The website homepage reflects the vintage folk/country music genre of Angus and Julia Stone through its design resembling an old-fashioned country house wall decorated with picture frames and a globe. The record player and black-and-white photo further reinforce this retro aesthetic. For merchandise, the band focuses on more unique items like a chord book rather than typical band merchandise, staying true to their different image. Their first album cover features a simple photo of a man on a beach to maintain obscurity and let the music speak, while their second includes the band as their recognition grew.

1. Angus and Julia Stone
How does their website reflect our
target audience?

2. Website Homepage
The website’s homepage is designed in the style
of a wall in an old-fashioned country house. This
is an immediate reference to their music genre
due to the vintage-styled picture-frames and
globe model. The notice on the wall which is
updated by the band, highlights a sense of
innocence and also an idea that although they
have achieved success, they aren’t out of touch
with their fans.
The record player in the corner of the page also
acts as a musical reference and refers back to the
band’s genre of more old-fashioned folk and
country music. Further evidence of this band
attempting to hark back to times gone by include
a black and white framed picture as well as a
1950s-style television.

3. Band Merchandise
Angus and Julia Stone have attempted to stay
away from the traditional merchandise e.g. t-
shirts and other forms of clothes. Instead, the
merchandise consists of more obscure items,
with the band staying true to their overall
image of being different and not following the
crowd. These items include a chord book,
such as the one pictured below. At the
moment, the band’s merchandise has a very
Christmas-related theme, as they are
currently selling ‘Christmas packs’, containing
a variety of products, including both of their
albums and the chord book. This is done to
keep their audience feeling that the band are
fully in touch with them and are rewarding
them for their support.

4. Album Artwork
The first album for A&S – ‘Down The Way’, is an
early 20th century-style photo of a young man
standing alone on a beach. This simple design
for a cover shows that the band are minimalist
in the way they represent themselves and their
music. The fact that the first album doesn’t
have a shot of the band also shows that they
want to maintain their obscurity and rely on
their music entirely to present themselves.
The second album cover does include a shot of
the band, this coming alongside them gaining
more recognition across a wider audience. The
boat in the background is metaphorical for the
journey the band have been on since their first
album and the open water in front of it shows
they are continuing this journey.