage is an
indepth phone interview followed by an induction
session in one of our offices around Australia - or
online for those regional applicants.
Then we welcome you on board with Quikstrike! “
Fast Moving Consumer Goods
Here’s your list of the top global FMCG companies
Fast Moving Consumer Goods 44
Name Website
Coca Cola www.cokecareers.com.au/Functions/Pages/SalesMarketing.aspx
Kimberly Clark www.kimberly-clark.com.au/en/careers/graduate-programs/
Lion lionco.com/people/graduates/
Loreal http://www.loreal.com.au/_en/_au/html/careers/Your-career-at-L-
Oreal.aspx
Mars www.marsgraduates.com.au/FAQ.aspx
Procter & Gamble
(page 45)
australia.experiencepg.com/home/graduates.html
Reckitt Benckiser
(page 46)
www.rb.com/careers/graduates
Unilever (page 48) www.unilever.com.au/careers/whyUnilever/graduates/FutureL
eadersProgramme/
Reckitt Benckiser‟s Powerbrands include Durex, Mortein, Nurofen, Airwick, Strepsils, Napisan, Dettol. They hold
the number 1 or 2 position in every category they compete in. Check out their profile on page 46.
Procter & Gamble
Touching Lives. Improving Life.
Application Opening and Closing Dates
February 2014 – April 2014
1. What does Procter & Gamble do?
Procter & Gamble (P&G) is the world‟s largest
consumer goods company. And that‟s good news
for graduates looking to take those first steps in
establishing a rewarding, challenging, and exciting
career. Our brand portfolio contains over 300
household names – from Gillette to Duracell, Olay
to COVERGIRL. With 125,000 employees
spanning 80 countries, ours is a global vision.
2. What sets your organisation apart from its
competitors?
We are focused on developing talented future
leaders across all areas. We‟re committed to
helping you grow as an individual and a successful
professional – so much so that we have been voted
Overall #1 Best Company for Leaders by Chief
Executive Magazine in 2013. No-matter what your
degree discipline, our „build from within‟ philosophy
will see you get to where you want to be.
We hand you real responsibility from the moment
you walk through the door. It‟s the best way to
learn. Just think, as a graduate you could be
overseeing a brand with multi-million dollar sales,
or working on a global project. There‟s no limit to
what you can achieve here.
Learn from the best
Yes we give you outstanding responsibility, but that
doesn‟t mean we simply drop you in the deep end.
Our professional skills colleges, coaching and on-
the-job training will equip you to handle each and
every challenge that comes your way.
See the world
International assignments and travel are a part of
life at P&G. We have a number of graduate roles in
Singapore, our regional head office. Please see our
website for details.
3. What internship or graduate opportunities do
you offer?
We recruit from all degrees into the following
functions: Customer Business Development
(Sales), Marketing, Finance, Product Supply
(Logistics), and Consumer Market Knowledge.
Locations include Sydney, Melbourne & Singapore.
For detailed information about working in any of
these functions, please visit our website at
www.australia.experiencepg.com.
4. What are the skills, qualities and experiences
you look for in your graduates?
Could you be the next P&G leader? You just might
be, if you are/have the following:
- A recent graduate, or in your final year of a
University degree
- Australian citizen or permanent resident, including
New Zealand citizens
- Strong leadership experience
- Well-rounded life experience
- A desire to learn and achieve
- Ability to work well with others
- An innovative and analytical mind
- A credit average University results
For further details about P&G‟s Graduate
opportunities or about P&G in general visit
www.australia.experiencepg.com or visit our
Facebook group “P&G Grad Careers in ANZ”.
Fast Moving Consumer Goods 11
Website www.rb.com/careers/australia-new-zealand
Email Recruitment.ANZGraduate@rb.com
Dates Applications for the Sales & Marketing Internship
Program will be open from 26 July 2013 to 20
August 2013
Reckitt Benckiser
Fast Moving Consumer Goods 5
1. What does Reckitt Benckiser do?
Reckitt Benckiser (RB) is a global FMCG
leader in health, hygiene and home
products with operations in over 60
countries, and sales in almost 200. Our
products are global No 1 or No 2 in the
majority of its fast-growing categories,
driven by an exceptional rate of
innovation. RB‟s strong portfolio is led by
19 global powerbrands including Finish,
Dettol, Vanish, Durex, Airwick, Veet,
Strepsils and Nurofen.
2. What sets RB apart from its
competitors?
At RB, we promote more employees to
global destinations than any other FMCG
company. Creating a multi-cultural mixing
pot for ideas is a key driver of our
success. There are endless opportunities
for you to move to any one of our 60
global operations. Along the way you‟ll
gain great international exposure and
experience. At RB, you can choose your
own career adventure. The opportunities
are endless…
3. What internship and/or graduate
opportunities do you offer?
RB offers two programs – a Commercial
(Sales and Marketing) Graduate Program,
as well as a Commercial (Sales and
Marketing) Internship Program.
4. What are the qualities, skills and
experiences you look for when
assessing your applicants?
RB people have an energy and drive that
is truly thrilling. We look for people the
passion, enthusiasm and determination to
succeed within RB‟s dynamic
environment. We‟re up for a challenge and
we seek individuals who have the
confidence to challenge appropriately too.
Whilst advantageous, previous experience
in sales or marketing is not required, but
the strong desire to establish a career in
this area is essential.
5. What opportunities do you have for
international and postgraduate
students?
All applicants need to have a minimum of
Citizenship or Permanent Residency
within Australia or New Zealand to apply to
RB. We have recruited post graduate
students into our programs before, but it is
not a requirement to apply.
Reckitt Benckiser
6. What extra-curricular activities do you look
favourably upon?
RB looks for well rounded, analytically minded
applicants who have had experiences and
successes outside of the academic field. This could
be studying another language, playing sports, or
being part of and taking a leadership role in a club
or society.
7. Do you have a minimum weighted average
mark requirement?
Minimum credit average.
8. What opportunities do you have for students
studying non marketing fields?
We recruit students from a range of disciplines into
our Commercial programs. Studying marketing
within your degree is not imperative.
9. What does your selection process include?
Once your application has been considered, we will
create a shortlist of candidates. All shortlisted
candidates will progress to an initial stage of online
testing. If you reach the required benchmark, then
post online testing, you will be contacted for a brief
phone interview, and potentially forwarded through
to the next stage of face to face testing at our RB
offices. You will then be invited onsite to our
assessment centre if you reach the required
benchmark. The assessment centre involves you
undertaking a number of activities, some group and
some individual based. These activities will be the
final step in assessing your suitability to the
program at RB.
Fast Moving Consumer Goods 6
Website www.rb.com/careers/australia-new-zealand
Email Recruitment.ANZGraduate@rb.com
Dates Applications for the Sales & Marketing Internship
Program will be open from 26 July 2013 to 20
August 2013
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition

More Related Content

Viewers also liked

Sem 15 me_am_y_des_sostenible
Sem 15 me_am_y_des_sostenibleSem 15 me_am_y_des_sostenible
Sem 15 me_am_y_des_sostenibleerik_tlv
 
Mantenimiento de computo t=2
Mantenimiento de computo t=2Mantenimiento de computo t=2
Mantenimiento de computo t=2tania2506
 
Biol 13 la contaminacion ambiental
Biol 13 la contaminacion ambientalBiol 13 la contaminacion ambiental
Biol 13 la contaminacion ambientalcarmencitamami
 
Hipertension_arterial_2do.parcial
Hipertension_arterial_2do.parcialHipertension_arterial_2do.parcial
Hipertension_arterial_2do.parcialClara Callender
 
Go live link lions vs bulls
Go live link lions vs bullsGo live link lions vs bulls
Go live link lions vs bullsrizpah_oakes
 
Watch lions vs bulls hot## stream
Watch lions vs bulls hot## streamWatch lions vs bulls hot## stream
Watch lions vs bulls hot## streamosith_moor
 
Watch lions vs bulls @ 6 $ live
Watch lions vs bulls @ 6 $ liveWatch lions vs bulls @ 6 $ live
Watch lions vs bulls @ 6 $ liveosith_moor
 
Andres jacome proyecto de power
Andres jacome proyecto de powerAndres jacome proyecto de power
Andres jacome proyecto de powerAndres Jacome
 
DeputaPericia lista de furnas
DeputaPericia lista de furnasDeputaPericia lista de furnas
DeputaPericia lista de furnasConversa Afiada
 
Stream live lions vs bulls
Stream live lions vs bullsStream live lions vs bulls
Stream live lions vs bullsrizpah_oakes
 

Viewers also liked (13)

Sem 15 me_am_y_des_sostenible
Sem 15 me_am_y_des_sostenibleSem 15 me_am_y_des_sostenible
Sem 15 me_am_y_des_sostenible
 
Mantenimiento de computo t=2
Mantenimiento de computo t=2Mantenimiento de computo t=2
Mantenimiento de computo t=2
 
Biol 13 la contaminacion ambiental
Biol 13 la contaminacion ambientalBiol 13 la contaminacion ambiental
Biol 13 la contaminacion ambiental
 
Act.5 legislación informática
Act.5 legislación informáticaAct.5 legislación informática
Act.5 legislación informática
 
Hipertension_arterial_2do.parcial
Hipertension_arterial_2do.parcialHipertension_arterial_2do.parcial
Hipertension_arterial_2do.parcial
 
Go live link lions vs bulls
Go live link lions vs bullsGo live link lions vs bulls
Go live link lions vs bulls
 
Watch lions vs bulls hot## stream
Watch lions vs bulls hot## streamWatch lions vs bulls hot## stream
Watch lions vs bulls hot## stream
 
Watch lions vs bulls @ 6 $ live
Watch lions vs bulls @ 6 $ liveWatch lions vs bulls @ 6 $ live
Watch lions vs bulls @ 6 $ live
 
140707 BD Fortessa
140707 BD Fortessa140707 BD Fortessa
140707 BD Fortessa
 
Andres jacome proyecto de power
Andres jacome proyecto de powerAndres jacome proyecto de power
Andres jacome proyecto de power
 
File types
File typesFile types
File types
 
DeputaPericia lista de furnas
DeputaPericia lista de furnasDeputaPericia lista de furnas
DeputaPericia lista de furnas
 
Stream live lions vs bulls
Stream live lions vs bullsStream live lions vs bulls
Stream live lions vs bulls
 

Similar to Careers Guide S2Y13 Long Edition

REM190_GRAD_Booklet_interactive
REM190_GRAD_Booklet_interactiveREM190_GRAD_Booklet_interactive
REM190_GRAD_Booklet_interactiveKimberley Cherry
 
Work for IC Resources
Work for IC ResourcesWork for IC Resources
Work for IC ResourcesIC Resources
 
IC RESOURCES - Work for us
IC RESOURCES - Work for us IC RESOURCES - Work for us
IC RESOURCES - Work for us IC Resources
 
MSc Brand Leadership 2016 brochure
MSc Brand Leadership 2016 brochureMSc Brand Leadership 2016 brochure
MSc Brand Leadership 2016 brochureRose Kemmy
 
Bucks New University E brochure of management programme bucks new university
Bucks New University E brochure of management programme   bucks new universityBucks New University E brochure of management programme   bucks new university
Bucks New University E brochure of management programme bucks new universityAbhishek Bajaj
 
Big Bang Boom 2017 brochure
Big Bang Boom 2017 brochureBig Bang Boom 2017 brochure
Big Bang Boom 2017 brochureJulian Gee
 
Talent, Social, Mobile & Recruiting Summit: Digital, IT & Technology
Talent, Social, Mobile & Recruiting Summit: Digital, IT & TechnologyTalent, Social, Mobile & Recruiting Summit: Digital, IT & Technology
Talent, Social, Mobile & Recruiting Summit: Digital, IT & TechnologyTALiNT Partners
 
Social Media Talk - #SharingKnowledge
Social Media Talk - #SharingKnowledgeSocial Media Talk - #SharingKnowledge
Social Media Talk - #SharingKnowledgeCAB Studios
 
EMPLOYERS ARE FROM MARS, YOUNG PEOPLE ARE FROM VENUS: ADDRESSING THE YOUNG P...
EMPLOYERS ARE FROM MARS,  YOUNG PEOPLE ARE FROM VENUS: ADDRESSING THE YOUNG P...EMPLOYERS ARE FROM MARS,  YOUNG PEOPLE ARE FROM VENUS: ADDRESSING THE YOUNG P...
EMPLOYERS ARE FROM MARS, YOUNG PEOPLE ARE FROM VENUS: ADDRESSING THE YOUNG P...Manuel Calvillo Mazarro
 
Employers are from mars, young people are from venus (Addressing The young Pe...
Employers are from mars, young people are from venus (Addressing The young Pe...Employers are from mars, young people are from venus (Addressing The young Pe...
Employers are from mars, young people are from venus (Addressing The young Pe...Luis Alejandro Molina Sánchez
 
Master's Degree in Social Media - Information Packet
Master's Degree in Social Media - Information PacketMaster's Degree in Social Media - Information Packet
Master's Degree in Social Media - Information PacketAndrew Selepak
 
The SchoolFinder Group Media Kit
The SchoolFinder Group Media KitThe SchoolFinder Group Media Kit
The SchoolFinder Group Media KitIan Barcarse, MPC
 

Similar to Careers Guide S2Y13 Long Edition (20)

Advertising_Brand_Management.pdf
Advertising_Brand_Management.pdfAdvertising_Brand_Management.pdf
Advertising_Brand_Management.pdf
 
REM190_GRAD_Booklet_interactive
REM190_GRAD_Booklet_interactiveREM190_GRAD_Booklet_interactive
REM190_GRAD_Booklet_interactive
 
Career player low_res
Career player low_resCareer player low_res
Career player low_res
 
Work for IC Resources
Work for IC ResourcesWork for IC Resources
Work for IC Resources
 
IC RESOURCES - Work for us
IC RESOURCES - Work for us IC RESOURCES - Work for us
IC RESOURCES - Work for us
 
careers-guide
careers-guidecareers-guide
careers-guide
 
Scottish Letting Day 2023 - President's 2 sessions
Scottish Letting Day 2023 - President's 2 sessionsScottish Letting Day 2023 - President's 2 sessions
Scottish Letting Day 2023 - President's 2 sessions
 
Engagement program
Engagement programEngagement program
Engagement program
 
MSc Brand Leadership 2016 brochure
MSc Brand Leadership 2016 brochureMSc Brand Leadership 2016 brochure
MSc Brand Leadership 2016 brochure
 
Bucks New University E brochure of management programme bucks new university
Bucks New University E brochure of management programme   bucks new universityBucks New University E brochure of management programme   bucks new university
Bucks New University E brochure of management programme bucks new university
 
Big Bang Boom 2017 brochure
Big Bang Boom 2017 brochureBig Bang Boom 2017 brochure
Big Bang Boom 2017 brochure
 
Annual-Report-2015 final
Annual-Report-2015 finalAnnual-Report-2015 final
Annual-Report-2015 final
 
Talent, Social, Mobile & Recruiting Summit: Digital, IT & Technology
Talent, Social, Mobile & Recruiting Summit: Digital, IT & TechnologyTalent, Social, Mobile & Recruiting Summit: Digital, IT & Technology
Talent, Social, Mobile & Recruiting Summit: Digital, IT & Technology
 
Social Media Talk - #SharingKnowledge
Social Media Talk - #SharingKnowledgeSocial Media Talk - #SharingKnowledge
Social Media Talk - #SharingKnowledge
 
EMPLOYERS ARE FROM MARS, YOUNG PEOPLE ARE FROM VENUS: ADDRESSING THE YOUNG P...
EMPLOYERS ARE FROM MARS,  YOUNG PEOPLE ARE FROM VENUS: ADDRESSING THE YOUNG P...EMPLOYERS ARE FROM MARS,  YOUNG PEOPLE ARE FROM VENUS: ADDRESSING THE YOUNG P...
EMPLOYERS ARE FROM MARS, YOUNG PEOPLE ARE FROM VENUS: ADDRESSING THE YOUNG P...
 
Employers are from mars, young people are from venus (Addressing The young Pe...
Employers are from mars, young people are from venus (Addressing The young Pe...Employers are from mars, young people are from venus (Addressing The young Pe...
Employers are from mars, young people are from venus (Addressing The young Pe...
 
Master's Degree in Social Media - Information Packet
Master's Degree in Social Media - Information PacketMaster's Degree in Social Media - Information Packet
Master's Degree in Social Media - Information Packet
 
CMC - Alumni Events 2016
CMC - Alumni Events 2016CMC - Alumni Events 2016
CMC - Alumni Events 2016
 
The SchoolFinder Group Media Kit
The SchoolFinder Group Media KitThe SchoolFinder Group Media Kit
The SchoolFinder Group Media Kit
 
Locomotus
Locomotus Locomotus
Locomotus
 

Careers Guide S2Y13 Long Edition

  • 1. CAREERS GUIDE Advertising Branding Commercial Digital Experiential Finance FMCG Market Research Media Agencies Public Relations Useful Articles Detailed Profiles Sydney Marketing Society Careers Guide 2013
  • 2. Articles 2 Contents Careers Articles About the Sydney Marketing Society 3 Acknowledgements 4 President‟s Welcome 5 Calendar of Application Dates 6 Overview of the Marketing Sector 7 What firms look for 8 Effective Networking 9 Researching Employers 10 Online Applications, Cover Letters and Resumes 11 Psychometric Testing 12 Group Interviews and Assessment Centres 13 Individual Interviews 14 Graduating without a job offer 15 Advice for international students 16 Advertising 17 Clemenger BBDO, Leo Burnett, Oddfellows Branding 22 Commercial 23 Australia Post, Cathay Pacific Consulting 28 Port Jackson Partners Digital 30 E-Web Marketing, Soap Creative, Deepend, Reprise Australia Education 36 Careers and Employer Relations Office, Master of Marketing Experiential 41 Traffik, Quikstrike Fast Moving Consumer Goods 44 Procter & Gamble, Reckitt Benckiser, Unilever Financial Services 49 Commonwealth Bank Market Research 52 Ipsos Australia, McNair Ingenuity, Nielsen Media Agencies 60 Maxus, MEC, Universal McCann Professional Services 66 Deloitte Public Relations 68 Hausmann Group, Hill + Knowlton Strategies Check out UM, Australia‟s Bravest Media Agency on page 63. Interested in market research? Then head over to McNair Ingenuity‟s profile on page 54. Check out Cathay Pacific, the airline offering the best business class in the world on page 26. RB‟s strong portfolio is led by 19 global powerbrands including Finish, Dettol, Vanish, Durex, Airwick, Veet, Strepsils and Nurofen. RB is on page 46.
  • 3. Sydney Marketing Society (SMS) is a vibrant, not for profit student society based in the University of Sydney that seeks to connect talented young marketers with leading employers. Join now for the following benefits. Careers Events Clarify your career path through events such as Industry Night, Australia‟s biggest marketing careers fair and our mentoring program that matches you with an experienced industry mentor based on your interests. Socials Events Meet fellow minded students through social events such as evening drinks, trivia nights, cruises, and BBQs. Stay informed Our comprehensive careers guide will feature many employers, whilst our email newsletters and social media channels will keep you in the loop. Become a member (free for all university students) Sign up smsusyd.org/#!forms/c91k Facebook facebook.com/smsociety Website smsusyd.org Upcoming 2013 Events Industry Night, Trivia Night, Networking BBQ, Mentoring Program, Careers Night, Exciting master classes, Evening drinks Firms we have collaborated with Unilever, Kimberly Clark, Vodafone, Reckitt Benckiser, Google, Meltwater Group, Clemenger BBDO, Posse, GradConnection, Procter and Gamble, Euro RSCG, Saatchi and Saatchi, Edelman, Qantas, Johnson & Johnson. About SMS 3
  • 4. Articles 4 Acknowledgements A huge thank you to… Associate Professor Teresa Davis and Chair of the Marketing Discipline Donnel Briley for their tireless support and dedication in helping SMS get to where we are today. They have been our avid supporters from day one, contributing valuable advice, industry contacts, promoting our events and more. They are inspirational educators whose teaching has greatly expanded our understanding of marketing through both theoretical insights and challenging competitions for real clients. Teresa and Donnel, you have been an absolute pleasure to work with and we look forward to may more fruitful years together. Grozdana Maric and the team from the Careers and Employer Relations Office (CEO). Not only do they deliver top notch careers events year round, they also support us through funding, room bookings and passing on job opportunities. Grozdana, our members have benefitted greatly from your help and for that we are eternally grateful. Angela Vogiatsoglou, Manager of the USU‟s Clubs and Societies Program for running the best student clubs program in the nation. You are always figuring new ways to make the student experience even better, from O Week to Verge to a thousand other fantastic things. Thank you. Malcom Connor and Kim Lion of Universal McCann, our very first Gold Sponsor. We are honoured to be collaborating with such an illustrious media agency, and look forward to repaying your investment in us many times over. Natalie Saya of Reckitt Benckiser, our very first Silver Sponsor. Reckitt Benckiser has been a strong supporter of SMS from the very beginning, having been involved at our first ever Industry Night and judging our first competition, Pitchfest. Matt Balogh of McNair Ingenuity, our Bronze Sponsor for your ceaseless encouragement and cheerful support. Tanya Milne and Richiko Olrichs of Cathay Pacific, our Bronze Sponsor for running your amazing competition last year and the O Week goodies! Finally, we would like to thank you, our valued members. You‟re the reason why the Sydney Marketing Society exists. Thank you so much for attending our events, putting your hand up to join the team, giving us your feedback and sharing your successes with us. We look forward to an amazing 2013 together. Sincerely, The SMS Team
  • 5. Articles 5 President’s Welcome Welcome to our first ever marketing careers guide It is truly an exciting time to be a young marketer beginning their career. Marketing has outgrown its roots as a support activity designed just to move products off the shelves, playing an increasingly prominent role in shaping business strategy. The rise of social media, the collection of consumer data and the move towards more accountable performance measurements presents a wealth of new opportunities. Sydney Marketing Society members can expect to work in a diverse range of industries when they graduate, ranging from advertising, branding, market research, public relations and sales for companies, governments, charities and more. The choices available can seem overwhelming. This is where the SMS Careers Guide comes in. This is your guide to the entry level positions out there, their application opening and closing dates, and the skills and experiences sought by top employers in their own words. After reading this guide, you will be able to: Learn effective networking skills Tailor your skills and experiences to the demands of top employers Write a compelling cover letter and resume Ace psychometric testing Shine at assessment centres; and Approach the recruitment process in general with confidence! This guide has been developed with input from Managing Directors, Strategy Directors, Brand Managers, Human Resources Coordinators and other professionals from within the marketing industry. You‟ll get to meet them in person at one of our many careers events over 2013. How to use this guide Please go to smsusyd.org to download the latest version of this guide This guide is accurate as of 9th March. Whilst we have done our best to ensure the information in this guide is accurate as possible, it might have changed by the time you read this. For example, many companies that have their internship and graduate intakes in semester 2 have not settled on their application dates yet, so we have not featured them in this version. Hence we will regularly update this guide as we receive new information. Please visit our website, smsusyd.org To download the latest version of this guide. Happy reading, James Fan
  • 6. Articles 6 2013 Marketing Application Dates These will be regularly updated as new dates become available Semester 1 February 1st Feb: Commonwealth Bank Graduate Program opens 11th Feb: Mars Australia Graduate Opens 12th Feb: Australia Post Graduate Opens (Melbourne) 18th Feb: Procter & Gamble Internships & Graduate opens 25th Feb: National Australia Bank opens (Melbourne) March 1st March: Unilever Future Leaders Program opens 4th March: Coles 2014 Store Support Graduate Program opens 24th March: Australia Post Graduate Closes 31st March: Mars Graduate Closes April 1st April: Unilever Future Leaders Program opens 1st April: Procter & Gamble Internships & Graduate Close 1st April: NAB Graduate Closes 2nd April: Commonwealth Bank Graduate Program closes 14th April: Coles 2014 Store Support Graduate Program closes Semester 2 Dates are yet to be confirmed, but we expect: •Communications Council Advertising Graduate Program •Clemenger BBDO Graduate Program •DDB Graduate Program •Google Adcamp •Reckitt Benckiser Internship Program Check out UM, Australia‟s Bravest Media Agency on page 57 Interested in market research? Then head over to McNair Ingenuity‟s profile on page 48 Check out Cathay Pacific, the airline offering the best business class in the world on page 26. Check out UM, Australia‟s Bravest Media Agency on page 57 Interested in market research? Then head over to McNair Ingenuity‟s profile on page 50 Check out Cathay Pacific, the airline offering the best business class in the world on page 26. RB‟s strong portfolio is led by 19 global powerbrands including Finish, Dettol, Vanish, Durex, Airwick, Veet, Strepsils and Nurofen. RB is on page 43.
  • 7. Articles 7 The Marketing Sector By Tina Tran, Careers Director Marketing is a very broad and generic discipline. As long as there is a need to be met or a product to be sold, there is room for a Marketing professional. More often than not students find themselves puzzled with the myriads of jobs and careers that can be undertaken with a degree in Marketing. Here are a few of the numerous sectors that Marketing students can look into: Within these sectors there are different roles that Marketing students can take on 1. Marketing Management 2. Brand and Product Management 3. Product Development 4. Marketing Research and Analysis 5. Marketing Communications 6. Sales Management and Personal Selling 7. Account Management Imagine the number of possible combinations you can make with the above sectors and roles, and those lists are nowhere near exhaustive. That said, Marketing students have quite a few choices as to what area they want to enter into as a graduate as well as what they want to do as their career. It is always a good idea for students in their penultimate or even first years of their degree to start looking into the sort of opportunities and job prospects available for them. Once areas of interest have been identified, it is ideal that they seek for work placement or internships in those areas so as to gain hands-on experience working in the industry as well as to differentiate themselves from the rest of the pack when the time comes for graduate job applications. In general, the recent trends show that, graduates with a good command of digital technologies, a thorough understanding of the changing market and demography and creativity are among the most desirable for Marketing positions. Advertising Branding Charities Commercial Digital Experiential Financial Services FMCG Government Market Research Media Agencies Public Relations
  • 8. Articles 8 What firms seek By Tim Diemer, Sponsorships Director Given the breadth and diversity of the industry, it is clear that those aspiring to be successful marketers require a range of skills and abilities. Whilst most applicants are proficient in terms of general business and commercial acumen, these days firms demand more. To gain employment at top marketing companies such as UM, McNair Ingenuity, Cathay Pacific and Reckitt Benckiser, potential candidates need to show evidence of the following attributes: Although these may somewhat state the obvious, they reflect the fact that the marketing discipline is both much more dynamic and people-driven than various other fields of study. Hence, those that excel are generally well-rounded individuals with a distinct ability to adapt and innovate. For instance, Cathay Pacific (page 26) seeks people who are motivated, able to learn new things quickly and highly analytical. Naturally there are also specialist marketing roles which expect one to have specific skill- sets in addition to those listed above. Firms also look for interns and graduates that can fit well with their culture. For example, leading media agency Universal McCann (page 63) seeks people who will share their core values of curiosity, bravery, pioneering and excellence. In terms of experience, most forms of previous employment are viewed favourably, especially so in regards to white-collar work. McNair Ingenuity (page 54) gives preference to students who have worked on a casual basis in their call centre. Having already been part of an office environment within a similar industry is generally seen as a big plus. However, companies also look for students that have participated in various extracurricular activities over the course of their studies. Whether sport, university society involvement or even charity work, all these provide great examples to would-be employers of how one has demonstrated the above mentioned skills and attributes. SKILLS FIRMS SEEK Communication Planning and organisation Independent learning Tech savvy Drive and ambition Teamwork Creative problem solving Initiative and enterprise
  • 9. Articles 9 Effective Networking By Mark Salzman, Careers Director Networking events, such as the Sydney Marketing Society‟s Industry Night are a great way to figure what you want to do after graduation Networking events Attending events run by university societies such as SMS, will give you a number of opportunities to network with a variety of industry representatives. These events will help to build your confidence in communicating with industry representatives in a professional manner. There is no need to be nervous, as at this stage there is no job on the line, or anyone to impress. Networking events are also run by industry associations, such as the Young Researchers Group (YRG) and the Australian Market and Social Research Society (AMSRS) which McNair Ingenuity (page 54) recommends getting involved in. As you move closer to the completion of your degree, attending career‟s fairs becomes extremely important. Careers fairs are like a showcase, where firms send representatives (and a lot of pamphlets!), and students are able to speak to the businesses they are interested in. It is important that before you attend the career‟s fair, you research as much as you can about the firms that interest you. While at the fair, you should not be shy. Be prepared to introduce yourself to employers, tell them briefly about your areas of study and skills, and ask all the questions you can. Employers often get generic questions such as „what internships do you offer?‟ and „what skills do your look for in your graduates?‟. The purpose of this guide is to answer these generic questions through the employer profiles featured. Instead, you should do your research on the employer and ask more specific and intelligent questions e.g. „what tasks would I complete as an intern?‟. Social media Social media is continually becoming a more relevant and useful tool for professional communication. Thus, it is extremely important that all the actions you make while using social media are well thought through. It is advisable to use stringent privacy settings to ensure your private life can be kept separate from your professional one. When it is necessary to use social media in a professional setting, there are two important points to remember: Respond quickly: When a work-mate needs a shift covered, or a group member in your tutorial is trying to organise a time to meet, responding quickly is essential. When there is a professional network within your social media channel, be sure you check messages daily. Focus on representation: If you are signed into social media, there is always an opportunity to grow your brand and show others who you are. Unfortunately, there is more of a potential downside then upside in this respect. Inappropriate comments, posts or photos can come back to bite you, even if they can only be seen by „friends‟. LinkedIn When moving into the „real world‟, having an established LinkedIn profile is extremely beneficial. Your completed LinkedIn profile should be somewhat of an open resume, which can be viewed by all your connections, as well as „connections-of-connections‟. When you consider 65-85% of jobs are found through networking, the ability to access hundreds of „connections-of-connections‟ is incredibly lucrative. When contacting those you don‟t know, you should seek an online introduction from your mutual connection; this will help build trust from the outset of the new professional relationship.
  • 10. Articles 10 Researching Employers By Tina Tran, Careers Director It is recommended that students start looking into the industry and job prospects early on in their degree. Research on the Marketing landscape and on potential employers in particular would shape students‟ decisions on what area they would want to work in and how they would set themselves apart from the others when applying for internships and graduate positions. It is also crucial that students gather enough information about the particular companies and organisations that they are applying for. Nothing is worse than writing a cover letter or going into an interview not knowing enough about what the employer is looking for and what their organisational culture is. Naturally, the easiest way to learn about an employer is to go to networking events (of which SMS hosts many) where their representatives will be attending. Media agency Universal McCann (page 63) regularly sends their senior staff to select universities to encourage young people to consider a career within a media agency. Occasionally, firms may even host a competition at university with a brief for an advertising campaign, as Cathay Pacific (page 26) did in 2012. Here are a few things to keep in mind when you set out on your research Start early It may not be the best idea to do your company research the night before you go for the interview with your dream employer. Instead, start looking into the industry and know your options well beforehand. You would have more time to align your portfolio- your industry experience and skill sets- with what the employers look for. Knowing the industry landscape also allows you to make your pick as to where you want to launch your career. At the end of the day, you want to be able to enjoy your workplace and the people you work with. A job description may sound attractive but is it in reality? Learn from the experienced Networking is not just a trend; it is inevitable and may make or break your Marketing career. The internet and handbooks may help you to gather some background information about the industry and potential employers, but they are in no way as insightful as contacts who actually work in the industry. They know something that the internet and the handbooks will not be able to tell you: the reality of the organisation. Industry contacts may be the best source of information about the culture, the leadership style and the who‟s who of the organisation. Better still, they may be able to introduce you to a HR contact. Keep an eye on the external sources Watch for what the press has to say about the organisation you are going for an interview with. It may reveal extra information about the management of the organisation, its working culture and relations with other parties. If interviews with management are available, make sure you have a read or listen through it and pick up any background history you could. This may help you to fill in the gaps during your interviews. On another note, it may also help you to decide whether the organisation suits you and whether they are your employee of choice. 1 2 3
  • 11. Articles 11 Online Applications, Cover Letters & Resumes By Samantha Roberts, Careers Director Now that you know everything there is to know about your chosen position it's time to apply. You could be asked to complete an online, in person or over the phone application, regardless as your first point of contact with a firm; you will need to make a good impression. Include in your application your Resume, Cover Letter and if requested a statement of claims addressing relevant application criteria and/ or your academic transcripts. Be sure to prepare a draft application in a word document, to check spelling and grammar, remembering this is an opportunity to demonstrate written communication skills. Similarly, by whipping up a word document first, you are protected in case the application program doesn't allow you to save and return the information in your resume with the job you're applying for. Remember to demonstrate your personality and enthusiasm for the role, as well as what you expect to contribute to the organisation. As marketing students, you should all be able to sell yourself well. Online applications – these are often shortened versions of one to one interviews. Firms often ask questions such as „why do you want to work for us in particular?‟, „name a time when you overcame a challenge‟, and „what extra-cirricular activities did you pursue during university?‟. Of course, online applications are differ for different firms – Universal McCann (page 63) asks for a point of view piece on trends in the media industry. The Cover Letter- Keep it brief. Cover letters should include the purpose of the letter ( i.e. state what position(s) you are applying ), what you want the job, your specialist skills relevant to that job and then your generic skills. The Resume- This is a summary of your employment experience, education, extracurricular participation and skills set. Generally your resume will be scanned in as little as 30 seconds so keep it between 2 and 3 pages, putting your most important points on page one. Leading with a brief description of your career objectives (the industry, position and level of the role you're seeking) will help paint you as a focused, passionate candidate. When it comes to your employment experiences, start with your most recent job. Don't leave any part time or casual work out, employers want to hear about your time at Kmart and the customer service skills you gained while there. For voluntary work, its best to list only related experience as employment history, and the remainder under the heading; extra-curricular activities. Finally Referees- selecting two is usually enough. A referee may be someone who knows your academic skills set, a previous employer or a character referee who has known you for some time. For each include the person's name, job title, the name of their organisation as well as their phone number and email address. Once done and dusted, print out a copy of your application to review before the interview. If you don't get an email within 48 hours saying your application has been received, send a brief follow up message, otherwise Good Luck!!
  • 12. Articles 12 Psychometric Testing By Luke Chan, Socials Director Psychometric testing is becoming an increasingly popular assessment used by firms; usually either as an online test in the preliminary stages or as an interview later on in the selection process. Broadly speaking, psychometric tests are used to assess the characteristics of a person to determine the suitability of the applicant. Psychometric tests can be categorised as either cognitive-based or personality-based. Cognitive-based psychometric tests measure abilities that may be related to the position. For example, a firm with a vacant graduate position that heavily focuses upon communication and understanding may choose to incorporate questions relating to verbal reasoning within their psychometric testing. An example of a psychometric test is Universal McCann’s „UM Questionnaire‟, which tests the applicants‟ creative thinking and mathematical skills (page 63). Personality-based psychometric tests are used to assess a person‟s personality, behaviour and preferences. In contrast to the cognitive-based questions, these do not have right or wrong answers but are instead useful for gaining an insight into the compatibility within the workplace. Some may be asking by now, how can we do well in psychometric testing? Here are a few tips we have put together. Practice Like preparing for an exam or even an interview, it is always good to get an idea of what to expect. There are dozens of free online psychometric tests which provide a whole spectrum of questions which you might expect in your first assessment; from personality questionnaires to inductive reasoning. Some sites to look into include SHL and PsychPress. Be yourself Unlike cognitive-based psychometric tests, personality-based psychometric tests do not have a „correct‟ answer and are therefore very difficult to prepare for. Often you will be „caught out‟ if you lie as similar questions are asked throughout the assessment. It is good to remember that the testing is also for you, to determine whether you would fit in and enjoy the role you are applying for. Keep an eye on the clock Many of the tests are timed so it is important to maximise the number of points you receive. If a question is too difficult, skip the question or take a guess and move onto the next. 1 2 3 Take a break between tests When doing multiple online psychometric tests, avoid doing them in succession. You should instead take a short break between each test to recover. 4
  • 13. Articles 13 Group Interviews & Assessment Centres By Oscar Coleman, Sponsorships Director An assessment centre is not one place. You will not find it on a map or even on the company's website. In reality, it's an interview of a group of candidates in which team-based exercises simulating workplace situations are the method of deciding who is the best fit for the company's corporate environment. Assessment centres are widely used by medium and large organisations, therefore it's often best to apply for as many graduate roles as possible in order to gain practice at distinguishing yourself as a top candidate in a professional environment. The most common type of activities include group activities such as problem solving, creating a strategy, or debating; case studies in which you may have to structure a presentation and clearly communicate to others; In-Tray exercises where you‟re given a full „in-tray‟ of memos and messages typical of the role you are seeking and asked to prioritise, summarise and act on items within a timed period; Technical skills assessments (see Psychometric testing); and Role plays where you need to act out a particular work-related situation. Here are some important things to consider: Relax and be yourself Don't BS your personality. You'll be working in a group of roughly 10 people, not necessarily with all Marketing applicants. Be inclusive If you're in a quiet group, try to include the others in discussions. If you're in a loud group, try to make a positive contribution. Don't just talk for the sake of talking, make it meaningful and effective. Showing good leadership is knowing when you need to step up and knowing when to be a team player. Think fast There's a good chance that your presentation will be very quick, and with very little preparation. Take all of the exercises seriously (no matter how outlandish they sound) and solve any problem to the best of your ability. 1 2 3 Professional attire Wear formal professional clothing (e.g. a suit and tie), over dressing is not an issue. Treat your attendance as a day at the workplace.4 Be Prepared If you have been given pre reading material prior to the Assessment Centre day - read, prepare and understand what is asked of you. Apart from this, you cannot really study for an Assessment Centre. 5 6 Ask for feedback Most people don't get through on their first go. Ask for feedback if you were not successful so that you can improve your performance in the future.
  • 14. Articles 14 Individual Interviews By Fiona Le, Promotions Director Brilliant! You‟ve reached the final stage and this is it –your moment to shine. You‟ve been selected for individual interviews, and depending on the firm, you will either be interviewed by one person or a panel. A personal interview is extremely vital as it gives an opportunity for the employer to evaluate you in depth. At this stage, you will typically be interviewed by senior people – at Universal McCann (page 63), it‟s firstly the line manager, then a senior manager, then the agency CEO. It also gives you the opportunity to learn much more about the employer and the company. The following list is a guide to how you can make the most of your interview (and score that dream job!) Do your homework beforehand Preparation always creates confidence and will come in handy. Gather information by conducting some research, writing down questions you would like to ask, and visiting the location. Researching a company and the position will make you stand out in an interview. It shows that you are really interested in working there. Prepare yourself practically for the interview. Practise aloud in front of a mirror or with a friend. This exercise prevents you from rambling in the interview and sounding unpolished and unsure. Presentation and first impressions Keep in mind that you will never get a second chance to make your first impression. Display confidence through your posture, walk, energy, and eye contact. Shake hands firmly but only if a hand is offered to you first. Let the interviewer start the dialogue. Dressing attire is extremely important. If you are unsure what to wear, you should always go with the most conservative, professional option, for example, a dark-colored, conservative suit (for both men and women). It is better to be overdressed than dressed too casually. You should avoid wearing excessive jewellery, perfume, and flamboyant clothes. Good personal hygiene is also important. What you are wearing tells employers a lot about how serious you are about getting the job. Listening Listening is a crucial part of interview. Don't interrupt the interviewer. Listen carefully to what he/she is asking. If you feel the question is unclear, ask for clarification. Remember to pause before answering to consider all facts which may substantiate your response. Always offer positive information. Responding effectively Don't waste time repeating things that are already indicated on your application; expand upon them and provide more details e.g. the tactics you used to exceed your sales quota by 20%. Also discuss the points, which are not in your resume, but demonstrates that you are eligible for the position. Emphasise the strong and positive points about yourself. Relax and be yourself. Be honest with every question. Don‟t lie about your background and skills. If you get caught then you will be definitely out. Follow up Always send a thank you letter to each person with whom you interviewed within 24 hours after the interview. Being polite and professional always makes a good impression Sometimes individual interviews don‟t end up the way you want to. Be sure to follow the following tips so this doesn‟t happen: • Don't arrive late for the interview. • Forgetting your application form or resume. Make sure it is completed and updated. • Don't be over aggressive and dominant. • Failure to ask questions about the job. • No genuine interest or enthusiasm in the company or job. • Lack of maturity. • Lack of planning for career. • Don't be negative about past employers.
  • 15. Articles 15 Graduating without a job offer By Aaren Cristini, Sponsorships Director If you find yourself without a job upon graduation, consider the adage that „everything happens for a reason‟, and it‟s just an experience to help you reach your eventual success. The most important thing is to maintain a positive outlook and to keep trying – do not wait for an opportunity to come to you. You have to climb the mountain, a mountain can‟t climb you. There are a number of ways to ensure you stay involved, busy and gain valuable experience for your next application: If you stay active in your job search and activities, opportunities for progression should be plentiful. Keep moving, stay happy! Take up another role in the meantime Find a part-time job, volunteer for an organisation – just do something. All these different activities will add to your resume and provide you with skills and background to discuss in future interviews and applications. If you can find a role that relates to your preferred field of work, it‟s even better. 1 2 Establish goals and an ambition If you have something to work towards, you can make decisions and apply for roles that can help you get there. Is there a particular company you want to work for? Try starting in a smaller role and work your way up. Is there a particular role you want? Start in a lesser- known company or a position that provides experience in that role. When each goal is achieved it also provides a great deal of satisfaction. Consider revising your resume and cover letter as well, to make sure it evolves with you, stays up to date and effectively articulates why you‟re suitable for the jobs you‟re applying for. 3 Network Engage with past contacts, mentors and peers. Follow-up with people you‟ve met by emailing them, making a phone call or arranging to meet them again. Get off the couch and go to events as well. These are often friendly and sociable situations, and they are a great method of meeting new people, and it might just be the next person who gives you a job.
  • 16. Articles 16 Advice for International Students By Joy Wallace, Vice President Hot tip: every employer profile included in this guide includes information on whether that employer hires international students. Finding a job as an international student can be tough. Many companies across multiple industries won‟t even consider applicants who don‟t have Australian citizenship or permanent residency. This means that international students must be especially prepared and savvy when searching for their next internship or graduate position. As an international student myself, I‟ve created a few tips for the trade that I‟ve learned from my job search journey. These tips are extra steps on top of the recruitment process that international students should take. Personally, the below processes have helped me secure two internships at large marketing firms despite my status as an international student. I sincerely hope they help you secure the position you‟re looking for! Do your research Before you apply for a job, look up which programs will accept international students. For example, most positions in the Australian government require the applicant to strictly be a citizen. Other positions in industries such as banking, accounting or marketing simply want students that they don‟t have to sponsor to stay in Australia. This actually means that you‟re valid to work for those companies while on your student visa though the same can‟t be said when you graduate and your visa changes. It‟s important to note that many companies will say they only accept citizens/permanent residents when what they really mean is that they want people who have sponsorship. In that case, it‟s worth it to apply. 1 2 3 Network When interacting with firms throughout the interview process, you need to come off confident that you‟re the right person for the job. You must make the firm want you. This means you should know what the firm does, who their main clients are, recent news that they‟ve been involved in and why you want to be there. This seems obvious but you‟d be surprised how much it can make you stand out. Overall, searching for a job as an international student is a very extensive process. You can be successful but there will be rejection and roadblocks along the way. Keep your head up and move forward with persistence. In the end, it will be worth it! Differentiate yourself As an international student, you have to prove yourself even more than those who hold an Australian passport. Fair or not, it‟s just the name of the game. When you‟re creating your cover letter and resume, pause and think about what makes you the best candidate. Ask yourself questions like: what unique skills do I bring to the table? What is my superpower that will make me stand out? How can I get the job done better than anyone else could? Often, your international experiences can be used to show how worldly and adaptive you are. Firms, especially global ones, really value this.
  • 17. Advertising Here’s a list of the top advertising agencies in Sydney to help you kick off your job search Advertising 17 Name Website BMF www.bmf.com.au/join_us BWM www.bwm.com.au/about/careers/ Clemenger BBDO (page 18) www.sevenbrains.com.au/2013/ DDB www.ddb.com.au/2013grads/ George Patterson Y&R www.gpyr.com.au/careers/ Jaygrey Sydney jaygrey.com/ JWT www.jwt.com/jwtsydney Leo Burnett (page 20) www.leoburnett.com.au M&C Saatchi www.mcsaatchi.com/sydney Mojo www.publicismojo.com.au/ Oddfellows (page 21) www.oddfellows.com.au/ Ogilvy ogilvy.com.au/working-at-ogilvy Saatchi & Saatchi www.saatchi.com/global_network/office_locations Whybin/TBWA wtbwa.com.au/ Virgin Australia – The Romance is Back ad by Clemenger BBDO (profile on page 18).
  • 18. Website www.sevenbrains.com.au Email deborah.muddell@clemenger.com.au Phone 02 9925 5333 Dates The sevenbrains.com.au site is live from July closing early September. Clemenger BBDO On a quest for an unfair share of the best talent Advertising 18 1. What does Clemenger BBDO do? The Clemenger Group is a group of companies involved in the advertising and marketing communications industry throughout Australia and New Zealand. 2. What sets Clemenger BBDO apart from its competitors? At Clemenger BBDO Sydney there are 3 things we believe in and 3 things we care about: The Work, The Work, The Work. All of our efforts are designed to generate the best work. After all, the work is what the consumer sees, what changes behaviour and drives the sale. We aspire to create work that stands out, work that gets noticed, work that is talked about, shared and work that stretches across channels and endures over time. 3. What internship or graduate opportunities do you offer? Our Seven Brains Graduate program is one-of- kind, offering graduates the opportunity to experience different Clemenger companies across public relations, advertising, digital, experiential, healthcare and shopper marketing disciplines. The diversity of experience is designed to broaden graduates‟ understanding of the industry and to help pinpoint a passion. The graduate internship is a paid internship for a 9 month period, and each graduate rotates for 3 x 3 month periods between a selection of the Clemenger Group of companies. Upon completion there is the prospect of a fulltime position for each graduate within the Clemenger Group. 4. What are the skills, qualities and experiences you look for in your graduates? We are looking for the best young talent to join the Clemenger Group, we call our quest to gain "an unfair share of the best talent". Key competencies are: creativity, communication, confidence, interpersonal effectiveness, organisation skills, sense of humour, hardworking, smarts, enthusiasm and fit for the teams/agency - do they standout? 5. What opportunities do you have for international and postgraduate students? To apply for the Seven Brains Program graduates need to be an Australian Citizen or Permanent Resident. Postgraduates can apply. Also, we encourage graduates from any academic discipline, after all what makes the advertising industry unique and ever evolving is the distinct range of people who work within it. We're after people who standout from the crowd. The only mandatory factor is a curious, driven and creative mind. 6. What extra-curricular activities do you look favourably upon? Any interests or job history which illustrate their creativity and commitment. 7. Do you have a minimum weighted average mark requirement? No, they need to have completed and passed their studies. Of course HD's and D's are looked on favourably, but not the only criteria. Again, this demonstrates smarts and commitment.
  • 19. Advertising 19 8. What opportunities do you have for students studying non marketing fields? We have had interns in the creative department and currently have an intern in Finance. We are wanting to broaden our internships to production as well this year. 9. What does your selection process include? CV, Portfolios, Phone interviews, Panel interviews. 9. What does your selection process include? Graduates are required to complete an application which is explained on the sevenbrains.com.au website. The site is live for applications in July and closes in the first week of September. All applications are reviewed and then the Top 20 applications are chosen, interviewed by a Panel, made up of leaders from the Clemenger Group of companies in October. Depending on the financial forecast and other considerations, we choose between 5-10 graduates to join the program. The graduate rotations commence in late January, early February. Their first week is spent at The Communications Council Summer School, a live-in 5 day campus setting with other agency graduates from their city. They attend lectures and work on a client brief in groups, ensuring they experience the complete process resulting in the presentation of a creative idea. We work closely with The Communications Council and our graduates, as well an internal training program, attend the Comms Council training throughout the 9 month period. Website www.sevenbrains.com.au Email deborah.muddell@clemenger.com.au Phone 02 9925 5333 Dates The sevenbrains.com.au site is live from July closing early September. Clemenger BBDO On a quest for an unfair share of the best talent
  • 20. Website www.leoburnett.com.au Email sydney@leoburnett.com.au Phone 612 9925 3555 Dates February 2012 Leo Burnett Advertising 20 1. What does Leo Burnett do? Advertising and Marketing 2. What sets Leo Burnett apart from its competitors? Leo Burnett is one of Australia's leading communication companies having won Agency of the Year 5 times last year on a local, regional and global level. We have an unusual mix of boutique creativity with a strong multinational backing. Our full service offering includes brand, digital, direct, social, shopper and retail marketing with one front door and one bottom line. Our ambition is simple: To be the best in the world, bar none. 3. What internship or graduate opportunities do you offer? We run several internships throughout the agency. The Nest is our formalized program that takes interns a few times a year and the placements are for 2 months. Principally in account management department to give full exposure to the agency's and client's businesses. 4. What are the skills, qualities and experiences you look for in your graduates? Passion, Ambition, Creativity, Enthusiasm 5. What opportunities do you have for international and postgraduate students? They can also apply to our Nest program 6. What extra-curricular activities do you look favourably upon? Interests in the all facets of communications. Interested in People. 7. Do you have a minimum weighted average mark requirement? No. 8. What opportunities do you have for students studying non marketing fields? Internships available also in Digital specialist roles. 9. What does your selection process include? CV, Portfolios, Phone interviews, Panel interviews.
  • 21. Website www.oddfellows.com.au Email hbradley@oddfellows.com.au Phone 9923 3002 Dates Ongoing Oddfellows Advertising 21 1. What does Oddfellows do? We are an Advertising Agency. Our key clients are Toyota, Lexus, Staples, and the Australian Egg Corporation. 2. What sets Oddfellows apart from its competitors? Over the last decade, we have built strong strategic production partnerships, and are able to turn campaigns around quickly and efficiently, mostly within the same building. We have quite a flat structure, which in practice means that we don‟t have unnecessary bureaucracy and can get things done quickly. Culturally, we are collaborative, non-competitive, and frankly, it‟s pretty fun to work here! 3. What internship or graduate opportunities do you offer? Being a mid-sized independent advertising agency, we have only limited opportunities for graduates and interns. We participate in the Communications Council Graduate Program on a bi-annual basis (including 2013) and consider internships and work-experience on an ad-hoc basis. 4. What are the skills, qualities and experiences you look for in your graduates? Primarily, we look for people passionate about what they do and who we believe will fit with our culture. We pride ourselves on our collaborative style of working. Everyone is contributing to our client‟s overall satisfaction - and knows that their contribution is valued. 5. What extra-curricular activities do you look favourably upon? We love to meet people passionate about advertising and look for people who have been active in student or industry bodies, or who have participated in extensive work experience during their time at uni. 6. Do you have a minimum weighted average mark requirement? We look for a minimum credit average, with active participation in the industry during studies. This could be student or industry groups or activities, internships, work experience, blogs etc – anything that shows you are passionate about advertising. 7. What opportunities do you have for students studying non marketing fields? We are happy to consider candidates who have studied other disciplines, as our recruitment strategy is focused on unearthing great potential & strong cultural fit. 8. What does your selection process include? Participating in the Communications Council Graduate Program means there is a whole suite of testing, which may change from year to year. Our own recruitment process internally includes interviews by the relevant team manager, HR Manager and MD. Often we will get people to meet the team that could be a part of to ensure there is a great fit.
  • 22. Branding Here’s a list of the top branding agencies in Sydney to help you kick off your job search Branding 22 Name Website Interbrand www.interbrand.com Landor landor.com/#!/careers/ Moon Communications www.moon.com.au/ Phd Creative www.phdcreative.com.au/contact Saltmine Design Group saltminedesigngroup.com/join/internships/
  • 23. Commercial Here’s a list of the biggest companies in Sydney to help you kick off your job search Commercial 23 Name Website Australia Post (page 24) www.auspost.com.au/graduateprogram Cathay Pacific (page 26) http://www.cathaypacific.com/cx/en_AU/about- us/careers.html Coles www.colescareers.com.au/graduates/graduate- opportunities/Marketing.aspx Cisco www.cisco.com/web/about/ac40/univ/programs/gmcc.html Telstra http://careers.telstra.com/Careers/Graduate-Trainee.aspx Cathay Pacific is the winner of the Skytrax World‟s Best Business Class Award 2012 (profile on page 26).
  • 24. Change. Transform. grow Website www.auspost.com.au/graduateprogram Email graduatehelp@auspost.com.au Dates Applications open 14 February and close 24 March Australia Post Commercial 24 CHANGE. TRANSFORM. GROW. You want to do things differently; to change expectations; to shape the future. And so do we. We are looking for people who are passionate, dynamic and think outside the square. People who thrive on working in a fast-paced, changing environment. People who can generate new, innovative ideas and solutions to help drive success in one of the fastest growing markets in Australia. Sound like fun? Then we‟d like to hear from you! JOIN AN ICON We do more than you think. Our exciting transformation will change the way Australians do business and interact, simultaneously strengthening what is already one of the most iconic brands in the country. There is no better time for you to join us and discover your strengths, work with top business leaders and shape your own destiny as a true business all-rounder. As an Australia Post graduate you will become part of the biggest transformation in Australian business today by joining one of our graduate streams: Sales & Marketing: All degrees accepted. We'd like to hear from those that have a true interest in building customer relationships, project management, analytical skills and becoming a member of an energetic and dynamic team. CMS Digital: applicants may have, but are not limited to, a background in Business, IT, eCommerce or Computing, with a keen interest in the digital world. The key here is having a passion for being innovative and taking our organisation into the digital age. Parcels: applicants may have, but are not limited to, Business and/or Commerce undergraduate qualifications. If you have a keen interest in driving innovation, understanding customer needs, online shopping, project management and shaping the future, apply now. IT: applicants may have, but are not limited to, Information technology, Information Systems or Computer Science undergraduate qualifications. Opportunities exist in a number of our teams within IT including Enterprise Architecture, our Digital Delivery Centre and more. YOUR DEVELOPMENT MATTERS As a graduate, you will experience a structured two- year program which includes access to: •a graduate-tailored induction program to help your transition into corporate life •access to senior manager mentors •business rotations •a series of development workshops to support you in becoming a successful business person •participation in our buddy program •extensive networking opportunities and more… You will be exposed to both business-as-usual activities and strategic projects, as we transform the way Australia Post does business. HOW TO APPLY Our graduate roles are all based at Australia Post Headquarters in the Melbourne CBD at our five star green rated building. To be eligible to apply for the Australia Post Graduate Program, you must: •have completed your undergraduate in the last 3 years, or currently be completing them •have an Australian citizenship (including New Zealand Citizenship)or Australian permanent residency at the time you apply. If this sounds like you, then apply now for the stream that catches your eye by visiting us at www.auspost.com.au/graduateprogram. Have a question? Send your query to graduatehelp@auspost.com.au or post your query on our Facebook page at www.facebook.com.au/auspostgrads
  • 25.
  • 26. People. They make an airline. Website http://www.cathaypacific.com/cx/en_AU/about-us/careers.html Email aus_sales@cathaypacific.com Phone 131 747 Dates No specific intakes occur in our Australian operation, however career opportunities become available in Australia from time to time. Cathay Pacific Commercial 26 1. What does Cathay Pacific do? Founded in 1946, Hong Kong based Cathay Pacific Airways is one of the world's leading airlines, recognized for its outstanding service, friendly personnel, modern fleet and exceptional safety record. Cathay Pacific has over 70 flights a week from Australia (including 28 per week from Sydney) to Hong Kong, connecting to our worldwide network of over 170 destinations. 2. What sets Cathay Pacific apart from its competitors? Cathay Pacific is well known for its world class service. On board, we‟re committed to providing the best experience for our passengers, which includes new aircraft that now have our 3 new cabins (Economy, Premium Economy and Business Class) on every flight from Australia to Hong Kong, a great in-flight entertainment system and delicious food. We also ensure we have frequent and convenient schedules to suit travellers‟ needs. 3. What internship or graduate opportunities do you offer? We have projects and internships available for students from time to time. 4. What are the skills, qualities and experiences you look for in your graduates? Applicants should be motivated and have the ability to learn new things quickly. Strong analytical skills are also highly regarded. 5. What opportunities do you have for international and postgraduate students? For employment opportunities at Cathay Pacific Australia, a valid work visa is required. Positions in various departments are available from time to time. 6. What extra-curricular activities do you look favourably upon? Interesting hobbies, sports, club or student association membership. 7. Do you have a minimum weighted average mark requirement? No. 8. What opportunities do you have for students studying non marketing fields? A variety of positions ranging from Business Development to Marketing to Finance to Management are available at Cathay Pacific from time to time. 9. What does your selection process include? We interview potential candidates based on their resume. Candidates who have passed the first interview round successfully will go on to the second round of interviews and assessment. Sometimes we will ask candidates to do a presentation based on a case study.
  • 27.
  • 28. Website www.pjpl.com.au/careers Email recruiting@pjpl.com.au Phone (02) 9221 2222 Dates Applications are welcomed throughout the year, however the 2014 graduate recruitment round closes on Sunday, March 10 2013. Port Jackson Partners Consulting 28 1. What does Port Jackson Partners do? Port Jackson Partners Limited is a specialist consulting firm which provides advice to CEOs, Boards and senior managers to help them set corporate direction, define business strategies and develop organisations in order to transform their performance and value. Our clients look to us to provide high-octane teams, with a low leverage model that allows unusually intense, day-to-day involvement by our most senior people. This low leverage model also allows us to offer a unique graduate experience, working directly with world-class senior consultants. 2. What sets Port Jackson Partners apart from its competitors? At Port Jackson Partners we believe that the early stages of your career are an „apprenticeship‟. Consulting is a profession, and as such, is characterised by continual learning under experienced mentors. We believe the quality of your apprenticeship experience depends on: •The nature of the work you undertake; •The depth and breadth of your involvement; •The capability and experience level of your colleagues and mentors; •Your opportunities to develop professionally At Port Jackson Partners, each of these elements combine to provide you with a world class apprenticeship, within a unique Australian firm. This unique apprenticeship is built around four pillars: •Top-tier clients, focusing on their most critical issues •Small, Principal-intensive teams •World class Principals and an exceptional team of consultants •Structured career development with a personal, small firm feel 3. What internship or graduate opportunities do you offer? Port Jackson Partners has an annual graduate recruitment program. Visit our website www.pjpl.com.au for further information. At Port Jackson Partners, we recruit outstanding graduates from all disciplines to join our team of consultants. A business background is not necessary – our current consultants are from the field of Law, Arts, Science, Medicine, Economics, Commerce and Engineering. Whatever their background, our graduates are all excellent problem solvers, with an interest in applying their intellect to some of the most difficult yet engaging issues in business. All of our consultants have a record of very high academic and extracurricular achievement, and demonstrated skills in communication, teamwork and leadership. Our consultants have a reputation for taking initiative and getting results.
  • 29. Website www.pjpl.com.au/careers Email recruiting@pjpl.com.au Phone (02) 9221 2222 Dates Applications are welcomed throughout the year, however the 2014 graduate recruitment round closes on Sunday, March 10 2013. Port Jackson Partners Consulting 24 4. What are the skills, qualities and experiences you look for in your graduates? We recruit outstanding graduates from all disciplines to join our team of consultants. Whatever their background, our graduates are all excellent problem solvers, with an interest in applying their intellect to some of the most difficult yet engaging issues in business. Key attributes we look for include: •Excellent academic achievements with at least a Distinction average •High levels of analytical competency •An aptitude and passion for problem solving and creative thinking •Good communication and teamwork skills •High levels of motivation and resourcefulness •A broad range of experiences outside the academic arena •An interest in current business issues 5. What does your selection process include? To apply for a position at Port Jackson Partners, please complete an online application form. This will include uploading a cover letter, CV and transcript. Our interview process will allow you to meet a wide selection of our staff, and is typically conducted over two or three rounds. Interviews are structured to allow us to judge whether your talents match the qualities we are seeking and let you gain a deeper understanding of the firm‟s culture and the nature of the role. Interviews usually are a mix of general discussion combined with a problem solving component. Through this discussion, you will have an opportunity to demonstrate your teamwork ability, communication skills and commitment, along with other desirable attributes that we look for, whilst providing an opportunity for us to get to know each other. The problem solving component usually involves some business case study problems, and logic or „guesstimating‟ exercises, through which we‟ll assess your analytical and problem solving abilities. These problems are predominantly aimed at assessing how you think rather than what you know, although a minimum knowledge of current business issues is expected.
  • 30. Digital Here’s a list of the top digital agencies in Sydney to help you kick off your job search Digital 30 Name Website Amnesia Razorfish www.amnesiarazorfish.com.au/careers/ Arnold Furnace Sydney www.arnoldfurnace.com/contact/globalnetworks Chook Digital chook.com.au Deepend (page 31) www.deepend.com.au/careers E-Web Marketing (page 30) www.paidtolearn.com.au Naked Communications www.nakedcommunications.com.au/ Reactive www.reactive.com/contact/contact- us/sydney.html Reprise (page 33) www.reprisemedia.com.au/careers/ Soap Creative (page 35) www.soapcreative.com/jobs/ The White Agency www.thewhiteagency.com.au/about-white/ E-Web Marketing hosts regular Information Days for prospective employees. Check out their profile on page 32.
  • 31. Website www.deepend.com.au/careers Email careers@deepend.com.au Phone 02 8917 7900 Dates Ongoing Deepend Engineered ideas and innovations with people at their heart Digital 31 1. What does Deepend do? Deepend is a digital communications and innovation consultancy. We specialise in creatively driven, strategic, business and marketing solutions. 2. What sets your organisation apart from its competitors? We‟re an independent creative agency with a great variety of clients in various industry verticals including: entertainment, tourism, government, the arts, consumer electronics, FMCG, healthcare, education, finance, music, and fashion. We have a „work hard, play hard‟ culture and we encourage individuality while providing the opportunity to be mentored and learn various skills all under the one roof. Deepend is: A place of innovation Engineered Design with a social context An instinct for growth and change Creating the unexpected The detail Our people 3. What internship or graduate opportunities do you offer? We offer both short and long term volunteer internships as well as some paid placements. 4. What are the skills, qualities and experiences you look for in your graduates? Passion. Innovation. Detail. Intelligence. Creativity. We look for graduates that are interested in design, strategy, software engineering, programming, social and anything you can teach us. 5. What opportunities do you have for international and postgraduate students? We have a number of international staff in the team, having sponsored their placement at Deepend. We haven‟t had any research style posts for post-graduate students to date, however we could be open to this in the future. 6. What extracurricular activities do you look favourably upon? Anything that makes graduates well rounded human beings who are constantly looking at bettering themselves and the environment in which they live.
  • 32. Website www.paidtolearn.com.au Email annie.n@ewebmarketing.com.au Phone (02) 9436 0081 Dates For Information Day registration: www.paidtolearn.com.au E-Web Marketing We exist to bring Happiness, Success and Fun to everyone we encounter. We are E-Web Marketing. Digital 32 1. What does E-Web Marketing do? E-Web Marketing is an online marketing company. We have worked successfully with clients across a broad spectrum of industries, achieving online marketing ROI for companies such as Bing Lee, MTV, Fitness First, nab, and Bayswater Car Rentals. Our company is currently made up of SEO Programmers, PPC Managers, Campaign Managers, Online Business Strategists, Web Designers, Copywriters, Social Media Marketing gurus, one happy little dog called Woofie and a few funny-looking fish in an otherwise pretty tank. We are always looking for talent to come on board to help us jump on the enticing opportunities that pop up frequently in this industry. 2. What sets your organisation apart from its competitors? "E-Web Marketing is not just another corporate workplace. We've placed in the Top 10 Best Places to Work in Australia for three years running and we're rightly proud of it! We‟re young in spirit, we‟re vibrant, we‟re energetic, and we‟re certainly a world apart from those half-asleep faces that scream “on my way to a monotonous day job” you might see on the train at 7am on Monday mornings. We‟ve managed to escape the corporate grind in our funky offices in St Leonards with a giant recreation room, nap room, themed rooms, trampolines, pool table, ping pong table, foosball table, punch man and gaming consoles such as the X-BOX and PS3. Watch here for a glimpse of our office: www.youtube.com/watch?feature=player_embedded&v= _VSOmvrSRI4“ 3. What internship or graduate opportunities do you offer? The roles and opportunities within our company are constantly changing because so too is our industry. We currently offer full-time positions for SEO Programmers, PPC Managers, Campaign Managers, Online Business Strategists, Web Designers, Copywriters, Social Media Marketing Managers and Accounting positions. We also have internal businesses such as Furniture Escape which is always actively looking for internship applicants. 4. What are the skills, qualities and experiences you look for in your graduates? Are you creative, energetic, switched-on and driven? If yes then we suggest that you should get a job with a difference. At E-Web we want our employees to leave work at the end of the day feeling motivated, energised, inspired and fulfilled – and look forward to coming back the following morning. We are always looking for superstars that share our vision of bringing Happiness, Success and Fun to everyone we encounter. 5. What opportunities do you have for international and postgraduate students? The roles and opportunities within our company are constantly changing because so too is our industry. We currently offer full-time positions for SEO Programmers, PPC Managers, Campaign Managers, Online Business Strategists, Web Designers, Copywriters, Social Media Marketing Managers and Accounting positions. We also have internal businesses such as Furniture Escape which is always actively looking for internship applicants. 7. Do you have a minimum weighted average mark requirement? We review all applicants. 8. What opportunities do you have for students studying non marketing fields? Since we are an online marketing company we are also looking for applicants studying IT and IT related courses. We also have an Accounts Department and full-time Accounting positions are available. 9. What does your selection process include? Interested applicants are urged to register for our next Information Day. E-Web Marketing hosts an Information Day once a month and it is a great opportunity for you to get to know our quirky office and friendly E-Webbers! Information Day guests will also participate in some group activities and the stand-out superstars will then be contacted to return to the office at a later date for a Meet & Greet interview. To register for Information Day: www.paidtolearn.com.au
  • 33. Reprise Australia Digital 33 1. What does Reprise Media do? "Reprise Media are a digital marketing services agency and specialise in 4 main areas of digital marketing: • Digital Performance Media Buying (including Paid Search Advertising, Affiliate and Lead Generation) • Organic Search Consultation including Technical and Content Marketing • Digital Marketing Analytics Services including Website Reporting, Web Testing and Conversion Optimisation • Social Marketing Services including Social Strategy, Community Management, Content Amplification and Social Media Buying We work to deliver these services nationwide through 4 offices in Australia (Sydney, Melbourne, Brisbane and Perth) and possess a client portfolio comprising of nationally recognised brands across a diverse range of industries. 2. What sets Reprise apart from its competitors? We have a size and depth to our digital marketing services offering that is not matched in market allowing us to deliver best in market work to our clients which has been recognised through industry accolades (iAB Best Paid Search 2012, shortlisted 2012 B&T Digital Agency), and our partners (Google‟s fastest growing agency partner 2 years consecutively). Core to achieving this reputation, is our staff. Up skilling and training our staffs is a priority for Reprise and as a result we continually attract the best local and global talent in the industry. 3. What internship or graduate opportunities do you offer? Reprise offer ad hoc internship opportunities. A bespoke program based on the calibre of the candidate will expose the successful applicant to one or all areas of our digital marketing expertise - being Digital Performance Media Buying, Organic Search Consultation, Digital Marketing Analytic Services and Social Marketing Services. 4. What are the skills, qualities and experiences you look for in your graduates? Our core behaviours and the ones we will judge you by are: Integrity: We will uphold a high level of integrity in all of our communications and behaviours both internal and external. Our behaviours and actions define us and we strive to uphold this of the highest order. Excellence: We collectively strive for improvement, to be the best we can and do not settle for average or mediocrity in anything we do. Collaboration: Possess a can-do, positive attitude towards all our fellow team mates, our wider Mediabrand‟s family, suppliers, partners and clients. Flexibility: Adaptable approach to move forward in a fast paced environment with many unknowns and rely on instinct, team work and problem solving to achieve resolution. Confidence: In ourselves, our company, our offering and our colleagues. Confidence gained from our Clients, Mediabrands and the industry at large all harnessed through the pursuit of excellence and quality in everything we do. Website http://www.reprisemedia.com.au/careers/ Email careers@reprisemedia.com.au Phone +612 8373 2200 Dates All year
  • 34. Digital 34 With 4 different specialist skill areas and a client service team, qualities and skillsets do vary. The below outline gives an indication of our expectations: Performance Graduates seeking an internship within the performance team will be equipped with a strong analytical mind, a conscientious work ethic and a hunger for data analysis. A willingness to gain knowledge of a wide range of tools is also desired and strong skills in Microsoft Excel essential. Any previous experience with Google Analytics would obviously be wonderful. We are also looking for individuals who will fit the team culture, thus outgoing personalities and strong interpersonal skills are viewed favourably. Organic Search Graduates looking for internships with a focus on Organic Search will be particularly suitable with skills and experience in a more technical field. This includes web development, use of content management systems, coding, server systems and mathematical algorithms. A numerical mind and keen eye for detail is essential as lots of problem solving with the use of data is a big part of the job. The mainstay of SEO work is the spreadsheet – therefore a detailed knowledge of Excel is essential including pivot tables and advanced functions e.g vlookups. Analytics Similar to Organic Search, a mathematical background is highly desirable here. Familiarity with web analytics packages will certainly help but a general analytical background, with experience sorting and analysing data is essential. Skills within user testing, psychology and customer experience are desirable as part of the analytics role may be testing whether a colour or word matches user intent. Social Media Graduates looking for internships which focus on Social Media are best suited if they have background in at least one of these disciplines: Marketing, Journalism, Arts, Statistics, Digital Social Media is a good fit for individuals looking for job opportunities which encapsulate a balance between creativity, analysis and project management. Our department covers the facets of strategy, digital, project management, community management and media buying. Graduates at Reprise Social generally get to experience each of these facets before they get to specialise in one stream. 5. What opportunities do you have for international and postgraduate students? International and postgraduate will be also offered on an adhoc level and will be considered based on the calibre of the candidate and potential fit to our company. 6. What extra-curricular activities do you look favourably upon? We are favourable to all types of extra curricular activities - surprise us! 7. Do you have a minimum weighted average mark? Credit Grade level. 8. What opportunities do you have for students studying non marketing fields? Web design. 9. What does your selection process involve? Stage 1 : submission of CV and a personal mission statement relating to their career aspirations (all/any submittable format accepted) Stage 2 : phone interview for successful shortlisted candidates Stage 3 : face to face interview
  • 35. Website www.soapcreative.com Email jobs@soap.com.au Phone 92804480 Dates Ongoing Soap Digital 35 1. What does Soap do? Soap is an independent digital creative agency with offices in Sydney and Los Angeles. When Soap was founded in 2002, it focused on designing & building digital games. This is still one of our passions, but over the last ten years we have steadily expanded our capabilities to become an agency that now manages the digital presence of numerous large entertainment and FMCG brands. We deliver websites, campaigns, strategic thinking, banners, games, social management, content and experiential executions. 2. What sets your organisation apart from its competitors? "What sets us apart is our honest, open and respectful collaboration, with each other, our clients and other agencies. We hold ourselves accountable to a high standard, are committed to innovation and care passionately about our work. Soap has been awarded Digital Agency of the Year for the past three years by AdNews Magazine.“ 3. What internship or graduate opportunities do you offer? We offer an ad hoc program. If students approach us, or we discover students displaying extraordinary talent, we attempt to come to an agreement that has a mutual benefit. 4. What are the skills, qualities and experiences you look for in your graduates? Excellent communication with the ability to rationalise work Ability to think about the end user A Sense of humor Multiskilled Curious Storytelling, visual or verbal Design and motion sensibilities 5. What opportunities do you have for international and postgraduate students? We offer an ad hoc program. If students approach us, or we discover students displaying extraordinary talent, we attempt to come to an agreement that has a mutual benefit. 6. What extra-cirricular activities do you look favourably upon? Photography Film Gaming Coding Art 7. Do you have a minimum weighted average mark requirement? No 8. What opportunities do you have for students studying non marketing fields? None. We are focused on Design and Interactive Media students. 9. What does your selection process include? We would sit down and have a 30 minute face to face conversation about the applicant's work and methodology. The next step would be a 1 week trial. If that works out we'd look to securing a 1month – 3month position.
  • 36. Accredited by: International member of: AS A BUSINESS STUDENT AT THE UNIVERSITY OF SYDNEY YOU HAVE ACCESS TO YOUR OWN DEDICATED BUSINESS SCHOOL CAREERS OFFICE The CEO has many workshops and events planned throughout the year to assist you with your career decision making and provide you with important links to potential employers. WHAT WE DO FOR YOU VISIT US CAREERS AND EMPLOYER RELATIONS OFFICE (CEO) CEO - The Business Specialists eNewsletter Business School specific job opportunities, internships and careers events emailed regularly to your student email account and posted to Blackboard and the website. We offer our students collaborative working environments as well as the opportunity to participate in extra curricular activities. THE UNIVERSITY OF SYDNEY BUSINESS SCHOOL Business Careers Advice Visit us at our kiosk for careers advice, get your final job applications looked over, pick up employer booklets & industry information. Book in for private business career advice appointments and resume review at the kiosk. Employers on Campus Network with top graduate recruiters at lunchtime events, careers workshops and guest lectures. Careers Skills Workshops Attend workshops on all aspects of the job search process to launch your business career. Resume Review Workshops Give your resume the business edge by having it checked before submitting. Careers Events Calendar sydney.edu.au/ business/careers/events Careers Kiosk Level 2, Merewether Building (opposite the staircase near Lecture Room 5), where all the employer flyers and assignment boxes are. Careers on Blackboard You‟ll find comprehensive career information on Blackboard. Go to CEO on Blackboard - Careers Resources under My Organisations. Website sydney.edu.au/ business/ careers CONTACT US E business.careers@sydney.edu.au Produced by The Univeristy of Sydney Business School, June 2010. The University reserves the right to make alterations to any information contained within this publication without notice. ABN 15 211513464 CRICOS 00026A
  • 37. The University of Sydney Business School MASTER OF MARKETING
  • 38. ACHIEVE LEADERSHIP IN MARKETING PRACTICE AND KNOWLEDGE Today‟s world revolves around business and the centre of business, is marketing. The Master of Marketing is designed to offer the leaders of tomorrow the insight into best practice and the latest marketing techniques at the core of successful marketing strategies. This degree will help you progress from manager to business leader and most importantly, stand out from the crowd. WHY STUDY MARKETING AT THE UNIVERSITY OF SYDNEY? --Acquire the latest knowledge from industry leaders and from our academics who lead their fields with innovative and relevant research. --Enjoy learning in an environment that encourages your enthusiasm, inspires your imagination and sparks your curiosity. --Extend yourself and expand your career aspirations. --Benefit from vibrant social and networking opportunities. “We see our students grow in confidence as they extend their marketing knowledge and engage with new ideas during this intensive learning experience.” Dr PENNIE FROW PROGRAM DIRECTOR, MASTER OF marketing Today‟s business world is increasingly complex, so this program addresses strategic marketing issues facing organisations and offers students an exceptional opportunity to study the latest marketing practices within a global context. The program‟s structure has a strong emphasis on practical assignments which have been specifically designed to foster opportunities for students to apply a wide range of marketing and management frameworks and tools. The strong links the Business School has with industry gives students the opportunity to engage and interact with marketing experts, as they share their invaluable insights on the current application of marketing techniques. With its small class sizes, the program offers students an exceptional learning experience, sharing professional perspectives and providing the competitive edge that is essential in today‟s fast-paced business world. PROGRAM STRUCTURE This degree can be completed in one year of full-time study, or two years of part-time study. It consists of 10 units of study (60 credit points), comprising: -- eight core units of study -- one research project (two units of study) either addressing a marketing issue in an Australian company or an international study option. EXAMPLE OF A FULL-TIME TIMETABLE Semester One Semester Two Summer/ Winter School Contemporary Integrated Australian/ Consumer Marketing International Insights Communications Consulting Project A Marketing in Market and B the Global Research for Economy Decision Makers Internal Regulatory Marketing Environment and Ethics Evaluating Innovative Marketing Marketing Performance Strategies UNIT DESCRIPTIONS CONTEMPORARY CONSUMER INSIGHTS In this unit, you will learn how to generate valuable consumer insights that assist marketing managers to successfully operate in contemporary markets. Students examine the latest research that suggest today‟s market places are characterised by dynamic inter-relationships between popular culture, market structures, ideologies and consumer orientations. The unit allows students to identify and apply best practice qualitative research techniques (video-ethnography, archetype elicitation) to investigate contemporary consumers and generate insights intended to inspire significant marketing innovations. EVALUATING MARKETING PERFORMANCE An essential practice in marketing is
  • 39. “The reputation of the Business School allowed me to access industry experience opportunities with key executives, including the operations director of one of Australia‟s top retailers. This access was invaluable, as was the knowledge I gained through the program, which enabled me to deliver a report to my host company that provided genuinely valuable insights and recommendations.” Josh Robertsen Master of marketing assessing the impact of marketing strategies on business performance. Increasingly, companies are recognising marketing as a strategic board-level function, which is directly responsible for wealth creation. This unit introduces students to marketing metrics that are responsible for commercial success. Key measures are explained and applied to a wide range of business examples. INNOVATIVE MARKETING STRATEGIES This unit is about developing and managing innovative competitive marketing strategies. It not only combines concepts, frameworks and tools from across the marketing discipline, it also transcends the traditional boundaries of the discipline itself, drawing on materials from strategic management, entrepreneurship and finance. The central focus is on strategy development and how it can create superior and sustainable value for both customers and shareholders. INTEGRATED MARKETING COMMUNICATIONS This unit provides an overview of theory and practice in the fast changing area of marketing communications. This unit is designed to help plan and deliver an integrated communication strategy using new media including digital and social media as well as traditional channels of advertising, promotion, direct marketing and PR. As communication professionals are accountable for their programs and strategies, special attention is given to measuring results. INTERNAL MARKETING This unit considers the role of internal marketing in motivating employees towards implementing marketing strategies. Although the principles of marketing used internally within an organisation are in theory similar to those used externally, frequently a tailored approach is required when addressing practical issues. This unit presents current thinking and research on the topic of internal marketing and explains how it can be used to assist with implementing marketing strategy. MARKETING IN THE GLOBAL ECONOMY The dynamic nature of global markets makes international marketing a very interesting topic. Competitive forces transcend national boundaries so that every company is touched to some extent by the impact of the global market. This unit considers international marketing from a wide range of perspectives and includes issues that impact large multinationals as well as smaller international and national players. MARKETING RESEARCH FOR DECISION MAKERS Understanding and using marketing information is an essential task for marketing decision makers. This unit will explore how data can be turned into actionable marketing information. You will learn how to identify information requirements, plan data collection and assess data quality. Advanced analytical techniques will be examined, including how to critically evaluate qualitative and quantitative data. REGULATORY ENVIRONMENT AND ETHICS In today‟s highly competitive business environment, it is critical for marketing professionals to have a clear understanding of marketing issues and the impact of possible regulatory and ethical factors. Marketing programs and strategies have a greater chance of success if they are developed with an awareness of regulatory and ethical guidelines. This unit considers the regulatory and ethical environment of the marketing of goods and services, issues and implications of new media are also investigated. Topics covered include marketing regulation in the digital environment. Consulting Business Project The final project gives students the opportunity to apply knowledge gained throughout the entire program. The project requires application of analytical tools and project management skills to a marketing issue within an organisation. One-on-one supervisory sessions provide guidance on the project along with workshops introducing
  • 40. project management skills. Students will design their own project and conduct independent research in an organisation that offers an interesting marketing issue. Examples of topics include: product development and launch; developing a new marketing strategy; entering a new market segment; and implementing a new marketing initiative such as customer relationship management (CRM). The final project report will be presented to the client organisation and the student‟s supervisor. The international project offers students the option of exploring a marketing issue in a specific international context. CAREER OPPORTUNITIES Graduates work as marketing directors and in leadership roles in corporate and other organisations. An increasing number of graduates work in senior management roles within marketing service organisations, including market research, advertising agencies and product design. ARTICULATION PATHWAYS At the University of Sydney, we understand that postgraduate students approach tertiary study differently with a variety of backgrounds and career goals. The Master of Marketing is ideal for experienced middle managers who have a clear vision about their future. Students returning to study after an Accredited by extended absence or those wanting a shorter course of study, find that enrolling in the Graduate Certificate in Marketing may be more appropriate. The Graduate Certificate in Marketing is suited to students who may be considering higher postgraduate qualifications in the future, as completion of this course will provide 24 points credit towards a Master of Marketing degree. Admission into the Master of Marketing may be offered to students who successfully complete the Graduate Certificate in Marketing and demonstrate their ability to succeed in senior business roles. ENTRY REQUIREMENTS TO THE MASTER OF MARKETING --A completed bachelor‟s degree in business/commerce or a related field from a recognised tertiary institution, with a minimum Credit (65%) average grade or equivalent. --Minimum of three years of business experience. --English language proficiency of IELTS 7.0 (with no band lower than 6.0) or equivalent (for students whose tertiary qualification was not conducted entirely in English). --You will also need to submit a statement of motivation with your application, and to attend a selection interview. Australian member of “The Master of Marketing program at the University of Sydney Business School combines the latest thinking from the academic research frontier with the applied insights of leading Australian and international marketing practitioners. It delivers a targeted educational experience to those who seek career advancement” Scott McClellan CEO, Australian Association of National Advertisers The University of Sydney Business school MORE INFORMATION Student Information Office The University of Sydney Business School T +61 2 9351 3076 F +61 2 9351 4433 E business.student@sydney.edu.au Facebook facebook.com/University.of.Sydney.Business.School Twitter twitter.com/sydney_business sydney.edu.au/business/master_of_marketing Produced by the University of Sydney Business School, July 2012. The University reserves the right to make alterations to any information contained within this publication without notice. ABN 15 211 513 464 CRICOS 00026A
  • 41. Experiential Here’s your list of the top experiential agencies in Sydney Lindeman‟s Open Garden by Traffik Experiential Marketing (page 42) Experiential 41 Name Website Brand Honey www.brandhoney.com.au/ 2fish www.2fish.com.au George P. Johnson gpj.com.au/#page/contact-us/ Maverick www.maverick.com.au/#/contact Play Communications http://playcommunication.com.au/about-2/careers Traffik (page 42) www.traffik.com.au Urban urbancomms.com.au/contact/ VML Australia australia.vml.com/careers Wonder www.wewonder.com.au/ Quikstrike (page 43) www.quikstrike.com.au
  • 42. Website www.traffik.com.au Email hello@traffik.com.au Phone 02 8424 8555 Dates Ongoing Traffik Experiential 42 1. What does Traffik do? Traffik is an experiential marketing agency - we humanise local and global brands via original live and digital experiences. We work for some of the world's leading brands like Samsung, Kraft, Visa and Diageo. Our business focuses on pillars of expertise from Strategy, Creative, Design, Digital, Business focused Account Management, Production, and Finance and Administration. 2. What sets your organisation apart from its competitors? We are a people driven agency - this defines what we do a) internally to support our people and make Traffik a great place to work, something that has been recognised by BRW b) with our clients through an honest can do approach to creating great work, to build two way trust and respect c) with the customers and future customers of the brands we work with. 3. What internship or graduate opportunities do you offer? Traffik is part of the Clemenger Group, and is an active participant in their annual Graduate Intake, under a program dubbed Seven Brains. In addition, we do offer ad hoc internships across the business depending on individual candidates, internal management capacity and prevailing business conditions. 4. What are the skills, qualities and experiences you look for in your graduates? Curiosity and Intelligence, Understanding and Enthusiasm for our industry, Honesty and Respect, Energy and Can do approach 5. What opportunities do you have for international and postgraduate students? We would treat any candidate equally regardless of their educational status or residency, pending adherence to Australian Employment laws, role availability and suitability. 6. What extra-cirricular activities do you look favourably upon? Traffik is committed to support its people's lives inside and outside the workplace. We love people to be passionate about their work, and passionate about things outside work whatever that might be. Art, sport, knitting...whatever. 7. Do you have a minimum weighted average mark requirement? No. High performance in academic pursuits is not always an indicator of high performance in the workplace. However, high performers in life are always welcomed to approach us. 8. What opportunities do you have for students studying non marketing fields? Traffik has a sister agency Quikstrike which sources and places Brand Ambassadors for live marketing campaigns in retail and non-retail locations. For more information about what exactly Quikstrike does visit www.quikstrike.com.au. 9. What does your selection process include? In the first instance a Written Application. Thereafter interviews with Direct line managers, and follow up face to face interviews with Senior leadership.
  • 43. Website www.quikstrike.com.au Email resumes@quikstrike.com.au Phone 02 8424 8581 Dates January through to July 2013 Quikstrike Experiential 43 1. What does Quikstrike do? QuikStrike Brand Ambassadors is a promotional staffing agency providing staffing solutions for a wide range of promotions and events nationally including in mall & in store promotions, product launches, stunts, sampling activations and special events. We provide high quality Brand Ambassadors, actors, models, MC's, characters, RSA certified staff for special events, promotions, product launches, on and off premise alcohol promotions and shopping center activations. 2. What sets your Quikstrike apart from its competitors? We aspire to be Australia‟s number one staffing solution nationally, providing outstanding Brand Ambassadors who bring campaigns & events to life and with a dedicated, experienced & passionate team, we strive to provide our clients the highest level of management & offer our Brand Ambassadors a rewarding & exciting experience. Quikstrike Brand Ambassadors is a division of Traffik Marketing that was established in 2005 as their staffing agency. We are a reputable, accomplished promotional staffing agency that specialises in delivering high quality, informed and FUN activations. 3. What internship or graduate opportunities do you offer? Along with our brand ambassador roles available Australia wide, we often have internship opportunities in both our Melbourne and Sydney offices. This is a great foot in the door for anyone interested in the Marketing World. 4. What are the skills, qualities and experiences you look for in your graduates? Are you outgoing, well presented & engaging? Do you have a passion for bringing events to life? We require mature individuals who aspire to maintain high quality standards and to advance their personal achievements. We look for professinal, engaging, proactive, friendly, reliable and loyal staff. 5. What does your selection process include? "We are currently interviewing in all States across Australia, including regional areas. Our selection process requires an online application to resumes@quikstrike.com.au. Shall you be successful, the next stage is an indepth phone interview followed by an induction session in one of our offices around Australia - or online for those regional applicants. Then we welcome you on board with Quikstrike! “
  • 44. Fast Moving Consumer Goods Here’s your list of the top global FMCG companies Fast Moving Consumer Goods 44 Name Website Coca Cola www.cokecareers.com.au/Functions/Pages/SalesMarketing.aspx Kimberly Clark www.kimberly-clark.com.au/en/careers/graduate-programs/ Lion lionco.com/people/graduates/ Loreal http://www.loreal.com.au/_en/_au/html/careers/Your-career-at-L- Oreal.aspx Mars www.marsgraduates.com.au/FAQ.aspx Procter & Gamble (page 45) australia.experiencepg.com/home/graduates.html Reckitt Benckiser (page 46) www.rb.com/careers/graduates Unilever (page 48) www.unilever.com.au/careers/whyUnilever/graduates/FutureL eadersProgramme/ Reckitt Benckiser‟s Powerbrands include Durex, Mortein, Nurofen, Airwick, Strepsils, Napisan, Dettol. They hold the number 1 or 2 position in every category they compete in. Check out their profile on page 46.
  • 45. Procter & Gamble Touching Lives. Improving Life. Application Opening and Closing Dates February 2014 – April 2014 1. What does Procter & Gamble do? Procter & Gamble (P&G) is the world‟s largest consumer goods company. And that‟s good news for graduates looking to take those first steps in establishing a rewarding, challenging, and exciting career. Our brand portfolio contains over 300 household names – from Gillette to Duracell, Olay to COVERGIRL. With 125,000 employees spanning 80 countries, ours is a global vision. 2. What sets your organisation apart from its competitors? We are focused on developing talented future leaders across all areas. We‟re committed to helping you grow as an individual and a successful professional – so much so that we have been voted Overall #1 Best Company for Leaders by Chief Executive Magazine in 2013. No-matter what your degree discipline, our „build from within‟ philosophy will see you get to where you want to be. We hand you real responsibility from the moment you walk through the door. It‟s the best way to learn. Just think, as a graduate you could be overseeing a brand with multi-million dollar sales, or working on a global project. There‟s no limit to what you can achieve here. Learn from the best Yes we give you outstanding responsibility, but that doesn‟t mean we simply drop you in the deep end. Our professional skills colleges, coaching and on- the-job training will equip you to handle each and every challenge that comes your way. See the world International assignments and travel are a part of life at P&G. We have a number of graduate roles in Singapore, our regional head office. Please see our website for details. 3. What internship or graduate opportunities do you offer? We recruit from all degrees into the following functions: Customer Business Development (Sales), Marketing, Finance, Product Supply (Logistics), and Consumer Market Knowledge. Locations include Sydney, Melbourne & Singapore. For detailed information about working in any of these functions, please visit our website at www.australia.experiencepg.com. 4. What are the skills, qualities and experiences you look for in your graduates? Could you be the next P&G leader? You just might be, if you are/have the following: - A recent graduate, or in your final year of a University degree - Australian citizen or permanent resident, including New Zealand citizens - Strong leadership experience - Well-rounded life experience - A desire to learn and achieve - Ability to work well with others - An innovative and analytical mind - A credit average University results For further details about P&G‟s Graduate opportunities or about P&G in general visit www.australia.experiencepg.com or visit our Facebook group “P&G Grad Careers in ANZ”. Fast Moving Consumer Goods 11
  • 46. Website www.rb.com/careers/australia-new-zealand Email Recruitment.ANZGraduate@rb.com Dates Applications for the Sales & Marketing Internship Program will be open from 26 July 2013 to 20 August 2013 Reckitt Benckiser Fast Moving Consumer Goods 5 1. What does Reckitt Benckiser do? Reckitt Benckiser (RB) is a global FMCG leader in health, hygiene and home products with operations in over 60 countries, and sales in almost 200. Our products are global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. RB‟s strong portfolio is led by 19 global powerbrands including Finish, Dettol, Vanish, Durex, Airwick, Veet, Strepsils and Nurofen. 2. What sets RB apart from its competitors? At RB, we promote more employees to global destinations than any other FMCG company. Creating a multi-cultural mixing pot for ideas is a key driver of our success. There are endless opportunities for you to move to any one of our 60 global operations. Along the way you‟ll gain great international exposure and experience. At RB, you can choose your own career adventure. The opportunities are endless… 3. What internship and/or graduate opportunities do you offer? RB offers two programs – a Commercial (Sales and Marketing) Graduate Program, as well as a Commercial (Sales and Marketing) Internship Program. 4. What are the qualities, skills and experiences you look for when assessing your applicants? RB people have an energy and drive that is truly thrilling. We look for people the passion, enthusiasm and determination to succeed within RB‟s dynamic environment. We‟re up for a challenge and we seek individuals who have the confidence to challenge appropriately too. Whilst advantageous, previous experience in sales or marketing is not required, but the strong desire to establish a career in this area is essential. 5. What opportunities do you have for international and postgraduate students? All applicants need to have a minimum of Citizenship or Permanent Residency within Australia or New Zealand to apply to RB. We have recruited post graduate students into our programs before, but it is not a requirement to apply.
  • 47. Reckitt Benckiser 6. What extra-curricular activities do you look favourably upon? RB looks for well rounded, analytically minded applicants who have had experiences and successes outside of the academic field. This could be studying another language, playing sports, or being part of and taking a leadership role in a club or society. 7. Do you have a minimum weighted average mark requirement? Minimum credit average. 8. What opportunities do you have for students studying non marketing fields? We recruit students from a range of disciplines into our Commercial programs. Studying marketing within your degree is not imperative. 9. What does your selection process include? Once your application has been considered, we will create a shortlist of candidates. All shortlisted candidates will progress to an initial stage of online testing. If you reach the required benchmark, then post online testing, you will be contacted for a brief phone interview, and potentially forwarded through to the next stage of face to face testing at our RB offices. You will then be invited onsite to our assessment centre if you reach the required benchmark. The assessment centre involves you undertaking a number of activities, some group and some individual based. These activities will be the final step in assessing your suitability to the program at RB. Fast Moving Consumer Goods 6 Website www.rb.com/careers/australia-new-zealand Email Recruitment.ANZGraduate@rb.com Dates Applications for the Sales & Marketing Internship Program will be open from 26 July 2013 to 20 August 2013