Chronopharmacology is the science concerned with the variations in pharmacological actions of drugs over biological timings and endogenous periodicities. It influences physiological functions and diseases. Therapeutic administration of drugs can be optimized based on circadian rhythms. For example, antihypertensive drugs are best taken at bedtime to prevent mid-night blood pressure dips. New drug delivery systems and circadian clock enzyme inhibitors are being researched to better synchronize drug effects with the body's natural biorhythms. Understanding chronopharmacology allows tailoring therapy to endogenous rhythms for improved outcomes and reduced side effects.